Supporting the WordPress Foundation through a Google Ads Grant

The WordPress Foundation (WPF) is approved for a grant from Google Ads. The primary aim of using the grant is to increase overall awareness and coverage of the foundation and topics related to its mission. This might be reflected in additional coverage via social media, blogs, tech media, etc. Here are some details and how you can help this project succeed.


The grant is for restricted use of up to $10,000 for monthly ads spent through AdWords to support the mission of the WPF:

To ensure free access, in perpetuity, to the software projects we support. People and businesses come and go, so it is essential to ensure that the source code for these projects will survive beyond the current contributor base so that we may create a stable platform for web publishing for generations to come.

From Google: “To qualify for Google Ad Grants, your organization must be an eligible nonprofit, have a high-quality website that meets our website policy, and be able to meet the program policies.” The WordPress Foundation has met these requirements and will launch the campaign tentatively this spring, in March 2024.

Campaign Scope

In an Ad Grants campaign, nonprofits may only leverage text ads (no images) supported by multi-word keyword phrases (no single words). To this end, text ad campaigns will be created that drive awareness of the following topics/items/categories:

Objective & Metrics

Apart from monitoring campaign performance using the typical AdWords KPIs such as impressions, clicks, and quality score, we’ll look at the total amount and quality of traffic driven to the promoted resources. Additionally, with more traffic to the WPF website, the foundation may receive additional donations. While not a primary goal, it’s another valuable measurement of success. @dansoschin will configure and manage the campaigns with approval from the project’s leadership team. Results will be shared in the marketing SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at channel and/or marketing blog when appropriate.

How You Can Help

Leave comments below, including links, for any resources you believe align with the WFP mission and would be helpful to support as part of this campaign through paid traffic. The resources must be non-commercial, educational, and aligned with the WPF mission (as listed above). Furthermore, the content promoted must be hosted on WordPress.orgv or

While this campaign will launch soon, feedback is welcome anytime – list your resource below with any relevant context.

#ad-grant, #adwords, #google