Update May 6, 2024: The Make Marketing blog is temporarily closed to new activity. Current marketing focus and processesare shifting to a new experimental project called WordPress Media Corps. Check out the WordPress Media Corps Initial Roadmap to learn more.
Any marketing contributors wanting to participate or follow along with this new project can join the WP Media Corps site and Slack channel.
Work on the Showcase remains open to contributions, and marketing amplification requests can be made on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/. For any other ideas or discussions unrelated to these contributing areas, you can use this GitHub discussion area.
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card#246
Team RepTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. Santana will not be returning from her leave of absence.
There is not a formal process established for taking over Team Rep duties, so remaining Team Reps Robin and Sé are appointing Nayasha Green @ngreennc as Interim Team Rep to finish out the 2023 Team Rep term
Nyasha will be attending the Community Summit as a Marketing team member in August
We are announcing here for comments/feedback, and will officially approve and announce in a blog post
WCEU recap will be delayed while folks take some time off.
There is a proposal for a new name/focus for the Coffee Breaks. Proposed name: Coffee and Collaboration Session. Please provide your thoughts.
Next session topic suggestion: the Learning Pathways project
MetaMetaMeta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress.: Make Team Dashboards
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Social Media stats
This was a slower week for WordPress this week as we expected to see. With the heightened weeks of WP20 and WCEU behind us, the impressions and engagements did go down as we ran fewer campaigns. However, when looking at the engagement rate as a percentage (running at a solid 1.9%), we actually ran similar numbers, which means that the audience was still heavily invested in what we were publishing and providing. This is important as we had targeted this metric for the year and want to see consistency with our work being consumed in the ways that our audience is typically engaged with us.
The overall performance was strong from a campaign perspective. During the week, several campaigns performed well, with the top 2 (in three places) being the Learn and WP Briefing campaigns. Each of these campaigns drove high engagement and, most importantly, click engagement to the website, including 381 clicks alone in just 3 posts. This is broken down more in the upcoming Top Performers by Engagement section.
Here is a look at the numbers for the week:
Impressions: 140,448
Engagements: 2,936
Link clicks: 667
Engagement Rate: 1.9%
GitHub Issues
New Issues
Help Training Team develop a strategic marketing plan for promoting Learn WordPress learning pathways amplify Community cross-team promotion Training #249
We have been requested to MAKE A STRATEGIC MARKETING PLAN
A pull request has been submitted with form edits to update the process per our collaboration discussion, and the diagram/process posted here
Cross-team collaboration
WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
May have a “leaky funnel” when it comes to acquiring new contributors here. The Photos directory is not currently optimized for photographers. Our Photo profiles contain only other photos we have submitted. Visitors need to make an extra click to get to our full WordPress.org profiles. In an ecosystem that prides itself in how WordPress allows you to own your work and not be locked into a walled garden, the current user experience puts a lot of distance between photographers and their work. We can market the Photos directory all we want, but if there’s no reason for photographers to stick around and contribute then our efforts are all for naught.
Help create a plan for short form video on Tik Tok #114 AND Develop shortform video content and related copy with Learn Team #187
We need to pull a summary of this together and then close these because creating and incorporating short form video is going to be part of the Learn redesign
Promote Helping to Documentation team with Mobile Apps docs #219
this is CRUCIAL, and a primary reason that the Mobile App promo isn’t happening in 6.3.
Project marketing
Get involved or Contribute tab for the About page — structure and the content #217
This is a 6.3 blessed task!
This was an active, working thread: Text was drafted, edited and worked on actively by multiple Marketing team contributors in the meeting thread and encompassed multiple rewrites on this doc
Closing Soon
No notes
Recently Closed
None
Open Floor
From @oglekler: I think we need to chat on Zoom next coffee break to discuss plans etc… to create some big picture… (particularly on 6.3)
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card#242
Team RepTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts.@santanainniss is still out on leave.
WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe’s Contributor DayContributor DayContributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. was a great success, and many reported it being a lot of fun.
We had 11 new people join the #marketing team Slack on the day
There may be a WordCamp coming up in Valencia. Table leads from WCEU and WCSylhet volunteered to share experience.
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
WordPress Social Media Amplification #7
@jpantanichanged the name of this task to make the language a little bit more colloquial prior to WCEU.
Social Media stats
WordPress again had a strong week this week. Highlighted by the positivity received from the WCEU event during the past week. We’ve been able to maintain high engagement scores from the past month at levels much higher than much of the spring season or even 2023 (around 4K average engagement in 2023 which is a 100%+ improvement for DotOrg social). This is partly due to the events for WP20 and WCEU and being so close together plus a strong commitment to focus on the events online with both in days leading up to the events and same-day posts themselves. Included in this was a live posting session during the WCEU Keynote event. The largest takeaway from the week is the success of WCEU campaigns. Even Twitter which has struggled to see positive gains this year with engagement following many of the changes to the platform in recent months had a 2.0% engagement rate during the WCEU event (2.1% average for all platforms).
The overall performance was strong from a campaign perspective. However, as discussed, the WCEU campaigns, and in particular, the WCEU Keynote event took the top 3 places for the strongest performances of the week. Those top performances took place during the live posting events for the Keynote over the weekend.
Inspired partially by the old GitHub ticket #22 that we finally were able to close, but also by the (unofficial, but attended by project leadership) enterprise day the day before WCEU started. Hopefully we can get some of those good ideas into the actual project!
Open Issues
Marketing Team management
Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
Maybe part of post-WCEU analysis @rmartinezduque @samaldersen
Adds marketing-specific issue templates #213 AND Amplification request form #140
This issue was moved forward and committed prior to our meeting this Thursday to discuss this issue. Need to move forward with this issue in agreement as a team.
Cross-team collaboration
Help create a plan for short form video on Tik Tok #114 AND Develop shortform video content and related copy with Learn Team #187
We need to reconnect with Learn folks to move this project forward
Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
WCEU did a lot of work in this area, so we should coordinate with some of the organizers to help make this process even smoother for the next flagship camp
Project marketing
GutenbergGutenbergThe Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199 (Discussion)
This ticket can likely be re-activated because of the success of From Blogs to Blocks
Get involved or Contribute tab for the About page — structure and the content #217
@oglekler updated the document, feedback has begun. CoreCoreCore is the set of software required to run WordPress. The Core Development Team builds WordPress. team members are willing to help on contributor orientation tool. Can be ready for 6.3.
The new make.wordpress.org/contribute page was discussed in the #meta meeting last week
Need to revise this as we revise the Coffee Break purpose and content. Should this information be in the Handbook as opposed to a GitHub ticket.
What do we like about other ones and what don’t we love?
We have been actively soliciting input on the Coffee Break for 7 months in this ticket https://github.com/WordPress/Marketing-Team/issues/137, so please add any of your ideas and thoughts there. This Facilitation ticket simply documents the facilitation process and it is no longer accurate.
Add ideas to the WP Campaigns Social Content Brainstorm doc #191
As we do not have an existing path for Contributor-generated content to be implemented on socials, this ticket is somewhat moot.
From 6.3 release team: We would love to hear from you on the top 3 or so most important things/features that your team might want to highlight in release communications. We are currently working on the BetaBetaA pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1 announcement now, so if we could have your input by June 16th, that would be great.
From @sereedmedia: Very exciting how well the WordCamp contributor days are going! Special thanks to @rmartinezduque for all the extra work she did to make #WCEU accessible, for recruiting @samaldersen back onto the Marketing Team, and for always working transparently.
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #236
Team RepTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts.@santanainniss is still out on leave.
WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe 2023 Marketing Table Contributor Day preparation and organization #218
@rmartinezduque will be leading the WordCamp Europe Contributor Day table, assisted by @samaldersen
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Social Media stats
No stats this week
GitHub Issues
Open Issues
Cross-team collaboration
WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
Will be converted into an Enterprise page conversation at some point
from @dansoschin: afew people have been thinking about with regard to updating copy/messaging/resources on the wp.org website as part of the site’s refresh.
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #236
#WP20 From Blogs to Blocks campaign was a huge success! Kudos to the whole team behind the campaign! Remember: You can still participate. Sign the birthday card.
Team RepTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts.@santanainniss is still out on leave.
@oglekler and @coachbirgit will be at coreCoreCore is the set of software required to run WordPress. The Core Development Team builds WordPress. table. @rmartinezduque will be at marketing as table lead Emma Young will be at docs.
The next coffee break will be on Thursday, 1 June, 2023 at 18:0030 UTC.
We will be discussing how the Marketing Team can deepen our use of GitHub and its related tools.
Clarification on meeting time. It is 18:30 UTC.
Topic will be switched from GitHub process topic for WCEU prep.
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Social Media stats
WordPress had a really positive week this week. It was expected to see an increase in impressions, with the added campaigns through the week but we actually far outperformed in the increase in engagements. We ran 24 hours of WordPress campaigns through Saturday in UTC hours, and as part of that, we had really strong engagement throughout the whole event. We gained 534 net-new followers over the week which was a 47.5% increase over the previous week. While we ran several types of campaigns throughout the week, our WP20 campaign took center stage and really was the strongest campaign all week.
The overall performance was strong from a campaign perspective. However, as discussed WP20 took the top 3 places for the strongest performances of the week. Most of these took place during the Saturday 24-hour campaigns.
Here is a look at the numbers for the week:
Impressions: 706,990
Engagements: 13,084
Link clicks: 2,726
Engagement Rate: 1.8%
GitHub Issues
Open Issues
Marketing Team management
Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
Needs cleanup for WCEU
Should not be on the list or have the “good first edition” tag
Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
Needs attention pre-WCEU
Suggested to work on in collaboration session
Adds marketing-specific issue templates #213 AND Amplification request form #140
We will be discussing this ticket tomorrow at the Coffee Break 18:30 UTC
Collect and create materials for Marketing Team Contributor tables at WordCamps #229
This needs attention pre-WCEU
Cross-team collaboration
Help develop topics and create marketing content for Make WordPress Developer Blog #171
Collaborator volunteer, suggested to add ideas to GitHub card
WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
Created separate issues for the WPPhotos campaign:
Main one/Macro: [Ongoing] WordPress Photo Directory Social Campaign – #WPPhotos
Help amplify #WPPhotos content links to WordPress Social Media Amplification #7
Collect #WPPhotos stories links to Share and help collect #WPPhotos stories #238
Help write social posts links to WPPhotos Social Content Contribution Guide #239
Capture Marketing photos links to Capturing Marketing Photos for the WordPress Photo Directory #189
Identify and update/create single page clarifying structure of WordPress pluginPluginA plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme ecosystem #179
Could be related to that interactive map mentioned in Open Floor at 23 May meeting
Develop a widgetWidgetA WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
Need to talk with the Tide team sometime after the WCEU. They are working by themselves, and we need to convey the potential value and outcome of the campaign.
There is background on Tide promotion, may be in old GH card.
Project marketing:
Get involved or Contribute tab for the About page — structure and the content #217
This also has a lot of updates. @oglekler is getting this into 6.3 as core triage lead.
WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
The repo will continue to be open for PRs, issues etc.
Card has been updated and the post was published on May 31. Link has been shared with Brett and Reyes for social media promotion. Will close the GitHub issue once the Italian translation is published and the link added to the News post.
can create some WordPress map :world_map: to collect, categorize and make easier to navigate all WordPress projects. For example, right now I am attending a meetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. about WordPress Playground. And we have separate projects, and sites, and locales etc. So, no sitemap will make an overview about the whole WordPress project, and sometimes it isn’t easy to find something or even know that it exists. So I am wondering if we can have some nice looking navigation tool, it will be cool to have it in part game view with ability to switch off gamification. Things to cover: underscore theme and other official themes, official plugins, wp-cliWP-CLIWP-CLI is the Command Line Interface for WordPress, used to do administrative and development tasks in a programmatic way. The project page is http://wp-cli.org/https://make.wordpress.org/cli/, mobile applications, Rosetta sites, official social media, GutenbergGutenbergThe Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ time, Developer blog etc.
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #230
We are on DAY 16 of the #WP20 From Blogs to Blocks campaign!
Team RepTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. @Santana.Inniss is still out on leave. Team Rep @Robin is also out this week.
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Social Media stats
WordPress continued to hold steady this week. We gained 362 net-new followers over the week and saw some good results from individual platforms such as Instagram and LinkedIn. Twitter continued to see losses (-258) as more people slowly moved away from the platform. Despite Twitter, we actually saw some strong individual performances on the other platforms, which makes me excited to see them.
The overall performance was strong from a campaign perspective. We saw 2 different campaigns reach the top 3 overall for WordPress. Campaigns such as WP 6.2.2 announcement post on the release and the WordPress News campaign had the strongest performances for the week.
Here is a look at the numbers for the week:
Impressions: 524,478
Engagements: 7,580
Link clicks: 2,046
Engagement Rate: 1.4%
GitHub Issues
New Issues
> Start Here! Marketing Team Contributor Table for WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Sylhet, Bangladesh 20 May 2023 #231
This ticket was for WC Sylhet management. As that is over, we can use the text on the generic contributor day materials.
Open Issues
Marketing Team management
Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
Proposed to discuss this ticket at the Coffee Break collaboration session on 01 June, 2023.
Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
This ticket can also be part of the Coffee Break collaboration session on 01 June, 2023.
Adds marketing-specific issue templates #213 AND Amplification request form #140
Collect and create materials for Marketing Team Contributor tables at WordCamps #229
We can bring the WCSylhet ticket text into this ticket, as an example of a Contributor Day ticket.
Prepare and post Marketing Team update for Updates channel #228
Not yet completed, on hold til after #WP20 From Blogs to Blocks campaign
Cross-team collaboration
Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
Can also be for our 01 June 2023 Coffee Break collaboration session.
Promote Helping to Documentation team with Mobile Apps docs #219
Current status: In the GH issue (linked above) I outlined the steps that we need to take. The first step is figuring out if we need a different structure. They’re currently in FAQ format. After that, a content review needs to happen to outline what needs updating. If we can get started on figuring out the structure, we can move this along a lot quicker
Project marketing:
Leveraging marketing strategies to eclipse WordPress competitors #202 (Discussion)
Suggested this could be a Community Summit discussion
Get involved or Contribute tab for the About page — structure and the content #217
Ticket author @oglekler expects this can go live in 6.3. She will be updating a Doc to match the proposed patch so we can work on the text.
We have been getting some great participation from the community and there is lots of love for the campaign on social media!! Reminder to team and contributors to participate.
@jpantani is looking for others to collaborate on this initiative. It was suggested to add some steps or tasks to the GH issue to make it clearer what needs to be done.
Closing Soon
Five for the Future Email Template for Contributors #18
Official rep for FFTF is Hari Shanker. He has captured the ticket content and noted the docs 1 and 2. FFTF may be revisted in Q3 or Q4 2023.
Add ideas to the WP Campaigns Social Content Brainstorm doc #191
Needs to be updated to be ideas doc, not content writing and turned into a GitHub issues instead of a doc.
Open Floor
From @sereedmedia: If you are a marketing team contributor, please participate in #WP20 From Blogs to Blocks! It’s actually quite fun, and it’s bringing the community together.
can create some WordPress map :world_map: to collect, categorize and make easier to navigate all WordPress projects. For example, right now I am attending a meetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. about WordPress Playground. And we have separate projects, and sites, and locales etc. So, no sitemap will make an overview about the whole WordPress project, and sometimes it isn’t easy to find something or even know that it exists. So I am wondering if we can have some nice looking navigation tool, it will be cool to have it in part game view with ability to switch off gamification. Things to cover: underscore theme and other official themes, official plugins, wp-cliWP-CLIWP-CLI is the Command Line Interface for WordPress, used to do administrative and development tasks in a programmatic way. The project page is http://wp-cli.org/https://make.wordpress.org/cli/, mobile applications, Rosetta sites, official social media, GutenbergGutenbergThe Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ time, Developer blog etc.
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #224
The #WP20 From Blogs to Blocks campaign continues! Please join in! We are on Day 8.
Team RepTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts.@Santana.Inniss is still out on leave.
There will be a Marketing table at WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Sylhet, Bangladesh on 20th May lead by sunitarai and Mumtahina Faguni
We are discussing the name and revising the plan for the coffee breaks. We are considering calling them collaboration sessions and having them be a place to collaborate on existing marketing team tickets or topics. (Share your thoughts on #137)
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Social Media stats
Per Brett McSherry: Going to be a bit delayed in getting these performance numbers up this week. I am having issues with Sprout populating Twitter performance numbers which is a large part of our overall community base in social. I will try to get these numbers async as soon as I can get the Twitter issue resolved.
GitHub Issues
New Issues
Prepare and post Marketing Team update for Updates channel #228
Team reps need to begin doing this. Has not been done since 2020.
Open Issues
Marketing Team management
Adds marketing-specific issue templates #213 AND Amplification request form #140
@jpantani has requested we create some materials around using Pull Requests for marketing text, and we thought it would be a good idea to have that be the next collaboration session topic.
WordPress Project marketing
Get involved or Contribute tab for the About page — structure and the content #217
look at the current text and how it looks in the current PR. Feedback is welcome in the Google Doc draft.
no deadline yet, but we need to move to get ready for 6.3.
Closing Soon
None
Open Floor
None
Next Steps
Our next meeting is 23 May, 2023 at 15:00 UTC.
GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/230
Note: This post is backdated to the correct Notes posting date of May 22, 2023. Was actually posted on July 2, 2023. – Sé
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
WordPress continued to hold steady this week. We had gains of 339 net-new followers over the week and did see some good results from individual platforms such as Instagram and LinkedIn. Twitter continued to see losses (-261) as more people slowly move away from the platform. However, we are also beginning a period where with the warmer weather, people who have been inside for long periods, are starting to head out more. More often the industry as a whole will see a drop off in user activity and engagement.
The overall performance was strong from a campaign perspective. We saw 3 different campaigns reach the top 3 overall for WordPress. Campaigns such as WP 6.2, WP20, and the People of WordPress had the strongest performances for the week.
Here is a look at the numbers for the week:
Impressions: 300,309
Engagements: 5,279
Link clicks: 1,370
Engagement Rate: 1.7%
GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ Issues
From @sereedmedia: I want to share that I am personally very proud of what this team has accomplished with the From Blogs to Blocks campaign. Particularly, I want to acknowledge the small but mighty contributor team that came together to make an idea happen. Thank you to @ninianepress for taking the risk to share an idea and being willing to see it through. Thank you to @nomadskateboarding for always bringing the most contagious enthusiasm and can-do attitude to everything you do. Thank you to @ngreennc or jumping in with both feet and showing up (even while cooking dinner). And thank you to @santanainniss for helping us to believe in ourselves. You all TRULY epitomize the spirit of WordPress. <3
Two of our team reps are currently out on leave: @robinwpdeveloper and @santanainniss. We hope they will be able to return soon!
The Marketing team reps were asked for input on topics to discuss and contributors to recommend to attend the Community Summit at WCUS. We have recommended @ninianepress (Jenni McKinnon), @sereedmedia (Sé Reed), and @ngreennc (Nyasha Green). Contributor @noman@nomadskateboarding (Mark-Andrew) is already slated to attend.
Discussion on ticket that lead to completion/close-out
This next coffee break will be on TBD. The topic will be: WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe Contributor Day prep
Highlighted quote: Basically, the whole concept of open sourceOpen SourceOpen Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. software is being built by the folks who show up. You can’t influence the future of anything if you’re not showing up in the spaces where the influence happens.
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
WordPress had a solid week over the past week from a performance perspective. We managed to improve our total number of clicks to the website (1,379 or +1.9%) and maintained a fairly close engagement rate (1.9%) which is on par with our goals. We produced a good mix of campaigns and saw similar performances to some of our better weeks. We did see some loss again with Twitter as it continues to see a loss of subscribers as more people leave the platform. This lowered our overall gain on the week to 386.
The overall performance was strong from many campaigns, however, it was strongest with our WP20 campaign and saw that campaign alone picked up all 3 of the top performing places for the week as users continue to get excited about the upcoming 20th anniversary.
Here is a look at some of the performance numbers for the last week:
Impressions: 322,578
Engagements: 6,140
Link clicks: 1,379
Engagement Rate: 1.9%
GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ Issues
Tagged MetaMetaMeta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Team SEO contributor for review
The WP Make Marketing team is pleased to launch From Blogs to Blocks, a community campaign to celebrate WordPress and its 20th Anniversary. The prompts will be posted daily for 20 days, from May 8 through May 27. You can read the campaign announcement here.
Below are answers to some of the questions we’ve anticipated or encountered so far. If you have more questions about the #WP20 From Blogs to Blocks campaign, please let us know in the comments and we’ll do our best to answer you as soon as possible!
The #WP20 From Blogs to Blocks campaign is a celebration of the 20th anniversary of WordPress. It is 20 days of small, WordPress-related actions.
How can I participate in the campaign?
Each day during the campaign, visit the WordPress Make Marketing blog, where you’ll find five WordPress-related prompts in the categories of Blogging, Developing, Designing, Photography, and Community. To participate, choose a prompt, take the designated action, and leave a comment on that day’s post linking to your action.
Do I have to do all of one kind of prompt, i.e. all the Developer prompts or all the Community prompts?
You can mix and match your actions however you like. Or create your own daily action that works for you. The goal is to celebrate WordPress: The prompts are just there to get you started.
How do I share that I have taken action for #WP20 From Blogs to Blocks prompt?
Participation will be tracked via the comments on each daily post. Each prompt will explain how to complete the action, and let you know how best to share that action in the comments.
Do I have to participate every day?
You can participate as much or as little as you’d like.
What is the deadline to participate?
The prompts will be posted daily for 20 days leading up to the WordPress 20th Anniversary on May 27, 2023. Any person who completes at least one action and shares it as a comment on one of the daily prompt posts during the 20 days of the campaign will be considered a participantin the #WP20 From Blogs to Blocks campaign.
What happens if I complete all 20 actions?
Participants who share an action on all 20 posts will be considered a From Blogs to Blocks champion! Sooner is more fun, of course, but you do not have to complete all 20 posts before May 27 to become a champion! All participants have until August 23, 2023 (before the start of WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US 2023). to complete their actions and comment on the related post.
How will my participation be acknowledged?
Every participant will have the achievement acknowledged by the Make WP Marketing team, possibly on their WordPress.org profile. Champions will receive an additional acknowledgement of their accomplishment.
Can I participate if I am new to the WordPress community?
Yes! Everyone is welcome to participate.
Can I collaborate with others in the WordPress community for a shared action or response?
Yes! Collaboration is the lifeblood of WordPress. You can comment your shared action separately, or one person can share a comment and tag their collaborators.
Can I share my action on multiple platforms or social media accounts?
You can share as far and wide as you want.
Is there a hashtag to use when sharing my responses on social media?
Yes! We would love for you to use the hashtags#WP20 and/or #FromBlogsToBlocks when posting anything about this campaign!
How can I stay updated with the daily prompts?
Subscribe to the marketing blog to get the daily prompt post sent directly to your inbox. (Sign up in the sidebarSidebarA sidebar in WordPress is referred to a widget-ready area used by WordPress themes to display information that is not a part of the main content. It is not always a vertical column on the side. It can be a horizontal rectangle below or above the content area, footer, header, or any where in the theme..)
What if I am unable to complete one of the prompts due to technical difficulties?
Try another prompt, or try again another day! This is meant to be a fun and non-stressful celebration, so we hope you can find something that does work for you!
Is there a way to connect with other participants and see their actions and responses?
We encourage all participants to read the comments and see what their fellow WordPressers are doing.
Are there any restrictions on the content I create for my actions and responses?
Can I participate in the campaign even if I am using a different platform for my blog?
If you are doing the blog prompts, then you must post on a WordPress-based website. If you are doing any other prompts, you can post or share wherever makes sense for you.
Can I submit my own prompt ideas for future campaigns or events?
Below are questions added after this FAQ was initially posted.
I submitted a photo to the Photo Directory, but I haven’t had an approval yet. How long will it take, and will I be late for posting my prompt?
Hooray, thank you for participating! Every submission to the WP Photo Directory is reviewed by a human volunteer. Because of this, review times vary anywhere from 48 hours to a week. There is no deadline for participating, so whenever it gets approved, you can post the link to your submission.
Folx who want to participate every day and have that achievement acknowledged have until August 2023 to post on each prompt. If you want to post before your photo has been accepted into the WP Photo Directory, you can share your submission on your website or social media and share that link in the comments instead.
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #215
One of our team reps, @Robin was in the hospital. He is recovering, but remains on leave.
The Marketing team reps have been asked for input on topics to discuss and contributors to recommend to attend the Community Summit at WCUS. If you have applied or have topics to suggest, please let us know by May 1.
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Our WordPress Social Media Amplification GitHub card #7 details how you can help share and amplify WordPress news on social media.
Please amplify: Share a photo of your favorite WordPress merchandise/swag you’ve collected over the years.
This issue needs to be updated, both the GH ticket and the Handbook
WordPress had a successful week over the past week. While we ran fewer campaigns, which showed a decrease in Impressions. We expected to see similar decreases in engagements and link clicks, however, that did not happen, and we ended up with a net gain of 17.9% over the previous week to hit a 2% engagement percentage total. The overall number of followers improved by 450 which is lower overall, but the numbers are good across all platforms except Twitter where we saw some losses as more people continue to leave the platform.
The overall performance came from the WP 6.2 campaign and the WP Learn campaigns. These campaigns ended up with all 3 of the top 3 posts for the week and contributed to the increases in overall engagement levels.
Here is a look at some of the performance numbers for the last week:
Updated the #WPPhotos section and added information about the #WPOpenverse campaign to the Marketing Handbook.
Open Floor
From @jpantani: I’d like to get some additional coverage for the work on /Project about the book. I believe this is an ideal editorial review task for Marketing.
Can a GH ticket be made for this so it can stay in the meeting but not be in the Open Floor section repeatedly?
