The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
Our work is tracked on the Marketing Tasks Board on the WordPress organization’s GitHub. If you are planning a Marketing Table at a Contributor Event, please let us know in the Slack channel.
You can be part of the #marketing channel on Slack. Join our next Weekly Marketing Chat at: Tuesday 15:00 UTC.
Diary dates
It is Day 7 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress!
Do you have more questions about how to participate? Let us know in the #marketing Slack channel or on the FAQ page.
Prompt 7/20
Blog: Describe your journey with WordPress using only emojis or GIFs. Post your response on a WordPress website (or social media) and link it in the comments.
Develop: Star or watch a WordPress GitHub repo you haven’t yet starred/watched. Share the link in the comments.
Design: Find a Wapuu you like from the Wapuu archive and download it, and share on social media. TagTag Tag is one of the pre-defined taxonomies in WordPress. Users can add tags to their WordPress posts along with categories. However, while a category may cover a broad range of topics, tags are smaller in scope and focused to specific topics. Think of them as keywords used for topics discussed in a particular post. it #WP20. Share a link to your post in the comments.
Photograph: Explore the WordPress Photo Directory and find a photo of flowers. Share a link to its Directory listing on your preferred social network and tag it #WP20.
Contribute: Find the nearest upcoming or past WordCamp or WordPress Meetup that you aren’t already subscribed to, and subscribe to their mailing list. Link to the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. or MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. in the comments.
Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.
If none of these actions work for you, feel free to make your own WordPress-focused action. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.
Contributors to the #WP20 From Blogs to Blocks campaign include: @ninianepress, @ngreennc, @nomadskateboarding, @santanainniss, @sereedmedia, @courane01, @meaganhanes, @costdev, @felix, @joen, @boogah, @quizzycal, @tobifjellner, @annezazu, @psykro, @flixos90, @rmartinezduque.
The Community Marketing team reviewed what was left from that previous meeting and discussed deliverables.
If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.
Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)
We had a contributor day at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Atlanta. Joining Marketing were @mcdwayne (marketing to developers with @jasonpknill) and joining community were @granthyarbrough (Grant), @strawmitch (Stephanie) and @spyderserve (Gary).
@strawmitch and @spyderserve were totally into questions about analytics regarding meetup attendance and created “Determine valid metrics for monitoring meetup participation.”
Unfortunately, we did not have time to review this as a group during today’s meeting. We should all review and make comments on the blog post (p2) here.
We decided to work on Promoting WordPress Meetup Testimonial Videos and published our thoughts and questions here.
During the April 5, 2017, Marketing the Community meeting, we discussed how we can promote the videos we’ve asked MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Organizers to upload.
Videos curated from this call to action will incorporated into WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US site in “Human of WordPress”’ feature, as Laura brings up. But what more can we do?
Currently the promotions for the videos locate here are being done via a grassroots effort – spreading the word to record and share videos in individual and group accounts.
So, we’d love your feedback!
