Marketing Team Notes – May 9, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by: @maedahbatool @bridgetwillard @mcdwayne @harryjackson1221 @cjross @dustinnay @dushanthi @RachelPage @KyleighFitz @vishalmukadam @westcounty.media @abhanonstopnews @bseekins @Machielle @PriscillaBocage

Needs Approval

How to Get Help for WordPress?

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well: The initial draft is ready and has been submitted for review.
  • How can a new member help: @cjross mentioned that getting help with WordPress is a vast topic. If anything which can be added and it simplifies the process, then it may be continued to expand further.

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? Waiting for files from Dan Maby. Two further editors have agreed to be available. Video interviews planned at two more WordCamps. Once we have the files, there will be items for support.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? @Dustin Nay and @abhanonstopnewsuk had a meeting this week and have scheduled a fuller review on Friday to go through the queries, changes and fact-checking. @abhanonstopnewsuk will report back on the Trello card following this meeting.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well?  As I have been busy with work, I have not done much with the Personas this week. I do know that information gained from using usertesting.com is being used to validate previous information gained for the personas and a new draft of each persona is currently being written. We have had a meeting regarding the newer drafts soon and at that time I will have more information to provide.
  • What is at risk? Doing an actual remote field study is proving to be difficult due to privacy laws. We are working to find a way to conduct the study without any question regarding these.
  • What can someone new in Marketing help with? I do not have anything right now, but will speak to the rest of the team and see if they need any help with anything.

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? Going well for now. Took some screenshots today and uploaded them to the doc/trello and started doing some more writing. Also, looked over some of the suggestions for the .com and did some changes. Let me finish up the .com and then I’ll feel more optimistic to provide with a due date.
  • What is at risk? So far so good just need to keep writing up on the pages. The .com is going to be easy to do the .org I might need some help with it but the notes people have given have helped.
  • What can someone new in Marketing help with? None!

GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? The format for editing, the existing content has been compiled and remaining content can be easily added.
  • What is at risk? The amount of content, currently we have about 1.5 minutes and I would like to see this increase to 3 minutes of content. I have reached out to @jenblogs4u as well to see if we might be able to recover some of the footage from the WC Nashville that I can incorporate (new audio editing technique can help clean it up)
  • What can a new user help with? If you are in the industry, consider reaching out to your public facing marketing or products personnel and asking if they would like to contribute a short testimonial. I can provide additional details if needed. @machielle is recording video with her team in Utah tomorrow for this project.

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? I have received 46 suggestions for videos for this spreadsheet in the last two weeks. If anyone is able to help with reviewing them? This could suit a new person joining the team too and involves having access to WordPress.TV. There are quite a few videos coming in which are not in English, so we should have a separate sub-section in each categoryCategory The 'category' taxonomy lets you group posts / content together that share a common bond. Categories are pre-defined and broad ranging. to make sure we capture different language videos. This could also highlight translation opportunities.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with?  @dushanthi will help to get through the task and she has been added to the card.

New Page and Menu Ideas on WP Marketing

Trello Link: https://trello.com/c/kRyfPpDK/154-new-page-and-menu-ideas

Task-Lead: @mcdwayne

  • What is going well?  Had a new contributor @Priscilla Bocage join the card and made some suggestions for pages. I have not had much time to devote to adding additional thoughts but will this week after today.  Given an update on the Growth Council direction, this doc might actually be close to ready to turn in.  They were not looking for a lot of info, just a generated list of page ideas. For the last part “Running and Maintaining a Corporate CMS” @Priscilla can try to add some more.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? We have submitted the first draft for review. @Todd Robinson wants us to make some revisionsRevisions The WordPress revisions system stores a record of each saved draft or published update. The revision system allows you to see what changes were made in each revision by dragging a slider (or using the Next/Previous buttons). The display indicates what has changed in each revision. and shorten it. @KyleighFitz and I will be reviewing it later this week to make the changes.
  • What is at risk? Not at this time. I will need to get with Kyleigh. She is more familiar with polldaddy than I am.
  • What can someone new in Marketing help with? None!

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? Tons of updates here. We currently have 5 of them as separate cards, and I reviewed the 4 that are in progress this morning.
  • What is at risk? There is nothing at risk currently.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and/or editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead: None currently
    • Harry: Made some suggestions, we have some really nice copy here, it just needs to be categorized better, with regards to the headings; Needs to be written in the third person, rather than first but that only happens a few times through the copy.
  • Close Marketing Case Study

The next two tasks were discussed together during the meeting since both are inter-related.

Create A Website: Copy on WP Marketing

Trello Link: https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task-Lead: @miker

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? @bridgetwillard just saw in the #council-ops channel that they’re getting the design team to create the look. @mcdwayne had an interesting conversation with Josepha Hayden this week, she is now leading/project managing the Consumer Growth Council, who originally asked for these. I think we can actually move these to do for now, since we turned in something that is being reviewed/reworked by the Council and then will be turned over to the WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ team which is separate from make.wordpress.org editorial teams and process.  Josepha said she will get back to us on these if more is needed and future requests will be a little more defined with deliverables spelled out a bit better.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

 

Marketing Team Update – March 14, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Our big win this week was publishing a MVP version of our handbook.

Slack Timestamp

Task: “Navigating TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. guide for new people core.trac.wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/

https://trello.com/c/g3z2GbSX/47-navigating-trac-guide-for-new-people-coretracwordpressorg

Task lead: @mcdwayne

Notes:

@harryjackson1221: The card has been updated, it looks like we have passed this over to the coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team for review prior to publishing.

Task: WP Showcase Recommended Copy Changes

https://trello.com/c/DrYbyhdg/129-wp-showcase-recommended-copy-changes

Task lead: @bridgetwillard

Notes:

@harryjackson1221: It looks like this is something @bridgetwillard is working on, however she could not make it today, so we will get an update from her on this later.

Task: Manifesto Case Study

https://trello.com/c/0dOOeLWp/132-manifesto-case-study

Task lead: @harryjackson1221

Notes:

@harryjackson1221: I added a screenshot, and ran through some of the suggestions @gidgey made, as well as made some more. There were some things that slipped through apparently, and a few of the sentences could use some love. Its almost there!

Task: Odd Alice Case Study

https://trello.com/c/ghS9y5Xd/125-24hr-case-study

Task lead: @harryjackson1221

Notes:

@harryjackson1221: @mcdwayne made some really great suggestions on this, like using the agency’s current name (24HR) and I went through and adjusted, this looks ready to go, complete with a screenshot.

As @ToddRobinson is short on time we skipped to some cards we could use input on first.

Task: Create A Website: Copy on WP Marketing\

https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task lead: @miker

Notes:

@joe9663 and @miker have been working on some copy (and would appreciate some feedback).

As per @ToddRobinson’s instructions the focus of the Create a website page should be less on hosting. If there is additional information on that, it can be included by linking to it.

Here’s why:

@ToddRobinson: usually when you ask yourself what situation the visitors are in and what is their goal it helps you pick how much focus you want on what
@ToddRobinson: The page itself will be getting traffic as a main navigation so you will see many situations – primarily people on the WordPress site are familiar already. There will definitely be different levels of experience and the technical part should be there, but probably 30% tops will need to know about hosting.

@ToddRobinson: I need to get a Create a Website specific “Background and Share of Voice” doc and attach it to the card – the one that is in there is the one for Create a Blog. You can use the “What is your situation” section for now and holler at me if you have questions on it.

@miker hopes to be able to crowd tackle some of this at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Miami this weekend, at an informal Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/..

Task: Create A Blog: Copy & Wireframe on WP Marketing

https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task lead: @miker

Notes:

This card is being moved (back) to the to do list, until the Create A Website page is finished, which can be used as a template/format. @joe9663 offers to work on this card.

Task: Marketing Team Handbook Master Tasks on WP Marketing

https://trello.com/c/hF6DPjos/94-marketing-team-handbook-master-tasks

Task lead: @harryjackson1221

Notes:

Some awesome work has been done here, and it’ll be a valuable resource for new members onboarding as well!

@harryjackson1221: We got together Sunday afternoon, and worked as a group to bang out the first iteration of the handbook, which can be found here.

@harryjackson1221: The card also lists the individual sections we completed as well, and there are still quite a few left, feel free to add yourself to any and start contributing!

Awesome work by @harryjackson1221, @bridgetwillard @mcdwayne @miker and @abhanonstopnews – We truly appreciate you guys setting aside some time Sunday to knock this out!

Task: Read and format survey answers

https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task lead: @harryjackson1221 @siobhan

Notes:

No updates this week due to working on the handbook (@harryjackson1221) and vacation (@siobhan). @siobhan was added as task lead.

Two decisions have been made for this task:
@harryjackson1221: We also decided to make the titles about the site being created, rather than the agency that created it
@harryjackson1221: […] we discussed the ones that have less content would be more suitable for the /showcase/ as well, as they did take the time to fill out the survey

@ToddRobinson is out but recommends an interesting read:
@ToddRobinson: Got to run, but thanks all for the hard work on the various tickets! And if you want a long but hopefully valuable read, check out the pinned items on #council-ops – the macro reason why we are doing these things.

Task: End-User Persona Doc on WP Marketing

https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task lead: @RachelPage

Notes:

An awesome update!

@RachelPage: We have almost completed the persona based on the interviews we have done with the Corporate Webmaster. I have linked all working Personas to the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Card. We determined Web Agencies was going to be a larger research initiative so we will be starting that at the end of this week, beginning of next week. Over the next week, I will also be reviewing the End User Persona doc in the trello card and using the information I have see if I can build other personas based on those types of users.

Task: Creating a social media plan for WordCamps on WP Marketing

https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task lead: @abhanonstopnews

Notes:

@abhanonstopnews: Hi all, here’s my update which I have added to Trello

  • Work continues on this (file marked copy in drive is being updated).

-Incorporating some informal feedback on social channels to add and links to useful tips

  • Query on ability to use image raised
  • Use of surveys suggested (need to check if any WP guidance on how WordCamps use surveys?)
  • spreadsheet compiling of useful WordPress.TV videos. This can be converted to a document when needed or left as a searchable list in the spreadsheet format to be used as a link from the website

@harryjackson1221: Awesome; I mentioned earlier that there was originally discussion about creating an outline, or use a google sheet as sort of a checkoff for people organizing WordCamps

@abhanonstopnews asks about directions on surveys WordCamps should use, to add that to the document. @skarjune offers a link to where the WordPress Handbook covers that.

Task: GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ “Hype Video” on WP Marketing

https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task lead: @miker @cjross

Notes:

@cjross: We have reached out to industry leaders and are currently in the process of communicating time-frames. Additional information on status will be provided the week of March 19th.
@harryjackson1221 would like to see some quotes from @bridgetwillard and @mcdwayne, @cjross was thinking the same thing (+ @harryjackson1221!).

Project Handbook sub tasks
@harryjackson1221 listed out the sub tasks so people can add themselves to the cards. He emphasizes to please use “suggestion mode” so we don’t undo each other’s work.

Task: Handbook – How to start contributing to a current project on WP Marketing

https://trello.com/c/jBih3pTY/112-handbook-how-to-start-contributing-to-a-current-project

Task lead: @harryjackson1221

@harryjackson1221: This document is well fleshed out and has a lot of onboarding steps for new users to get acclimated.

Task: Create a Handbook – Tools & Resources – 1 on WP Marketing

https://trello.com/c/TMLpacJZ/121-create-a-handbook-tools-resources-1

Task lead: @miker @cjross

@miker suggests moving this to version 2 of the Handbook, @harryjackson1221 agrees.

Task: Handbook – What skillsets are currently needed? on WP Marketing

https://trello.com/c/sseZAvoL/111-handbook-what-skillsets-are-currently-needed

Task lead: @harryjackson1221

This doc needs some love, @abhanonstopnews will get on it.

Task: Handbook – Writing copy for the description of a new releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. on WP Marketing

https://trello.com/c/lwsS6uPg/117-handbook-writing-copy-for-the-description-of-a-new-release

Task lead: @harryjackson1221 @miker

@harryjackson1221: This document is looking good, but there is also some discussion about the purpose brought up by @mcdwayne – If you have anything you feel should be added to this, feel free to do so, but I vote we discuss this next week when the rest of the team is present

3/15 from @bridgetwillard

When Jen and I got involved for 4.8 Mel from the Design Team and lead came to Marketing. She gave us the framework.

I imagine that if we ever have the opportunity to write copy for new releases again, we will follow their lead.

Because of that, I think this card isn’t useful at this time.

Thanks.

@anonymousraft would like some insight in WordPress.org analytics, to create an effective data driven strategy. @harryjackson1221 says he’d best ask @bridgetwillard about that or check the #council-ops channel’s pinned docs.

@anonymousraft mentions being glad that MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Descriptions Dot Org Pages Part ll on WP Marketing has been approved.

@anonymousraft suggests making a plan for weekly social media posts for WordPress.org’s social accounts. @abhanonstopnews would like to work on that too, a Trello card has been made.

(Editor note: We do not have access to that data or the social accounts; therefore, that scope of work is out of our purview at this time. Thanks.)

@miker has a suggestion for a project that ties into the GC project and would like to talk about that next week. Addressing the question: What is WordPress.
@miker: As we move more into the creation of different landing pages and funnels, we need to be in alignment on how we answer this question.
@miker: To make sure we are describing it in terms that people are actually search form.
@harryjackson1221: Yes, I agree – When you search for that exact phrase, ithemes, wp101 and wpbeginner have better results
A card has been made and @Joe Bergess is tagged for some insight when moving forward.

We end things with a card had been overseen earlier:

Task: Why WordPress (for Developers) on WP Marketing

https://trello.com/c/J6zBc7gJ/46-why-wordpress-for-developers

Task lead: maedahbatool

Notes:

@maedahbatool is finalizing things with @bridgetwillard and it’ll hopefully be published by next week.

Meeting notes by: @siobhan

Attendees: @abhanonstopnews @harryjackson1221 @danieltj @RachelPage @joe9663 @anonymousraft @yvettesonneveld @cjross @ToddRobinson @dushanthi @miker @skarjune @maedahbatool