Make Marketing Workshop: Contributor Ladder

On Tuesday, 13 October 2021, a collection of Marketing Team reps and members attended a workshop with Josepha and Chloé to identify and map the various ways people contribute to Make Marketing. Everyone met virtually in Google Meet and a shared Mural board.

Attendees: @chanthaboune, @cbringmann, @webcommsat, @oglekler, @yvettesonneveld, @femkreations, @vimes1984, @nalininonstopnewsuk, @lmurillom, @meher, @callye, @dansoschin, @eidolonnight

Steps we took

  1. Josepha gave us a quick introduction to using Mural.
  2. We, as a group, added granular Marketing tasks that exist today. As an example, “People of WordPress” consists of numerous individual actions, each of which would be added as an individual card: draft copy, edit images, publish the post, etc.
  3. As a group, we sorted tasks into quadrants for difficulty and impact and then discussed their placement in the following order. These tasks were sorted based on how they are now, and not how we would like them to be. 
    1. High impact + high difficulty: These are tasks which are important to the WordPress project and community, but also difficult in that they may require a lot of time or resources like certain software.
    2. High impact + low difficulty: These tasks are high importance and relatively easy.
    3. Low impact + high difficulty: These tasks, while not typically important, do require substantial time and effort to complete.
    4. Low impact + low difficulty: These tasks are both low in important as well as difficulty.
  4. After organizing the first grid was complete, Josepha copied the cards to the second grid. We then sorted everything again, this time for access and knowledge required.
    1. High access + high knowledge required
    2. High access + low knowledge required
    3. Low impact + high knowledge required
    4. Low impact + low knowledge required
  5. The group had a few insights after this exercise:
    1. Most high-impact tasks require historical knowledge as well.
    2. The majority of tasks do not require high access.
    3. There is a good mix of impactful tasks which require neither high amounts of access nor high amounts of prior knowledge. This is great for new contributors, and we’re already seeing them take some of these on.
  6. The meeting wrapped up with the Mural board left open for additional comments and review, just in case we forgot anything.

Next steps

  1. Team members who could not participate live should review notes and the Mural for our next Marketing Team meeting.
  2. Josepha will review the Mural boards. She will be looking specifically at the types of tasks that are very high-impact, or have high access required. The goal is to have a healthy number of sponsored contributors to take these on.
  3. Josepha will observe how certain tasks could be re-categorized with different expectations and/or processes.
  4. These insights will be shared in a future team meeting and the Make Marketing P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at
Click for full-resolution PDF

#contributing, #marketing, #marketing-team, #meeting-notes, #new-contributors

Contributor support: Our 2021 Contributing Made Fun &and Easy Training Series

To support both (relatively) new and seasoned contributors in having a rewarding contributing experience, we continue to run ‘Contributing Made Fun and Easy’ training sessions.

If you have pledged to support the marketing team on the Five for the Future and don’t know where to start, these sessions are a great way to begin contributing.

The Global WordPress Marketing team focuses on marketing WordPress and its community to the world. We aim to be an inclusive team, working hard to make everyone feel welcome and finding ways to support their contribution. 

Join us and discover how to best contribute your talents, get to know the tools we use, and adopt good practices for working remotely and asynchronously.

Topics will include (but are not limited to):

  • creating and optimizing a The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. profile
  • using Google Meet
  • using Google Drive
  • using SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at
  • using Google Docs collaboratively


  • 16 February 2021 at 14:00 UTC: Using Google Meet
    Please sign up for this session by filling out the Session 2 signup form
  • 16 March 2021 at 14:00 UTC: Using Slack
  • 21 April 2021 at 14:00m UTC: Using Google Docs, Sheets & Forms collaboratively

Further help

If you have any questions, do not hesitate to reach out to the following team members through the WordPress Slack Marketing channel: @maedahbatool and @yvettesonneveld

Also, a huge thanks to our amazing team members @meher, @webcommsat, @OGlekler, @nalininonstopnewsuk, @mark99, and @lmurillom who have been helping us and supporting contributors throughout this process. 

#contributing, #contributor-onboarding, #new-contributor

Contribute to marketing at WCEU

Could you help spread the word about WordPress and our amazing community? Join the Marketing table at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe’s Contributor Day on 20 June 2019. You can also work on the many different tasks in the Contributing Area during the main conference days, 21 and 22 June.

WordCamp Europe Contribution Day 2019

In the Marketing Team, we work on research, blog posts, case studies, videos and a variety of other useful content. We have lots of exciting projects planned for this year’s event in June and are looking forward to meeting all the contributors who have booked.

Join the marketing contributors

The team focuses on marketing WordPress and its community to the wider world and internally to other teams within the project. You can get involved in both one-off or longer term tasks highlighting the amazing aspects of this global, open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. platform and its vibrant community.

We will be bringing a selection of these projects to WordCamp Europe’s Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus., which is one of the biggest WordPress contribution events on the planet. Here are just some of the ways you can get involved.

  • Subtitling or translating WordCamp talks which promote the community or features of the WordPress platform
  • Helping develop the outreach process for gathering case studies of the amazing websites built with WordPress
  • If you enjoy filming and have equipment for that, you can work with our reporting team and WordCamp Europe communications to document the great event that is Contributor Day
  • And there’s so much more! So come join the marketing table, where you will be able to work on something individually or with others

How can you prepare?


You will not need fancy hardware to join the marketing table at WCEU. For most projects, all you will need is a laptop and a charger.

If you would like to help with filming video interviews, please bring audio and video equipment and a tripod, if you have them. If you want to work on subtitling videos or just need to focus a bit more, you may want to bring headphones.

Online tools

We use several online tools to work together with WordPressers across the world. If you do not have an existing account, you can save some time by setting up in advance.  

Self study

If you would like to know a bit more about the team or familiarize yourself with content creation guidelines, you can find more in the Marketing Team Handbook.

If you would like to learn how we use Trello, discover more at our First Time Here Trello Board, which works like a tutorial.

What we will be working on

There are several projects you can choose to work on during WCEU’s Contributor Day. Just come along to the marketing table and we will help you pick a task or join one of the sub groups.

Showcase Case studies

The Showcase consists of case studies demonstrating a range of great web solutions made with WordPress. We are in the process of redesigning this area of the website, and there’s lots of tasks available. We have a number of case studies ready to be written or adapted to the new format. We’re also looking to create an outreach plan or program to gather new case studies.

Video campaign holds thousands of great videos that we would like to use in marketing. To do so, we need to know which videos can be used for what. Also, these videos need subtitling (and you can help!)

So if you would like to help by reviewing videos to see whether they can be used for marketing, subtitle them, or even translate while subtitling them, we want to hear from you. We have videos selected in a number of different languages and this list is growing every week! You don’t need video experience to help with this task, but headphones will be useful to listen to the recordings.

We also have some great tools and videos to show you how easy subtitling can be.

Profiles of WordPress contributors

Working with the awesome WordCamp Europe community and communications teams, we will be continuing our interview series. The wonderful community profiles encourage new joiners, promote diversity and inclusion, and help make connections. They can show people outside the community how open source works and how they can join in.

Our interviews and write-ups can be in written, audio or video form. Help us tell the story of the project and its people.

Document contributor events

We enjoy sharing news and examples from contributor events. WordCamp Europe’s event with more than 500 attendees is an impressive example of what the community does and what it can achieve. Watch this video of contributor day at WordCamp Europe 2018 .

Covering the highlights of the event is an easy task for those getting started or who have journalistic or filmmaking backgrounds. We want to help capture some of the stories about what happens during the day, what teams are working on, and the experiences of attendees. If you enjoy filming and editing videos, this could be a great way to contribute. We will not have equipment for video or audio available, but you would be welcome to bring items you want to use.

Here are a few interviews from our series working with WordCamps:

Improving how we encourage new members

We are constantly trying to improve our induction and onboarding process to help those new to the team. We are interested in suggestions from those new to the community as well as those joining from other Make WordPress teams. We want to continue to make contributing to the marketing team easier and an enjoyable experience. If you can’t join the team at this year’s WordCamp Europe, come along to one of our weekly meetings on Slack.

Read our feature on why you should consider becoming a contributor and hear from a number of others on their journey with WordPress.

Thanks to @siobhanseija and @yvettesonneveld for their contributions to this post and for leading the team at WCEU’s 2019 Contribution Day, and to @webcommsat for her work on the contributor series. Thanks to @harryjackson1221 for his work on the case studies and showcase. We would also like to thank the WordCamp Europe community and communications team for working with us on a number of contributor promotion items during the last year.

#contributing, #contributor-day, #wceu


Why Contributing to WordPress Benefits Everyone!

WordPress is a content management system built around the culture of giving. Developers, translators, marketers, designers, and many others contribute their skills and expertise to the world-wide WordPress open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. project.

This widely popular platform helps millions of people across the world create websites and digital services. You can join in and contribute your time and skills like so many others, and bring benefits to you and your work too! Discover why you should become a contributor and join the international WordPress family sharing their experiences in this post.

What Is Contributing to WordPress?

There are two aspects of WordPress: and The global open source project is, which everyone around the world can join in to help build, maintain and grow the platform and its digital opportunities.

The project thrives on the skills of developers, marketers, designers, translators, and many more roles. You will be able to find tasks and groups to join, developments to help plan, and be able to work with others to innovate. And while you contribute, you can benefit and learn too! Together with others, you can make the product that you use better, and network with talented and inspiring people.

Interested in joining in? Discover how you can get involved with WordPress. Read on for some personal stories about contributing to WordPress!

Who Can Contribute to WordPress?

Anyone who has knowledge about any aspect of WordPress can contribute! From full-stack developers to JavaScriptJavaScript JavaScript or JS is an object-oriented computer programming language commonly used to create interactive effects within web browsers. WordPress makes extensive use of JS for a better user experience. While PHP is executed on the server, JS executes within a user’s browser. users, from experienced web designers to beginner graphic designers, and from marketers to community activists. They all come together to be part of an international learning, sharing, and Open Source community.

Every year, in cities across the world, thousands of people gather for one- to three-day events dedicated to the WordPress global project. These events are known as WordCamps. They are organized by the local WordPress communities and often attended by an international audience. People come together to contribute, talk and share at these events, held throughout the year. WordCamps often include a Contributor session or a whole day dedicated to both the new or long-term contributor.

Volunteers on stage at WordCamp Europe

The 170-member volunteer team assisted organizers
to coordinate the 3,000 attendees WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe
(Photo courtesy of Ivan Gatic)

What Experience Will Contributing to WordPress Give You?

Contributor events last from a few hours to a full day, and can stand alone or be part of a WordCamp schedule. The best way to discover contributing is by attending one of these events or joining one of the Make WordPress teams and try it for yourself. If you are thinking about contributing, let these stories enthuse you! We’ve asked some WordPress contributors about their contributing experiences.

Giving Back to WordPress

Maziar Firuzmand, of ArtBees, said: “I was really happy with my first experience helping WordPress at WordCamp Europe in 2018, where I picked the marketing table to contribute. WordPress gave me a chance to start a business which has grown year by year, and I wanted to give back to the project with some of my time. Since then, wherever possible I have joined the contribution days at events and work with others to contribute to the marketing team.”

He added: “I have seen many people, who have different levels of engagement with using WordPress, enthusiastically come and take part in the Make WordPress teams. Many of them have full-time jobs but they are still keen to spend part of their free time contributing to WordPress.”

Maziar echoed the feedback from others attending events saying: “Contributor days are full of people who collaborate on getting things done for a software platform they like. This is accompanied with a lot of fun, chit-chat, snacks and opportunity to try different areas. WordCamp Milan was a great example of this atmosphere. You could see people organized in different teams working in harmony.”

Contributor day at WordCamp Milano 2018
Contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. at WordCamp Milano 2018
(Photo courtesy of WordCamp Milano)

From Students to Experienced Professionals

Siobhan Cunningham, of Yoast, attended WordCamp Nijmegen 2018, in the Netherlands: “I had been to a few contributor days before so I was looking forward to seeing my marketing friends from different countries again, and getting more things done together! It was amazing to see a few of my Yoast colleagues, who were first-time WordCampers, really enjoying the experience too. At the Contributor event, like others, they were able to explore what team to join. Soon enough, everyone found their place. Translating, coding, planning community events, there was something to do for everyone.

Two of our interns joined the design team and had a blast! They were really enthusiastic about the people they met, the things they had learned in just one day, and especially at being able to contribute already, as students. They felt more people should know about contributing at any phase of their career.”

What Do You Get in Return for Contributing?

WordPress is driven by a commitment to open source, inclusiveness, giving and diversity. There are a lot of reasons people choose to become an active contributor. Find out how you’ll benefit from contributing to WordPress as well.

Firstly, the teams that makeup what is known as Make WordPress, have ways to thanks and recognize contributions.

Contribution Badges on Your The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. Profile

For the contribution you make to a WordPress team, you will be awarded a contributor badge which will appear on your profile page. This is peer-recognition from a globally known software project which powers more than 30% of websites across the world.

The marketing badge for Make WordPress

Scott Jones, of Illustrate Digital, said: “I thought for a long time that I would have little to contribute to WordPress, until I stepped up at WordCamp US and realized I could make a difference. To top it off, I got to meet some amazing people and make some great new friends.”

He added: “Ever since then I’ve been displaying my ‘I’ sticker with pride.”

Networking With Others in Your Field of Interest

Three contributors working on computers at Contributor Day, WordCamp Europe
Contributors working at WordCamp Europe 2018
(Photo courtesy of Mark Smallman)

The WordPress community gives you an opportunity to meet many developers, designers, marketers, and writers from across the globe. Through contributing at a WordCamp event you can get to know and share with many amazing people, networking and learning alongside them. You can also develop your skills and contribute to improving the usability and accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). ( of WordPress.

Access to Potential Collaborators

Piccia Neri, who since joining the community has become a MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. and WordCamp speaker in Spain and many other countries, said: “Contributing to the WordPress community has quite literally changed my life. When I moved to a new country, and a new city where I didn’t know anyone, volunteering with my local WordPress MeetUp gave me an instant circle of close friends, colleagues, and allies.”

She added: “Contributing also gives you access to potential collaborators, staff or contractors to work with on projects. WordCamps frequently have informal job boards showcasing the opportunities currently available in the WordPress ecosystem.

“During the course of three years, I have effortlessly created deep connections, friendships, and joint ventures across the globe. Thank you, WordPress.”

Endless Opportunities for Learning While You Work

Attendees of Delhi WordPress group listening to presenters
Delhi WordPress Meetup with Dhaka WordPress organizers
(Photo courtesy of Delhi WordPress Meetup)

Not many jobs give you the option of learning for free while you are working. In contributing you work with developers, designers and others specializing in different areas. You have the opportunity to learn more about good practices in your area of work, and of course, to take them back to your own company or team. If you’re contributing to a WordCamp Contribution session or helping one of the Make WordPress teams remotely, you have this opportunity for free.

Meeting the Most Amazing People

Maria Aragón, from ACOCO Web, said: “I volunteered to help at my first WordCamp in Soltau, Germany, when I was still very new to the community and to contributing. It gave me the chance to meet people who had been contributing for years. It was great! The amount of value, knowledge and great tips that you can learn during a WordCamp and a Contributor Event, has no parallel. I’ve been a volunteer for many different events in my life, and the WordPress community is by far one of the most talented and generous communities I’ve had the pleasure to be part of.

“Most of the people who contribute to WordPress are driven by a desire to give and to help others. This brings together really amazing people. The kind of people we all want to hang around with! And as a contributor, you get to know many of them. Being part of a group like this is always a lot of fun, it fills you with energy, and personally, it makes me very happy.”

Taking Part in Collaborative Working

Some of the Contributor Day tables, filled with volunteers improving WordPress, at WordCamp Europe 2018
Contributor Day at WordCamp Europe 2018
(Photo courtesy of Val Vesa for WordCamp Europe 2018)

If you are running or involved in a remote tech business of any kind, being a WordPress contributor can be a great opportunity for you to learn and execute remote collective working practices in action, for free. You can learn more about what it takes to participate, organize or run different teams across a range of areas as well as lead, collaborate and facilitate workflow.

As WordPress is a global project, being involved in its community promotes cross-cultural harmony and understanding.

Improve Team Working Skills

Naoto Egusa, from Japan, has attended Contributor Days across the world, said: “Through the WordPress community, I have been able to advance my skills and knowledge of how to work in broader teams, particularly across time zones and cultures. It has helped in maintaining my skills during my break from work, and given me new opportunities.

“Patience, understanding, and collaboration are something we often need to practice. The WordPress community can give you great strength in learning how to work with others from countries and cultures which are not the same as your own. This itself fosters new ideas and advances.”

Ready to Contribute to WordPress?

There is no set requirement for how much time you should put into contributing to single or multiple teams. It can range from a couple of hours in a single contributor session to a weekly commitment. It can also vary at different stages of your life and career.

The two main ways to get involved are through a WordCamp contribution session or by choosing a Make WordPress team to work with remotely.

You can discover more about the teams through the Make WordPress pages on All you need to do is find a team, or teams, in which you are interested. It is easy to get started. Each team has its own tools and workflow process. You can also approach team representatives and deputies who help coordinate tasks and workflow and ensure people are welcomed. They will be pleased to provide support.

What Can You Do Next?

Becoming a contributor can help you make the most of your career regardless of which area and level you are currently working. WordPress gives you the perks of a perfect job, such as reputation, learning, networking and co-working opportunities, without having to move from your existing job and at a time which suits you.

It is not only people who run businesses and careers around WordPress that can benefit from contributing to it. Everyone who specializes in an area related to technology and wants to support Open Source platforms and community-based software, can gain significantly from contributing to the WordPress community.

Your journey can start today, visit and find out how you would like to take part.

Read More!

If you would like to learn more about the WordPress community and how people around the world use WordPress, here are some useful resources.


Thanks to @abhanonstopnewsuk and @antialiasfactory for developing and writing this feature, and to all those who contributed or were interviewed. Images courtesy of photographers at WordCamps Europe and Milan, and WordPress Delhi. Thanks to @siobhanseija, @maedahbatool, and @michelleames for their contributions.

Thanks to @webcommsat, @danmaby, and @Rubio for producing the video interview with Gary Jones at WordCamp London. This is part of a series of contributor interviews to be featured by the Make WordPress marketing team.

#contributing, #contributor-day