Marketing Team Notes – September 12, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by@maedahbatool, @mcdwayne, @abhanonstopnews, @harryjackson1221@siobhanseija, @brenneradams, @miker, @yvettesonneveld, @westcounty.media

To Be Published

Differences Between WP.com and WP.org Better

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins/@gidgey

  • What is going well? Design team has asked us to put it on their Trello. Bridget did that and is waiting. It’s my recommendation that we publish without the image and add it later. 
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

In Progress

Polyglots Infographic Copy (3 infographics) (9/5/18)

Trello Link: https://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics

Task Lead: @gidgey

  • What is going well? No updates this week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Write a “How to create a WordPress business website” tutorial on WP Marketing

Trello Link: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-tutorial

Task Lead: @joelobo

  • What is going well? Update from @abhanonstopnewsuk: Work will resume on this in 8-10 days when @joelobo is available for working on this again. Thanks to @harryjackson1221 for further work on queries raised. More to be added on ease of use of WP and opportunity for non-coders. A conference call is to be set for those working on this card in two weeks time and to review the in-depth tutorial options.
  • What is at risk? None!
  • What can someone new in Marketing help with? Signposting of useful tutorials on WP which could be used to help split and scope this task into two: a blog and a tutorial.

Video interviews with WordPressers

Trello Link: https://trello.com/c/ke8Uq4jV/166-video-interviews

Task Lead: @abhanonstopnewsuk

  • What is going well? We are looking at how we can create and test a system for gaining more interviews. Anyone from the WP community who has video editing, filming, journalistic background welcome to join. Awaiting files from interviews done at WCLDN. Then we will need assistance with subtitling etc.
  • What is at risk? Time sensitivity with some of the files.
  • What can someone new in Marketing help with? As above. Additional subtitling available from first edit files.

Creating a social media plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task Lead: @abhanonstopnews Formerly: @DustinNay

  • What is going well? WP Marketing represented at Scotland’s first contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. in Glasgow on Sat 8th Sept 2018 led by @abhanonstopnewsuk and @carmemias. Through the promotion of the event and this task, contributors from other places and countries joined virtually during the event’s period to either support, assist or participate in tasks. Online chat, special Google documents, and a drop-in hangout were used to enable participation from those were not able to travel to Glasgow. Some good examples suggested for use in the appendices: @dwaynemcdaniel2 thanked all those involved in leading, designing the marketing aspects and contributing. Highlighted the need to celebrate these kinds of successes. Three issues highlighted of using SM at Word Camps and will be considered for how they can be positively incorporated into the document to help other WordCamps.
  • What is at risk? None!
  • What can someone new in Marketing help with? Tasks available on this card for new team members, those interested in social media or photo editing. Tasks include more assistance to review suggestions for the appendices and to edit picture illustrations. Design advise requested to set a picture size for consistency and best usage on Make WordPress. @siobhancunningham to help with photo editing and invited others to do so.

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage/@gidgey

  • What is going well? No updates this week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Curated list of marketing videos on WordPress.TV

Trello Link: https://trello.com/c/N7me1xaT/145-marketing-videos-resource-on-wordpresstv

Task Lead: @abhanonstopnewsuk

  • What is going well? This task was the focus for Scotland’s first WP contributor day, held in Glasgow on 8 Sept 2018. Contributions came from those attending in person and those who were connected online to assist, support or participate in the contribution virtually. Sub-task: subtitling was made into a subtask of this card and will be led by @abhanonstopnewsuk and @siobhan.
    https://trello.com/c/N7me1xaT/145-marketing-video-resource-on-wordpresstv, Please refer to Trello cards for updates on the overview and sub-task.
  • What is at risk? None!
  • What can someone new in Marketing help with? Plenty of opportunities for one-off contributions, ongoing contributing or use at contributor events. Refer to Trello cards.

Links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org page

Trello Link: https://trello.com/c/IRCgZU8N/189-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

  • What is going well? @westcounty.media — Still waiting on a reply from #community-events on this. I would love to see this happen.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Contributor Interviews WCEU18

Trello Link: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18

Task Lead: @Dushanthipiek1

  • What is going well? @siobhanseija — Dushanthi will be out for another few weeks due to some personal circumstances. I’ll check in with her to see if there’s any progress and update the card accordingly.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Privacy Copy for Privacy by Design

Trello Link: https://trello.com/c/Vbj3Xi2d/180-core-privacy-copy-for-privacy-by-design

Task Lead: @miker

  • What is going well? @miker — This one is going well. I did the first draft last week and got a round of comments from Heather. I’m working through those today. I already gave my update to that team. I expect to have a version for approval next week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

WordPressers & their Pets Campaign

Trello Link: https://trello.com/c/JOcwFWxP/200-wordpressers-their-pets-campaign

Task Lead: @abhanonstopnews

  • What is going well? Update from 12 Sept 2018 WP marketing meeting: This is a campaign wider than the Marketing team and led by WCBELFAST and number of WordPressers from different teams and countries. Two new additions to the campaign team last week and helping move the domains, hosting, web development and forms side forward. Thank you to @harryjackson1221 and @westcounty.media. Thank you to all those who have offered sponsorship: the team will be coming back to you. During the contributor event slot at Glasgow and the simultaneous virtual session, contributions were made to some different campaign strands. This includes ideas of content promotions and format for a form to capture submissions on dog and cat support rescue charities using WP. Is anyone able to assist on this form and its regular export into a spreadsheet? Please contact @harryjackson1221 and @abhanonstopnewsuk who are looking at forms for some aspects of the campaign. Update from @harryjackson1221 – to consider Contact Form 7 (this may allow some automation to be built-in) and Jetpack forms.
  • What is at risk? The campaign has multi-strands and teams; please contact team lead to identify opportunities to help us avoid duplication and encourage all involved with tasks. Please note some aspects are not in the public domain as will form part of campaign launches.
  • What can someone new in Marketing help with? Working on form development, editing pictures, promoting the campaign, working on content preparation and editing materials for the galleries in later phases. If you would like to get involved in a single task or an ongoing stream, contact the campaign lead.

First Time at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more.? Here’s What You Need to Know

Trello Link: https://trello.com/c/CPcpxveZ/201-first-time-at-wordcamp-heres-what-you-need-to-know

Task Lead: @gidgey

  • What is going well? Volunteers requested to take this forward. @abhanonstopnewsuk and @siobhancunningham assigned to help with this task to encourage new people to submit their ideas and with @gidgey to support anyone wanting to lead this task. Meeting discussed how this kind of initiatives could improve contributor days and potentially long-term contributing, help remove the apprehension of people new to the WP project or contributing, and bring benefits to the project as a whole.
  • What is at risk? Need additional volunteers to contribute suggestions or offer to lead this task.
  • What can someone new in Marketing help with? Need input from those who have feedback from attending their first WordCamp or contributor event to incorporate relevant aspects into this and any related initiatives.

Review Edits for Jargon Glossary

Trello Link: https://trello.com/c/pFqO81YW/192-review-edits-for-jargon-glossary

Task Lead: @mcdwayne

  • What is going well? No update this week. @mcdwayne and @gidget to work on this.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Read and Format Case Studies (from Survey Answers)

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-case-studies-from-survey-answers

Task Lead: @harryjackson1221 @siobhanseija @brenner22

Savii Case Study – Radish Concepts

Trello Link: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts

Task Lead: This is a perfect spot for a newcomer that wants to contribute

  • What is going well? @harryjackson1221: Created doc, and added an outline. Copy needs to be formatted still.
  • What can someone new in Marketing help with? @harryjackson1221: This is a great opportunity for anyone new to jump in and get started.

Marketing Team Notes – September 5, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by@maedahbatool, @mcdwayne, @abhanonstopnews, @harryjackson1221, @jesse@siobhanseija, @westcounty.media, @bridgetwillard, @zetaraffix, @jenblogs4u, @miker, @shinil tourist.travel, @HeatherBurns

To Be Publish

Differences Between WP.com and WP.org Better

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins/@gidgey

  • What is going well? Waiting on @zetaraffix for a featured imageFeatured image A featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts..  
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

In Progress

Polyglots Infographic Copy (3 infographics) (9/5/18)

Trello Link: https://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics

Task Lead: @gidgey

  • What is going well? @gidgey — We worked on it at Nijmegen. @jenblogs4u is writing the copy. @harryjackson1221 — It looks like this may be a target for an upcoming CD this week
  • What is at risk? None!
  • What can someone new in Marketing help with? Nothing at present!

GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? @mcdwayne is moving it to the backlog.
  • What is at risk? None!
  • What can someone new in Marketing help with? Nothing!

Write a “How to create a WordPress business website” tutorial on WP Marketing

Trello Link: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-tutorial

Task-Lead: @joelobo

  • What is going well? This week’s update comes from @abhanonstopnewsuk. @joelobo, @abhanonstopnews, @mcdwayne, and @harryjackson1221 have been working on this during the last week. Thanks to everyone working on this and the progress achieved.
  • Achievements this week include: Reviewing the document together to check any changes needed in the language to help those with accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) needs, people whose first language may not be English or for those new to technical terms. We also incorporated thinking from the work being done on end-user personas and potential and very useful cross-references which could be made considered the article for style and branding to match the house style considered whether this article with its top 10 list and create a separate and complementary tutorial which has a much greater depth and screenshots we have two more technical queries to resolve we will resume work on this in two weeks when @joelobo is available. He has sent his apologies for the next two weeks of marketings.
  • What is at risk?  None!
  • What can someone new in Marketing help with? Nothing at present in this document. Does anyone have or could source examples of good WordPress tutorials on similar themes they can suggest for potential cross-reference, this would be very useful. Please, DM @abhanonstopnews and @joelobo on Slack if you can assist with this.

Video interviews with WordPressers

Trello Link: https://trello.com/c/ke8Uq4jV/166-video-interviews

Task Lead: @abhanonstopnewsuk

  • What is going well? Work continues on subtitling & editing. We are awaiting files of interviews filmed at WCLDN. A few draft video interviews using example questions have come in.
  • What is at risk? Requested original video files filmed at WCLDN.
  • What can someone new in Marketing help with? We have one or two people who have volunteered to assist with editing. If anyone else can join this sub-team, please DM @abhanonstopnewsuk and Mark.

Creating a social media plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task Lead: @abhanonstopnews Formerly: @DustinNay

  • What is going well? From the last few WordCamps and contributor events, we have more examples coming in to include in a resource-style appendix. We have also had some conversations about some potential issues to be aware of or faced when using social media, and these are being explored to identify solutions which could be shared and confirmation from the particular channels or advice from WordCamp CentralWordCamp Central Website for all WordCamp activities globally. https://central.wordcamp.org includes a list of upcoming and past camp with links to each.. There will be an opportunity at WordPress Glasgow’s contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. on Sat 8/9/2018 for contributors to add to these examples or identify/share solutions from their experience.
  • What is at risk? None!
  • What can someone new in Marketing help with? If anyone can assist with editing pictures to illustrate examples or help in the collation of the examples received, please DM @abhanonstopnews.

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage/@gidgey

  • What is going well? Update from Abha: Working with Rachel on identifying key messages for this blog, potential items to highlight from the presentation document and preliminary look at how this work can help support some of the other cards. For example, there is a WordPress.TV video on personas which has been suggested to be included in the curated list of marketing videos.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Curated List of marketing videos on WordPress.TV

Trello Link: https://trello.com/c/N7me1xaT/145-curated-list-of-marketing-videos-on-wordpresstv

Task Lead: @abhanonstopnews

  • What is going well? This has been a great week with additions from WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Nijmegen Contribution Day. We were connected live for the day with the assistance of @siobhanseiji and had contributions on this card and many others. On Sat 8 September 2018, the first Contribution Day in Scotland will be taking place in Glasgow. I am leading the marketing group on the day and have drawn up items for some cards for people to be able to participate.
  • What is at risk? Nothing!
  • What can someone new in Marketing help with? Lots of opportunities for new people to get involved on this and to review items as a standalone piece as their availability allows.

Links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org page

Trello Link: https://trello.com/c/IRCgZU8N/189-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

  • What is going well?@mcdwayne At this point, we are awaiting a TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. ticket update it seems. @westcounty.media — Imisreadd office hours for #community-events and submitted outside of their regular time, will attempt to try again tonight.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Contributor Interviews WCEU18

Trello Link: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18

Task Lead: @Dushanthipiek1

  • What is going well? Dushanthi is still out of office!
  • What is at risk? None!
  • What can someone new in Marketing help with? Nothing at present!

CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Privacy Copy for Privacy by Design

Trello Link: https://trello.com/c/Vbj3Xi2d/180-core-privacy-copy-for-privacy-by-design

Task Lead: @miker

  • What is going well? @miker — I just posted in the core-privacy channel. I’ve gotten some good feedback and targets from that team. I am working on a draft today. There will undoubtedly be some revisionsRevisions The WordPress revisions system stores a record of each saved draft or published update. The revision system allows you to see what changes were made in each revision by dragging a slider (or using the Next/Previous buttons). The display indicates what has changed in each revision., but I feel good about it.
  • What is at risk? None!
  • What can someone new in Marketing help with? Nothing at present!

WordPressers & Their Pets Campaign

Trello Link: https://trello.com/c/JOcwFWxP/200-wordpressers-their-pets-campaign

Task Lead: @abhanonstopnews

This campaign is across different areas and is being run with the assistance of the WCBELFAST team with leading contributions from different countries and parts of the WP community.

  • What is going well? We have had a great few weeks with this campaign and at WordCamp Nijmegen. Thank you especially to @siobhanseija and @chrissea on this. We have been looking at marketing titles for the campaign, email template, promotional text for use at WordCamps. And of course lots and lots of wonderful pictures. A detailed update is on the Trello card of the background on this card. The next phase of the submission system is what we are working on, and there are opportunities to get involved with this and with setting up a design format for anyone who can help with editing photos.
  • What is at risk? Nothing!
  • What can someone new in Marketing help with? As above.

First Time at WordCamp? Here’s What You Need to Know

Trello Link: https://trello.com/c/CPcpxveZ/201-first-time-at-wordcamp-heres-what-you-need-to-know

Task Lead: @gidgey

  • What is going well? @siobhanseija — It’s something we talked about with different people at contributor day, who felt they didn’t understand what CD is and how they can start. I’m still thinking about it anyway! @gidgey — Samah was working on it. @siobhanseija — I’ll work out our notes later on and add them to Samah’s document.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Review Edits for Jargon Glossary

Trello Link: https://trello.com/c/pFqO81YW/192-review-edits-for-jargon-glossary

Task Lead: @mcdwayne

  • What is going well? I think these are good edits as is but opened up a doc for other input.
    If you have a strong feeling on these terms, please feel free to make suggestions here.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Read and Format Case Studies (from Survey Answers) (9/5/18)

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-case-studies-from-survey-answers

Task Lead: @harryjackson1221 @siobhanseija @brenner22

  • What is going well?  @harryjackson1221: We had a new submission on 9/3/2018, which is now the next card; There are also two additional case studies in “To Do” that need interviews, which are linked in the attachments.

Savii Case Study – Radish Concepts

Trello Link: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts

Task Lead: This is a perfect spot for a newcomer that wants to contribute

  • What is going well? @harryjackson1221: It looks like there is a lot to work with on this card
  • What can someone new in Marketing help with? @harryjackson1221: This submission needs to be formatted, and made ready for publishing.