The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
(updating notes to help with accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility))
These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates.
- The full meeting discussions on the Marketing team on Slack can be found starting at this Slack thread
- Meeting led by: @webcommsat
- Follow the agenda for this meeting
- Meeting notes and follow-up actions: @lmurillom
- Attendees Slack Thread
Each week we have a contributor who has been with us for a while draft notes supported by one of the working groups. This is then worked on further by the wider group by Saturday morning and used to plan follow-ups, report back to linked teams, give feedback, and plan actions by the Monday 11:00 UTC meeting.
We now have a rota of volunteers to help with this initial draft. We are increasingly writing our updates for team meetings in such a way that they make it easier to be used in our new system of notes and actions and simply copied to the draft notes.
➤ How can I help?
You can volunteer to be a note-taker for one of the future meetings. We currently have a rota. Please note that the initial draft is needed by the end of Friday each week.
Welcoming new contributors
Also, whether you’re a new contributor or not, please follow our team’s page on LinkedIn.
If you would like find a project to work on, these task may be worth checking out:
- creating social media posts to help promote online WordPress meetups
- creating social media posts to help the diversity speaking Workshops
Notes & Actions
Tasks, Working Groups, and Team Celebration
It’s time to celebrate and thank everyone for all their efforts during the last week.
And celebrating all of our marketing team members who have spoken at events these last two weeks.
Task Updates – deadlines in the next six weeks
7. International Day of Translation update
Update on behalf of the group: @meher
A week of WordPress Translations, turned out to be a fortnight of WordPress Translations. Like Nilo (@nilovelez) suggested, our event may qualify for the Guinness World Records.
- We had more than 45 different translators who translated different strings on International Translation Day.
- Over the last of 2 weeks, we have done more than 20 interviews. These videos are being uploaded on a daily basis on the YouTube channel.
- The Venezuelan and Tamil communities had their events on Saturday 10 October 2020.
- Call for volunteers for 2020 Polyglots Survey [now closed]. The goal of the survey is to collect data to help inform and prioritize future projects. If you are able to support the initiative then please comment on the p2 post by @evarlese
- Resources: Recording of the livestream of 30 September on YouTube.
Interviews and onboarding videos are being added to the YouTube channel. They will move to WordPress.tv later in the year.
➤ How can I help? additional marketing and communications support is urgently needed to assist polyglots, reply in the SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. thread, below or initially contact @meher in the main marketing channel. To get involved with onboarding videos, contact @OGlekler in the channel.
8. WordPress Learn Platform update
Update from: @webcommsat
Our collaboration time for this meeting will be dedicated to supporting the planning for the hard launch of the WordPress Learn platform. We are also finalising the draft for the Community P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. post and will be attending the Community meetings that cover this topic.
9. WordPress Meetups promotions for October & November 2020
Update from coordinating team members: @lmurillom
We are all caught up on the spreadsheet until 26 October 2020, and we are one step closer to having a group of consistent collaborators. Thank you to those participating in this task since last week: @YashwardhanRana, @chaion07, @swetabhsuman8.
Please like and share our weekly LinkedIn post on the most interesting Meetups this week.
➤ How can I help? You can help amplify the social media promotions by retweeting/ sharing our posts which can be found on the WordPress Marketing Team’s LinkedIn page, and in other channels – search #OnlineWPMeetup. In the future, we will also be using the #OnlineWPMeetupNews to help MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. organizers who have replied to our survey. We will be continuing to work with @harishanker on this in the community team.
10. Sustainability marketing/ promotion to WordCamps and Meetups update
Update from co-ordinating group member: @webcommsat
Nothing further to report, waiting on other teams. Will update further when receive further replies from relevant leadership/ dev chat discussions.
11. WordPress releases marketing resources
Update from coordinating team members: @yvettesonneveld
We have had several planning meetings regarding the WordPress 5.6 About Page and Release Post.
If you’re not following along with the release process, please read these posts:
- WordPress 5.6 Release Kickoff post
- Josepha Haden’s release update post
- Mel Choice’s Introducing the WordPress 2021 theme post
- WordPress 5.6 About Page Ticket on Trac
➤ How can I help?
- Do you understand the release process, can easily explain tracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. tickets or are a developer with a strong interest in marketing and communications? Contact @webcommsat and @oglekler
- If you have some understanding of WordPress releases, we would love for you to help us decide what features and benefits should be highlighted in these pieces of content. You can do that either as a reply to the ticket or a Google Form survey (now closed).
12. Diverse speaker training working group promotions for October 2020
Update from co-ordinating team members: @lmurillom
TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Card: https://trello.com/c/eNghs0YZ
We continue to work with #WPDiversity to promote these workshops on a more consistent schedule, and we are still drafting social media posts.
This month, the format is using the new Learn WordPress platform, watching the workshops at your own time and pace and then joining in for live discussions and feedback. We have an upcoming workshop on 24 October 2020.
Thanks to @webcommsat and @meher for promoting the WordPress Diverse Speakers Workshop and the Learn WordPress platform and encouraging non-English language submissions for workshops throughout the WordPress Accessibility Day and WordPress Translation week celebration.
➤ How can I help? Search #WPDiversity on the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. on Twitter, WordCamp Facebook and Make WordPress Marketing Team on LinkedIn, and share the messages.
13. Onboarding videos
The Make WordPress Marketing Team in collaboration with many contributors all across the globe prepared videos on “How to set up a WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ and Slack account for the Make WordPress Channel” in different languages.
This is a series of videos with different language voiceovers and captions to assist Make WordPress Teams and Contributor Events, and most importantly to help would-be contributors get started. The video series will be moved to WordPress.tv in the future.
➤ How can I help? If you don’t see your language in the playlist, you can create captions and voiceover for your language. For more information go to the #marketing Slack channel and contact @oglekler
Staying Connected Events and Activities
The Marketing Team Calendar
Update from coordinating team member: @oglekler
- We have a calendar with our meetings, collaborations and social activities. Add it to your schedule and stay connected and informed!
- Our different social happenings in the month of October are published as Diary Dates
- The poetry challenge was of interest to a lot of people but most participants did not make the deadline therefore your last chance to submit is 21 October 2020, 17:00 UTC. Get your creative energy running.
- @meher is hosting the Around the World Quiz on Thursday 29 October 2020, 18:30 UTC followed by the Virtual Coffee Break.
➤ How can I participate?
If you want to participate in the Poetry Challenge, please submit the form before 21 October 2020, 17:00 UTC.
Please fill the registration form for the Around the World Quiz. [now closed]
Learn WordPress platform promotion
Led by: @webcommsat
The attendees devoted the first 45 minutes to a collaboration on the Learn WordPress platform. A working group has been liaising with the Community and Training teams for a few weeks and held some marketing and communications sessions.
- The attendees collaborated on the Learn WordPress social monitoring document – link in Slack
- There was work to refine CTAs, and work with the Training team on how to clarify wording, and how to recruit contributors to help with screenshots.
- There was discussion on what someone who wants to make a workshop needs to know. It needs to have learning objectives, comply with GPLGPL GPL is an acronym for GNU Public License. It is the standard license WordPress uses for Open Source licensing https://wordpress.org/about/license/. The GPL is a ‘copyleft’ license https://www.gnu.org/licenses/copyleft.en.html. This means that derivative work can only be distributed under the same license terms. This is in distinction to permissive free software licenses, of which the BSD license and the MIT License are widely used examples. and be of broad interest.
- We want to highlight that submissions do not have to be just in English and we want to encourage people from non-English locales to submit.
- The objective of the social content the team worked on is to raise awareness of the Learn platform, its resources, and the distinction between workshops and lesson plans. Additionally, increase the number of non-English workshops, screenshot recruitments, and get to agreed wording for workshops so we can produce an FAQ for the full launch.
- @courane01 from the training team helped us go over what exactly is needed to help with screenshots.
If you need accessibility or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel. We are keen to try and help and promote inclusion and diversity in the team.
- Thursday 15 October 2020, 19:30 UTC – Virtual Coffee Break on video conferencing. If you need live captioning to participate, please let @OGlekler or @marks99 know and we will use an appropriate tool for live captioning.
- Monday 19 October 2020, 18:00 UTC – 19:00 UTC (revised TBC) – Planning and actions meeting, with a 10 minute coffee break drop-in for team members who are available.
- Wednesday 21 October 2020, 14:00 UTC – Global Marketing Team Meeting. Followed by collaboration sessions.
- Wednesday 21 October 2020, 05:00 UTC & 20:00 UTC – DevChat Meeting in Global WordPress #Core Slack channel.
- Wednesday 21 October 2020, 17:00 UTC – Final Deadline For Poetry Challenge submission (now closed)
Wednesday 21 October 2020, 14:00 UTC, in the Marketing Channel on Make WordPress Slack.
Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days.
➤ How to get started?
If you were in the Marketing Team meeting and still don’t know how to get started to contribute to the project, contact @webcommsat (@abhanonstopnewsuk on Slack) to get information about the next New Contributors Onboarding meeting.