Agenda: Global Marketing Team Meeting 23 September 2020

Diary dates and forward planning as at w/c 21 September 2020. This will be updated after the meeting on 23 September.

Next meeting

The next meeting will take place on Wednesday 23 September 2020 at 14:00 UTC in the Global WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. #marketing channel.

If you are reading this agenda on another website and not the make.wordpress.org, please note that we may not be aware of any responses or offers to contribute you make on other sites. 

If you are reading this from promotion in other Make Teams or are not yet active in the Marketing Team, there are details below of how you can get involved.

Agenda

In response to feedback, testing and in trying to continue to make contributing more inclusive, we now include:

  • how you can get involved with particular tasks within the agenda on the Marketing blog
  • this and our other measures are aimed at helping people contribute async due to their timezone or other schedules, and for accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) during the meeting
  • enable us to cover even more items during the weekly meeting and collaborations
  • provide a clear sign-post for new contributors and those coming back to the team after a break, and highlight the wide range of activities
  • enables other teams to get involved with, support and request help more easily
  • Thanks for all the feedback. Abha
Continue reading

#onlinewpmeetup, #onlinewpmeetupnews

Notes: Global Marketing Team Meeting – 9 September 2020

(updated post for accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility))

Introduction

These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

Attended/Participated async

Meeting led by: @webcommsat, @yvettesonneveld with help from @nalininonstopnewsuk 

Meeting Notes

Each week we have a contributor who has been with us for a while draft notes supported by one of the working groups. This is then worked on further by the wider group by Saturday morning and used to plan follow-ups, report back to linked teams, give feedback, and plan actions by the Monday 11 am UTC meeting.

We now have a rota of volunteers to help with this initial draft. We are increasingly writing our updates for team meetings in such a way that they make it easier to be used in our new system of notes and actions and simply copied to the draft notes.

A big thanks to @OGlekler for doing last week’s notes. 

➤ How can I help?

You can volunteer to be a note-taker for one of the future meetings. We currently have a rota. Please note that the initial draft is needed by the end of Friday each week.

Welcoming new contributors

New Attendees Welcome Thread

Tasks, Working Groups, and Team Celebration

Celebrations

It’s time to celebrate and thank everyone for all their efforts during the last week.

Task Updates – deadlines in the next six weeks

Diverse speaker training working group promotions for September and October 2020

Update from coordinating team members: @webcommsat

Trello Card 

We’ve been working with #WPDiversity in promoting these workshops and are continuing to work on social media posts and discussing messaging with the Diverse Speaker Team.

We have started on the September and October event promotions. Thanks to @jillbinder and @angelasjin for information. Thanks to @lmurillom and @nalininonstopnewsuk for working with @webcommsat on this last week and the last few days.

➤ How can I help?

Search #WPDiversity on the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. on Twitter, WordCamp Facebook and Make WordPress Marketing Team on LinkedIn, and share the messages. 

WordPress 5.5 Q&As and marketing resources

Update from coordinating team member: @webcommsat 

Trello Card 

  • Social media draft posts for people to use to help promote the release is in final edits.
  • Question and Answers for end users: devs and non-devs are waiting for the next step with HelpHub. Thank you everyone across teams.
  • We are continuing to monitor articles and social media within resources responses to 5.5 and 5.5.1.
  • There will be a pilot marketing presentation on the 5.5 features next week.
  • We’re looking forward to chatting with @francina later this week.

➤ How can I help?

Work on the content of the Questions and Answers has ended and the documents are locked. If  you want to assist in Q&A work for the 5.6 release, please contact @webcommsat and @OGlekler.

Polyglots – WordPress Translation Day Mini Events

Update from co-ordinating team members: @webcommsat, @nalininonstopnewsuk

Trello Card 

There was an update on events and celebrations around the International Day of Translation and organizational and marketing support were provided at the Wednesday 9 September 2020, 07:00 UTC meeting.

The link to start of Polyglots update 9 Sept 2020  

  • The informal meeting dates for those running or planning to run mini-events shared on polyglots channel: Friday 11 September 07:00 UTC (@nao will be at this one, please note that the time listed on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. the first time around was incorrect), 12:00 (12pm) UTC [if sufficient demand] and Monday 14 September 19:00 UTC during the general marketing collaboration (as last week).  
  • Any new mini-events which are being planned will let the marketing team and polyglots teamPolyglots Team Polyglots Team is a group of multilingual translators who work on translating plugins, themes, documentation, and front-facing marketing copy. https://make.wordpress.org/polyglots/teams/. know. We will be creating a form for this.  
  • Plans for how to use the WP Translation Day site were shared in the meeting and mechanics were discussed with @nao.  
  • Update with @nao on locales interested in doing something later in the year around a potential contributor event, and challenges regarding promotions during this time of public health issues.
  • Branding discussion with @nao: we will use the week of celebration of translators/ translation in the WordPress global community, mini events and promotion opportunities, drop-in / recruitment opportunity in polyglots-events on Wed 30 Sept 2020 and Saturday 3 Oct 2020 (possibly Sunday too due to timezones), gathering of Contributor stories, social media promotion and a dedicated web page on WordPress Translation Day (WPTD).
  • P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. polyglots will be finalized and published today with a link to the holding page with an intro on WPTD. It will be cross promoted with marketing, and updated after Monday’s meeting. Post on WordPress Translation Day after Monday (link to be cross-promoted) if not possible before or if information from locales not received.
  • There was discussion on how to cross-promote WPAccessibilityDay on 2-3 October 2020. We contacted Accessibility Day organizers on 8 September (more information will be coming from that team after their 9 September meeting).
  • Discussion on future collaboration on regular queries that have come into marketing discussed with @nao after the polyglots meeting. These will be for a later time.

➤ How can I help?

This is an event where we need a lot of hands from the marketing team. @meher has a rota for those of us who can help specifically during that week. 

Staying Connected Events and Activities

Virtual Coffee Break

Trello Card  

Virtual Coffee Breaks are informal 30-minute coffee break gatherings for contributors to the Global WordPress Marketing team.

  • For this week we have a Virtual Coffee Break planned for Thursday at 19:30 UTC
  • For next week, we don’t know yet if we’re able to host our weekly Virtual Coffee Break on Tuesday at 15:00 UTC.

Poetry Challenge

This activity was of interest to a lot of people but most participants did not make the deadline therefore there is a new deadline for the poetry challenge: 24 September 2020, 17:00 UTC. Get your creative energy running. Lots of time now for everyone to take part.  

Rules reminder:

  • Minimum two verses (stanzas), maximum four 
  • Can be song lyrics, poem or guzzle
  • Can be in another language accompanied by an English translation
  • Can work on an entry individually or with one other person
  • Fun event

How can I participate? If you want to participate in the Poetry Challenge, please submit the form before 24 September 2020, 17:00 UTC.

WordCamp Virginia Beach 2020 

  • We have been asked to encourage everybody to attend WordCamp Virginia Beach 2020 on 19 September 2021. It will an online event which will be a condensed format.
  • There will be WP Marketing team representation – talks from @mikerbg and @MegPhillips91. The keynote will be delivered by @webcommsat.

 ➤ How can I participate?

Sign up for this event

Collaboration

Led by: @webcommsat

Trello card 

There will be mini translation events across the world celebrating International Translation Day, and the Marketing team is facilitating a meeting on Friday with all locales interested in organizing one, and creating social promotions.

Links to the folder and document on the Slack

The form to help us promote the events and plan for Friday’s meetings on Slack

Are you an experienced marketer?

If you have experience of researching or writing social media for organizations or brands, we have lots of tasks you can help with. Contact @webcommsat or @meher to get involved.

Next Meeting

Wednesday 16 September 2020, 14:00 UTC, in the Marketing Channel on Make WordPress Slack. 

Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days. 

How to get started?

If you were in the Marketing Team meeting and still don’t know how to get started to contribute to the project, contact @webcommsat (@abhanonstopnewsuk on Slack) to get information about the next New Contributors Onboarding meeting.

Diary Dates

Thursday 10 September 2020, 19:30 UTC – Virtual Coffee Break, on video conferencing and Slack for those unable to join on video. 

Thursday 17 September 2020, 17:00 UTC – Around the World quiz organized by @meher and promoting different cultures and countries in the WordPress community. Followed by a short virtual coffee break.

Ongoing Marketing Team work

Onboarding videos

We have made voice-over of “Set up a WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ and Slack account for the Make WordPress Channel” video on Macedonian, Norwegian, Turkish, Russian, English UK, English US, Serbian, German, Spanish (EU), Spanish (LA), Dutch. In progress: Bulgarian voiceover, captions for voiceover in Bangla and Gujarati.

You can participate: If your language isn’t on this list, we need your voice! Let’s make the start of a new contributor’s journey easier. Contact @OGlekler and @macgraphic to get involved.

Meetups Social Promotion

We’re promoting #WordPress Meetups that are helping improve understanding of how to use the platform, improve it further and participate in the community. If your MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. has an event open to a global audience that you want to share, use the #MakeWordPress hashtag #OnlineWPMeetup.

➤ Call for social media writers – Contact @lmurillom to get involved.
➤ Call for feedback from meetup organizers – If you are a meetup organizer, please fill the survey.

WPTranslation: International Translation Day, 30 September 2020

Call for social media writers and translators Contact @webcommsat (@abhanonstopnewsuk on Slack) to get involved.

Notes: Global Marketing Team Meeting 2 September 2020

Introduction

These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

Meeting notes

Each week we have a contributor who has been with us for a while draft notes supported by one of the working groups. This is then worked on further by the wider group by Saturday morning and used to plan follow-ups, report back to linked teams, give feedback, and plan actions by the Monday 11 am UTC meeting.

We now have a rota of volunteers to help with this initial draft. We are increasingly writing our updates for team meetings in such a way that they make it easier to be used in our new system of notes and actions and simply copied to the draft notes.

A big thanks to @maedahbatool for doing last week’s notes. 

How can I help?

You can volunteer to be a note-taker for one of the future meetings. We currently have a rota. Please note that the initial draft is needed by the end of Friday each week.

Welcoming New Contributors and Guests

New Attendees Welcome Thread

Tasks, Working Groups, and Team Celebration

Celebrations

It’s time to celebrate and thank everyone for all their efforts which they’ve done during the last week.

  • WordPress 5.5.1 was released yesterday. Thanks to everyone who was involved and for marketing members who have been taking part in the marcomms, wider marketing and other areas of the release.
  • The July Report for WP Diverse Speaker Workshops
    We’ve been working with #WPDiversity in promoting these workshops and continue to work on social media posts and discussing messaging with the Diverse Speaker Team.
    Follow the hashtag #WPDiversity on Twitter and Facebook and retweet the posts to your networks.
  • A big shout out to @Dijana Muzhdeka for her great work on marketing tasks at the Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. at Yoast on Friday. It was a pleasure working with you Dijana. She focused on social media preparation for our WordPress Release promotion.
    If your WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more., MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. or organization is planning a WordPress contributor event for staff, come and chat to us about marketing tasks we could plan for you.
  • Thank you to all meetup organizers who are joining and getting their questions answered about their events.
    If you are a meetup organiser please do fill survey form and help us support our efforts with promoting and marketing online meetup events.
  • A huge shoutout to @nalininonstopnewsuk for stepping up and getting the meeting started and going while @webcommsat was scrambling to wrap up helping out contributors.
  • Thanks to everyone who helped out with all the work done on ongoing projects.

Task Updates – deadlines in the next six weeks

HelpHub Recategorization

Update provided by @webcommsat 

Trello Card 

Final comments on the feedback document which @mikerbg has been helping take us through.

The discussion during the meeting was about the place and organization of the newly created Q&A for WordPress 5.5 release. Full discussion

Staying connected and events activities

Poetry Challenge

Slack thread on poetry

This activity raise an interest but most participants was out of time limit, therefore:

New deadline for the poetry / lyrics challenge 24 September 2020. Get your creative energy running. Lots of time now for everyone to take part. Well done again to all who get their poem in for the initial deadline and we will give them a special certificate.

Rules reminder:

  • Minimum two verses (stanzas), maximum four 
  • Can be song lyrics, poem or guzzle
  • Can be in another language accompanied by an English translation
  • Can work on an entry individually or with one other person
  • Fun event

➤ If you want to participate in the Poetry Challenge, please submit the form before 24 September 2020, 17:00 UTC.

Collaboration

Link on the Slack

Well done to everyone who has been contributing across the collaboration session and everyone who has been working for a few hours during the day to work on 5.5, HelpHub and many other tasks. 

➤ Are you an experienced marketer with social media?

If you have experience of researching or writing social media for organizations or brands, we have lots of tasks you can help with. Contact @webcommsat or @meher to get involved.

Next Meeting

Wednesday 9 September 2020, 14:00 UTC, in the Marketing Channel on Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. Please check the diary dates for the coming week.

Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days. 

➤ How to get started?

If you were in the Marketing Team meeting and still don’t know how to get started to contribute to the project, contact @webcommsat (@abhanonstopnewsuk on Slack) to get information about the next New Contributors Onboarding meeting.

Diary dates

Thursday 10 September 2020, 19:30 UTC – Virtual Coffee Break, on video conferencing and Slack for those unable to join on video. 

Thursday 17 September 2020, 17:00 UTC – Around the World quiz organized by @meher and promoting different cultures and countries in the WordPress community. Followed by a short virtual coffee break.

Thursday 24 September 2020, 17:00 UTC — Closing date for Poetry Challenge submission.

Topics on which Marketing Team continue to work

Onboarding video

We made voice over of “Set up a WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ and Slack account for the Make WordPress Channel” videl on Macedonian, Norvegian, Turkish, Russian, English UK, English US, Serbian, German, Spanish (EU), Spanish (LA), Dutch. In progress: Bulgarian voiceover, captions for voiceover in Bagla and Gujarati.

You can participate
If your language isn’t on this list, we need your voice! Let’s make the start of a new contributor’s journey easier. Contact @OGlekler and @marks99 to get involved.

Meetups Social Promotion

We’re promoting #WordPress Meetups that are helping improve understanding of how to use the platform, improve it further and participate in the community. If your Meetup has an event open to a global audience which you want to share, use the #MakeWordPress hashtag #OnlineWPMeetup.

Call for social media writers – Contact @lmurillom to get involved.
Call for a feedback from meetup organizers – If you are a meetup organizer, please fill the survey.

WP Diverse Speaker Workshops promotion

The big work already was done in collaboration between two teams.

Call for social media writers
If you are interested in writing to promote diversity and bring new speakers on the WordPress stage, contact @lmurillom to get involved.

WordPress 5.5 promotion

This task includes: 

  • Q&A for Developers and User for HelpHub
  • Social media campaign
  • Materials for Meetup organizers

Call for technical writers who is staying in a loopLoop The Loop is PHP code used by WordPress to display posts. Using The Loop, WordPress processes each post to be displayed on the current page, and formats it according to how it matches specified criteria within The Loop tags. Any HTML or PHP code in the Loop will be processed on each post. https://codex.wordpress.org/The_Loop. of WordPress development and SEO experience
Contact @webcommsat (@abhanonstopnewsuk on Slack) to get involved.

WPTranslation: International Translation Day 30 September 2020

Call for social media writers and translators
Contact @webcommsat (@abhanonstopnewsuk on Slack) to get involved.

Notes: Global Marketing meeting 12 August 2020

Introduction

Publishing for @lmurillom.
These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. This is part of our diversity and inclusion support within the team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

Continue reading

#onlinewpmeetup, #wpdiversity

Notes: Global Marketing Team Meeting 5 August 2020

Published for @meher and @lmurillom

Introduction

These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

@mikerbg, @OGlekler, @lmurillom, @swetabhsuman8, @nalininonstopnewsuk, @maedahbatool, @webcommsat, @nullbyte, @antialiasfactory, @MegPhillips91, @harryjackson1221, @Yashwardhanrana

Meeting notes

An opportunity was given for review of the previous week’s notes in the Google document. Once any suggestions are made, the notes are then added to the Marketing blog.

How can I help?

You can volunteer to be a note taker for one of further meetings. Please note that the initial draft is needed by the end of Friday each week.

Welcoming New Contributors 

New Attendees Welcome Thread: https://wordpress.slack.com/archives/C0GKJ7TFA/p1596636610307600 

We have new people on our channel and are happy to welcome @aditisarker, @YashwardhanRana, @zastronautics, @Justinas Kundrotas, @tremidkhar and @joshuase

Tasks, Working Groups, and Team Celebration

1. Celebrations

Let’s give a huge shout out to the following folks for all their efforts and time which they have invested in getting the work of the team done.

  • Thanks to @Nalini @webcommsat @meher and Laura! for organising the Online Scavenger Hunt, that took place on 1st August 2020, and thanks to @majaloncar for allowing us to use the Zoom account for the Scavenger Hunt and some of our meetings.
  • Congratulations to the winners of the Online Scavenger Hunt: @aditisarker and @majaloncar 
  • A big round of applause to @webcommsatfor being awarded fellowship of the international CIPR for outstanding contribution to communications, public relations and the profession as a whole, strategic and innovation work, bridging between organizations/ tech and communications and taking into account her work with Make WordPress. Please join us in giving her a shoutout here and on Twitter!

2. Onboarding Videos 

Update provided by @oglekler

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Card: https://trello.com/c/JAIWjXWO/637-onboarding-videos-github 

The editing and synchronising work for these videos is tremendous and a big star of the week goes to @OGlekler for her patience, good spirits, and endurance with getting these to the finish line. These videos are being added to the WordPress Contributor Day Handbook on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/.

Waiting to be published:

  • Norweigan@Martin Owren we are waiting from GTEGeneral Translation Editor General Translation Editor – One of the polyglots team leads in a geographic region https://make.wordpress.org/polyglots/teams/. Further information at https://make.wordpress.org/polyglots/handbook/glossary/#general-translation-editor. to approve
  • European Spanish@vimes1984 & @lmurillom ready to publish
  • Bangla — reassigned to @technocrews to make captions
  • Brazilian Portuguese@felipeloureirosantos in progress
  • Italian — in progress
  • Bulgarian — in progress
  • Urdu and Hindi – update needed @rahuldsarker. @swetabhsuman8 will help with Hindi captions

How can I help?

If you can have a strong presenting voice and can help with doing voiceovers and liaise with your local GTE on translated captions for these screen recording videos, please contact @webcommsat, @OGlekler or @marks99

Examples of the step-by-step video guides to help new contributors set up accounts on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ and Make WordPress Slack are here: https://www.youtube.com/playlist?list=PLCVEqsAbLffcS1Rx-COZ5CZBOmXZJEe6k 

3. Online Meetups and Marketing Survey

Update provided by @meher  

Trello Card:  https://trello.com/c/oP3Sj8N1 

  • With the focus on 5.5 release, we have asked for space in September’s MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. newsletter and Month in WordPress for another promotion of the survey. 
  • We have gathered a lot of informal feedback too and some useful trends. We will pass any non-marketing information to the Community team. 
  • We continue to highlight the survey in a variety of channels. 

How can I help?

4. Online WordPress Meetup social promos

Update provided by @lmurillom on #OnlineWPMeetup

Trello Card: https://trello.com/c/JAIWjXWO/637-onboarding-videos-github 

Thank you to @lmurillom for keeping the social promos updated up to 13 August 2020 so that these are available for team members to use.

Encouraging @chaion07 @MegPhillips91 @michelleames (she/her) @rahuldsarker @technocrews @swetabhsuman8 to help in the coming week as they have expressed an interest in this task.

How can I help?

  • If you can help with writing social media posts, please do reach out to @lmurillom.
  • If you don’t have much time or feel you aren’t ready to get involved with other tasks, please collaborate with keeping the Meetup marketing sheet updated. If you have any questions, please reach out to @lmurillom.

Diverse Speakers Workshops

Update provided by @webcommsat 

Trello card: https://trello.com/c/eNghs0YZ 

@webcommsat and @nalininonstopnewsuk have worked with @jillbinder and the Diverse Speaker Training Group on a marketing plan to promote the support available across the year. We have been working on the materials needed to put the plan into action.

  • We will be focusing on getting the Marketing team wider members to utilize the social media packs. 
  • We are measuring how effective the marketing team is able to be in amplifying and targeting messages.

How can I help?

If you have a strong interest in promoting diversity, please join this working group’s next meeting in Slack. Additionally, please use the social media pack for these events because we need wider take-up for promotions from the marketing team. 

You can help amplify social media promotions. Search #WPDiversity on the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. on Twitter, WordCamp Facebook, and Make WordPress Marketing Team on LinkedIn, and share the messages.

Are you experienced at writing social media messages for organizations or campaigns? And keen to support diversity in the WordPress community? Come and join the group working on the next batch of social media draft posts that need to start going out from early next week. If you can help contact @webcommsat  (@abhanonstopnewsuk on Slack) or @lmurillom

Updates from the 5.5 Q&As pilot

Update provided by @webcommsat

Trello Card: https://trello.com/c/v5cveanV 

We are currently working on a pilot project to support the WordPress 5.5 Release. We have been bringing together questions from developer feedback and answering them in a document for each significant feature to be introduced in the forthcoming WordPress 5.5 release.

  • The initial drafts and research are being reviewed/fact-checked 
  • We have had discussions with other teams to help further this planning  
  • @oglekler, @lmurillom, @collinsmbaka have also been working on researching Q&As for non-technical end-users. @MegPhillips91 to help with the dev review
  • @YashwardhanRana volunteered to help – to attend induction

How can I help?

If you would like to get involved and are familiar with WordPress releases or a Dev who could help with this, please reply to this thread on Slack:  https://wordpress.slack.com/archives/C0GKJ7TFA/p1596638259338800 

Please be aware that there has already been significant work into the documents in a tight timescale, and we might not be able to include your ideas at this stage. So please reach out first before you put work into these topics.

Staying Connected events and activities

  1. Entries for the Poetry Challenge are now open. Closing date 31 August 2020, 17:00 UTC. 
  2. We have a Coffee Break on Thursday 13 August 2020, 19:30 UTC.
  3. Fun social quiz on Wednesday 26 August 2020, 15:30 UTC organized by @majaloncar 
  4. Other dates in the agenda are at https://wp.me/p72A3H-HX 

How can I participate?

  • To find out more about our social activities join the Marketing Channel on Make WordPress Slack.

Collaboration on HelpHub

Presenter: @mikerbg (@miker on Slack)

Trello Card: https://trello.com/c/4jA1zpyB 

Participants: @OGlekler, @webcommsat, @nalininonstopnewsuk, @MegPhilips91, @mikerbg, @YashwardhanRana, @Joshua Selser, @lmurillom

Task: Documentation is being moved from the old Codex and the categorization of articles that worked 5 or 10 years ago are not necessarily the same that work now. In order to continue with the design of documentation, the Docs team needs to define a new structure that is clear and fulfills the user’s needs. They would like input from Marketing regarding the re-categorisation of content and the audience segmentation.

The working draft of the Categories spreadsheet for the Marketing feedback.  https://docs.google.com/spreadsheets/d/1efg9QAi2MrjTAJC5KHQLYGrjyPMXqonKkSP8SHs3F4k/edit#gid=1014980048 

How can I help?

You can familiarize yourself with the background for this task by reading the following resources: 

You are welcome to ask questions on Marketing Team Channel on the Make WordPress Slack. You can join work on this project asynchronously, please reach out to @webcommsat (@abhanonstopnewsuk on Slack), @lmurillom or @mikerbg (@miker on Slack). 

Collaboration on 5.5 Q&As 

Presenter: @webcommsat

Trello Card: https://trello.com/c/v5cveanV  

Participants: @OGlekler, @MegPhillips91, @lmurillom, @YashwardhanRana, @collinsmbaka, @webcommsat, @nalininonstopnewsuk, Laura, @swetabhsuman8

This collaboration continued later in the day.

Task: We are working on a pilot project to support the WordPress 5.5 Release. We have brought together questions from developer feedback and answered them in a document.

How can I help?

We are in a review/fact checking phase right now, so please reach out directly to @OGlekler, @webcommsat or @vimes1984 if you would like to participate. 

Next meeting

Wednesday 12 August  2020, 2pm UTC, in the Marketing Channel on Make WordPress Slack. Please check the diary dates for the coming week.

Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days. 

If you are new or returning to the Marketing channel and want help to get started, contact @maedahbatool. She will also be able to add you to the list for the next New Marketing Contributors Onboarding event.

Notes: Global Marketing Team Meeting 22 April 2020

Section links

Task updates

Supporting members during the pandemic

Collaboration

Draft agenda for next meeting

Introduction

These summary notes focus on key items and actions from the meeting and to assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

We recognize it is a very difficult time for our members and community. We have included more informal, lighthearted items in our meetings coming from our Virtual Coffee Breaks as a way of supporting the community. In addition, we are providing more detailed notes and actions to help members who are working on or would like to participate in tasks. 

The meeting discussions on the Marketing team SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. can be found at: https://wordpress.slack.com/archives/C0GKJ7TFA/p1587564032452100

Attended/Participated async

Meeting led by: @yvettesonneveld

Meeting notes and follow-up actions: thanks to @maedahbatool, @yvettesonneveld, @webcommsat

Attended: @maedahbatool, @harryjackson1221, @yvettesonneveld, @webcommsat, @timbb, @meher, @darls, @oglekler, @michelleames, @simonasn, @chaion07, @gkibria69, @antialiasfactory, @SatishPatel, @megphillips91, @lmurillom

Task updates

Contributor Events – WCEU 2020 Online Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.

Update provided by @webcommsat

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card: https://trello.com/c/1KagUPpT

The WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe team is all geared up working towards conducting the first-ever online Contributor Day for WordCamp Europe. Preparations are in full swing. This online contributor day will take place on 4 June 2020. 

@webcommsat and others have been updating the Trello board ready for WCEU. Please can you update your task to help us move items further or adapt them for use at WCEU. Marketing team members are also preparing onboarding sessions to support newer members. Everyone involved is working hard to help WCEU be another amazing contributor event and we appreciate it. Thank you!

How can you help?

  • Create a screencast: Make a screen capture video with voiceover showing how to join the Make WordPress on Slack. Any personal login details captured would need to be removed. If you individually or in a small group who can volunteer to help on this, please add a note to the Trello card.
    • Actions: @yvettesonneveld to review video made by a Spanish WordCamp for joining the locale Slack and start a draft text which could be used for joining Make Marketing and adapted by others in their own language.
    • @webcommsat with WCEU to share a sheet with Polyglots and other teams to capture any other locales which may have similar screen capture videos for joining i) locale Slack and/or ii) Make WordPress team
    • If you can help with this, contact @webcommsat or @yvettesonneveld 
  • Guide for Google Documents: We need volunteers to work on an added guide for using Google documents specific to Marketing. This would suit members who are used to working collaboratively in Google documents and using features, like comments, replace text etc. In addition, a screen capture video could be an added feature too and this could be done by another person. 
  • Onboarding new contributors: There is going to be a pre-event onboarding session. We need people who have some experience with onboarding new contributors. As it is an online event, we need to try and help contributors in sessions which will be advertised to attendees before the event.

WordPress Online Meetups

Update provided by: @webcommsat 

The ongoing COVID-19 outbreak has meant in-person events in most parts of the globe. This has led to many WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. groups are now meeting online. We’re helping with the ongoing promotion of these events, working alongside the Community Team. Thanks to @nullbyte, @meher, @michelleames, @simonasn and @chaion07 for their ongoing work on this.

@simonasn and others have started work on a survey. We will be working on expanding the marketing and communications questions on this. This will be shared at a future collaboration session in the Marketing meeting. 

How can you help?

  • Please help us share the hashtag #OnlineWPMeetup with your local WordPress Meetup. If you can add the name and link to the Meetup you have shared this with to the Trello card we can add it to our spreadsheet.
  • A number of Meetups which could be suitable for an international audience or follow-up with interview with the organizers will be identified each week and promoted. We are working on a ‘press kit’ type / expanding reach approach so that these promotions can be shared and adapted by team members in their local networks. Please also share the items which will be posted on the Make WordPress LinkedIn.

Update from meetings on this task:

  • Breann McDede will help lead this task
  • @webcommsat and @meher have started the different continent promotions starting in Asia. 

Lazy loading and fasterwp workspace

Trello link: https://trello.com/c/dELGoIP8 

Task Lead: @harryjackson1221

You may know that companies in the WordPress ecosystem often work together. Some businesses recently collaborated on creating a standard as to how resources are excluded from lazy loading. We’re planning to create a content piece describing this.

This task will explain how some companies in the WordPress ecosystem collaborated on creating a standard on how resources are excluded from lazy loading. This feature is hoped to be implemented in coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. soon. They have created a Slack workspace to have better contact and facilitate discussion.

How can you help?

The task deliverables will be outlined as milestones. If you’re interested, contact @harryjackson1221 to find out more about the fasterwp Slack channel which has the relevant communication regarding this task. 

Team support during the pandemic

Virtual Coffee Breaks

Thanks to everyone who came along to the different coffee breaks in the last week. Thank you to those who are facilitating, providing video conferencing software or helped with tech queries and signposting: @webcommsat, @yvettesonneveld, @nullbyte, @michelleames, @megphillips91, @mikerbg, @harryjackson1221, @macgraphic, @JillianSMaxell, @maedahbatool, @timbb.

Lighter things to help the team at this team include a cookery trail and photo montage. We are sharing them in these notes in case they inspire others or in case anyone from other teams would like to take part in these informal, friendly activities at this difficult time.

Check out the schedule and join us for our Virtual Coffee Breaks.

#WPRecipeShare

Update provided by @webcommsat

Trello card: https://trello.com/c/1KagUPpT

A regular topic in the Virtual Coffee Breaks is food, difficulty in obtaining certain ingredients and motivation for cooking. @webcommsat has created a global cooking trail as a fun way to connect people, promote sharing of cultures and wellbeing. If you would like to take part in this during the current restrictions, here’s how:

Share your favorite recipe (with a picture) for others to try. You can join in by:

  • share a photo and recipe of something that you have cooked for others to try. Pick recipes that could be adapted to match food availability or cultural reasons
  • cooking at least one recipe that is shared, adjusting it for your needs, and taking a picture (before you eat it!)
  • use the hashtag #WPRecipeShare in your post

Staying Connected Picture Mosaic

Trello link: https://trello.com/c/KNOyWADa

This is another fun challenge that came out of a Virtual Coffee Break. @michelleames will create ‘walls’ of 16 photos with messages from contributors at or around their work stations. The deadline for the first wall of photos is 30 April 2020.

The original concept was for a wall of pictures to highlight how contributors are still staying connected, reduce the sense of isolation and show that members are continuing to contribute to the global WordPress project. 

How can you help?

  • Create a picture of you at your work  station 
  • Optional: hold up a sign with a key message. More details on the Trello card.
  • Once we have a Marketing example, we will share that with other teams in case they want to join in so that they can  or create a similar ‘wall’.

Collaboration time

The team collaborated on two projects this week:

  1. Online WordPress Meetup
  2. Q&A

Online WordPress Meetups

Brainstorming Questions

  • What do you look for when you are exploring an online WordPress Meetup to attend? What keywords interest you in the text? (View all replies on Slack)
  • What information would help you decide about joining an Online Meetup in another part of the world or different city to where you live (for the duration of the current situation)? (View all replies on Slack)
  • What topics would you suggest work well for Online Meetups where an audience is wider than the immediate locality? (View all replies on Slack)
  • In the survey we are building, we will be asking Meetup organizers what channels they use to market their Online Meetups. Tell us what sources and channels you use to find WordPress Online Meetups that may be of interest to you? Please include any search terms you use. (View all replies on Slack)
  • Have you been to any Online WordPress Meetups that you thought had a good marketing approach that we could share in our guides? (View all replies on Slack)
  • What do you value the most about: WordPress Meetups (in-person) and WordPress Meetups (online)? Please do give any suggestions for benefits of the in-person events which could be carried over to the online events. (View al replies on Slack)

How can you help?

If you are new to the team, we would like to hear your input into the threads for each question. You can contribute to these within 48 hours after the meeting async. If you’ve missed last week’s collaboration time, don’t worry, you can be a part of this next week or contact the person who led it to add your suggestions.

Q&As

A working group is meeting weekly to collaboratively create an article that could help pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party developers with creating helpful FAQ sections and help new WordPress users, linked to WordPress.tv videos. This is linked to other cards we have been asked to support in the Marketing Team. To help more people in the team get involved, a collaboration has been planned. Participants shared suggestions based on the following questions and other team members were encouraged to add their suggestions during the week: Thanks for all the comments and to the working group. If you want to join this working group, please message @timbb. Thanks to @webcommsat for her work on this and the collaborations.

Brainstorming Questions

  • When you are choosing a plugin or theme, are there are particular keywords that you look for to help you know if it is suitable for:
    • you as a beginner to working with WordPress
    • you as an experienced developer

Please choose the option which applies to you. (View replies in the Slack thread)

  • Did your approach to asking support questions change as you became more experienced with plugins? (View replies in the Slack thread)
  • When you find plugins for a particular task on your site,  do you tend to install each one individually and see how it affects your site? Or have another approach? This question is aimed at non-developers. (View replies in the Slack thread)

Actions:

  • Contact @timbb if you would like to help further with this area.
  • If you would like to add further answers to the questions, please let Tim know with the link to the message.

Draft agenda for Wed 29 April 2020, 2pm UTC

  1. Opening
    • Welcome
    • Attendance
    • Quick peek into our daily lives
    • Celebrations
  2. Task updates
    • Contributor events
    • Virtual coffee breaks
    • Online WPMeetup Marketing
  3. Collaboration time
    • tba
  4. New business
  5. Upcoming workgroup meetings

#make-wordpress-marketing