Update May 6, 2024: The Make Marketing blog is temporarily closed to new activity. Current marketing focus and processesare shifting to a new experimental project called WordPress Media Corps. Check out the WordPress Media Corps Initial Roadmap to learn more.
Any marketing contributors wanting to participate or follow along with this new project can join the WP Media Corps site and Slack channel.
Work on the Showcase remains open to contributions, and marketing amplification requests can be made on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/. For any other ideas or discussions unrelated to these contributing areas, you can use this GitHub discussion area.
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card#242
Team RepTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts.@santanainniss is still out on leave.
WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe’s Contributor DayContributor DayContributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. was a great success, and many reported it being a lot of fun.
We had 11 new people join the #marketing team Slack on the day
There may be a WordCamp coming up in Valencia. Table leads from WCEU and WCSylhet volunteered to share experience.
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
WordPress Social Media Amplification #7
@jpantanichanged the name of this task to make the language a little bit more colloquial prior to WCEU.
Social Media stats
WordPress again had a strong week this week. Highlighted by the positivity received from the WCEU event during the past week. We’ve been able to maintain high engagement scores from the past month at levels much higher than much of the spring season or even 2023 (around 4K average engagement in 2023 which is a 100%+ improvement for DotOrg social). This is partly due to the events for WP20 and WCEU and being so close together plus a strong commitment to focus on the events online with both in days leading up to the events and same-day posts themselves. Included in this was a live posting session during the WCEU Keynote event. The largest takeaway from the week is the success of WCEU campaigns. Even Twitter which has struggled to see positive gains this year with engagement following many of the changes to the platform in recent months had a 2.0% engagement rate during the WCEU event (2.1% average for all platforms).
The overall performance was strong from a campaign perspective. However, as discussed, the WCEU campaigns, and in particular, the WCEU Keynote event took the top 3 places for the strongest performances of the week. Those top performances took place during the live posting events for the Keynote over the weekend.
Inspired partially by the old GitHub ticket #22 that we finally were able to close, but also by the (unofficial, but attended by project leadership) enterprise day the day before WCEU started. Hopefully we can get some of those good ideas into the actual project!
Open Issues
Marketing Team management
Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
Maybe part of post-WCEU analysis @rmartinezduque @samaldersen
Adds marketing-specific issue templates #213 AND Amplification request form #140
This issue was moved forward and committed prior to our meeting this Thursday to discuss this issue. Need to move forward with this issue in agreement as a team.
Cross-team collaboration
Help create a plan for short form video on Tik Tok #114 AND Develop shortform video content and related copy with Learn Team #187
We need to reconnect with Learn folks to move this project forward
Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
WCEU did a lot of work in this area, so we should coordinate with some of the organizers to help make this process even smoother for the next flagship camp
Project marketing
GutenbergGutenbergThe Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199 (Discussion)
This ticket can likely be re-activated because of the success of From Blogs to Blocks
Get involved or Contribute tab for the About page — structure and the content #217
@oglekler updated the document, feedback has begun. CoreCoreCore is the set of software required to run WordPress. The Core Development Team builds WordPress. team members are willing to help on contributor orientation tool. Can be ready for 6.3.
The new make.wordpress.org/contribute page was discussed in the #meta meeting last week
Need to revise this as we revise the Coffee Break purpose and content. Should this information be in the Handbook as opposed to a GitHub ticket.
What do we like about other ones and what don’t we love?
We have been actively soliciting input on the Coffee Break for 7 months in this ticket https://github.com/WordPress/Marketing-Team/issues/137, so please add any of your ideas and thoughts there. This Facilitation ticket simply documents the facilitation process and it is no longer accurate.
Add ideas to the WP Campaigns Social Content Brainstorm doc #191
As we do not have an existing path for Contributor-generated content to be implemented on socials, this ticket is somewhat moot.
From 6.3 release team: We would love to hear from you on the top 3 or so most important things/features that your team might want to highlight in release communications. We are currently working on the BetaBetaA pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1 announcement now, so if we could have your input by June 16th, that would be great.
From @sereedmedia: Very exciting how well the WordCamp contributor days are going! Special thanks to @rmartinezduque for all the extra work she did to make #WCEU accessible, for recruiting @samaldersen back onto the Marketing Team, and for always working transparently.
If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.
These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates.
For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start.
2. Getting to know the team and help to take part
Meeting attendees: participants can be viewed in this Slack Thread
Social question of the week: “Where is your favorite place to walk and is it somewhere that inspires your creativity?” View participants’ responses via this Slack thread.
Thank you to our notetaking volunteers for the next few weeks. Please note the guidelines for Notetaking are being updated in the Marketing Team Handbook.The GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card for all aspects of each week’s meeting and any collaboration are linked below. Please message @nalininonstopnewsuk in the channel if you are unsure how to add comments to the GitHub card. If you have suggestions for the agendas for these meetings, you can also add them to the card for the relevant week.
We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Check out the GitHub card and add your name to the list! Thank you to @megphillips91 for opening last week’s coffee break.
The Marketing Team’s GitHub board has been designed to be viewable by anyone. This board now sits underneath the main WordPress organizational area of GitHub.
Thank you @webcommsat, @meher, @vimes1984, @marks99, the other team reps (Nicholas, Larissa and Nalini) and others who are supporting GitHub and providing help and testing when needed.
Following an suggestion from @eidolonnight we are adding a new label for the meetings in the team to GitHub: ‘Meetings-prep’. This will mean you can filterFilterFilters are one of the two types of Hooks https://codex.wordpress.org/Plugin_API/Hooks. They provide a way for functions to modify data of other functions. They are the counterpart to Actions. Unlike Actions, filters are meant to work in an isolated manner, and should never have side effects such as affecting global variables and output. cards based on this label and contribute to the weekly planning and updates.
@dansoschin and the Automatticians in Marketing are on a team meeting this week. Thanks to Dan and everyone who has contributed to the About Page, and to the type of information this page has from previous releases.
The next Release CandidateRelease CandidateA beta version of software with the potential to be a final product, which is ready to release unless significant bugs emerge., 3, will be next week on May 17, 2022 in the #core slack.
If you can help with some further items on end user and Learn WordPress, please get in touch with @webcommsat or add to the thread.
@webcommsat will give an update on this later in this week after a catch up with Birgit and @courane01.
The best source of information on Learn WordPress items related to 6.0 can be found at https://github.com/WordPress/Learn/projects/2. You can see labels for 6.0 on issues related to the release and also see what content is at what point. Thanks @courane01 for the link and the update that during the next 2 weeks we will have a good deal still coming in.
Month in WordPress for April 2022 is out! The past month saw a lot of preparation work for WordPress 6.0, due for release on 24 May 2022. This major releaseMajor ReleaseA set of releases or versions having the same major version number may be collectively referred to as “X.Y” -- for example version 5.2.x to refer to versions 5.2, 5.2.1, and all other versions in the 5.2. (five dot two dot) branch of that software. Major Releases often are the introduction of new major features and functionality. brings exciting improvements – read it to find out more about them as well as the latest happenings in the WordPress project, including #WCEU, the latest FSE Call for Testing, Team Updates, and more. Please share!
People of WordPress photo-editing guide – update from @webcommsat, @meher and @megphillips91 – photos are being followed up for the next few editions. A session is being planned potentially for next week to work out some of the practical steps needed for photo editors based on reviewing recent photos and the editing that has been needed.
4d. Contributor Events updates: Yoast WordPress Contributor DayContributor DayContributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. (May 13th) and WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe (June 2nd)
There is an open call (GitHub card) for brainstorming ideas that can be used to help generate contributor interest in marketing for WordPress. Please leave your idea on the GitHub card or reply in the thread, and also leave a comment there if you plan to attend WCEU Contributor Day!
@yvettesonneveld and @jpantani met last week to discuss ideas and will be adding updates to the GitHub card.
Does anyone know of any other contributor events coming up at WordCamps or MeetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. groups?
5. Diary dates – upcoming events and meetings
Our next Coffee break will be Thursday 19 May 2022 at 18:30/ 6.30pm UTC, facilitated by @jpantani. This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
6. Open floor
It looks like there are no more updates, so we can close the meeting and continue to discuss individual items in their respective threads asynchronously.
A reminder you can get involved with the next meeting planning on this GitHub card for the meeting on 18 May 2022.
Thank you to @yvettesonneveld and @webcommsat for helping today too, and to my colleague team repTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts.@lmurillom.
We have lots of ways for contributors to get involved. Come to the weekly global meetings at 14:00 UTC on SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. (more details below) or contribute async in the 48 hours after the meeting if this time doesn’t work for your timezone and other commitments.
Follow and share our weekly highlight of WordPress MeetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. events and news on Marketing team LinkedIn Page. Keep up with the #WPDiversity and #LearnWP announcements on the WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more.Twitter and Facebook accounts.
Agenda
Thanks to everyone who gave input into this week’s agenda. Let us know if you have an item for next week or our longer term planning.
Global Marketing Meeting on Wednesday 02 June 2021 at 14:00 UTC in the #Marketing channel on Slack. The Notes for last week’s meeting are reviewed in the subsequent meeting.
1. Welcome 2a. Attendance Thread 2b. New contributors 3. Review last week’s meeting notes and actions/updates 4a. Any updates from Josepha and Chloe 4b. Team Reps updates 5. Social Media Promotions 6. Collaboration session for WCEU preparation from marketing team. We also need volunteers to help with contributor stories and marketing info. 7. Diary dates 8. Any other marketing business (AOB) 9. End of weekly meeting and any update on collaboration sessions for rest of the week
9 June 2021 – No Global WordPress Marketing Meeting as the team will be supporting WordCamp Europe
Where I can find other information?
The team is continuing to support on a number of initiatives and tasks. The key focus is around:
Updates on other tasks and previous meeting notes are in our team Google drive. The link is shared in the meeting and is pinned in our Slack channel. Summaries are posted on this blog.
Working with other teams (including community, training and Learn WordPress) on promoting WordPress Release/ changes/ using WP and highlighting the community
Supporting contributor events and WCEU contributing team
If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.
1. Welcome, introduction, new contributors
These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates.
@meher covered the accessibilityAccessibilityAccessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) and inclusion support today. If anyone has an accessibility issue or needs some help with using one of the contributor tools, please let us know.
If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.
1. Welcome, introduction, new contributors
These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.
@nalininonstopnewsuk has been supporting members and reviewing systems in this area. If anyone has an accessibilityAccessibilityAccessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) issue or needs some help with using one of the contributor tools, please let us know or include her (@Nalini on Slack) in your message.
@webcommsat mentioned that during last week’s devchat, Josepha shared the difficulties some contributors are having at this time and encouraged everyone to reach out to our friends.
Thanks to those who have been sharing the problems and impact of Covid with Abha and other members of the projects group in marketing, and we continue to be here for you.
We are very grateful to Josepha and Chloe for adding their voice of support and encouragement, and highlighting the generic information we have been able to brief them on over the months.
For anyone having ongoing acute or prolonged difficulties from the pandemic, we are a team and we will continue to support each other. I hope we can avoid people feeling alone and isolated.
(Updated 26 May 2021 – thanks for all the materials coming in)
We are supporting the WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe (WCEU) team in collating information to promote the Make Teams to a wider audience. The WCEU Contributing team is liaising with Make Teams on existing or new onboarding materials, Learn WordPress or WordPress.tv videos to highlight to attendees at this year’s WCEU event.
This year, there will be three days for the WordCamp running from 7 to 9 June 2021. A Contributor Experience, will be spread across the entire event rather than all being focused on one single day. This is partly in response to the ongoing Covid-problems across the world, the pressure on Make Teams at this time, and to recognize the difficulties and feedback on long day online events. It is also an opportunity to do things differently and give contributing a greater presence at a major WordPress event.
How can Make Teams get involved
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ Teams, with material ready or which could be easily be put together, have been invited to submit a live workshop idea [applications now closed] for inclusion in Track 2 on the WCEU 2021 online programme.
In addition, there are opportunities to provide pre-recorded and subtitled, informal walkthroughs of team’s tools or showing how to work through easy tasks. Attendees of the event will be able to go through these resources to help them understand more about how the Teams work and which ones they might like to join. Some of the pre-recorded content could be suitable to use or adapt on Learn WordPress in the future. Putting ideas and material together for WCEU’s on-demand resources section is also great way to test out content to use in other places.
We have too much work at the moment, can our team’s onboarding materials still be shared?
Yes, of course. Work to bring materials together started with WordCamp Europe, the Marketing and other Make Teams a few years ago. We are building on this every year and sharing the knowledge with other camps and teams.
The WCEU team appreciate that not all teams’ work and content will lend itself to a live workshop for a more general audience. So there will be dedicated space on the WCEU website for resources and pre-recorded video links. Working alongside Learn WordPress, we will be highlighting materials that will be helpful to new and experienced contributors. We hope through this collaboration to bring more awareness to the free and expanding information haven. If you are not familiar with Learn WordPress and how it came about, check out the news story from its launch.
What information will be helpful?
Any particular areas of your team’s work you would like to highlight in the on-demand resource area at WCEU?
Any videos on Learn WordPress and WordPress.tv that we could link to?
Pre-recorded content or resources on any other platform, eg GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/, that could be shared?
Confirm links to contributing materials in your handbook – we have collated some already, but know some teams are in the progress of updating these materials.
List of any easy tasks you have set up for contributor events (some teams were working on this last year)
Do you run any new contributor sessions or open office times which can be highlighted?
Materials from working groups are also encouraged.
If you have updates on materials or links to how to material for tools you use in your team, you can add them as change requests on the WordPress Contributor Day Handbook on GitHub.
Contributor stories
In partnership with the WCEU Contributing Team, we are continuing to collate short stories to promote contributors in the WordPress community and the work of the teams. If possible, we would like to be able to feature one contributor from each team on the WordCamp Europe website. These short features help to highlight the Make Teams and inspire others to connect and join.
Videos to help new contributors set up WordPress.org and SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. accounts
We started these for WordCamp Europe in 2020, and working with Polyglots, Community and others, the list of translations continues to increase. If you could help with a voiceover and translating the subtitles in your native language, as well as synchronizing the video files, let us know in the Marketing channel on Slack. Check out the list of videos as they are published. The list on Learn WordPress will be updated ready for WCEU.
In the run up to WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe Contributor DayContributor DayContributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. 2020, the Marketing Team will be running support and onboarding sessions. We’ve also made a video to help attendees sign-up for some of the tools ahead of the day.
The event for WordPress contributors at WCEU will take place on Thursday 4 June 2020. Tickets for the contributor event went live today on the WCEU 2020 website.
Onboarding support is a way for newer contributors to discover the open sourceOpen SourceOpen Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. WordPress project and its Marketing Team, learn about the tools used and find ways to get involved. The support sessions will include help to:
create a WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ ID (video also available below)
set up SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/., update your profile and join the Make WordPress Marketing channel. Slack is an instant messaging and collaboration tool used by the teams that ‘make’ WordPress
set up a Google username you would like to use for contributing to the project
use Google Docs collaboratively
During every Marketing Team weekly meetings there is an opportunity to welcome new contributors and to help them get started. The global Marketing Team meets on Wednesdays at 14:00 UTC in #Slack. Attendees who would like to contribute to the marketing area at WordCamp Europe (WCEU) are also welcome to come along.
More resources to help you get started using the tools in the Marketing Team Handbook.
Come and meet the Marketing Team sessions
You can join these informal, onboarding support sessions on:
(Monday 11 May 2020, 19:30 UTC)
(Tuesday 12 May 2020, 15:00 UTC)
Monday 25 May 2020, 19:30 UTC
Tuesday 26 May 2020, 15:00 UTC
Wednesday 3 June 2020, 14:00 UTC – usual Marketing Team meeting held on Slack
this will focus on any remaining support needed to help WCEU Contributor Day attendees and final preparations With volunteers. Event attendees will be welcome to join too
Wednesday 3 June 2020, 15:00 – 15:30 UTC – online meeting for volunteers/ those supporting marketing team onboarding at WCEU. This will be held on Zoom.
Videos to help you set up WordPress.org and Slack ID
Who can come to these sessions?
These help sessions will be aimed at:
WCEU Contributor Day attendees who would like to contribute to the project’s Marketing Team
individuals who have recently joined the team – this is not limited to those who will be going to WCEU
longer term contributors who would like a refresher on the tools
more experienced contributors who want to help others who are new to the team
It will be a great way to come and meet team members.
There will be a sign-up list for each session to help us plan volunteer numbers and the use of video conferencing tools. This will also help us prepare assistance on particular tools.
As with all contributing events, we want to help make the WCEU Contributor Day experience positive and useful. We’re building on the set up we have used for other contributor events and feedback. This blog will be updated as the team has more details.
How do I offer to help with onboarding?
If you are an existing marketing contributor, please do connect with me or in the #marketing channel on Slack. As this year’s WCEU Contributor Day will run for five hours online, we will need to do more support on tools in advance. We’re keen to welcome even more team members to assist with this. You don’t need to be active on current tasks to help with onboarding, just experienced with helping others set up the tools we use.
Could you help spread the word about WordPress and our amazing community? Join the Marketing table at WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe’s Contributor Day on 20 June 2019. You can also work on the many different tasks in the Contributing Area during the main conference days, 21 and 22 June.
In the Marketing Team, we work on research, blog posts, case studies, videos and a variety of other useful content. We have lots of exciting projects planned for this year’s event in June and are looking forward to meeting all the contributors who have booked.
Join the marketing contributors
The team focuses on marketing WordPress and its community to the wider world and internally to other teams within the project. You can get involved in both one-off or longer term tasks highlighting the amazing aspects of this global, open sourceOpen SourceOpen Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. platform and its vibrant community.
Subtitling or translating WordCamp talks which promote the community or features of the WordPress platform
Helping develop the outreach process for gathering case studies of the amazing websites built with WordPress
If you enjoy filming and have equipment for that, you can work with our reporting team and WordCamp Europe communications to document the great event that is Contributor Day
And there’s so much more! So come join the marketing table, where you will be able to work on something individually or with others
How can you prepare?
Equipment
You will not need fancy hardware to join the marketing table at WCEU. For most projects, all you will need is a laptop and a charger.
If you would like to help with filming video interviews, please bring audio and video equipment and a tripod, if you have them. If you want to work on subtitling videos or just need to focus a bit more, you may want to bring headphones.
Online tools
We use several online tools to work together with WordPressers across the world. If you do not have an existing account, you can save some time by setting up in advance.
Direct message any one of our Team Reps with the email address you use to access Google Drive and we will give you access to the shared folders.
Self study
If you would like to know a bit more about the team or familiarize yourself with content creation guidelines, you can find more in the Marketing Team Handbook.
If you would like to learn how we use Trello, discover more at our First Time Here Trello Board, which works like a tutorial.
What we will be working on
There are several projects you can choose to work on during WCEU’s Contributor Day. Just come along to the marketing table and we will help you pick a task or join one of the sub groups.
Showcase Case studies
The WordPress.org Showcase consists of case studies demonstrating a range of great web solutions made with WordPress. We are in the process of redesigning this area of the website, and there’s lots of tasks available. We have a number of case studies ready to be written or adapted to the new format. We’re also looking to create an outreach plan or program to gather new case studies.
Video campaign
WordPress.tv holds thousands of great videos that we would like to use in marketing. To do so, we need to know which videos can be used for what. Also, these videos need subtitling (and you can help!)
So if you would like to help by reviewing videos to see whether they can be used for marketing, subtitle them, or even translate while subtitling them, we want to hear from you. We have videos selected in a number of different languages and this list is growing every week! You don’t need video experience to help with this task, but headphones will be useful to listen to the recordings.
We also have some great tools and videos to show you how easy subtitling can be.
Profiles of WordPress contributors
Working with the awesome WordCamp Europe community and communications teams, we will be continuing our interview series. The wonderful community profiles encourage new joiners, promote diversity and inclusion, and help make connections. They can show people outside the community how open source works and how they can join in.
Our interviews and write-ups can be in written, audio or video form. Help us tell the story of the project and its people.
Document contributor events
We enjoy sharing news and examples from contributor events. WordCamp Europe’s event with more than 500 attendees is an impressive example of what the community does and what it can achieve. Watch this video of contributor day at WordCamp Europe 2018 .
Covering the highlights of the event is an easy task for those getting started or who have journalistic or filmmaking backgrounds. We want to help capture some of the stories about what happens during the day, what teams are working on, and the experiences of attendees. If you enjoy filming and editing videos, this could be a great way to contribute. We will not have equipment for video or audio available, but you would be welcome to bring items you want to use.
Here are a few interviews from our series working with WordCamps:
We are constantly trying to improve our induction and onboarding process to help those new to the team. We are interested in suggestions from those new to the community as well as those joining from other Make WordPress teams. We want to continue to make contributing to the marketing team easier and an enjoyable experience. If you can’t join the team at this year’s WordCamp Europe, come along to one of our weekly meetings on Slack.
Thanks to @siobhanseija and @yvettesonneveld for their contributions to this post and for leading the team at WCEU’s 2019 Contribution Day, and to @webcommsat for her work on the contributor series. Thanks to @harryjackson1221 for his work on the case studies and showcase. We would also like to thank the WordCamp Europe community and communications team for working with us on a number of contributor promotion items during the last year.
Soliciting financial support for marketing WP by @davidvee
Creating amazing content to use in those marketing efforts @jenblogs4u
Changing time of Marketing Channel to 9am PDT and letting each subgroup have their own SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel to collaborate throughout the month @gidgey
Clearer ‘getting started’ notes for newcomers (especially since the monthly slack meetings are a tad chaotic) @mcdwayne
A project management board (TrelloTrelloProject management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. vs Asana vs Jira, etc) @mcdwayne
Clearer goals and timelines for deliverables @mcdwayne
Moving to a video call system for the monthly meetings. Slack is awesome for points of data but group discussions tend to become unfollowable at some point. @mcdwayne
Move to an Agile approach with a SCRUM master leading each meeting @mcdwayne
Action Plan for WCEU:
Change time to 9am PDT and discuss implementing Google calls to enhance meeting structure.
Austin meetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. will record WP testimonials and donate video to ad/marketing efforts.
Discuss personas and how to engage
Review and discuss funding operations for the WordPress Community regarding nonprofit versus commercial activities and how that has evolved, organized, and for sponsor rules at WordCamps. Maybe it should be addressed differently for marketing needs.
Discuss involving sponsors in marketing efforts.
Create a guide for new folks on how to approach local businesses for sponsorships.
