Update May 6, 2024: The Make Marketing blog is temporarily closed to new activity. Current marketing focus and processesare shifting to a new experimental project called WordPress Media Corps. Check out the WordPress Media Corps Initial Roadmap to learn more.
Any marketing contributors wanting to participate or follow along with this new project can join the WP Media Corps site and Slack channel.
Work on the Showcase remains open to contributions, and marketing amplification requests can be made on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/. For any other ideas or discussions unrelated to these contributing areas, you can use this GitHub discussion area.
It is Day 7 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress!
Blog: Describe your journey with WordPress using only emojis or GIFs. Post your response on a WordPress website (or social media) and link it in the comments.
Develop: Star or watch a WordPress GitHub repo you haven’t yet starred/watched. Share the link in the comments.
Design: Find a Wapuu you like from the Wapuu archive and download it, and share on social media. TagTagTag is one of the pre-defined taxonomies in WordPress. Users can add tags to their WordPress posts along with categories. However, while a category may cover a broad range of topics, tags are smaller in scope and focused to specific topics. Think of them as keywords used for topics discussed in a particular post. it #WP20. Share a link to your post in the comments.
Photograph: Explore the WordPress Photo Directoryand find a photo of flowers. Share a link to its Directory listing on your preferred social network and tag it #WP20.
Contribute: Find the nearest upcoming or past WordCamp or WordPress Meetup that you aren’t already subscribed to, and subscribe to their mailing list. Link to the WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. or MeetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. in the comments.
Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.
If none of these actions work for you, feel free to make your own WordPress-focused action. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.
The Community Marketing team reviewed what was left from that previous meeting and discussed deliverables.
If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.
Recap of Goals/Scope:
Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibilityAccessibilityAccessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)
Happenings During Today’s Meeting:
Recapping tasks from last month’s meeting:
Dear MeetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Organizers, we need your help with Meetup Video Testimonials Call to action was published 3/1 here: https://make.wordpress.org/community/2017/03/01/meetup-video-testimonials-we-need-your-help/
We had a contributor day at WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Atlanta. Joining Marketing were @mcdwayne (marketing to developers with @jasonpknill) and joining community were @granthyarbrough (Grant), @strawmitch (Stephanie) and @spyderserve (Gary).
During the April 5, 2017, Marketing the Community meeting, we discussed how we can promote the videos we’ve asked MeetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Organizers to upload.
Videos curated from this call to action will incorporated into WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US site in “Human of WordPress”’ feature, as Laura brings up. But what more can we do?
Currently the promotions for the videos locate here are being done via a grassroots effort – spreading the word to record and share videos in individual and group accounts.
Some thoughts on how we can further our efforts are:
Promo video for WordCamps – compilation of Meetup video snippets
Alert the upcoming WordCamps that the videos may feature some of their speakers? It’s a good way to promote a specific speaker.
Can we look into seeing if there is an advertising budget to take it next level once we have compiled testimonials?
LIVE recordings of current Meetups.
Create a Handbook for the Testimonials so that it can help Meetup people determine what and how to video in regards to focus and quality and what to do once the video is created.
All resources need to be multilingual. Transcription would be good, too.
Send direct emails to Meetup organizers asking them to submit testimonials.
Who currently does this? (We think it’s the Community Team.)
Comment on Meetup pages asking them to contribute testimonials.
Publish blog posts featuring and requesting testimonials.
Publish where?
Who writes?
Auto-push to social platforms (we believe this may be already happening).
Create a social publishing platform (Hootsuite?)
More activity on a variety of social media platforms that is not BOT driven (ie: be more social on social media)
