Marketing the Community – October 10, 2017 Meeting Notes

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build!

You can read the whole meeting in Slack here.

Recap of Goals/Scope

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Happenings During Today’s Meeting

Our Trello Board

We decided to add the recipient of the work and where the content will be published (community or marketing) to all of our trello cards along with a due date. Thanks for that suggestion @mcdwayne.

We published “Strategy and content to provide content support for meetups with low content.”  

That being finished, we moved on to the video curation document that @jenblogs4u started; we will work finalizing the copy for it this month.

Attendance: @andreamiddleton @maedahbatool @bridgetwillard @skarjune @mcdwayne @mrahmadawais @harryjackson1221 @vishalmukadam @afshanadiya @gounder @westcounty.media

#marketing-the-community

WCEU Contributor Day – Marketing the Community Project List

Marketing the Community WCEU Contributor Day Project List

In our May 3, 2017, meeting, the Marketing the Community subgroup spent our time building a list of projects for Contributor Day. These are our meeting notes as well.

My goal for this day is to align your passion as a contributor in teams of two or three people. Let’s be agile.

What are we missing?

Tell us in the comments.

Overall Goals:

  • Coordinating subgroups suggested by @davidvee
  • Soliciting financial support for marketing WP by @davidvee
  • Creating amazing content to use in those marketing efforts @jenblogs4u
  • Changing time of Marketing Channel to 9am PDT and letting each subgroup have their own Slack channel to collaborate throughout the month @gidgey
  • Cross-Team Info Sharing @mcdwayne
  • Clearer ‘getting started’ notes for newcomers (especially since the monthly slack meetings are a tad chaotic) @mcdwayne
  • A project management board (Trello vs Asana vs Jira, etc) @mcdwayne
  • Clearer goals and timelines for deliverables @mcdwayne
  • Moving to a video call system for the monthly meetings.  Slack is awesome for points of data but group discussions tend to become unfollowable at some point.  @mcdwayne
  • Move to an Agile approach with a SCRUM master leading each meeting @mcdwayne

Action Plan for WCEU:

  • Change time to 9am PDT and discuss implementing Google calls to enhance meeting structure.
  • Austin meetup will record WP testimonials and donate video to ad/marketing efforts.
  • Discuss personas and how to engage
  • Review and discuss funding operations for the WordPress Community regarding nonprofit versus commercial activities and how that has evolved, organized, and for sponsor rules at WordCamps. Maybe it should be addressed differently for marketing needs.
  • Discuss involving sponsors in marketing efforts.
  • Create a guide for new folks on how to approach local businesses for sponsorships.

 

#contributor-day, #marketing-the-community, #wceu

Marketing the Community – April 5, 2017, Meeting Notes

The Community Marketing team reviewed what was left from that previous meeting and discussed deliverables.

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope:

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Happenings During Today’s Meeting:

Recapping tasks from last month’s meeting:

  1. Dear Meetup Organizers, we need your help with Meetup Video Testimonials Call to action was published 3/1 here: https://make.wordpress.org/community/2017/03/01/meetup-video-testimonials-we-need-your-help/
  2. Videos from that campaign appear here: http://wordpress.tv/tag/testimonials/
  3. We have 6 right now.
  4. @SaraRosso Suggested we come up with a promotional plan for these videos. (Slack Timestamp https://wordpress.slack.com/archives/C0GKJ7TFA/p1489174066476035 )
  5. Would anyone like to create a Google Doc (public link anyone can edit) for that effort?

Unassigned tasks from last month and WCUS:

  1. Editorial calendar for Central Account – (currently unassigned)
    1. Social media marketing to raise awareness of local communities
    2. Content metrics
  2. A Foundation-backed online advertising strategy
  3. Support for meetups with low content

Waiting for Feedback:

  1. We are still waiting for feedback from the Community Team on the Editorial Calendar we created (https://make.wordpress.org/community/2017/02/01/monthly-newsletter-marketing-for-the-community-team-to-wordcamp/) as Meetup’s group email functionality was broken until around 3/17.
  2. We should probably wait for the Central Account editorial calendar until we get more feedback.

WCATL Contributor Day

We had a contributor day at WordCamp Atlanta. Joining Marketing were @mcdwayne (marketing to developers with @jasonpknill) and joining community were @granthyarbrough (Grant), @strawmitch (Stephanie) and @spyderserve (Gary).

@strawmitch and @spyderserve were totally into questions about analytics regarding meetup attendance and created “Determine valid metrics for monitoring meetup participation.”

Unfortunately, we did not have time to review this as a group during today’s meeting. We should all review and make comments on the blog post (p2) here.

 

Today’s work:

We decided to work on Promoting WordPress Meetup Testimonial Videos and published our thoughts and questions here.

 

#marketing-the-community, #promoting-meetups