Determine Valid Metrics for Monitoring Meetup Participation


When asked to improve attendance at the various Meetups for WordPress the first step should be establishing a baseline to know where we started. A review of the platform revealed 1,150 WordPress groups worldwide.

Approximately 393 of those groups are recognized by The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. One way to immediately increase community size is to invite the 763 groups on to affiliate with

This will also give a better picture of the community participation and possibly allow access to the analytics. Initially, we would ask for the metrics from the last three meetups and then information about any future meetings.

The idea being that we could start getting a concept of a trend without over-burdening the organizers.


Determine valid metrics for measuring meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. membership, participation, and engagement.


  • Membership – Current number of people that belong to a local Meetup group.
  • Registration – How many members signed up for meeting
  • Participation – Actual attendance of meeting
  • Engagement – Could be how often organizers reach out to members or community???

Questions we still have:

  • What metrics does meetup provide?
  • Is there a list of meetup master list?
  • Is our goal to add to the membership, increase online discussion, or to increase in person attendance?
  • How do we get this information from the 393 groups on meetup?
  • How do we get the other 763 groups on meetup to report?
  • Do they work with other groups?

Questions for Meetup Organizers:

  • How big is the group’s membership?
  • How many meetings per year per group?
  • How many people sign up for a meetup?
  • Did you have a wait list for the meetup?
  • How many people actually show up to the meetup?


  • Stephanie Brown
  • Gary Kuhlmann

#measuring-meetup-attendance, #wcatl-contributor-day

Marketing to Developers – Slack Meeting Notes 3/17/17 at WCATL

At WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Atlanta’s Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus., the Marketing to the Developers Team met and ran a few surveys.

March 17th, meeting notes.


Developer and marketing agency subgroups discussed to keep it all moving forward

  • We’re taking a look at the Marketing to the Agency Subgroup’s questions and are working on writing actionable case study around developers.
  • Our goal is to complete two developer case studies, done-done.
  • We’re collaborating with John Parkinson from the WordPress.TV team to generate corresponding video testimonials.


Since a few of us were at WCATL we completed the following:

  1. We’ve created a survey that can be filled out by Developers so that we can begin on our first case study audience and feature/challenge/requirement segment.
  2. If we can find relevant companies, we’ll do an interview, produce a written case study, and create a video to accompany

Links to be provided if surveys get completed.


  1. Reviewed longer survey created by Agency subgroup and now we’re trying to tee up the agency subgroup folks with some ‘case study leads’ to generate interest in your current survey starting with a shorter “generate internet” survey to folks at WCATL here.

Last month’s notes are here.


#marketing-to-developers, #wcatl-contributor-day