Sé Reed 5:10 pm on May 1, 2023
Tags: , ,   

Notes: Global Marketing Team meeting, 25 April 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged by the repository owner. https://github.com/ card #215
  • Leading the meeting:@sereedmedia
  • Taking notes: TBD
  • Link to meeting start in Slack
    • https://wordpress.slack.com/archives/C0GKJ7TFA/p1682434915038309
  • Link to attendance thread in Slack (11 contribs):
    • https://wordpress.slack.com/archives/C0GKJ7TFA/p1681830522518279

Team News

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Our WordPress Social Media Amplification GitHub card #7 details how you can help share and amplify WordPress news on social media.
    • Please amplify: Share a photo of your favorite WordPress merchandise/swag you’ve collected over the years.
    • This issue needs to be updated, both the GH ticket and the Handbook
  • WordPress had a successful week over the past week. While we ran fewer campaigns, which showed a decrease in Impressions. We expected to see similar decreases in engagements and link clicks, however, that did not happen, and we ended up with a net gain of 17.9% over the previous week to hit a 2% engagement percentage total. The overall number of followers improved by 450 which is lower overall, but the numbers are good across all platforms except Twitter where we saw some losses as more people continue to leave the platform.
    • The overall performance came from the WP 6.2 campaign and the WP Learn campaigns. These campaigns ended up with all 3 of the top 3 posts for the week and contributed to the increases in overall engagement levels.
    • Here is a look at some of the performance numbers for the last week:
      • Impressions: 303,036
      • Engagements: 6,333
      • Link clicks: 1,364
      • Engagement Rate: 2.0%

GitHub Issues

New Issues

Open Issues

  • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
    • Need to split #178 into different GitHub issues
    • Updated the #WPPhotos section and added information about the #WPOpenverse campaign to the Marketing Handbook.

Open Floor

Next Steps

Our next meeting is 02 May, 2023 at 15:00 UTC.

#marketing-team, #meeting-notes

Sé Reed 5:09 pm on April 24, 2023
Tags: , ,   

Notes: Global Marketing Team meeting, 18 April 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged by the repository owner. https://github.com/ card #214
  • Leading the meeting: @santanainniss
  • Taking notes: @sereedmedia
  • Link to meeting start in Slack 
    • https://wordpress.slack.com/archives/C0GKJ7TFA/p1681830179142519
  • Link to attendance thread in Slack (12 contribs):
    • https://wordpress.slack.com/archives/C0GKJ7TFA/p1681830500513209

Team News

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress had an adjustment week this week with 658 new followers. Performance overall was really good, and over 9K engagement is quite high when we were hitting 7K earlier this year. Twitter did see us lose some followers as some users continue to leave the platform for other social media platforms. This is expected, however, and we are starting to see real growth in other platforms such as Instagram, LinkedIn, etc.
    The overall performance during the week came from the WP 6.2 campaign as well as WP20. These campaigns ended up with all 3 of the top 3 posts for the week, as excitement builds for the release and has garnered lots of attention. You can see this broken down more in the upcoming section Top Performers by Engagement section.

    Here is a look at some of the performance numbers for the last week:
    • Impressions: 517,953
    • Engagements: 9,149
    • Link clicks: 1,812
    • Engagement Rate: 2.1%

GitHub Issues

New Issues

Open Issues

  • GrowYourStory WordPress campaign (2022 launch) #51
    • User Generated Snippets (Redacted user info though to protect privacy) that I’d like to put back into a some type of GYS, Summer Loving Social Campaign highlighting all the good that WordPress has brought to people’s lives. I believe this will help build/reinforce a narrative that WordPress is a platform upon which folks don’t just build their story(/ies) online but also in their lives.
    • Looking for help to select and refine copy, hunt for images, etc. 
    • Requested to put details into new GitHub ticket
  • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
    • lot of movement on this issue
    • Docs team needs help moving and revising the Mobile app docs as mentioned in #219 
  • Github recommended supporting docs #211
    • Pull request has been made and reviewed with change suggestions/requests
  • Adds marketing-specific issue templates #213 AND Amplification request form #140
    • Discussion on this would be appreciated
    • Will be revisited by Ticket author this week
  • Get involved or Contribute tab for the About page — structure and the content #217
    • Would be great to see in 6.3 or 6.4 

Closing Soon

  • Five for the Future Email Template for Contributors #18
    • FFTF contributors are aware of this ticket

Open Floor

Next Steps

Our next meeting is 25 April, 2023 at 15:00 UTC.

  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/215

#marketing-team, #meeting-notes

SI 3:05 pm on April 18, 2023
Tags: , ,   

Notes: Global Marketing Team meeting, 11 April 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. 

Team News

  • Next coffee break was tentatively scheduled for 13 April 18:30 UTC to check out the Stories feature in Jetpack for possible use.
  • Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. 

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • No stats were presented this week

GitHub Issues

New Issues

  • Get involved or Contribute tab for the About page — structure and the content #217

Open Issues

  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
    • We have kicked off an iteration of this campaign for the #WP20! It will start May 7 and run through the WP birthday of May 27. If you would like to help organize the campaign, please let the marketing team know in Slack.
  • WordPress Media Outreach #135
    • Discussion is currently focused on press release process.
  • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • Ideally we could tackle this ticket before WCEU.
  • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
    • This needs attention before WCEU
  • WPPhotos campaign and the different ways to contribute #178 & Capturing Marketing Photos for the WordPress Photo Directory #189
  • Identify and update/create single page clarifying structure of WordPress pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party. and theme ecosystem #179
    • A marketing contributor has offered to work on this in the coming months.
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • This ticket needs to be reviewed for good ideas that can be incorporated into the marketing team strategy/plan, and then revised for WCEU and additional “open brainstorming” opportunities
  • Create shortform video content from contributors for WordPress’ 20th Birthday! #190
    • This ticket needs to be updated and closed
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
    • This week’s Marketing team coffee break focusing on Jetpack Stories is part of these efforts. We are looking at using Jetpack Stories to publish short-form vertical video on Learn
  • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
    • Needs attention before WCEU
  • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
    • Contributor @OGlekler is developing tickets and doing research to determine how marketing can help with the Mobile app switch to dot-org/decoupling from Jetpack.
  • Leveraging marketing strategies to eclipse WordPress competitors #202
    • Should this be a discussion tticket first and then once campaigns are developed, those can be issues?
  • What is WordPress? #205
    • This issue needs to be moved forward with project leadership. We have done outreach for comments.
  • Github recommended supporting docs #211

Closing Soon

  • Five for the Future Email Template for Contributors #18
    • Flagged for FFTF contributors to be incorporated into FFTF docs

Open Floor

  • None

Next Steps

Our next meeting is 18 April, 2023 at 15:00 UTC.

  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/214

#marketing-team, #meeting-notes

Sé Reed 2:26 pm on April 11, 2023
Tags: ,   

Notes: Global Marketing Team meeting, 4 April 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. 

Team News

  • The next coffee break will be April 6 (note: this was postponed)
  • Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. 
  • We have closed the poll regarding the attendance process: 60% of those voting said no attendance list was needed in the notes, so, no attendance listed in the notes it will be! We will continue to link to the Slack attendance thread. 

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • There is new discussion on the Amplification request form #140
  • WordPress had an excellent week in our social campaigns improving in all metrics and showing strong performances across all channels individually. Overall, net follower growth is 1,314, up significantly from the previous week with 954 new followers. The performance centered around WP 6.2 release as this campaign drove an amazing response from our followers who enjoyed discussing the release with us. Our engagement rate jumped to 2.4% over the week when we are usually satisfied with an overall 2% engagement rate which shows the level of participation from our followers to get on board and discuss the next version of WordPress.
  • The overall performance of the WP 6.2 campaign was strong enough to end up with all 3 of the top 3 posts for the week. The excitement during the release and the following day garnered lots of attention.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 526,629
    • Engagements: 12,794
    • Link clicks: 3,032
    • Engagement Rate: 2.4%

GitHub Issues

New Issues

Open Issues

  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
    • Collaboration meeting for this initiative is set for Thursday April 6, 15:00 UTC
  • WordPress Media Outreach #135
    • Could this be automated to send out using a form like the Amplification form?
  • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • Ideally this would be complete by WCEU
  • WPPhotos campaign and the different ways to contribute #178
    • This campaign will be useful again for WCEU, but we need to make a new ticket for this and include links to the Handbook for details
  • Identify and update/create single page clarifying structure of WordPress pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party. and theme ecosystem #179
    • A marketing contributor has offered to work on this in the coming months.
  • Capturing Marketing Photos for the WordPress Photo Directory #189
    • This will be a more relevant ticket to update for WCEU
  • Create shortform video content from contributors for WordPress’ 20th Birthday! #190
    • This ticket needs to be updated and closed
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187 AND Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
  • What is WordPress? #205
    • Working suggestions are in place  but nothing concluded yet. Once we do it is likely this will go on the front page of wordpress.org.

Open Floor

  • Initiatives to bring aboard new contributors: https://core.trac.wordpress.org/ticket/23348
  • How was last week’s Collaboration Session?
    • fantastic and that it should be a regular thing that the team does
    • engaging/more fun, and felt it moved things along quicker on a particular topic.

Next Steps

Our next meeting is 11 April, 2023 at 15:00 UTC.

#marketing-team, #meeting-notes

Sé Reed 12:30 am on April 4, 2023
Tags: Jetpack, , , Short-form video, Statistics   

Notes: Global Marketing Team meeting, 28 March 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. 

Team News

  • Due to the timezone change, the team reps wanted to host a special longer meeting. The first segment will be the meeting as usual. The second segment will be an in-channel deep dive on some open GitHub issues.
  • We’re still collecting feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. We’ll collect feedback on what’s been shipped, and iterate!
  • Upcoming Contributors Days:
  • The team held a coffee break and worked collaboratively on moving docs from GitHub to the Marketing Handbook #180

WordPress Publications

  • Introducing the Developer Blog:  https://wordpress.org/news/2023/03/introducing-the-wordpress-developer-blog/
  • WordPress News: https://wordpress.org/news/2023/03/wordpress-6-2-release-candidate-3/
  • WordPress Briefing: https://wordpress.org/news/2023/03/episode-52-phase-three-with-hector-prieto/

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress improved quite a bit this week as we saw performances across several campaigns jump in engagement. There was a drop in Twitter followers this week, but not related to content performance, but rather a small number of deactivated accounts on the platform. Despite the drops in Twitter, we still managed to improve our score by 991 net-new followers. However, the real winner this week is in our engagement. While we saw fewer impressions overall, we actually increased our engagement levels by 46.3% (7,045 total) and a 2.3% engagement percentage based on impressions.
  • The overall performance came from the WP 6.2 campaign. This campaign ended up with all 3 of the top 3 posts for the week, as excitement builds for the release and has garnered lots of attention.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 300,977
    • Engagements: 7,045
    • Link clicks: 2,030
    • Engagement Rate: 2.3%

Collaboration Session

  • #114 Discussion: Create plan for short-form video content on Tiktok
  • #187 Develop shortform video content and related copy with Learn Team
    • This conversation focused on creating a plan for short-form video content on TikTok and developing short-form video content and related copy with Learn Team. Jetpack offers a Story BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. that could be used to make short-form content for TikTok, and LearnWP has Jetpack enabled. Currently, the Learn team is focusing more on clips and shorter versions of more traditional tutorials, but the original marketing ticket was intended to look at activating the WordPress TikTok account and using that vertical, quick in-and-out format.
    • The group discussed using the same videos on several sources in a vertical format, as well as multi-purposing the content to maximize its use. They suggest creating bite-sized hacks/tips content from existing tutorials instead of creating standalone, unconnected content. The group also plans to explore using the Jetpack stories block on a disposable site and to hold a Zoom session to discuss it.
    • The team discussed the use of TikTok for WordPress promotion, and Dan expressed his reservations about its effectiveness due to policy and government issues, the fact that people don’t go to TikTok to learn about WordPress, and that TikTok wouldn’t provide long-term value as a storage place for videos. However, the team pointed out that vertical videos could also be used on other platforms, such as Facebook, Instagram, and Jetpack Stories. The team also noted that TikTok can be viewed from the viewpoint that it is now the second-leading search engine for younger adults behind Google. When viewed as discovery tool rather than just a friend-to-friend chat app, it begins to see greater importance.
    • The team also discussed the need for content creators and suggested that the Learn/training team would be the primary creators, and that the person on camera doesn’t have to be the one who knows the content. Santana suggested revisiting a proposal to launch a pilot program, “A low-effort, time-limited test could help us begin answering some of those questions.”
    • The team decided to dedicate the next coffee break to explore Jetpack Stories and how that feature could be used to develop and publish short-form vertical content on WP.org.
  • Google Analytics Statistics for Docs and Learn
    • This conversation focused on whether there are statistics available for WP.org docs sites and who has access to them. Estelaris asked if there were any statistics available. Courtney suggested LearnWP is looking for similar stats. EidolonNight responded that they had access to Google Analytics and had previously provided stats to Hugh for Training; they can provide data on one-off requests, but there are some unspecified issues and caveats with the current Google Analytics setup. The LearnWP team is looking for more data on video playtime and would like to connect GA to their team email that only Learn Faculty have logins for. Dan Soschin will need to do some digging on Learn video performance as there have been difficulties connecting the dots in the past.
  • #201 Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation
  • #204 Mobile app promotion campaign
    • The conversation centered around developing a widget for the WordPress dashboard to offer mobile app installation and promoting mobile app marketing campaigns. The team discussed how the mobile app could be promoted and its possible promotion with a link in the WordPress dashboard. A member requested feedback from the mobile team about the idea, and another suggested that planning for the campaign should start early on, so they are ready when the mobile upgrades are complete. The team also mentioned the new mobile support forumSupport Forum WordPress Support Forums is a place to go for help and conversations around using WordPress. Also the place to go to report issues that are caused by errors with the WordPress code and implementations. that the mobile team has been working on for a few months.
    • The group continued the discussion of the mobile app dashboard widget, suggesting that it should be a marketing tool that links to a download page on dot-org with details and various download links, whereas the current Mobile page is extremely sparse. Many members emphasized that the mobile app can bring a lot of value to WordPress users, but many of them are not aware that it even exists. The team discussed additional ideas for promoting the mobile app, such as dashboard widgets, materials for meetups, and more. The group also suggested adding the mobile team to the conversation to provide more information and support for the promotion campaign. Three team members will work to combine the two tickets into a more specific ticket covering the mobile conversation to move it forward.

Next Steps

Our next meeting is 04 April, 2023 at 15:00 UTC.

  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/208

#jetpack, #meeting-notes, #mobile, #short-form-video, #statistics

robinwpdeveloper 4:38 am on March 28, 2023
Tags: , , ,   

Notes: Global Marketing Team meeting, 21 March 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged by the repository owner. https://github.com/ card #197
  • Leading the meeting: @sereedmedia
  • Taking notes: @robinwpdeveloper 
  • Slack link to meeting start: https://wordpress.slack.com/archives/C0GKJ7TFA/p1679410903889269

Team News

  • We have a poll up, please respond and comment: Should we include in the Meeting Notes the names of folks who attended the meeting? #206
  • We recently did a last call for goals for the 2023 Marketing team on GitHub card #165. Team reps are working to publish a goals post. (If you have any more comments, toss them in!)

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress improved slightly this week in net-new followers with a 1,070 jump through the week. This is still over our usual target of 1K, which is good to see. We ran more campaigns throughout the week and did see an increase in impressions. While numbers overall were very similar, we did execute a large number of campaigns through the week towards the #wp20 event, which as you will see below and has really been our best-performed campaign this week. More on that shortly.
  • The overall performance came from the WP20 campaign. This campaign ended up with all 3 of the top 3 posts for the week and was really 5 of the top 6, which is exciting for its early promotion of it. This top 3 also included a separate campaign focused on the new WP20 logos, and how to use them in promoting the event, as well as the launch announcement for the Wapuu coloring contest.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 303,149
    • Engagements: 4,817
    • Link clicks: 1,496
    • Engagement Rate: 1.5%

Marketing Project and Task Discussion

Open GH issues that had discussion over the previous week in the Slack meeting threads.

New issues:

  • What is WordPress? #205
    • Also discussed in #core dev chat.

Highlights:

  • Moving GitHub issues that are used to explain process or structure of Marketing Team to Handbook #180
    • Some marketing team members worked on this ticket during the Marketing team coffee break
  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
    • There is an open call for folks who want to move this concept forward on this Slack thread: https://wordpress.slack.com/archives/C0GKJ7TFA/p1678984917451039

Additional issues:

  • WordPress Media Outreach #135
    • @rmartinezduque clarified that there are updates in the Github card about media releases for 6.2
  • 6.2 “Behind the Scenes” Social Content Ideas #184
    • Is this campaign moot because of #WP20?
  • Create shortform video content from contributors for WordPress’ 20th Birthday! #190
    • The campaign has evolved a bit. There will now be a call to share your messages on social media using hashtag WP20. 
  • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
    • This is related to Mobile app promotion campaign #204 perhaps we could combine them.

Closing soon:

  • Five for the Future Email Template for Contributors #18
    • This had some parallel discussion happening in another team and should be linked up.

Open Floor

  • @oglekler: I want to catch up with the #tide team about the campaign for highlighting Tide and telling people what it is all about, reactivate it and pick up the work it was left off, and then I will create a ticket for this.

Next Steps

Our next meeting is 28 March, 2023 at 15:00 UTC.

Attendance

You can find the attendance thread here: https://wordpress.slack.com/archives/C0GKJ7TFA/p1679410970144559

#marketing-team, #meeting-notes

SI 2:55 pm on March 14, 2023
Tags: ,   

Notes: Global Marketing Team meeting, 7 March 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged by the repository owner. https://github.com/ card #195
  • Leading the meeting:@sereedmedia
  • Taking notes: @santanainniss 
  • Slack link to meeting start: https://wordpress.slack.com/archives/C0GKJ7TFA/p1678201325798219

Team News

  • Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. We’ll collect feedback on what’s been shipped, and iterate!
  • We recently did a last call for goals for the 2023 Marketing team on GitHub card #165. Team reps will now consolidate and publish a goals post. 
  • WordPress 6.2 live demo happened. You can view the demo here.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress maintained strong growth during the week in net-new followers with a 984 jump. This is down slightly as we had a larger group of Twitter followers again deactivate accounts following some news in the media regarding Twitter. Despite not having the Twitter numbers, we excelled in performance with LinkedIn, which grew by 622, or two-thirds of the total growth.
  • Part of the overall performance came from the WP 20th Anniversary campaign along with the Photo Directory campaign around the World Wildlife Day celebrations. This top 3 also included a separate campaign focused on a WP 6.2 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 4 campaign.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 309,143
    • Engagements: 5,665
    • Link clicks: 1,439
    • Engagement Rate: 1.8%

Marketing Project and Task Discussion

  • Leveraging marketing strategies to eclipse WordPress competitors #202
  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
  • WordPress for Corporate Sized Entities #22
  • WordPress Media Outreach #135
    • @rmartinezduque clarified that there are no additional updates at this time.
  • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
  • Moving GitHub issues that are used to explain process or structure of Marketing Team to Handbook #180
  • Capturing Marketing Photos for the WordPress Photo Directory #189
    • @rmartinezduque clarifies the different efforts. #178 is more focused on social content to promote the Photo Directory. 

Open Floor

Attendance

You can find the attendance thread here: https://wordpress.slack.com/archives/C0GKJ7TFA/p1678201406643379

#marketing-team, #meeting-notes

Sé Reed 4:50 pm on March 13, 2023
Tags:   

Notes: Global Marketing Team meeting, 28 February 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged by the repository owner. https://github.com/ card #174 
  • Leading the meeting:@Robin
  • Taking notes: @sereedmedia 
  • Slack link to meeting start: https://wordpress.slack.com/archives/C0GKJ7TFA/p1677596412838619

Team News

WordPress Publications

  • WP Briefing Podcast:  https://wordpress.org/news/2023/02/episode-50-3-interesting-trends-from-wordcamp-asia/

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress maintained strong growth this week with net new followers with a 1,291 jump through the week. This is larger than the 1,237 growth (7.6% increase) that we had last week. While we ran fewer campaigns and saw some impression/engagement drops as a result  (this was to be expected), we still managed to hold onto a 2% engagement rate which is a target for us and have managed to maintain this.
  • Part of the overall performance came from the WP 6.2 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 3 campaign. This campaign ended up with 2 of the top 3 posts for the week, including the top performance. This top 3 also included a separate campaign focused on a WP 6.1 features campaign. You can see this broken down more in the upcoming section Top Performers by Engagement section.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 234,627
    • Engagements: 5,073
    • Link clicks: 1,353
    • Engagement Rate: 2%

Marketing Project and Task Discussion

  • 6.2 “Behind the Scenes” Social Content Ideas #184 https://github.com/WordPress/Marketing-Team/issues/184
    • the labels ‘coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.’ and ‘social’ have been added to this to help it surface in searches.
  • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #19 https://github.com/WordPress/Marketing-Team/issues/192
    • this has become a whole cross-team conversation involving docs and training and community.
  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199  https://github.com/WordPress/Marketing-Team/discussions/199
    • There is a lot of enthusiasm on the team for this idea to showcase Gutenberg as part of a blogging challenge.
    • Encourage new reviews for Gutenberg pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party.
    • Tie-in to the WP 20th Birthday celebration
  • Discussions: Ideas for promoting mobile apps: https://github.com/WordPress/Marketing-Team/issues/93
    • This ticket needs to be made into separate tickets and the ticket author will review
  • Amplification request form: https://github.com/WordPress/Marketing-Team/issues/140
    • Card has been added to board
    • Good resource to share at WordCamp Europe
  • Help develop topics and create marketing content for Make WordPress Developer Blog:  https://github.com/WordPress/Marketing-Team/issues/171
    • add new ideas for content be added directly to the GitHub for the Developer Blog
    • the developer blog is still in beta testing phase, so its full marketing will not happen until it launches
  • Review and provide feedback on Training Team onboarding program and feedback survey: https://github.com/WordPress/Marketing-Team/issues/183
    • Is this still needed?
  • Five for the Future Email Template for Contributors: https://github.com/WordPress/Marcomms-Rolling-tasks/issues/18
    • This is an older ticket.
    • One of the team was to discuss further with work on this area helping elsewhere in the project
    • There is no date for closing yet, it is marked as closing soon to highlight this card on a few weekly meetings and then setting up a deadline/Last Call.
    • Team needs to update deadlines or closing soon on the card
  • 2023 Make Marketing Team Goals– Open Discussion #165 This discussion was originally set to close on January 30 but has been extended. It will close again soon. Please act now. https://github.com/WordPress/Marketing-Team/discussions/165\
    • Team needs to update deadlines or closing soon on this card as well
    • Suggestion: Can be added as a milestone
  • Captions for video ‘How to contribute to core’: https://github.com/WordPress/Marketing-Team/issues/34
    • This is an old ticket
    • It is not clear on if it should be closed or not.
    • Some team members have volunteered to find an update.
    • While being discussed, should be reopened

Open Floor

  • Work is beginning on #WP20 – the 20th anniversary celebration of WordPress. You can read the initial post here: https://wordpress.org/news/2023/01/wordpress-is-turning-20-lets-celebrate/
    • Can we create a marketing team GitHub ticket for ideas for WordPress’s 20th Birthday?
  • Theme Directory redesign: https://make.wordpress.org/meta/2023/02/10/theme-directory-redesign-update/
    • Opinions encouraged
  • Removing the recurring collaboration calendar meeting held on the Global Marketing Calendar every other Wednesday.
    • Has been removed 
  • Robin: 6.2 Live Product Demo on March 2. More details : https://make.wordpress.org/core/2023/02/21/6-2-live-product-demo/
  • Courtney Robertson: The Individual Learner Survey has now closed. Thanks to the efforts of team collaborations, we were just shy of 600 respondents. Thank you Marketing team for the lift and contributor day attendees for also completing the survey. Training team will have results to share soon from this, and will evaluate next steps toward a fuller Needs Analysis (another cross-team collaboration initiative)

Next Steps

Our next meeting is 7 March, 2023 at 15:00 UTC.

  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/195

Attendees

Some metaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. comments about this note-taking process: Per our marketing team process goals for developing a notes system that is manageable and useful for the team and the overall project on a long-term basis, I developed a step-by-step process for note-taking in the above format. Today I was able to time the process, and it clocked in at 28 minutes (not including posting), which beats our team-rep goal of a notes-taking process that averages 30 minutes. Woot! I’ll be preparing the notes from March 1 shortly, and will time it again. As we are still in our notes-development process, please be sure to leave comments on these notes, both what works for you, and what’s missing, so we can incorporate your experience. Thanks!

– Sé
Sé Reed 7:33 am on February 14, 2023
Tags: core-test   

Notes: Global Marketing Team meeting, 7 February 2023

We are currently experimenting with the notes-taking process for the weekly Marketing meeting: what content we record in the notes, and for what purpose. This iteration includes a focus on reporting team news and noting where discussion was generated in the meeting, both live and async.

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. 

Team News

Contributor events update

WordCamp Asia Contributor Day is February 17, 2023. Please add your name to the card if you intend to be at/ involved in WC ASia Contributor Day, whether in person or remote. Please add ideas for contribution tasks whether or not you can attend! GitHub ticket #108: https://github.com/WordPress/Marketing-Team/issues/108

  • Marketing table leads for WC Asia will be @yvettesonneveld and @Dominyka Miksenaite

Discussion:

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Discussion re: refining process for contributors to craft content for social media accounts
  • No stats were presented this week

Marketing Task Updates

  • No discussion on tasks

Open Floor

  • How to get involved in writing social shares for Twitter or Facebook?
  • It is WordPress 6.2 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1 day
  • How can contributors take meeting notes?

Next Steps

Our next meeting is 14 February, 2023 at 15:00 UTC.

robinwpdeveloper 1:58 pm on February 7, 2023
Tags: , , ,   

Notes: Global Marketing Team meeting, January 31, 2023

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/ or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.

1. Welcome and introduction

  • The meeting discussions on the Marketing team channel on Slack start with this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live or for its full duration. If an update relates to a task, please also update the relevant GitHub card on the GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged by the repository owner. https://github.com/ tasks board. This is the main project tracking area for the team. 
  • Meeting notes: @abidhasan112
  • For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account to add a comment or update to a relevant card/ ticket.

2. Marketing Team News

2a. Team Management

2b. Team Reps

3. Marketing project and task updates

3a. Open GitHub issues

From previous Open Floors for items not yet turned into Marketing GitHub issues:

Open Marketing GitHub cards:

If you have completed the tasks related to any of the below, please take a look and close tasks or update them as necessary. 

Closing soon:

Completed:

3b. WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

Our WordPress Social Media Amplification GitHub card #7 details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.

WordPress continued some strong individual performances this week but this was seen most in the number of new followers again earned this week with a total of 1,869 net-new followers. Impressions and engagements were lower this week but based on the fact we had fewer campaigns. Instagram was again our leading channel in terms of growth with another 646 new followers which is a 55.7% jump over the previous week.

Part of the overall performance came from the WP Learn campaign and WP 6.1 features campaigns. These 2 campaigns ended up in the top 3 for the week respectively. The WP 6.1 posts actually ended up with 2 posts in the top 3.

Here is a look at some of the performance numbers for the last week:

  • Impressions: 145,466
  • Engagements: 2,438
  • Link clicks: 513
  • Engagement Rate: 1.4%

3c. Contributor events update

  • Do you know of any upcoming WordCamps that will/want to have Marketing contributor tables?

3d. Make WordPress Publications Roundup

Recent publications and postings from around the project.

4. Open floor

Abha Thakor: There is a WordPressDeveloper account on Twitter I was sent that uses a version of the WordPress logo. Might be worth @EidolonNight looking at it. I was asked if this was the account for coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.. It is not. Will add the link.

5. Next Steps

Please continue asynchronous discussion of individual items in their respective threads or on the related GitHub card to ensure your comments are included in the meeting notes.  

Our next meeting is 7 February, 2023 at 15:00 UTC.

Thank you all for contributing to the Make Marketing Team!

#marketing-team, #meeting-notes