Marketing to Developers – Slack Meeting Notes 3/17/17 at WCATL

At WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Atlanta’s Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus., the Marketing to the Developers Team met and ran a few surveys.

March 17th, meeting notes.


Developer and marketing agency subgroups discussed to keep it all moving forward

  • We’re taking a look at the Marketing to the Agency Subgroup’s questions and are working on writing actionable case study around developers.
  • Our goal is to complete two developer case studies, done-done.
  • We’re collaborating with John Parkinson from the WordPress.TV team to generate corresponding video testimonials.


Since a few of us were at WCATL we completed the following:

  1. We’ve created a survey that can be filled out by Developers so that we can begin on our first case study audience and feature/challenge/requirement segment.
  2. If we can find relevant companies, we’ll do an interview, produce a written case study, and create a video to accompany

Links to be provided if surveys get completed.


  1. Reviewed longer survey created by Agency subgroup and now we’re trying to tee up the agency subgroup folks with some ‘case study leads’ to generate interest in your current survey starting with a shorter “generate internet” survey to folks at WCATL here.

Last month’s notes are here.


#marketing-to-developers, #wcatl-contributor-day