The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #198
Due to the timezone change, the team reps wanted to host a special longer meeting. The first segment will be the meeting as usual. The second segment will be an in-channel deep dive on some open GitHub issues.
We’re still collecting feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. We’ll collect feedback on what’s been shipped, and iterate!
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
WordPress improved quite a bit this week as we saw performances across several campaigns jump in engagement. There was a drop in Twitter followers this week, but not related to content performance, but rather a small number of deactivated accounts on the platform. Despite the drops in Twitter, we still managed to improve our score by 991 net-new followers. However, the real winner this week is in our engagement. While we saw fewer impressions overall, we actually increased our engagement levels by 46.3% (7,045 total) and a 2.3% engagement percentage based on impressions.
The overall performance came from the WP 6.2 campaign. This campaign ended up with all 3 of the top 3 posts for the week, as excitement builds for the release and has garnered lots of attention.
Here is a look at some of the performance numbers for the last week:
Impressions: 300,977
Engagements: 7,045
Link clicks: 2,030
Engagement Rate: 2.3%
Collaboration Session
#114 Discussion: Create plan for short-form video content on Tiktok
#187 Develop shortform video content and related copy with Learn Team
This conversation focused on creating a plan for short-form video content on TikTok and developing short-form video content and related copy with Learn Team. Jetpack offers a Story BlockBlockBlock is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. that could be used to make short-form content for TikTok, and LearnWP has Jetpack enabled. Currently, the Learn team is focusing more on clips and shorter versions of more traditional tutorials, but the original marketing ticket was intended to look at activating the WordPress TikTok account and using that vertical, quick in-and-out format.
The group discussed using the same videos on several sources in a vertical format, as well as multi-purposing the content to maximize its use. They suggest creating bite-sized hacks/tips content from existing tutorials instead of creating standalone, unconnected content. The group also plans to explore using the Jetpack stories block on a disposable site and to hold a Zoom session to discuss it.
The team discussed the use of TikTok for WordPress promotion, and Dan expressed his reservations about its effectiveness due to policy and government issues, the fact that people don’t go to TikTok to learn about WordPress, and that TikTok wouldn’t provide long-term value as a storage place for videos. However, the team pointed out that vertical videos could also be used on other platforms, such as Facebook, Instagram, and Jetpack Stories. The team also noted that TikTok can be viewed from the viewpoint that it is now the second-leading search engine for younger adults behind Google. When viewed as discovery tool rather than just a friend-to-friend chat app, it begins to see greater importance.
The team also discussed the need for content creators and suggested that the Learn/training team would be the primary creators, and that the person on camera doesn’t have to be the one who knows the content. Santana suggested revisiting a proposal to launch a pilot program, “A low-effort, time-limited test could help us begin answering some of those questions.”
The team decided to dedicate the next coffee break to explore Jetpack Stories and how that feature could be used to develop and publish short-form vertical content on WP.org.
Google Analytics Statistics for Docs and Learn
This conversation focused on whether there are statistics available for WP.org docs sites and who has access to them. Estelaris asked if there were any statistics available. Courtney suggested LearnWP is looking for similar stats. EidolonNight responded that they had access to Google Analytics and had previously provided stats to Hugh for Training; they can provide data on one-off requests, but there are some unspecified issues and caveats with the current Google Analytics setup. The LearnWP team is looking for more data on video playtime and would like to connect GA to their team email that only Learn Faculty have logins for. Dan Soschin will need to do some digging on Learn video performance as there have been difficulties connecting the dots in the past.
#201 Develop a widgetWidgetA WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation
The conversation centered around developing a widget for the WordPress dashboard to offer mobile app installation and promoting mobile app marketing campaigns. The team discussed how the mobile app could be promoted and its possible promotion with a link in the WordPress dashboard. A member requested feedback from the mobile team about the idea, and another suggested that planning for the campaign should start early on, so they are ready when the mobile upgrades are complete. The team also mentioned the new mobile support forumSupport ForumWordPress Support Forums is a place to go for help and conversations around using WordPress. Also the place to go to report issues that are caused by errors with the WordPress code and implementations. that the mobile team has been working on for a few months.
The group continued the discussion of the mobile app dashboard widget, suggesting that it should be a marketing tool that links to a download page on dot-org with details and various download links, whereas the current Mobile page is extremely sparse. Many members emphasized that the mobile app can bring a lot of value to WordPress users, but many of them are not aware that it even exists. The team discussed additional ideas for promoting the mobile app, such as dashboard widgets, materials for meetups, and more. The group also suggested adding the mobile team to the conversation to provide more information and support for the promotion campaign. Three team members will work to combine the two tickets into a more specific ticket covering the mobile conversation to move it forward.
Next Steps
Our next meeting is 04 April, 2023 at 15:00 UTC.
GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/208
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #197
We have a poll up, please respond and comment: Should we include in the Meeting Notes the names of folks who attended the meeting? #206
We recently did a last call for goals for the 2023 Marketing team on GitHub card #165. Team reps are working to publish a goals post. (If you have any more comments, toss them in!)
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
WordPress improved slightly this week in net-new followers with a 1,070 jump through the week. This is still over our usual target of 1K, which is good to see. We ran more campaigns throughout the week and did see an increase in impressions. While numbers overall were very similar, we did execute a large number of campaigns through the week towards the #wp20 event, which as you will see below and has really been our best-performed campaign this week. More on that shortly.
The overall performance came from the WP20 campaign. This campaign ended up with all 3 of the top 3 posts for the week and was really 5 of the top 6, which is exciting for its early promotion of it. This top 3 also included a separate campaign focused on the new WP20 logos, and how to use them in promoting the event, as well as the launch announcement for the Wapuu coloring contest.
Here is a look at some of the performance numbers for the last week:
Impressions: 303,149
Engagements: 4,817
Link clicks: 1,496
Engagement Rate: 1.5%
Marketing Project and Task Discussion
Open GH issues that had discussion over the previous week in the Slack meeting threads.
Moving GitHub issues that are used to explain process or structure of Marketing Team to Handbook #180
Some marketing team members worked on this ticket during the Marketing team coffee break
GutenbergGutenbergThe Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
There is an open call for folks who want to move this concept forward on this Slack thread: https://wordpress.slack.com/archives/C0GKJ7TFA/p1678984917451039
Create shortform video content from contributors for WordPress’ 20th Birthday! #190
The campaign has evolved a bit. There will now be a call to share your messages on social media using hashtag WP20.
Develop a widgetWidgetA WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
This is related to Mobile app promotion campaign #204 perhaps we could combine them.
Closing soon:
Five for the Future Email Template for Contributors #18
This had some parallel discussion happening in another team and should be linked up.
Open Floor
@oglekler: I want to catch up with the #tide team about the campaign for highlighting Tide and telling people what it is all about, reactivate it and pick up the work it was left off, and then I will create a ticket for this.
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #195
Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. We’ll collect feedback on what’s been shipped, and iterate!
We recently did a last call for goals for the 2023 Marketing team on GitHub card #165. Team reps will now consolidate and publish a goals post.
WordPress 6.2 live demo happened. You can view the demo here.
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
WordPress maintained strong growth during the week in net-new followers with a 984 jump. This is down slightly as we had a larger group of Twitter followers again deactivate accounts following some news in the media regarding Twitter. Despite not having the Twitter numbers, we excelled in performance with LinkedIn, which grew by 622, or two-thirds of the total growth.
Part of the overall performance came from the WP 20th Anniversary campaign along with the Photo Directory campaign around the World Wildlife Day celebrations. This top 3 also included a separate campaign focused on a WP 6.2 BetaBetaA pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 4 campaign.
Here is a look at some of the performance numbers for the last week:
Impressions: 309,143
Engagements: 5,665
Link clicks: 1,439
Engagement Rate: 1.8%
Marketing Project and Task Discussion
Leveraging marketing strategies to eclipse WordPress competitors #202
@ninianepress shared that there are updates on the thread.
GutenbergGutenbergThe Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #174
Please continue to provide feedback on the notes as we update our format.
GitHub discussion 148 is now locked. Team Reps are piloting a new format to notes based on the consolidated feedback. Team Reps will test the new format over the next couple of months. Please comment on GitHub Issue 194 or leave comments directly on notes posts. We’ll collect feedback on what’s been shipped, and iterate! https://github.com/WordPress/Marketing-Team/issues/194
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
WordPress maintained strong growth this week with net new followers with a 1,291 jump through the week. This is larger than the 1,237 growth (7.6% increase) that we had last week. While we ran fewer campaigns and saw some impression/engagement drops as a result (this was to be expected), we still managed to hold onto a 2% engagement rate which is a target for us and have managed to maintain this.
Part of the overall performance came from the WP 6.2 BetaBetaA pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 3 campaign. This campaign ended up with 2 of the top 3 posts for the week, including the top performance. This top 3 also included a separate campaign focused on a WP 6.1 features campaign. You can see this broken down more in the upcoming section Top Performers by Engagement section.
Here is a look at some of the performance numbers for the last week:
the labels ‘coreCoreCore is the set of software required to run WordPress. The Core Development Team builds WordPress.’ and ‘social’ have been added to this to help it surface in searches.
this has become a whole cross-team conversation involving docs and training and community.
GutenbergGutenbergThe Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199 https://github.com/WordPress/Marketing-Team/discussions/199
There is a lot of enthusiasm on the team for this idea to showcase Gutenberg as part of a blogging challenge.
Encourage new reviews for Gutenberg pluginPluginA plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party
One of the team was to discuss further with work on this area helping elsewhere in the project
There is no date for closing yet, it is marked as closing soon to highlight this card on a few weekly meetings and then setting up a deadline/Last Call.
Team needs to update deadlines or closing soon on the card
Removing the recurring collaboration calendar meeting held on the Global Marketing Calendar every other Wednesday.
Has been removed
Robin: 6.2 Live Product Demo on March 2. More details : https://make.wordpress.org/core/2023/02/21/6-2-live-product-demo/
Courtney Robertson: The Individual Learner Survey has now closed. Thanks to the efforts of team collaborations, we were just shy of 600 respondents. Thank you Marketing team for the lift and contributor day attendees for also completing the survey. Training team will have results to share soon from this, and will evaluate next steps toward a fuller Needs Analysis (another cross-team collaboration initiative)
Next Steps
Our next meeting is 7 March, 2023 at 15:00 UTC.
GitHub card for the next meeting:https://github.com/WordPress/Marketing-Team/issues/195
Some metaMetaMeta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. comments about this note-taking process: Per our marketing team process goals for developing a notes system that is manageable and useful for the team and the overall project on a long-term basis, I developed a step-by-step process for note-taking in the above format. Today I was able to time the process, and it clocked in at 28 minutes (not including posting), which beats our team-rep goal of a notes-taking process that averages 30 minutes. Woot!I’ll be preparing the notes from March 1 shortly, and will time it again. As we are still in our notes-development process, please be sure to leave comments on these notes, both what works for you, and what’s missing, so we can incorporate your experience. Thanks!
– Sé
Sé Reed
7:33 am on February 14, 2023 Tags: core-test
We are currently experimenting with the notes-taking process for the weekly Marketing meeting: what content we record in the notes, and for what purpose. This iteration includes a focus on reporting team news and noting where discussion was generated in the meeting, both live and async.
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #170: https://github.com/WordPress/Marketing-Team/issues/170
The marketing description is being revisited with project leadership to ensure it aligned with the WordPress project goals, including readability: https://github.com/orgs/WordPress/projects/21
WordCamp Asia Contributor Day is February 17, 2023. Please add your name to the card if you intend to be at/ involved in WC ASia Contributor Day, whether in person or remote. Please add ideas for contribution tasks whether or not you can attend! GitHub ticket #108: https://github.com/WordPress/Marketing-Team/issues/108
Marketing table leads for WC Asia will be @yvettesonneveld and @Dominyka Miksenaite
Discussion:
Robin will be in attendance but will be on #core-test as he is also 6.2 Test Co-Lead
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Discussion re: refining process for contributors to craft content for social media accounts
No stats were presented this week
Marketing Task Updates
No discussion on tasks
Open Floor
How to get involved in writing social shares for Twitter or Facebook?
It is WordPress 6.2 BetaBetaA pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1 day
How can contributors take meeting notes?
Next Steps
Our next meeting is 14 February, 2023 at 15:00 UTC.
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.
1. Welcome and introduction
The meeting discussions on the Marketing team channel on Slack start with this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live or for its full duration. If an update relates to a task, please also update the relevant GitHub card on the GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ tasks board. This is the main project tracking area for the team.
For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account to add a comment or update to a relevant card/ ticket.
2. Marketing Team News
2a. Team Management
New Marketing description: The Marketing team creates, executes, and monitors initiatives that promote the growth and development of the WordPress project to current and future users and contributors. https://github.com/WordPress/Marketing-Team/issues/87
3b. WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Our WordPress Social Media Amplification GitHub card #7 details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
WordPress continued some strong individual performances this week but this was seen most in the number of new followers again earned this week with a total of 1,869 net-new followers. Impressions and engagements were lower this week but based on the fact we had fewer campaigns. Instagram was again our leading channel in terms of growth with another 646 new followers which is a 55.7% jump over the previous week.
Part of the overall performance came from the WP Learn campaign and WP 6.1 features campaigns. These 2 campaigns ended up in the top 3 for the week respectively. The WP 6.1 posts actually ended up with 2 posts in the top 3.
Here is a look at some of the performance numbers for the last week:
Impressions: 145,466
Engagements: 2,438
Link clicks: 513
Engagement Rate: 1.4%
3c. Contributor events update
WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia Contributor DayContributor DayContributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. is February 17, 2023. Please add your name to the card if you intend to be at/ involved in contributor day, whether in person or remote. Please add ideas for contribution tasks whether or not you can attend! GitHub ticket #108: https://github.com/WordPress/Marketing-Team/issues/108
Table leads for WordCamp Asia will be @Yvette and @Dominkya
Do you know of any upcoming WordCamps that will/want to have Marketing contributor tables?
3d. Make WordPress Publications Roundup
Recent publications and postings from around the project.
Abha Thakor: There is a WordPressDeveloper account on Twitter I was sent that uses a version of the WordPress logo. Might be worth @EidolonNight looking at it. I was asked if this was the account for coreCoreCore is the set of software required to run WordPress. The Core Development Team builds WordPress.. It is not. Will add the link.
5. Next Steps
Please continue asynchronous discussion of individual items in their respective threads or on the related GitHub card to ensure your comments are included in the meeting notes.
If any new items require further discussion or action, a GitHub card can be created and they will be added to next week’s agenda. Ask a Marketing team repTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. if you need assistance: @robin, @santana.iniss, @sereedmedia
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.
1. Welcome and introduction
The meeting discussions on the Marketing team channel on Slack start with this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live or for its full duration. If an update relates to a task, please also update the relevant GitHub card on the GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ tasks board. This is the main project tracking area for the team.
For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account to add a comment or update to a relevant card/ ticket.
WCUS 2023 still needs a PR/Comms team lead. Do you have WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. organizing experience and excitement to lead this team? Please apply: https://us.wordcamp.org/2023/wcus-organizing-team/
3b. WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
WordPress had a successful week this past week as we scored the highest amount of net-new followers for WordPress ever in a weekly period. With 1,946 new followers (a 6.9% increase over last week), we passed our September high when WordCamp US was running. Considering we didn’t have any major events this week (SOTW, WordCamp US/Asia/Europe) this is a milestone week for us. Impressions increased and while engagements are down, that can be attributed to a couple of campaigns that were more announcement only posts with no CTAs asking for direct clicks to the website. Instagram continues its meteoric rise with new followers again adding another 508 followers alone.
Part of the overall performance came from the WP News post on “Why WordPress” and WPDiversity. These 2 campaigns ended up in the top 3 for the week respectively. The WP News post actually ended up with 2 posts in the top 3.
Here is a look at some of the performance numbers for the last week:
Are you aware of any other WordCamp or WordPress MeetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. contributor days/ events in 2023 which are likely to have a marketing table?
3d. Make WordPress Publications Roundup
The January 2023 edition of The Month in WordPress will be finalized on February 3:
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.
1. Welcome and introduction
The meeting discussions on the Marketing team channel on Slack start with this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live or for its full duration. If an update relates to a task, please also update the relevant GitHub card on the GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ tasks board. This is the main project tracking area for the team.
For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account to add a comment or update to a relevant card/ ticket.
1a. Attendance
The Slack thread lists who came along to the meeting live or asynchronously.
1b. Social Question
What is your 2023 WordPress resolution? Do you have any holiday celebration pictures which can be shared in #WPPhotos?
You can read replies in this Slack thread. It is a good way to start getting to know some of the other contributors in the team if you are new to it.
2. Contribution opportunities
2a. Can you help take notes?
Thank you to our note-taking volunteers for the next few weeks.
The GitHub card for all aspects of each week’s meeting and any collaboration are linked below by date. We set up cards a couple of weeks in advance of each meeting. Please message any team repTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. on Slack if you are unsure how to add comments to the GitHub card.
If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card (links below) for the relevant week.
We have a discussion to continue our efforts to make the note taking easier to do. You can join the discussion on GitHub card #148.
2b. Help to facilitate a coffee break?
The team is looking for contributors to open the virtual coffee shop in the bi-weekly coffee break. Check out GitHub card #23 and add your name to the list if you’re interested. We even have a complete guide for facilitators to help.
4b. WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
It was an interesting week for WordPress this week. While Impressions and engagements are down slightly, we actually saw a remarkable increase in our coreCoreCore is the set of software required to run WordPress. The Core Development Team builds WordPress. metric which was net-new followers over the week with 1,803 new followers for the week. This is a 15.3% growth over the previous week and included almost 200 new followers with Twitter as we start to see some normalcy in both performance and engagement again on the platform.
Part of the overall performance came from the WP News post for WordPress 20th Anniversary campaign. This was not only the top campaign but actually had the top 2 of 3 for the week, overall with social. The other campaign is part of the Learn WP series which also drove some of the highest levels of engagement for WordPress as these and others continue to see a very positive response and engagement from our followers.
Here is a look at some of the performance numbers for the last week:
WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia Contributor DayContributor DayContributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. awareness: February 17, 2023 – GitHub ticket #108. Please add to the card if you intend to be at the contributor day and involved in the marketing table. If you would like to help organize the table, you can volunteer too.
If you are aware of any other WordCamp or WordPress MeetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. contributor days/ events in 2023 which are likely to have a marketing table, please add to the thread.
People of WordPress: Updates will be added to the respective GitHub card: 104, 133, 156, 146
5. Diary dates – upcoming events and meetings
This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
On Tuesday, January 11– Marketing Team Reps Robin, Santana, and Sé connected via video chat to meet for the first time, discuss onboarding logistics for the team repTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. role, and to share our visions and goals for the Make Marketing Team in 2023!
Topics discussed:
Resolving team rep access issues and outlining general responsibilities
Updating team meeting to Tuesdays at 15:00 UTC
Reviewing outstanding issues/discussions in GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/
Finalizing WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia contributor dayContributor DayContributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.
Our individual and shared values
Our individual and shared wish list items for 2023
The team reps discussed a mutual commitment to open sourceOpen SourceOpen Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. principals, inclusion, transparency, and collaboration
While there may be times where it makes sense for team reps to meet or chat directly, we will do our best to update the team on this blog, in meetings, or in the SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel
Acknowledgement of contribution efforts across WordPress is another shared value.
Vision for 2023:
Creating a 2023 team goals post with collaboration from contributors
Create GH discussion to start collaboration
Identifying, supporting, and increasing “good first issue” contribution
Improving inter-team communication with other Make teams
Call for contribution:
It’s time to set our goals and vision for the Make Marketing team in 2023! So we are opening our first call for contribution for the Make Marketing team in 2023! As we set team goals for 2023, we want to know what you think, as a Marketing team member, or a member of any Make WordPress team.
Please join the open call for discussion on GitHub. The discussion will close on January 30, 2023. We will then discuss the results in the January 31, 2023 Make Marketing team meeting. Team reps will post team goals on the blog by no later than February 15, 2023. Head over to GitHub now to share your priority items, vision, goals, or ideas today!
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.
1. Welcome and introduction
The meeting discussions on the Marketing team channel on Slack start with this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live or for its full duration. If an update relates to a task, please also update the relevant GitHub card on the GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ tasks board. This is the main project tracking area for the team.
For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account to add a comment or update to a relevant card/ ticket.
2. Getting to know each other
2a. Attendance
The Slack thread lists who came along to the meeting live or asynchronously.
2b. Social Question
If you could make one item with a 3D printer, what would it be?
You can read replies in this Slack thread. It is a good way to start getting to know some of the other contributors in the team if you are new to it.
3. Notetakers and coffee break facilitators – volunteer opportunities
3a. Can you help take notes?
Thank you to our note-taking volunteers for the next few weeks.
The GitHub card for all aspects of each week’s meeting and any collaboration are linked below by date. We set up cards a couple of weeks in advance of each meeting. Please message Nalini on Slack if you are unsure how to add comments to the GitHub card.
If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card (links below) for the relevant week.
21 December 2022 GitHub #145 – @vimes1984 28 December – no live meeting, please add updates to the relevant task’s GitHub card.
We have a discussion to continue our efforts to make the note taking easier to do. You can join the discussion on GitHub card #148.
3b. Help to facilitate a coffee break?
The team is looking for contributors to open the virtual coffee shop in the bi-weekly coffee break. Check out GitHub card #23 and add your name to the list if you’re interested. We even have a complete guide for facilitators to help.
29 December 2022 – no coffee break this week
12 January 2023 (6.30pm UTC) – volunteer needed
4. Team RepTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. nominations 2023
After discussions with the team and team reps, we’ve decided to move into 2023 with 3 team reps again. There were some who preferred we limit ourselves to 2, but based on this past year, even with 3 team reps, we often had weeks where only one of us was available to organize the weekly meeting. We’re still a growing team and more team reps increases the touch-points for new contributors.
With three team rep positions available, from those nominated, we have three contributors who have confirmed they will stand for 2023. For 2023 team reps will be @robinwpdeveloper@santanainniss and @sereedmedia Congratulations and welcome! A post will follow later in the week.
Marketing Team annual celebration – planned for week commencing January 16, 2023.
Updates to the design and functionality of make.WordPress.org. Some people have had accessibilityAccessibilityAccessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) issues with comments, some think they can be improved for readability, and other comments on greater ease of navigation between teams. A GitHub will card to be created for this.
There is a new post on Showcase. This has been added to the macro card #55. If anyone else has an update on this, please comment in the thread.
Marketing Team badges#153 – @nalininonstopnewsuk has received messages about badges from people who had contributed to the team over some time. Please add to this thread if you have been actively contributing for a while to the marketing team and would like to request a badge.
5b. Updates on WordPress.org social media accounts and how you can help
Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
We had a great State of the WordState of the WordThis is the annual report given by Matt Mullenweg, founder of WordPress at WordCamp US. It looks at what we’ve done, what we’re doing, and the future of WordPress. https://wordpress.tv/tag/state-of-the-word/. 2022. If you missed it, or want to share with your personal networks, here is a quick list of links:
This was our strongest week of the year in terms of engagement, and our strongest campaigns came from the SOTW campaigns as we were actively promoting the event all week.
Here is a look at some of the performance numbers for the last week:
WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia Contributor DayContributor DayContributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. awareness: February 17, 2023 – GitHub ticket #108. Please add to the card if you intend to be at the contributor day and involved in the marketing table. If you would like to help organize the table, you can volunteer too.
If younare aware of any other WordCamp or WordPress MeetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. contributor days/ events in 2023 which are likely to have a marketing table, please add to the thread.
@ugyensupport has asked for a current description of the marketing team, but we have not had time to follow up on this task yet, so it will be pushed to 2023. In the meantime, we can continue to use the existing team description.
Help advance your team’s work or help strengthen the overall WordPress open sourceOpen SourceOpen Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. project; and
Specifically benefit from dedicated, in-person, cross-team discussion at the Community Summit?
The December 2022 Polyglots newsletter has been published! Please read and share. Notable items include the new Polyglots TeamPolyglots TeamPolyglots Team is a group of multilingual translators who work on translating plugins, themes, documentation, and front-facing marketing copy. https://make.wordpress.org/polyglots/teams/. Reps, latest stats and more.
People of WordPress: December and January’s People of WordPress features are under review, and an update will be added to the GitHub card.
2022 WordPress Survey: Each year, members of the WordPress community provide valuable feedback through an annual survey, which is open now. Please answer it and share your experience! You may also take it in French, German, Italian, Japanese, Russian, or Spanish.
6. Diary dates – upcoming events and meetings
This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
@sereedmedia has started a discussion in MetaMetaMeta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. (relevant to Marketing as well) about coordinating feature launches with scheduled P2P2P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. posts about those feature launches. This discussion will continue in 2023. See thread here.
This is the last marketing team meeting of the year. Meetings will resume in January 2023. Remember to add your name to the rota at GitHub card #138 for meetings in January 2023 onwards.