Notes: Global Marketing Team meeting, 13 June 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. card #242
  • Attendance:

Team News

  • @sereedmedia @laurlittle and @meher will be co-leading the Marcomms team for the 6.4 WordPress Release Squad.
  • Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. @santanainniss is still out on leave.
  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe’s Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. was a great success, and many reported it being a lot of fun.
    • We had 11 new people join the #marketing team Slack on the day
  • There may be a WordCamp coming up in Valencia. Table leads from WCEU and WCSylhet volunteered to share experience.
  • Yoast Contributor Day in October
  • Share your thoughts on the marketing team coffee breaks concept:
    • @sereedmedia proposed a new name for this: Coffee and Collaboration Session
    • The next coffee break will be on Thursday, 15 June, 2023 at 18:30 UTC.

WordPress Publications The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media updates

  • WordPress Social Media Amplification #7
    • @jpantanichanged the name of this task to make the language a little bit more colloquial prior to WCEU. 
  • Social Media stats
    • WordPress again had a strong week this week. Highlighted by the positivity received from the WCEU event during the past week. We’ve been able to maintain high engagement scores from the past month at levels much higher than much of the spring season or even 2023 (around 4K average engagement in 2023 which is a 100%+ improvement for DotOrg social). This is partly due to the events for WP20 and WCEU and being so close together plus a strong commitment to focus on the events online with both in days leading up to the events and same-day posts themselves. Included in this was a live posting session during the WCEU Keynote event. The largest takeaway from the week is the success of WCEU campaigns. Even Twitter which has struggled to see positive gains this year with engagement following many of the changes to the platform in recent months had a 2.0% engagement rate during the WCEU event (2.1% average for all platforms).
    • The overall performance was strong from a campaign perspective. However, as discussed, the WCEU campaigns, and in particular, the WCEU Keynote event took the top 3 places for the strongest performances of the week. Those top performances took place during the live posting events for the Keynote over the weekend.
    • Here is a look at the numbers for the week:
      • Impressions: 449,732
      • Engagements: 8,315
      • Link clicks: 1,448
      • Engagement Rate: 1.8%

GitHub Issues

New Issues

  • Revising the Enterprise page on #244 (Discussion)
    • Inspired partially by the old GitHub ticket #22 that we finally were able to close, but also by the (unofficial, but attended by project leadership) enterprise day the day before WCEU started. Hopefully we can get some of those good ideas into the actual project!

Open Issues

  • Marketing Team management
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • Adds marketing-specific issue templates #213 AND Amplification request form #140
      • This issue was moved forward and committed prior to our meeting this Thursday to discuss this issue. Need to move forward with this issue in agreement as a team.
  • Cross-team collaboration
    • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187 
      • We need to reconnect with Learn folks to move this project forward
    • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
      • WCEU did a lot of work in this area, so we should coordinate with some of the organizers to help make this process even smoother for the next flagship camp
  • Project marketing
    • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. and Blogging Campaign #199 (Discussion)
      • This ticket can likely be re-activated because of the success of From Blogs to Blocks
    • Get involved or Contribute tab for the About page — structure and the content #217
      • @oglekler updated the document, feedback has begun. CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team members are willing to help on contributor orientation tool. Can be ready for 6.3.
      • The new page was discussed in the #meta meeting last week

Closing Soon

  • Facilitate Make Team Coffee Break #23
    • Need to revise this as we revise the Coffee Break purpose and content. Should this information be in the Handbook as opposed to a GitHub ticket.
    • What do we like about other ones and what don’t we love?
    • We have been actively soliciting input on the Coffee Break for 7 months in this ticket, so please add any of your ideas and thoughts there. This Facilitation ticket simply documents the facilitation process and it is no longer accurate.
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • As we do not have an existing path for Contributor-generated content to be implemented on socials, this ticket is somewhat moot.

Recently Closed

  • The Month in WordPress: May 2023 Edition #226

Open Floor

  • From 6.3 release team: We would love to hear from you on the top 3 or so most important things/features that your team might want to highlight in release communications. We are currently working on the BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1 announcement now, so if we could have your input by June 16th, that would be great.
  • From @sereedmedia: Very exciting how well the WordCamp contributor days are going! Special thanks to @rmartinezduque for all the extra work she did to make #WCEU accessible, for recruiting @samaldersen back onto the Marketing Team, and for always working transparently. 

Next Steps

Our next meeting is 20 June, 2023 at 15:00 UTC.

  • Marketing Team meeting and weekly planning #245

Note: This post is backdated to the correct Notes posting date of June 12, 2023. Was published on July 14, 2023. – SR

#marketing-team, #meeting-notes, #wp20, #wpphotos

Recommended SEO Standards for Internal WordPress Posts and Pages

The Marketing Team’s recommended SEO Standards for internal WordPress posts and pages factors in key criteria to optimize results for Google SERPs and Facebook’s Open Graph data. This standard is for on page, off page, and best practices for both content marketing and findability.

Featured Images

All pages and posts should have a unique featured imageFeatured image A featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts. that is sized for Open Graph best practices (1200 x 628). In addition, the site should have a set image as its default.

Image Alt Tags and Descriptions

To comply with web accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). ( guidelines and SEO best practices, all images should make use of an appropriate alt tag. The alt tag should describe what is in the image for screen readers.

Minimum Word Count

Each post or page should have a minimum word count of 300. If possible, and to maintain consistent tone and messaging, longer word counts are preferred. The opening paragraph should contain the primary keyword, though other related keywords and keyword phrases can and should be used throughout the copy.

Page Title

Primary keyword should be included in the first half of the page title and the title length should be under 60 characters. Titles over 60 characters can be subject to rewrite by search engines and/or truncated.


The page should aim for a 5th grade readability score and should be persuasive not passive. Please avoid excessive jargon and repeated phrasing, but the use of industry terms to maintain consistency in messaging is acceptable. Yoast SEO and have readability tools for reference.

Use of H1 Tags

Most search engines consider the HTMLHTML HTML is an acronym for Hyper Text Markup Language. It is a markup language that is used in the development of web pages and websites. heading tag (h1) as the main heading of the web page. SEO best practices recommend that there should be only 1 h1 tag on each web page as using more than one h1 TagTag Tag is one of the pre-defined taxonomies in WordPress. Users can add tags to their WordPress posts along with categories. However, while a category may cover a broad range of topics, tags are smaller in scope and focused to specific topics. Think of them as keywords used for topics discussed in a particular post. can confuse search engine crawlers.

The h1 tag must be correlated to the Title of that page and use the primary keyword. The h1 tag should focus on the intent of why the user should access the page. H1 tags should only be used for the Title and should never be used in the body of the copy. Secondary keywords and phrases may be added as well, provided they flow naturally.

H1 tag length should be from 20-70 characters (about one sentence).

Use of H2-H6 Tags

Include h2-h6 subheads in copy and verify that title is h1. H2-h6 tags should utilize primary and secondary keywords, as appropriate. They shouldn’t be used to enlarge text, rather to provide a logical outline to the body copy.

MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Descriptions

As of December 2017, Google confirmed that they are now showing the first 320 characters of a meta description in search engine result pages (SERPs). It’s still recommended to use a length of 155 characters in a meta description as Open Graph data is shown on social networks as the shorter length.


Meta descriptions should be under 155 characters, be descriptive enough to engage users, and include a CTA (call to action).

Internal Linking

Linking to additional pages within the site will help create a path (think behavior flow) throughout the web property and it is important to ensure the anchor text for the link is descriptive and on-topic.

Is this page ready? – Checklist

  • The primary keyword I have selected is relevant for the content;
  • This post contains at least 300 words;
  • My primary keyword is in the first half of the title;
  • The title contains a maximum of 60 characters;
  • I have confirmed the title is a <h1> tag;
  • I have included my primary keyword in the first paragraph and it fits in a natural way;
  • This post includes several sub headers, all marked with <h2>-<h6> tags;
  • This post includes internal links where appropriate;
  • This post contains a featured image;
  • I have added a relevant alt description for the image so that those who are not able to see the image still understand its context;
  • I have added a meta description under 155 characters that contains the primary keyword and a clear call to action.


#meta, #seo-standards