Contribute to marketing at WCEU

Could you help spread the word about WordPress and our amazing community? Join the Marketing table at WordCamp Europe’s Contributor Day on 20 June 2019. You can also work on the many different tasks in the Contributing Area during the main conference days, 21 and 22 June.

WordCamp Europe Contribution Day 2019

In the Marketing Team, we work on research, blog posts, case studies, videos and a variety of other useful content. We have lots of exciting projects planned for this year’s event in June and are looking forward to meeting all the contributors who have booked.

Join the marketing contributors

The team focuses on marketing WordPress and its community to the wider world and internally to other teams within the project. You can get involved in both one-off or longer term tasks highlighting the amazing aspects of this global, open source platform and its vibrant community.

We will be bringing a selection of these projects to WordCamp Europe’s Contributor Day, which is one of the biggest WordPress contribution events on the planet. Here are just some of the ways you can get involved.

  • Subtitling or translating WordCamp talks which promote the community or features of the WordPress platform
  • Helping develop the outreach process for gathering case studies of the amazing websites built with WordPress
  • If you enjoy filming and have equipment for that, you can work with our reporting team and WordCamp Europe communications to document the great event that is Contributor Day
  • And there’s so much more! So come join the marketing table, where you will be able to work on something individually or with others

How can you prepare?


You will not need fancy hardware to join the marketing table at WCEU. For most projects, all you will need is a laptop and a charger.

If you would like to help with filming video interviews, please bring audio and video equipment and a tripod, if you have them. If you want to work on subtitling videos or just need to focus a bit more, you may want to bring headphones.

Online tools

We use several online tools to work together with WordPressers across the world. If you do not have an existing account, you can save some time by setting up in advance.  

Self study

If you would like to know a bit more about the team or familiarize yourself with content creation guidelines, you can find more in the Marketing Team Handbook.

If you would like to learn how we use Trello, discover more at our First Time Here Trello Board, which works like a tutorial.

What we will be working on

There are several projects you can choose to work on during WCEU’s Contributor Day. Just come along to the marketing table and we will help you pick a task or join one of the sub groups.

Showcase Case studies

The Showcase consists of case studies demonstrating a range of great web solutions made with WordPress. We are in the process of redesigning this area of the website, and there’s lots of tasks available. We have a number of case studies ready to be written or adapted to the new format. We’re also looking to create an outreach plan or program to gather new case studies.

Video campaign holds thousands of great videos that we would like to use in marketing. To do so, we need to know which videos can be used for what. Also, these videos need subtitling (and you can help!)

So if you would like to help by reviewing videos to see whether they can be used for marketing, subtitle them, or even translate while subtitling them, we want to hear from you. We have videos selected in a number of different languages and this list is growing every week! You don’t need video experience to help with this task, but headphones will be useful to listen to the recordings.

We also have some great tools and videos to show you how easy subtitling can be.

Profiles of WordPress contributors

Working with the awesome WordCamp Europe community and communications teams, we will be continuing our interview series. The wonderful community profiles encourage new joiners, promote diversity and inclusion, and help make connections. They can show people outside the community how open source works and how they can join in.

Our interviews and write-ups can be in written, audio or video form. Help us tell the story of the project and its people.

Document contributor events

We enjoy sharing news and examples from contributor events. WordCamp Europe’s event with more than 500 attendees is an impressive example of what the community does and what it can achieve. Watch this video of contributor day at WordCamp Europe 2018 .

Covering the highlights of the event is an easy task for those getting started or who have journalistic or filmmaking backgrounds. We want to help capture some of the stories about what happens during the day, what teams are working on, and the experiences of attendees. If you enjoy filming and editing videos, this could be a great way to contribute. We will not have equipment for video or audio available, but you would be welcome to bring items you want to use.

Here are a few interviews from our series working with WordCamps:

Improving how we encourage new members

We are constantly trying to improve our induction and onboarding process to help those new to the team. We are interested in suggestions from those new to the community as well as those joining from other Make WordPress teams. We want to continue to make contributing to the marketing team easier and an enjoyable experience. If you can’t join the team at this year’s WordCamp Europe, come along to one of our weekly meetings on Slack.

Read our feature on why you should consider becoming a contributor and hear from a number of others on their journey with WordPress.

Thanks to @siobhanseija and @yvettesonneveld for their contributions to this post and for leading the team at WCEU’s 2019 Contribution Day, and to @abhanonstopnewsuk for her work on the contributor series. We would also like to thank the WordCamp Europe community and communications team for working with us on a number of contributor promotion items during the last year.

#contributing, #contributor-day, #wceu

Why Contributing to WordPress Benefits Everyone!

WordPress is a content management system built around the culture of giving. Developers, translators, marketers, designers, and many others contribute their skills and expertise to the world-wide WordPress open source project.

This widely popular platform helps millions of people across the world create websites and digital services. You can join in and contribute your time and skills like so many others, and bring benefits to you and your work too! Discover why you should become a contributor and join the international WordPress family sharing their experiences in this post.

What Is Contributing to WordPress?

There are two aspects of WordPress: and The global open source project is, which everyone around the world can join in to help build, maintain and grow the platform and its digital opportunities.

The project thrives on the skills of developers, marketers, designers, translators, and many more roles. You will be able to find tasks and groups to join, developments to help plan, and be able to work with others to innovate. And while you contribute, you can benefit and learn too! Together with others, you can make the product that you use better, and network with talented and inspiring people.

Interested in joining in? Discover how you can get involved with WordPress. Read on for some personal stories about contributing to WordPress!

Who Can Contribute to WordPress?

Anyone who has knowledge about any aspect of WordPress can contribute! From full-stack developers to JavaScript users, from experienced web designers to beginner graphic designers, and from marketers to community activists. They all come together to be part of an international learning, sharing, and Open Source community.

Every year, in cities across the world, thousands of people gather for one- to three-day events dedicated to the WordPress global project. These events are known as WordCamps. They are organized by the local WordPress communities and often attended by an international audience. People come together to contribute, talk and share at these events, held throughout the year. WordCamps often include a Contributor session or a whole day dedicated to both the new or long-term contributor.

Volunteers on stage at WordCamp Europe

The 170-member volunteer team assisted organizers
to coordinate the 3,000 attendees WordCamp Europe
(Photo courtesy of Ivan Gatic)

What Experience Will Contributing to WordPress Give You?

Contributor events last from a few hours to a full day, and can stand alone or be part of a WordCamp schedule. The best way to discover contributing is by attending one of these events or joining one of the Make WordPress teams and try it for yourself. If you are thinking about contributing, let these stories enthuse you! We’ve asked some WordPress contributors about their contributing experiences.

Giving Back to WordPress

Maziar Firuzmand, of ArtBees, said: “I was really happy with my first experience helping WordPress at WordCamp Europe in 2018, where I picked the marketing table to contribute. WordPress gave me a chance to start a business which has grown year by year, and I wanted to give back to the project with some of my time. Since then, wherever possible I have joined the contribution days at events and work with others to contribute to the marketing team.”

He added: “I have seen many people, who have different levels of engagement with using WordPress, enthusiastically come and take part in the Make WordPress teams. Many of them have full-time jobs but they are still keen to spend part of their free time contributing to WordPress.”

Maziar echoed the feedback from others attending events saying: “Contributor days are full of people who collaborate on getting things done for a software platform they like. This is accompanied with a lot of fun, chit-chat, snacks and opportunity to try different areas. WordCamp Milan was a great example of this atmosphere. You could see people organized in different teams working in harmony.”

Contributor day at WordCamp Milano 2018
Contributor day at WordCamp Milano 2018
(Photo courtesy of WordCamp Milano)

From Students to Experienced Professionals

Siobhan Cunningham, of Yoast, attended WordCamp Nijmegen 2018, in the Netherlands: “I had been to a few contributor days before so I was looking forward to seeing my marketing friends from different countries again, and getting more things done together! It was amazing to see a few of my Yoast colleagues, who were first-time WordCampers, really enjoying the experience too. At the Contributor event, like others, they were able to explore what team to join. Soon enough, everyone found their place. Translating, coding, planning community events, there was something to do for everyone.

Two of our interns joined the design team and had a blast! They were really enthusiastic about the people they met, the things they had learned in just one day, and especially at being able to contribute already, as students. They felt more people should know about contributing at any phase of their career.”

What Do You Get in Return for Contributing?

WordPress is driven by a commitment to open source, inclusiveness, giving and diversity. There are a lot of reasons people choose to become an active contributor. Find out how you’ll benefit from contributing to WordPress as well.

Firstly, the teams that makeup what is known as Make WordPress, have ways to thanks and recognize contributions.

Contribution Badges on Your Profile

For the contribution you make to a WordPress team, you will be awarded a contributor badge which will appear on your profile page. This is peer-recognition from a globally known software project which powers more than 30% of websites across the world.

The marketing badge for Make WordPress

Scott Jones, of Illustrate Digital, said: “I thought for a long time that I would have little to contribute to WordPress, until I stepped up at WordCamp US and realized I could make a difference. To top it off, I got to meet some amazing people and make some great new friends.”

He added: “Ever since then I’ve been displaying my ‘I’ sticker with pride.”

Networking With Others in Your Field of Interest

Three contributors working on computers at Contributor Day, WordCamp Europe
Contributors working at WordCamp Europe 2018
(Photo courtesy of Mark Smallman)

The WordPress community gives you an opportunity to meet many developers, designers, marketers, and writers from across the globe. Through contributing at a WordCamp event you can get to know and share with many amazing people, networking and learning alongside them. You can also develop your skills and contribute to improving the usability and accessibility of WordPress.

Access to Potential Collaborators

Piccia Neri, who since joining the community has become a Meetup and WordCamp speaker in Spain and many other countries, said: “Contributing to the WordPress community has quite literally changed my life. When I moved to a new country, and a new city where I didn’t know anyone, volunteering with my local WordPress MeetUp gave me an instant circle of close friends, colleagues, and allies.”

She added: “Contributing also gives you access to potential collaborators, staff or contractors to work with on projects. WordCamps frequently have informal job boards showcasing the opportunities currently available in the WordPress ecosystem.

“During the course of three years, I have effortlessly created deep connections, friendships, and joint ventures across the globe. Thank you, WordPress.”

Endless Opportunities for Learning While You Work

Attendees of Delhi WordPress group listening to presenters
Delhi WordPress Meetup with Dhaka WordPress organizers
(Photo courtesy of Delhi WordPress Meetup)

Not many jobs give you the option of learning for free while you are working. In contributing you work with developers, designers and others specializing in different areas. You have the opportunity to learn more about good practices in your area of work, and of course, to take them back to your own company or team. If you’re contributing to a WordCamp Contribution session or helping one of the Make WordPress teams remotely, you have this opportunity for free.

Meeting the Most Amazing People

Maria Aragón, from ACOCO Web, said: “I volunteered to help at my first WordCamp in Soltau, Germany, when I was still very new to the community and to contributing. It gave me the chance to meet people who had been contributing for years. It was great! The amount of value, knowledge and great tips that you can learn during a WordCamp and a Contributor Event, has no parallel. I’ve been a volunteer for many different events in my life, and the WordPress community is by far one of the most talented and generous communities I’ve had the pleasure to be part of.

“Most of the people who contribute to WordPress are driven by a desire to give and to help others. This brings together really amazing people. The kind of people we all want to hang around with! And as a contributor, you get to know many of them. Being part of a group like this is always a lot of fun, it fills you with energy, and personally, it makes me very happy.”

Taking Part in Collaborative Working

Some of the Contributor Day tables, filled with volunteers improving WordPress, at WordCamp Europe 2018
Contributor Day at WordCamp Europe 2018
(Photo courtesy of Val Vesa for WordCamp Europe 2018)

If you are running or involved in a remote tech business of any kind, being a WordPress contributor can be a great opportunity for you to learn and execute remote collective working practices in action, for free. You can learn more about what it takes to participate, organize or run different teams across a range of areas as well as lead, collaborate and facilitate workflow.

As WordPress is a global project, being involved in its community promotes cross-cultural harmony and understanding.

Improve Team Working Skills

Naoto Egusa, from Japan, has attended Contributor Days across the world, said: “Through the WordPress community, I have been able to advance my skills and knowledge of how to work in broader teams, particularly across time zones and cultures. It has helped in maintaining my skills during my break from work, and given me new opportunities.

“Patience, understanding, and collaboration are something we often need to practice. The WordPress community can give you great strength in learning how to work with others from countries and cultures which are not the same as your own. This itself fosters new ideas and advances.”

Ready to Contribute to WordPress?

There is no set requirement for how much time you should put into contributing to single or multiple teams. It can range from a couple of hours in a single contributor session to a weekly commitment. It can also vary at different stages of your life and career.

The two main ways to get involved are through a WordCamp contribution session or by choosing a Make WordPress team to work with remotely.

You can discover more about the teams through the Make WordPress pages on All you need to do is find a team, or teams, in which you are interested. It is easy to get started. Each team has its own tools and workflow process. You can also approach team representatives and deputies who help coordinate tasks and workflow and ensure people are welcomed. They will be pleased to provide support.

What Can You Do Next?

Becoming a contributor can help you make the most of your career regardless of which area and level you are currently working. WordPress gives you the perks of a perfect job, such as reputation, learning, networking and co-working opportunities, without having to move from your existing job and at a time which suits you.

It is not only people who run businesses and careers around WordPress that can benefit from contributing to it. Everyone who specializes in an area related to technology and wants to support Open Source platforms and community-based software, can gain significantly from contributing to the WordPress community.

Your journey can start today, visit and find out how you would like to take part.

Read More!

If you would like to learn more about the WordPress community and how people around the world use WordPress, here are some useful resources.


Thanks to @abhanonstopnewsuk and @antialiasfactory for developing and writing this feature, and to all those who contributed or were interviewed. Images courtesy of photographers at WordCamps Europe and Milan, and WordPress Delhi. Thanks to @siobhanseija, @maedahbatool, and @michelleames for their contributions.

Thanks to @webcommsat, @danmaby, and @Rubio for producing the video interview with Gary Jones at WordCamp London. This is part of a series of contributor interviews to be featured by the Make WordPress marketing team.

#contributing, #contributor-day

Video Roundup: Tips for Organizing a WordPress Contribution Event

Are you planning a contribution day or event for WordPress? Then learn from the best! We’ve rounded up some great videos from WordCamps around the world. In these videos, you will find tips for what you need to consider and how to market your day or sessions to both new and established contributors.

This third in the series of blogs highlights some of the visual resources available on to help you recruit attendees and plan your events. Previous articles in the series explore how to contribute to WordPress and becoming part of the WordPress community. Videos on Organizing a Contribution Event

We have selected three videos that cover important aspects of organizing a contribution event. If you feel inspired by this selection, head over to There are more videos available on the subject there!

Standalone contributor days

In Italy, standalone contributor days have been used to build up interest and understanding of what it means to be part of the international open source project Francesca Marano explores how other groups can use similar techniques to develop a following and encourage MeetUps and WordCamps in their locality. This inspirational talk also covers how to create a login and a Slack account, two of the tools people will need to join and communicate with WordPress’s team of contributors.

Francesca Marano discusses standalone contributor days

The benefits of holding a contribution event

If you are unsure of the benefits of holding a contribution event or the range of ways you can get involved, this video is for you. In this interview with Rocio Valdivia about the 500-strong WordCamp Europe contributor day in 2017, you’ll find great quotes about shared learning and experience. Also: how working together and attending an event can expand your network. It’s not just the project but the people, who benefit from contributing!

Interview on summary of contributor day at WordCamp Europe 2017 – Rocio Valdivia

Guide to organizing a contributor event

For further inspiration on designing a contributor event, watch Sonja Leix’s talk. It provides a step-by-step guide to organizing contributor days, contributor nights and special MeetUp events focused on individual Make WordPress teams. It also has ideas for how to support people who want to get started with developing WordPress.

Sonja Leix on designing for the community

Join this blog series team!

If you would like to contribute to WordPress at an event, or from work or home, helping out with this blog series can be an easy way to join the community or try something new.

You can add to a shared spreadsheet of video links from WordPress.TV, videos that you think highlight the community. You can review a recording on the list for sound quality and key learning points, or subtitle one of the short films to help make the library on WPtv more inclusive.

Join the Make WordPress Marketing Team on slack to find out more. You can also contact either @webcommsat or @siobhanseija.

Related resources

Thank you to everyone who has contributed to this post and everyone that continues to help us identify and review videos. Also to @webcommsat and @siobhanseija for leading the marketing videos initiative and its blog series.

#contributor-day, #contributor-event

Video Roundup: How to Contribute to WordPress

Did you know there are excellent video resources which can help you contribute to the community and market We've selected some videos from presentations at WordCamps across the world.

Did you know there are excellent video resources which can help you contribute to the WordPress Project? We’ve selected some videos from presentations at WordCamps across the world. They can be useful if you are curious about Contributor Days or preparing to lead a table at an event. Of course, they’re also interesting if you’re new to contributing!

In a series of blogs, we are highlighting a selection of videos on which have been identified by members of the WordPress community as good marketing resources.

In this first blog, we are sharing three videos which help to explain how you can start making or support others in getting started on their volunteer journey. Videos on Contributing to WordPress

Have you ever wondered how you could start contributing to WordPress, or wanted tips on sustaining your contributions? Here are some videos that can help.

Contributing to WordPress Panel

First up, discover how a group of individuals got involved in contributing to the community as they share some tips from their experiences.

Join Kathryn Presner, Yannick Lefebvre, Miriam Goldman, and Mel Choyce in their open discussion at WordCamp Montreal 2017. They talk about the different teams that work on and share tips that just might inspire you to start contributing.

Beginners Guide to Contributions

If you are new to adding to open source projects or unsure of where to start in contributing to WordPress, this video is ideal to watch. Featuring a talk by Josepha Haden, this video shows some of the ways you can get involved with the WordPress Project. Additionally, she encourages long-time contributors to support and encourage first-time contributions.

Josepha’s beginner’s guide to contributions were recorded at WordCamp US 2017. It’s a great talk that helps you, or anyone you’re supporting in this, find their place as a WordPress contributor.

Techniques for Contributing to WordPress Core

Felix Arntz presented a useful guide to contributing to WordPress core and techniques for successful long-term contributions. His talk explores how you can make your volunteer time more efficient, how to find access to developer groups, and how you can make your ideas heard.

This is a very inspiring talk by core contributor Felix, recorded at WordCamp US 2017. Follow him through his life story up to now, and what WordPress has done for him. It is interesting for non-developers as well!

Contribute by Subtitling Videos hosts thousands of valuable and fun videos like the three highlighted in this post. At the moment, most of them lack subtitles.

Did you know submitting subtitles is a great way to contribute? It helps improve the accessibility of the videos, and by that their reach. There are tools that make this process easy, so why not try? Subtitles are important and we’d love for you to help out by adding subtitles.

Thank you to the speakers featured, everyone who has contributed to and continues to identify and review videos for marketing WordPress and the community. Thanks to @webcommsat and @siobhanseija for leading this initiative and developing the series.


Contributor Day Onboarding Guide – Spain

This is a consumable PDF handout for to help with onboarding on Contributor Day for the team in Spain.

Bienvenidos y Gracias

Trae tu portátil y no olvides el cargador.

Regístrate para crear una cuenta (

Hazte una cuenta WordPress Slack.

  • Haz el Login con tu cuenta en este link:
  • Registra la cuenta en Slack a través de este enlace introduciendo tu nombre de usuario de
  • A ser posible, utiliza el mismo nombre de usuario en Slack y
  • Tras darte de alta en WordPress Slack y por tener una cuenta de, automáticamente se te asignará un correo electrónico del estilo a tu perfil. Es muy importante en caso de que olvidaras tu contraseña.
  • Busca el canal adecuado y únete.
  • Agradeceremos si subes una foto para que te podamos reconocer.

Es posible que necesites echarle un ojo a la guía de iniciación rápida

Es posible que necesites crear una cuenta de Trello o Asana.

Algunos equipos como el de Diseño o el de Comunidad usan estas aplicaciones para gestionar sus tareas.

– Trello :

– Asana :



Contributor Day Onboarding Guide – Training Team

Training Team Specific Contributor Day Onboarding GuideContributor Days are awesome. People are excited. Sometimes, though, the excitement is tempered by mild to moderate frustration with getting set up on all of the tools.

The Marketing Team made a generic one but the training team asked for a specific one.

Please feel free to download, email, print (responsibly), etc.

Contributor Day

The Training Team Welcomes & Thanks You!

  • Please bring your laptop and charger.
  • Please register for a Account.
  • Create a WordPress Slack Account.
    • Login with your account on this link:
    • Scroll on that page to “Joining the WordPress team on Slack” and enter your email address.
    • If you can, make your Slack and usernames the same.
    • After you sign up for WordPress Slack, the email associated with your Slack username will be [wporgusername] This is important if you forget your password.
    • Find the #training channel and join.
    • Bonus points for uploading a photo and completing your bio so people can recognize you and know a little bit about you.
  • You may need a Trello Account.
    • Our team uses Trello to manage tasks and lesson plans.
    • Sign up:
    • Training Team Board:
  • You may need a GitHub Account
    • Our team uses GitHub to build our lesson plans.
    • Sign up:
    • Training Team Organization:

More information is available on our blog at:


Contributor Day Benvenuto e Grazie

I Contributor Days sono fantastici. Le persone sono eccitate. A volte, tuttavia, l’eccitazione è attenuata da una moderata frustrazione per l’impostazione di tutti gli strumenti. Con il feedback del nostro team e di altri, abbiamo deciso di prendere una certa iniziativa e creare una guida per l’onboarding di Contributor Day.

Questa immagine mostra la documentazione in formato PDF consumabile per aiutare con l'onboarding per i giorni di contribuzione in italiano.

Questa immagine mostra la documentazione in formato PDF consumabile per aiutare con l’onboarding per i giorni di contribuzione in italiano.

Contributor Day Benvenuto e Grazie

  • Porta con te il computer portatile ed il cavo per la ricarica.
  • Registra un account su
  • Crea un account su
  • Fai login con il tuo account di su
  • A quella pagina cerca ‘Joining the WordPress team on Slack’ ed inserisci il tuo indirizzo email
  • Se puoi, fai in modo che il tuo username di Slack e di siano gli stessi
  • Dopo aver fatto login su, la email associata al tuo username di Slack sarà: [wporgusername] Questa informazione è importante nel caso tu dimenticassi la password di
  • Cerca i canali che ti interessano ed entra.
  • E’ preferibile completare il proprio profilo con il tuo nome ed una foto in cui tu sia riconoscibile
  • Potrebbe essere necessario fare riferimento alla Trac Onboarding Guide
  • Potrebbe essere necessario creare un account di Trello.
    Alcuni team, come Design e Marketing, utilizzano Trello per gestire i task

Translation by Francesco Di Candia (@francescodicandia).

Scarica il PDF qui.


WCEU Contributor Day – Marketing the Community Project List

Marketing the Community WCEU Contributor Day Project List

In our May 3, 2017, meeting, the Marketing the Community subgroup spent our time building a list of projects for Contributor Day. These are our meeting notes as well.

My goal for this day is to align your passion as a contributor in teams of two or three people. Let’s be agile.

What are we missing?

Tell us in the comments.

Overall Goals:

  • Coordinating subgroups suggested by @davidvee
  • Soliciting financial support for marketing WP by @davidvee
  • Creating amazing content to use in those marketing efforts @jenblogs4u
  • Changing time of Marketing Channel to 9am PDT and letting each subgroup have their own Slack channel to collaborate throughout the month @gidgey
  • Cross-Team Info Sharing @mcdwayne
  • Clearer ‘getting started’ notes for newcomers (especially since the monthly slack meetings are a tad chaotic) @mcdwayne
  • A project management board (Trello vs Asana vs Jira, etc) @mcdwayne
  • Clearer goals and timelines for deliverables @mcdwayne
  • Moving to a video call system for the monthly meetings.  Slack is awesome for points of data but group discussions tend to become unfollowable at some point.  @mcdwayne
  • Move to an Agile approach with a SCRUM master leading each meeting @mcdwayne

Action Plan for WCEU:

  • Change time to 9am PDT and discuss implementing Google calls to enhance meeting structure.
  • Austin meetup will record WP testimonials and donate video to ad/marketing efforts.
  • Discuss personas and how to engage
  • Review and discuss funding operations for the WordPress Community regarding nonprofit versus commercial activities and how that has evolved, organized, and for sponsor rules at WordCamps. Maybe it should be addressed differently for marketing needs.
  • Discuss involving sponsors in marketing efforts.
  • Create a guide for new folks on how to approach local businesses for sponsorships.


#contributor-day, #marketing-the-community, #wceu