Make Marketing Workshop: Contributor Ladder

On Tuesday, 13 October 2021, a collection of Marketing Team reps and members attended a workshop with Josepha and Chloé to identify and map the various ways people contribute to Make Marketing. Everyone met virtually in Google Meet and a shared Mural board.

Attendees: @chanthaboune, @cbringmann, @webcommsat, @oglekler, @yvettesonneveld, @femkreations, @vimes1984, @nalininonstopnewsuk, @lmurillom, @meher, @callye, @dansoschin, @eidolonnight

Steps we took

  1. Josepha gave us a quick introduction to using Mural.
  2. We, as a group, added granular Marketing tasks that exist today. As an example, “People of WordPress” consists of numerous individual actions, each of which would be added as an individual card: draft copy, edit images, publish the post, etc.
  3. As a group, we sorted tasks into quadrants for difficulty and impact and then discussed their placement in the following order. These tasks were sorted based on how they are now, and not how we would like them to be. 
    1. High impact + high difficulty: These are tasks which are important to the WordPress project and community, but also difficult in that they may require a lot of time or resources like certain software.
    2. High impact + low difficulty: These tasks are high importance and relatively easy.
    3. Low impact + high difficulty: These tasks, while not typically important, do require substantial time and effort to complete.
    4. Low impact + low difficulty: These tasks are both low in important as well as difficulty.
  4. After organizing the first grid was complete, Josepha copied the cards to the second grid. We then sorted everything again, this time for access and knowledge required.
    1. High access + high knowledge required
    2. High access + low knowledge required
    3. Low impact + high knowledge required
    4. Low impact + low knowledge required
  5. The group had a few insights after this exercise:
    1. Most high-impact tasks require historical knowledge as well.
    2. The majority of tasks do not require high access.
    3. There is a good mix of impactful tasks which require neither high amounts of access nor high amounts of prior knowledge. This is great for new contributors, and we’re already seeing them take some of these on.
  6. The meeting wrapped up with the Mural board left open for additional comments and review, just in case we forgot anything.

Next steps

  1. Team members who could not participate live should review notes and the Mural for our next Marketing Team meeting.
  2. Josepha will review the Mural boards. She will be looking specifically at the types of tasks that are very high-impact, or have high access required. The goal is to have a healthy number of sponsored contributors to take these on.
  3. Josepha will observe how certain tasks could be re-categorized with different expectations and/or processes.
  4. These insights will be shared in a future team meeting and the Make Marketing P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at
Click for full-resolution PDF

#contributing, #marketing, #marketing-team, #meeting-notes, #new-contributors

Notes: Global Marketing meeting 13 January 2021


These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates. 

Attendees Slack Thread

Continue reading

#contributor-onboarding, #learnwp, #marketing, #new-contributors, #onlinewpmeetup, #wpdiversity

Agenda: Global Marketing Team meeting 29 July 2020

Diary dates for the w/c 29 July 2020.

The next meeting will take place on Wednesday 29 July 2020 at 14:00 UTC in the Global WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at #marketing channel.

Thank you to the Team Reps group and members for their contributions towards this document. If you are reading this on another website and not the, please note that we may not be aware of any responses or offers to contribute you make on other sites.


  1. Welcome, attendance, notes (including a review of draft summaries and actions in the Google document).
    We encourage asynchronous contributions in Slack for the 48 hours after a meeting (until 14:00 UTC on Fridays) to help with different timezones.
  2. Quick peek in our daily lives
  3. A special welcome to new attendees

Task, working groups and team celebration

4. Celebration time – let’s celebrate our WordPress Marketing accomplishment! 
This will be combined with highlights from last week’s collaborations to allow us more time for collaboration work.

Summaries of tasks from the last week

5. Onboarding videos 
These are added to the WordPress Contributor Day Handbook on GitHub when complete. If you can help with these, please contact @webcommsat, @OGlekler or @marks99.
Examples of the video step-by-step guides to set up and Make WordPress Slack accounts.

6. MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. survey promotions and updates
If you are a Meetup organizer, please fill in our survey to help us help you in your marketing.

7. Diverse speaker training working group event promotions
You can help amplify the social media promotions – search using #WPDiversity on the WordCamp on Twitter, WordCamp Facebook and Make WordPress Marketing Team on LinkedIn.

8. WordPress 5 Marketing and HelpHub update

9. Staying Connected events and activities


10. Collaboration time

  • Marketing the Tide Team – the third session of this collaboration which will be led by @mikerbg and with a member of the Tide Team. We intend to use Google Meet with live captioning, Slack and Google Docs.
  • Video conferencing call for those supporting the Q&A tasks
    15:30 UTC
     (later start than usual for this week only).
    More on our Questions and Answers work to help promote WordPress Releases

Any other business/ awareness of other related Make WordPress tasks

11. AOB
You can also suggest to one of the team reps the day before the meeting if you have an idea for inclusion at a future meeting.

Planning for the week

12. Sub meetings in the forthcoming week.

The meeting will be formally closed at the end of the collaborations session.

Diary dates

If you need accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). ( support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel, and we are keen to try and help.

Tuesday 28 July 2020 – 14:00 UTC – gathering comments on HelpHub recategorization relating to Q&A and ‘how to’ marketing / communications information. @estelaris from the design team will be with us. Trello card.

Wednesday 29 July 2020, 14:00 UTC – Global WordPress Marketing Team including the third session collaborating on the Tide team promotion.

Wednesday 29 July 2020, 15.30 UTC – meeting for those supporting the 5.5 Release Q&A

Thursday 30 July 2020, 19:30 UTC – Virtual Coffee Break on video conferencing

Monday 3 August 2020 – Planning meetings (times tbc)

Monday 3 August 2020 – 14:00-14:30 UTC – Q&As for developers/ Meetups for WordPress 5.5. Second follow-up meeting, if needed for Q&A and action group: 18:15 UTC.

Wednesday 5 August 2020, 14:00 UTC Global Marketing Team Meeting.
This will be followed by 15:15 UTC meeting on video continuing collaborations relating to the Q&As. 

Thursday 6 August 2020, 19:30 UTC – Virtual Coffee Break, on video conferencing and Slack for those unable to join on video.

Monday 10 August 2020, (Time tbc) – Q&As and related WordPress 5.5 release.

Wednesday 12 August 2020, 14:00 UTC Global Marketing Team Meeting 
This will be followed by 15:15 UTC meeting on video continuing collaborations/ sub meetings.

Thursday 13 August 2020, 19:30 UTC – Virtual Coffee Break, on video conferencing and Slack for those unable to join on video.

Staying Connected – advance event dates

Poetry competition now open

  • Entries now open
  • Closing date 31 August 2020, 17:00 UTC
  • Minimum two verses (stanzas), maximum four
  • Can be song lyrics, poem or guzzle
  • Can be in another language accompanied by an English translation
  • Can work on an entry individually or with one other person
  • Fun event

Wednesday 26 August 2020, 15:30 UTC – fun social quiz for the team, organized by @majaloncar

Thursday 17 September 2020, 17:00 UTC – Around the World quiz organized by @meher and promoting different cultures and countries in the WordPress community. Followed by a short virtual coffee break.

Useful resources


#5-5, #new-contributors, #tide