Tag Archives: Marketing Team

Sé Reed 1:57 pm on May 8, 2023
Tags: , , Marketing Team,   

FAQ for the #WP20 From Blogs to Blocks Campaign

The WP Make Marketing team is pleased to launch From Blogs to Blocks, a community campaign to celebrate WordPress and its 20th Anniversary. The prompts will be posted daily for 20 days, from May 8 through May 27. You can read the campaign announcement here.

Below are answers to some of the questions we’ve anticipated or encountered so far. If you have more questions about the #WP20 From Blogs to Blocks campaign, please let us know in the comments and we’ll do our best to answer you as soon as possible!

What is the #WP20 From Blogs to Blocks campaign?

The #WP20 From Blogs to Blocks campaign is a celebration of the 20th anniversary of WordPress. It is 20 days of small, WordPress-related actions. 

How can I participate in the campaign?

Each day during the campaign, visit the WordPress Make Marketing blog, where you’ll find five WordPress-related prompts in the categories of Blogging, Developing, Designing, Photography, and Community. To participate, choose a prompt, take the designated action, and leave a comment on that day’s post linking to your action.

Do I have to do all of one kind of prompt, i.e. all the Developer prompts or all the Community prompts?

You can mix and match your actions however you like. Or create your own daily action that works for you. The goal is to celebrate WordPress: The prompts are just there to get you started.

How do I share that I have taken action for #WP20 From Blogs to Blocks prompt?

Participation will be tracked via the comments on each daily post. Each prompt will explain how to complete the action, and let you know how best to share that action in the comments.

Do I have to participate every day?

You can participate as much or as little as you’d like. 

What is the deadline to participate?

The prompts will be posted daily for 20 days leading up to the WordPress 20th Anniversary on May 27, 2023. Any person who completes at least one action and shares it as a comment on one of the daily prompt posts during the 20 days of the campaign will be considered a participant in the #WP20 From Blogs to Blocks campaign. 

What happens if I complete all 20 actions?

Participants who share an action on all 20 posts will be considered a From Blogs to Blocks champion! Sooner is more fun, of course, but you do not have to complete all 20 posts before May 27 to become a champion! All participants have until August 23, 2023 (before the start of WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US 2023). to complete their actions and comment on the related post.

How will my participation be acknowledged?

Every participant will have the achievement acknowledged by the Make WP Marketing team, possibly on their WordPress.org profile. Champions will receive an additional acknowledgement of their accomplishment.

Can I participate if I am new to the WordPress community?

Yes! Everyone is welcome to participate.

Can I collaborate with others in the WordPress community for a shared action or response?

Yes! Collaboration is the lifeblood of WordPress. You can comment your shared action separately, or one person can share a comment and tag their collaborators.

Can I share my action on multiple platforms or social media accounts?

You can share as far and wide as you want.

Is there a hashtag to use when sharing my responses on social media?

Yes! We would love for you to use the hashtags #WP20 and/or #FromBlogsToBlocks when posting anything about this campaign!

How can I stay updated with the daily prompts?

Subscribe to the marketing blog to get the daily prompt post sent directly to your inbox. (Sign up in the sidebarSidebar A sidebar in WordPress is referred to a widget-ready area used by WordPress themes to display information that is not a part of the main content. It is not always a vertical column on the side. It can be a horizontal rectangle below or above the content area, footer, header, or any where in the theme..)

What if I am unable to complete one of the prompts due to technical difficulties?

Try another prompt, or try again another day! This is meant to be a fun and non-stressful celebration, so we hope you can find something that does work for you!

Is there a way to connect with other participants and see their actions and responses?

We encourage all participants to read the comments and see what their fellow WordPressers are doing.

Are there any restrictions on the content I create for my actions and responses?

All participants and all content must comply with the WordPress Code of Conduct. 

Can I participate in the campaign even if I am using a different platform for my blog?

If you are doing the blog prompts, then you must post on a WordPress-based website. If you are doing any other prompts, you can post or share wherever makes sense for you.

Can I submit my own prompt ideas for future campaigns or events?

Sure! Join the Make WordPress Marketing Slack channel, or comment on an upcoming meeting ticket on the Make WP Marketing GitHub Tasks Board. You can also make up your own actions for the campaign and share them as comments.

How can I get involved with the Make WP Marketing team or other WordPress initiatives?

Join us! We meet in the Make WordPress Marketing Slack channel every Tuesday at 18:00. Read more about the Make WP Marketing team or check out all of the WP Make Teams.

Wasn’t this campaign supposed to start on May 7?

Yes. Times zones and date math are hard. 

Additional Questions

Below are questions added after this FAQ was initially posted.

I submitted a photo to the Photo Directory, but I haven’t had an approval yet. How long will it take, and will I be late for posting my prompt?

Hooray, thank you for participating! Every submission to the WP Photo Directory is reviewed by a human volunteer. Because of this, review times vary anywhere from 48 hours to a week. There is no deadline for participating, so whenever it gets approved, you can post the link to your submission.

Folx who want to participate every day and have that achievement acknowledged have until August 2023 to post on each prompt. If you want to post before your photo has been accepted into the WP Photo Directory, you can share your submission on your website or social media and share that link in the comments instead.

You can also consider contributing to the Photos team and help the team manage this unique community resource!

Added May 11, 2023

#from-blogs-to-blocks, #marketing-team

Sé Reed 12:41 am on May 2, 2023
Tags: , , , Marketing Team,   

20 Days to Celebrate 20 Years of WordPress, From Blogs to Blocks

The title of the campaign and #WP20 logo in white against a WP20-blue background.

As we approach the 20th anniversary of WordPress on May 27, 2023, the Make Marketing team is excited to announce #WP20 From Blogs to Blocks, a campaign to celebrate WordPress and the incredible WordPress community.

From Blogs to Blocks creates intentional moments for the WordPress community to reflect on the journey we’ve gone on so far and to dream of what’s to come.

Each daily action symbolizes the millions of individual actions that have come together to make WordPress what it is today.

Here’s how it works:

In the spirit of recognizing and empowering our diverse community, #WP20 From Blogs to Blocks celebrates a range of different interests and skill sets. Each day, from May 7 to May 27, 2023, the WordPress Make Marketing blog will feature five WordPress-related prompts:

  • Blogging: WordPress-related questions or suggestions for a related action that can be expressed through writing, video, audio, or visual/digital art. The key is to post your responses on a WordPress blog or website, showcasing the versatility of WordPress as a platform.

  • Developing: These prompts are for those who want to participate on the technical side of the platform, from testing and pull requests to building blocks. 

  • Designing: With an emphasis on designing and creation, these prompts aim to inspire the creative minds who bring WordPress to life visually.

  • Photography: Aimed at anyone who likes to take pictures, prompts for contributions to the WordPress Photo Directory will bring our worlds together while enriching our community’s visual resources.

  • Community: Actions to support the WordPress community and the project as a whole. These prompts are meant to foster contribution and connection among community members.

Mix and match your focus for each day, or create your own daily action and let your WordPress memories, skills, and passion shine!

Participants who share at least one action during the campaign as a comment on a #WP20 From Blogs to Blocks post will have the achievement acknowledged by the Marketing team (and possibly on their WordPress.org profile). Participants who share an action on all 20 posts before WCUS in August 2023 will get an additional acknowledgement of their accomplishment. We can’t wait to celebrate your commitment and your contributions to our thriving community!

Let’s celebrate the past, present, and future of WordPress, and continue empowering each other to build a better web for everyone.  

#WP20 From Blogs to Blocks starts May 7, 2023.

  • Subscribe to the marketing blog to get the daily prompt post sent directly to your inbox (sign up in the sidebarSidebar A sidebar in WordPress is referred to a widget-ready area used by WordPress themes to display information that is not a part of the main content. It is not always a vertical column on the side. It can be a horizontal rectangle below or above the content area, footer, header, or any where in the theme.)
  • Want to help draft the prompts? Last day for prompt suggestions is May 2, 2023

Start here: Day 1: #WP20 From Blogs to Blocks

(added 23 May, 2023)

#fromblogstoblocks, #community, #contribute, #marketing-team

Sé Reed 5:10 pm on May 1, 2023
Tags: Marketing Team, ,   

Notes: Global Marketing Team meeting, 25 April 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged by the repository owner. https://github.com/ card #215
  • Leading the meeting:@sereedmedia
  • Taking notes: TBD
  • Link to meeting start in Slack
    • https://wordpress.slack.com/archives/C0GKJ7TFA/p1682434915038309
  • Link to attendance thread in Slack (11 contribs):
    • https://wordpress.slack.com/archives/C0GKJ7TFA/p1681830522518279

Team News

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Our WordPress Social Media Amplification GitHub card #7 details how you can help share and amplify WordPress news on social media.
    • Please amplify: Share a photo of your favorite WordPress merchandise/swag you’ve collected over the years.
    • This issue needs to be updated, both the GH ticket and the Handbook
  • WordPress had a successful week over the past week. While we ran fewer campaigns, which showed a decrease in Impressions. We expected to see similar decreases in engagements and link clicks, however, that did not happen, and we ended up with a net gain of 17.9% over the previous week to hit a 2% engagement percentage total. The overall number of followers improved by 450 which is lower overall, but the numbers are good across all platforms except Twitter where we saw some losses as more people continue to leave the platform.
    • The overall performance came from the WP 6.2 campaign and the WP Learn campaigns. These campaigns ended up with all 3 of the top 3 posts for the week and contributed to the increases in overall engagement levels.
    • Here is a look at some of the performance numbers for the last week:
      • Impressions: 303,036
      • Engagements: 6,333
      • Link clicks: 1,364
      • Engagement Rate: 2.0%

GitHub Issues

New Issues

Open Issues

  • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
    • Need to split #178 into different GitHub issues
    • Updated the #WPPhotos section and added information about the #WPOpenverse campaign to the Marketing Handbook.

Open Floor

Next Steps

Our next meeting is 02 May, 2023 at 15:00 UTC.

#marketing-team, #meeting-notes

Sé Reed 5:09 pm on April 24, 2023
Tags: Marketing Team, ,   

Notes: Global Marketing Team meeting, 18 April 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged by the repository owner. https://github.com/ card #214
  • Leading the meeting: @santanainniss
  • Taking notes: @sereedmedia
  • Link to meeting start in Slack 
    • https://wordpress.slack.com/archives/C0GKJ7TFA/p1681830179142519
  • Link to attendance thread in Slack (12 contribs):
    • https://wordpress.slack.com/archives/C0GKJ7TFA/p1681830500513209

Team News

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress had an adjustment week this week with 658 new followers. Performance overall was really good, and over 9K engagement is quite high when we were hitting 7K earlier this year. Twitter did see us lose some followers as some users continue to leave the platform for other social media platforms. This is expected, however, and we are starting to see real growth in other platforms such as Instagram, LinkedIn, etc.
    The overall performance during the week came from the WP 6.2 campaign as well as WP20. These campaigns ended up with all 3 of the top 3 posts for the week, as excitement builds for the release and has garnered lots of attention. You can see this broken down more in the upcoming section Top Performers by Engagement section.

    Here is a look at some of the performance numbers for the last week:
    • Impressions: 517,953
    • Engagements: 9,149
    • Link clicks: 1,812
    • Engagement Rate: 2.1%

GitHub Issues

New Issues

Open Issues

  • GrowYourStory WordPress campaign (2022 launch) #51
    • User Generated Snippets (Redacted user info though to protect privacy) that I’d like to put back into a some type of GYS, Summer Loving Social Campaign highlighting all the good that WordPress has brought to people’s lives. I believe this will help build/reinforce a narrative that WordPress is a platform upon which folks don’t just build their story(/ies) online but also in their lives.
    • Looking for help to select and refine copy, hunt for images, etc. 
    • Requested to put details into new GitHub ticket
  • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
    • lot of movement on this issue
    • Docs team needs help moving and revising the Mobile app docs as mentioned in #219 
  • Github recommended supporting docs #211
    • Pull request has been made and reviewed with change suggestions/requests
  • Adds marketing-specific issue templates #213 AND Amplification request form #140
    • Discussion on this would be appreciated
    • Will be revisited by Ticket author this week
  • Get involved or Contribute tab for the About page — structure and the content #217
    • Would be great to see in 6.3 or 6.4 

Closing Soon

  • Five for the Future Email Template for Contributors #18
    • FFTF contributors are aware of this ticket

Open Floor

Next Steps

Our next meeting is 25 April, 2023 at 15:00 UTC.

  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/215

#marketing-team, #meeting-notes

SI 3:05 pm on April 18, 2023
Tags: Marketing Team, ,   

Notes: Global Marketing Team meeting, 11 April 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. 

Team News

  • Next coffee break was tentatively scheduled for 13 April 18:30 UTC to check out the Stories feature in Jetpack for possible use.
  • Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. 

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • No stats were presented this week

GitHub Issues

New Issues

  • Get involved or Contribute tab for the About page — structure and the content #217

Open Issues

  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
    • We have kicked off an iteration of this campaign for the #WP20! It will start May 7 and run through the WP birthday of May 27. If you would like to help organize the campaign, please let the marketing team know in Slack.
  • WordPress Media Outreach #135
    • Discussion is currently focused on press release process.
  • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • Ideally we could tackle this ticket before WCEU.
  • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
    • This needs attention before WCEU
  • WPPhotos campaign and the different ways to contribute #178 & Capturing Marketing Photos for the WordPress Photo Directory #189
  • Identify and update/create single page clarifying structure of WordPress pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party. and theme ecosystem #179
    • A marketing contributor has offered to work on this in the coming months.
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • This ticket needs to be reviewed for good ideas that can be incorporated into the marketing team strategy/plan, and then revised for WCEU and additional “open brainstorming” opportunities
  • Create shortform video content from contributors for WordPress’ 20th Birthday! #190
    • This ticket needs to be updated and closed
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
    • This week’s Marketing team coffee break focusing on Jetpack Stories is part of these efforts. We are looking at using Jetpack Stories to publish short-form vertical video on Learn
  • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
    • Needs attention before WCEU
  • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
    • Contributor @OGlekler is developing tickets and doing research to determine how marketing can help with the Mobile app switch to dot-org/decoupling from Jetpack.
  • Leveraging marketing strategies to eclipse WordPress competitors #202
    • Should this be a discussion tticket first and then once campaigns are developed, those can be issues?
  • What is WordPress? #205
    • This issue needs to be moved forward with project leadership. We have done outreach for comments.
  • Github recommended supporting docs #211

Closing Soon

  • Five for the Future Email Template for Contributors #18
    • Flagged for FFTF contributors to be incorporated into FFTF docs

Open Floor

  • None

Next Steps

Our next meeting is 18 April, 2023 at 15:00 UTC.

  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/214

#marketing-team, #meeting-notes

Sé Reed 2:26 pm on April 11, 2023
Tags: Marketing Team,   

Notes: Global Marketing Team meeting, 4 April 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. 

Team News

  • The next coffee break will be April 6 (note: this was postponed)
  • Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. 
  • We have closed the poll regarding the attendance process: 60% of those voting said no attendance list was needed in the notes, so, no attendance listed in the notes it will be! We will continue to link to the Slack attendance thread. 

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • There is new discussion on the Amplification request form #140
  • WordPress had an excellent week in our social campaigns improving in all metrics and showing strong performances across all channels individually. Overall, net follower growth is 1,314, up significantly from the previous week with 954 new followers. The performance centered around WP 6.2 release as this campaign drove an amazing response from our followers who enjoyed discussing the release with us. Our engagement rate jumped to 2.4% over the week when we are usually satisfied with an overall 2% engagement rate which shows the level of participation from our followers to get on board and discuss the next version of WordPress.
  • The overall performance of the WP 6.2 campaign was strong enough to end up with all 3 of the top 3 posts for the week. The excitement during the release and the following day garnered lots of attention.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 526,629
    • Engagements: 12,794
    • Link clicks: 3,032
    • Engagement Rate: 2.4%

GitHub Issues

New Issues

Open Issues

  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
    • Collaboration meeting for this initiative is set for Thursday April 6, 15:00 UTC
  • WordPress Media Outreach #135
    • Could this be automated to send out using a form like the Amplification form?
  • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • Ideally this would be complete by WCEU
  • WPPhotos campaign and the different ways to contribute #178
    • This campaign will be useful again for WCEU, but we need to make a new ticket for this and include links to the Handbook for details
  • Identify and update/create single page clarifying structure of WordPress pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party. and theme ecosystem #179
    • A marketing contributor has offered to work on this in the coming months.
  • Capturing Marketing Photos for the WordPress Photo Directory #189
    • This will be a more relevant ticket to update for WCEU
  • Create shortform video content from contributors for WordPress’ 20th Birthday! #190
    • This ticket needs to be updated and closed
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187 AND Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
  • What is WordPress? #205
    • Working suggestions are in place  but nothing concluded yet. Once we do it is likely this will go on the front page of wordpress.org.

Open Floor

  • Initiatives to bring aboard new contributors: https://core.trac.wordpress.org/ticket/23348
  • How was last week’s Collaboration Session?
    • fantastic and that it should be a regular thing that the team does
    • engaging/more fun, and felt it moved things along quicker on a particular topic.

Next Steps

Our next meeting is 11 April, 2023 at 15:00 UTC.

#marketing-team, #meeting-notes

robinwpdeveloper 4:38 am on March 28, 2023
Tags: , Marketing Team, ,   

Notes: Global Marketing Team meeting, 21 March 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged by the repository owner. https://github.com/ card #197
  • Leading the meeting: @sereedmedia
  • Taking notes: @robinwpdeveloper 
  • Slack link to meeting start: https://wordpress.slack.com/archives/C0GKJ7TFA/p1679410903889269

Team News

  • We have a poll up, please respond and comment: Should we include in the Meeting Notes the names of folks who attended the meeting? #206
  • We recently did a last call for goals for the 2023 Marketing team on GitHub card #165. Team reps are working to publish a goals post. (If you have any more comments, toss them in!)

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress improved slightly this week in net-new followers with a 1,070 jump through the week. This is still over our usual target of 1K, which is good to see. We ran more campaigns throughout the week and did see an increase in impressions. While numbers overall were very similar, we did execute a large number of campaigns through the week towards the #wp20 event, which as you will see below and has really been our best-performed campaign this week. More on that shortly.
  • The overall performance came from the WP20 campaign. This campaign ended up with all 3 of the top 3 posts for the week and was really 5 of the top 6, which is exciting for its early promotion of it. This top 3 also included a separate campaign focused on the new WP20 logos, and how to use them in promoting the event, as well as the launch announcement for the Wapuu coloring contest.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 303,149
    • Engagements: 4,817
    • Link clicks: 1,496
    • Engagement Rate: 1.5%

Marketing Project and Task Discussion

Open GH issues that had discussion over the previous week in the Slack meeting threads.

New issues:

  • What is WordPress? #205
    • Also discussed in #core dev chat.

Highlights:

  • Moving GitHub issues that are used to explain process or structure of Marketing Team to Handbook #180
    • Some marketing team members worked on this ticket during the Marketing team coffee break
  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
    • There is an open call for folks who want to move this concept forward on this Slack thread: https://wordpress.slack.com/archives/C0GKJ7TFA/p1678984917451039

Additional issues:

  • WordPress Media Outreach #135
    • @rmartinezduque clarified that there are updates in the Github card about media releases for 6.2
  • 6.2 “Behind the Scenes” Social Content Ideas #184
    • Is this campaign moot because of #WP20?
  • Create shortform video content from contributors for WordPress’ 20th Birthday! #190
    • The campaign has evolved a bit. There will now be a call to share your messages on social media using hashtag WP20. 
  • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
    • This is related to Mobile app promotion campaign #204 perhaps we could combine them.

Closing soon:

  • Five for the Future Email Template for Contributors #18
    • This had some parallel discussion happening in another team and should be linked up.

Open Floor

  • @oglekler: I want to catch up with the #tide team about the campaign for highlighting Tide and telling people what it is all about, reactivate it and pick up the work it was left off, and then I will create a ticket for this.

Next Steps

Our next meeting is 28 March, 2023 at 15:00 UTC.

Attendance

You can find the attendance thread here: https://wordpress.slack.com/archives/C0GKJ7TFA/p1679410970144559

#marketing-team, #meeting-notes

SI 2:55 pm on March 14, 2023
Tags: Marketing Team,   

Notes: Global Marketing Team meeting, 7 March 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged by the repository owner. https://github.com/ card #195
  • Leading the meeting:@sereedmedia
  • Taking notes: @santanainniss 
  • Slack link to meeting start: https://wordpress.slack.com/archives/C0GKJ7TFA/p1678201325798219

Team News

  • Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. We’ll collect feedback on what’s been shipped, and iterate!
  • We recently did a last call for goals for the 2023 Marketing team on GitHub card #165. Team reps will now consolidate and publish a goals post. 
  • WordPress 6.2 live demo happened. You can view the demo here.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress maintained strong growth during the week in net-new followers with a 984 jump. This is down slightly as we had a larger group of Twitter followers again deactivate accounts following some news in the media regarding Twitter. Despite not having the Twitter numbers, we excelled in performance with LinkedIn, which grew by 622, or two-thirds of the total growth.
  • Part of the overall performance came from the WP 20th Anniversary campaign along with the Photo Directory campaign around the World Wildlife Day celebrations. This top 3 also included a separate campaign focused on a WP 6.2 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 4 campaign.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 309,143
    • Engagements: 5,665
    • Link clicks: 1,439
    • Engagement Rate: 1.8%

Marketing Project and Task Discussion

  • Leveraging marketing strategies to eclipse WordPress competitors #202
  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
  • WordPress for Corporate Sized Entities #22
  • WordPress Media Outreach #135
    • @rmartinezduque clarified that there are no additional updates at this time.
  • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
  • Moving GitHub issues that are used to explain process or structure of Marketing Team to Handbook #180
  • Capturing Marketing Photos for the WordPress Photo Directory #189
    • @rmartinezduque clarifies the different efforts. #178 is more focused on social content to promote the Photo Directory. 

Open Floor

Attendance

You can find the attendance thread here: https://wordpress.slack.com/archives/C0GKJ7TFA/p1678201406643379

#marketing-team, #meeting-notes

Sé Reed 7:24 am on February 21, 2023
Tags: Marketing Team,   

Notes for the Global Marketing Team meeting, 14 February 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. 

Team News

Contributor events update

WordCamp Asia Contributor Day is February 17, 2023. Please add your name to the card if you intend to be at/ involved in WC ASia Contributor Day, whether in person or remote. Please add ideas for contribution tasks whether or not you can attend! GitHub ticket #108: https://github.com/WordPress/Marketing-Team/issues/108

Discussion:

  • Only 16 weeks til WC Europe! 

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • New milestone: 2.1 million followers on all social channels combined
  • Engagement rate jumped from 1.4% to 2.3% overall.
  • WP 6.1 Features campaign and Openverse (new home) campaign were the Top 3

Marketing project and task updates

Open Floor

  • Github Discussion #165 about the Marketing Team’s 2023 Goals needs some input please!
  • 6.2 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 2 is scheduled for Feb 14, 2023
  • 6.2 About page is being drafted
  • The docs team wants to discuss the Glossary issue
  • Live collaboration sessions are no longer being held on Wednesdays and can be removed from the team’s Google calendar

Next Steps

Our next meeting is 21 February, 2023 at 15:00 UTC.

#marketing-team, #meeting-notes

robinwpdeveloper 1:58 pm on February 7, 2023
Tags: Marketing Team, , ,   

Notes: Global Marketing Team meeting, January 31, 2023

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/ or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.

1. Welcome and introduction

  • The meeting discussions on the Marketing team channel on Slack start with this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live or for its full duration. If an update relates to a task, please also update the relevant GitHub card on the GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged by the repository owner. https://github.com/ tasks board. This is the main project tracking area for the team. 
  • Meeting notes: @abidhasan112
  • For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account to add a comment or update to a relevant card/ ticket.

2. Marketing Team News

2a. Team Management

2b. Team Reps

3. Marketing project and task updates

3a. Open GitHub issues

From previous Open Floors for items not yet turned into Marketing GitHub issues:

Open Marketing GitHub cards:

If you have completed the tasks related to any of the below, please take a look and close tasks or update them as necessary. 

Closing soon:

Completed:

3b. WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

Our WordPress Social Media Amplification GitHub card #7 details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.

WordPress continued some strong individual performances this week but this was seen most in the number of new followers again earned this week with a total of 1,869 net-new followers. Impressions and engagements were lower this week but based on the fact we had fewer campaigns. Instagram was again our leading channel in terms of growth with another 646 new followers which is a 55.7% jump over the previous week.

Part of the overall performance came from the WP Learn campaign and WP 6.1 features campaigns. These 2 campaigns ended up in the top 3 for the week respectively. The WP 6.1 posts actually ended up with 2 posts in the top 3.

Here is a look at some of the performance numbers for the last week:

  • Impressions: 145,466
  • Engagements: 2,438
  • Link clicks: 513
  • Engagement Rate: 1.4%

3c. Contributor events update

  • Do you know of any upcoming WordCamps that will/want to have Marketing contributor tables?

3d. Make WordPress Publications Roundup

Recent publications and postings from around the project.

4. Open floor

Abha Thakor: There is a WordPressDeveloper account on Twitter I was sent that uses a version of the WordPress logo. Might be worth @EidolonNight looking at it. I was asked if this was the account for coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.. It is not. Will add the link.

5. Next Steps

Please continue asynchronous discussion of individual items in their respective threads or on the related GitHub card to ensure your comments are included in the meeting notes.  

Our next meeting is 7 February, 2023 at 15:00 UTC.

Thank you all for contributing to the Make Marketing Team!

#marketing-team, #meeting-notes