Title: end-users – Make WordPress.org Marketing

---

#  Tag Archives: end-users

 [  ](https://profiles.wordpress.org/rosso99/) [Sara Rosso](https://profiles.wordpress.org/rosso99/)
8:31 pm _on_ May 11, 2017     
Tags: end-users   

# 󠀁[Marketing to End Users – May 10, 2017 Meeting Notes](https://make.wordpress.org/marketing/2017/05/11/marketing-to-end-users-may-10-2017-meeting-notes/)󠁿

SlackSlack Slack is a Collaborative Group Chat Platform [https://slack.com/](https://slack.com/).
The WordPress community has its own Slack Channel at [https://make.wordpress.org/chat/](https://make.wordpress.org/chat/)
meeting backscroll [here](https://wordpress.slack.com/archives/C0GKJ7TFA/p1494435590803734).

Main things discussed

 * WCEU Contributor DayContributor Day Contributor Days are standalone days, frequently
   held before or after WordCamps but they can also happen at any time. They are
   events where people get together to work on various areas of [https://make.wordpress.org/](https://make.wordpress.org/)
   There are many teams that people can participate in, each with a different focus.
   [https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/](https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/)
   items
 * This subgroup – continue? hibernate? merge?

Since all marketing subgroups are putting together lists for WCEU workgroups, this
group attempted the same. We have a pretty long list of proposed projects (see [past notes](https://make.wordpress.org/marketing/tag/end-users/))
and few things in progress so really there’s plenty of choice and opportunity for
the contributor day group.

A few which stick out:

 * Fleshing out and creating content for a proposed editorial plan ([spreadsheet](https://drive.google.com/open?id=1yovK_4A7HrNvR8hsA10lK48Pg_r8P4Ufxe65mWNlUWs)
   and [related folder for doc drafts](https://drive.google.com/drive/u/1/folders/0B58jkYj0e2XOQXRiNTQ0QmtLOXc))
 * Creating videos for end-users – suggested by [@bethgsanders](https://profiles.wordpress.org/bethgsanders/)–
   identifying some top topics and starting outlines for those short videos
 * Updating any Codex documents which have end-user features in them or are introductions
   for end-users.
 * and [many more ideas](https://make.wordpress.org/marketing/tag/end-users/).

Another discussion we’d love to have in Slack / here in comments / at WCEU Contributor
day as well (cc’d @gidgey in Slack):

 * Prompted by the lack of consistent activity in this marketing subgroup specifically–
   this subgroup is the least-populated (though perhaps largest ‘constituency’ as
   end users) –[@mcdwayne](https://profiles.wordpress.org/mcdwayne/) and I discussed
   whether or not this subgroup should hibernate / needs to be a standalone subgroup/
   rolled into one of the other, more active subgroups. We’ve had a lack of consistent
   attendance and contributions in the past few months compared to the other groups,
   and as I (Sara) will be out on leave for several months I won’t personally be
   able to stimulate the group myself in the monthly meetings.

Open to your thoughts and comments!

**Recap of Goals/Scope:** Marketing WordPress to End-Users: this subgroup focuses
on marketing to end-users of WordPress: Site Owners, Small Business owners, and 
Content creators / bloggers / contributors. Information is more focused on the usability
of the software, Features and integrations which will help them self-manage their
websites, and information comparing WordPress to other website solution. _([Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing](https://make.wordpress.org/marketing/2016/07/06/the-four-horsemen-of-wordpress-org-marketing/))_

[#end-users](https://make.wordpress.org/marketing/tag/end-users/)

 * [To-do](https://make.wordpress.org/marketing/tag/end-users/?output_format=md#)

 [  ](https://profiles.wordpress.org/rosso99/) [Sara Rosso](https://profiles.wordpress.org/rosso99/)
6:24 pm _on_ April 12, 2017     
Tags: end-users   

# 󠀁[Marketing to End-Users April 12th Meeting Notes](https://make.wordpress.org/marketing/2017/04/12/marketing-to-end-users-april-12th-meeting-notes/)󠁿

SlackSlack Slack is a Collaborative Group Chat Platform [https://slack.com/](https://slack.com/).
The WordPress community has its own Slack Channel at [https://make.wordpress.org/chat/](https://make.wordpress.org/chat/)
backscroll ([#](https://wordpress.slack.com/archives/C0GKJ7TFA/p1492016509051397))

[@newyorkerlaura](https://profiles.wordpress.org/newyorkerlaura/) hunted down here
example blogs as promised in last meeting ([#](https://wordpress.slack.com/archives/C0GKJ7TFA/p1488995567624680))
and we added her document to the End Users GDrive folder ([#](https://drive.google.com/drive/u/1/folders/0B9wRJsOfSKgzOVZwWE1pcUVzcWc))

No apparent additions have been made to the Editorial calendar suggestions (this
is a WIP – feel free to continue adding!) ([#](https://docs.google.com/spreadsheets/d/1yovK_4A7HrNvR8hsA10lK48Pg_r8P4Ufxe65mWNlUWs/edit#gid=0))
but [@mcdwayne](https://profiles.wordpress.org/mcdwayne/) created docs for each 
of the existing Editorial calendar suggestions in “Editorial Plan Topic Docs” subfolder
here ([#](https://drive.google.com/drive/u/1/folders/0B58jkYj0e2XOQXRiNTQ0QmtLOXc)).
If you’d like to take a stab at drafting them, please feel free to get started (
and commenting here or in Slack would help). [@mcdwayne](https://profiles.wordpress.org/mcdwayne/)
is going to start with “5 Helpful WordCampWordCamp WordCamps are casual, locally-
organized conferences covering everything related to WordPress. They're one of the
places where the WordPress community comes together to teach one another what they’ve
learned throughout the year and share the joy. [Learn more](https://central.wordcamp.org/about/).
presentations you should watch.”

@sararosso asked several people to confirm their .org usernames so they can get 
a marketing contributor badge for the WCUS Contrib day work on the .org homepage
redesign ([#](https://wordpress.slack.com/archives/C0GKJ7TFA/p1492017750531694)).

**Recap of Goals/Scope:** Marketing WordPress to End-Users: this subgroup focuses
on marketing to end-users of WordPress: Site Owners, Small Business owners, and 
Content creators / bloggers / contributors. Information is more focused on the usability
of the software, Features and integrations which will help them self-manage their
websites, and information comparing WordPress to other website solution. _([Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing](https://make.wordpress.org/marketing/2016/07/06/the-four-horsemen-of-wordpress-org-marketing/))_

[#end-users](https://make.wordpress.org/marketing/tag/end-users/)

 * [To-do](https://make.wordpress.org/marketing/tag/end-users/?output_format=md#)

 [  ](https://profiles.wordpress.org/rosso99/) [Sara Rosso](https://profiles.wordpress.org/rosso99/)
9:38 pm _on_ March 9, 2017     
Tags: end-users, [marketing ( 91 )](https://make.wordpress.org/marketing/tag/marketing/)

# 󠀁[Marketing to End Users, March 8, 2017](https://make.wordpress.org/marketing/2017/03/09/marketing-to-end-users-march-8-2017/)󠁿

No one volunteered to take notes so there aren’t any to share. Here’s the [meeting backscroll in Slack](https://wordpress.slack.com/archives/marketing/p1488992582323176).

Feel free to add any questions / comments here or in [#marketing](https://make.wordpress.org/marketing/tag/marketing/)
in SlackSlack Slack is a Collaborative Group Chat Platform [https://slack.com/](https://slack.com/).
The WordPress community has its own Slack Channel at [https://make.wordpress.org/chat/](https://make.wordpress.org/chat/).

[#end-users](https://make.wordpress.org/marketing/tag/end-users/)

 * [To-do](https://make.wordpress.org/marketing/tag/end-users/?output_format=md#)

 [  ](https://profiles.wordpress.org/skarjune/) [skarjune](https://profiles.wordpress.org/skarjune/)
1:18 am _on_ February 9, 2017     
Tags: end-users, [Meeting Notes ( 116 )](https://make.wordpress.org/marketing/tag/meeting-notes/)

# 󠀁[Marketing to End-users – February 8 2017 Meeting Notes](https://make.wordpress.org/marketing/2017/02/09/marketing-to-end-users-february-8-2017-meeting-notes/)󠁿

The **Marketing to End-users** subgroup met for the second time, following up on
ideas generated at the WordCampWordCamp WordCamps are casual, locally-organized 
conferences covering everything related to WordPress. They're one of the places 
where the WordPress community comes together to teach one another what they’ve learned
throughout the year and share the joy. [Learn more](https://central.wordcamp.org/about/).
US Contributor DayContributor Day Contributor Days are standalone days, frequently
held before or after WordCamps but they can also happen at any time. They are events
where people get together to work on various areas of [https://make.wordpress.org/](https://make.wordpress.org/)
There are many teams that people can participate in, each with a different focus.
[https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/](https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/)
and the initial [January 11, 2017 meeting](https://make.wordpress.org/marketing/2017/01/11/marketing-to-end-users-january-11-2017-meeting-notes/).
The Marketing team is open to new contributors, and you may visit the Marketing 
channel (here’s the [Slack thread for this January 11 meeting](https://wordpress.slack.com/archives/marketing/p1486573269001863)),
and you may comment on this post.

[Many project ideas have been generated for marketing to end-users](https://make.wordpress.org/marketing/2017/01/11/marketing-to-end-users-january-11-2017-meeting-notes/),
and we reminded ourselves to focus on single site owners or small business users
of WordPress along with content creators and bloggers.

In the meeting, those present determined that the first next step should be to develop
an editorial structure for proposing and generating marketing content, before working
on how to distribute and share it. Sara [@rosso99](https://profiles.wordpress.org/rosso99/)
said, “We have a lot of ideas, and people need to start tackling things tactically,
putting structure / proposals around them.”

We also felt it’s important to identify the end-user personas to target and to craft
lists of keywords to accompany them. We should draft sample content to demonstrate
the various kinds of content to use. We can also begin to consider how to place 
content on WordPress blogs, how to invite guest posts, and how to work with some
external sites in the WordPress ecosystem.

**Recap of Goals/Scope:** Marketing WordPress to End-Users: this subgroup focuses
on marketing to end-users, those single-site owners or small business users of WordPress,
and content creators and bloggers. Information is more focused on the usability 
of the software, Features and integrations which will help them self-manage their
websites, and information comparing WordPress to other website solution. _([Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing](https://make.wordpress.org/marketing/2016/07/06/the-four-horsemen-of-wordpress-org-marketing/))_

**_\*\*Sara reminds: If you want to work on [any Marketing to End-Users project idea](https://make.wordpress.org/marketing/2017/01/11/marketing-to-end-users-january-11-2017-meeting-notes/)
not mentioned here, you just have to speak up, and dedicate time to it._**

## End-users Editorial Plan

We discussed potential topics, who to target, and where the content could go. Here’s
a summary of the types of things that may go into the editorial plan:

 * **SEO strategy**
    - Target personas
    - Keywords
 * **Content**
    - User stories
       * Success stories
       * Inspirational stories
       * Video interviews shot at WordCamps
    - Instructional tutorials
    - Community events
    - Content samples
 * **Distribution**
    - WordPress.orgWordPress.org The community site where WordPress code is created
      and shared by the users. This is where you can download the source code for
      WordPress core, plugins and themes as well as the central location for community
      conversations and organization. [https://wordpress.org/](https://wordpress.org/)
      blog
    - WordPress.comWordPress.com An online implementation of WordPress code that
      lets you immediately access a new WordPress environment to publish your content.
      WordPress.com is a private company owned by Automattic that hosts the largest
      multisite in the world. This is arguably the best place to start blogging 
      if you have never touched WordPress before. [https://wordpress.com/](https://wordpress.com/)
      blog
    - Other sites in Community & ecosystem
    - Guest posts
    - Newsletter
 * **Sharing**
    - Social Media
       * wordpress
       * @wordpressdotcom

The subgroup will collaborate on the **[End-users Editorial Plan](https://docs.google.com/spreadsheets/d/1yovK_4A7HrNvR8hsA10lK48Pg_r8P4Ufxe65mWNlUWs/edit?usp=sharing)**
and follow up on progress in the next monthly meeting.

See you at the next monthly meeting – here’s the full schedule of meetings in 2017.

[#end-users](https://make.wordpress.org/marketing/tag/end-users/), [#meeting-notes](https://make.wordpress.org/marketing/tag/meeting-notes/)

 * [To-do](https://make.wordpress.org/marketing/tag/end-users/?output_format=md#)

 [  ](https://profiles.wordpress.org/andreazoellner/) [Andrea Zoellner](https://profiles.wordpress.org/andreazoellner/)
9:06 pm _on_ January 11, 2017     
Tags: end-users, [Meeting Notes ( 116 )](https://make.wordpress.org/marketing/tag/meeting-notes/)

# 󠀁[Marketing to End-Users – January 11 2017 Meeting Notes](https://make.wordpress.org/marketing/2017/01/11/marketing-to-end-users-january-11-2017-meeting-notes/)󠁿

The Marketing to End-Users team met for the first time since WordCampWordCamp WordCamps
are casual, locally-organized conferences covering everything related to WordPress.
They're one of the places where the WordPress community comes together to teach 
one another what they’ve learned throughout the year and share the joy. [Learn more](https://central.wordcamp.org/about/).
US and the completion of the [Homepage redesign](https://make.wordpress.org/marketing/2016/12/22/xpost-new-homepage-is-launched/).
We discussed new ideas of ways to better explain the advantages of the WordPress
platform for content creators, small-business owners, and other non-developer individuals.

If you’re interested in contributing, please have a read through our chat and the
items listed below and leave a comment with which you’d like to help build! You 
can read the whole [meeting in Slack here](https://wordpress.slack.com/archives/marketing/p1484154055000711)
or the recap below.

**Recap of Goals/Scope:** Marketing WordPress to End-Users: this subgroup focuses
on marketing to end-users, those single-site owners or small business users of WordPress,
and content creators and bloggers. Information is more focused on the usability 
of the software, Features and integrations which will help them self-manage their
websites, and information comparing WordPress to other website solution. _([Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing](https://make.wordpress.org/marketing/2016/07/06/the-four-horsemen-of-wordpress-org-marketing/))_

## **Projects Suggested for the Future**

The following topics were shared in the chat. This is not an approved list of projects,
just suggestions or places to start! Other suggestions are welcome (please bring
them to the next monthly chat).

**If a particular suggestion strikes your interest and you have time to work on 
it, please raise your hand in the comments with a mention** about which one so those
interested can start coordinating in SlackSlack Slack is a Collaborative Group Chat
Platform [https://slack.com/](https://slack.com/). The WordPress community has its
own Slack Channel at [https://make.wordpress.org/chat/](https://make.wordpress.org/chat/).

 1.  One recurring suggestion was to better utilize https://wordpress.org/news/ on 
     WordPress.org. The question was raised whether people could actually subscribe
     or receive posts by email.
 2.  Publish inspirational stories
 3.  Talk about the REST-APIAPI An API or Application Programming Interface is a software
     intermediary that allows programs to interact with each other and share data in
     limited, clearly defined ways. – case studies/interviews which focus on the results
 4.  Post articles or even videos showing a user creating content in WordPress and 
     then attempting to create the same content in another platform.
 5.  Post a series of articles that showcase WordPress as the platform behind mobile
     apps would be great.
 6.  Post articles or web content that highlight the Power, Potential, and People of
     WordPress. Ex: “WordPress solved this problem for me and now I’m a success”- type
     articles. Showcasing everyday people and how they came to choose WordPress, what
     they did with it, and how it low-key changed their life.
 7.  We discussed how Open-Source is not well understood to a beginner and the benefits
     aren’t communicated. We could work on “delivering the importance of WP being open”.
     Some questions: How do we communicate to end-users? Which aspects will they care
     about the most? (Open data, switching costs, migrations, moving platforms). Potential
     action item: look at other OS groups and how they do it.
 8.   * A case study or interview with someone who was locked into (unnamed) platform
        would be great / user who was burned with a closed platform and then they migrated
        to WordPress.
      * A story on how the open community has changed people’s lives
 9.   Continued redesign of /features page on WordPress.orgWordPress.org The community
     site where WordPress code is created and shared by the users. This is where you
     can download the source code for WordPress core, plugins and themes as well as
     the central location for community conversations and organization. [https://wordpress.org/](https://wordpress.org/)
 10. “Why WordPress” for content creators / site owners. Similar to [the one](https://make.wordpress.org/marketing/2015/12/16/from-wcus-introducing-wp-reasons-aka-a-wordpress-flyerbrochure/)
     we created for enterprise or agency-level, we could create something geared towards
     bloggers and content creators. This could be a flyer but also a landing page. 
 11. Create a compact nutshell of most recent/helpful information to help you succeed
     on WordPress. 
 12. The home page could ask a question to determine which segment is visiting, so 
     we can better target developers, enterprise-level, and end-users. 

[#end-users](https://make.wordpress.org/marketing/tag/end-users/), [#meeting-notes](https://make.wordpress.org/marketing/tag/meeting-notes/)

 * [To-do](https://make.wordpress.org/marketing/tag/end-users/?output_format=md#)