Update May 6, 2024: The Make Marketing blog is temporarily closed to new activity. Current marketing focus and processesare shifting to a new experimental project called WordPress Media Corps. Check out the WordPress Media Corps Initial Roadmap to learn more.
Any marketing contributors wanting to participate or follow along with this new project can join the WP Media Corps site and Slack channel.
Work on the Showcase remains open to contributions, and marketing amplification requests can be made on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/. For any other ideas or discussions unrelated to these contributing areas, you can use this GitHub discussion area.
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #236
#WP20 From Blogs to Blocks campaign was a huge success! Kudos to the whole team behind the campaign! Remember: You can still participate. Sign the birthday card.
Team RepTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts.@santanainniss is still out on leave.
@oglekler and @coachbirgit will be at coreCoreCore is the set of software required to run WordPress. The Core Development Team builds WordPress. table. @rmartinezduque will be at marketing as table lead Emma Young will be at docs.
The next coffee break will be on Thursday, 1 June, 2023 at 18:0030 UTC.
We will be discussing how the Marketing Team can deepen our use of GitHub and its related tools.
Clarification on meeting time. It is 18:30 UTC.
Topic will be switched from GitHub process topic for WCEU prep.
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Social Media stats
WordPress had a really positive week this week. It was expected to see an increase in impressions, with the added campaigns through the week but we actually far outperformed in the increase in engagements. We ran 24 hours of WordPress campaigns through Saturday in UTC hours, and as part of that, we had really strong engagement throughout the whole event. We gained 534 net-new followers over the week which was a 47.5% increase over the previous week. While we ran several types of campaigns throughout the week, our WP20 campaign took center stage and really was the strongest campaign all week.
The overall performance was strong from a campaign perspective. However, as discussed WP20 took the top 3 places for the strongest performances of the week. Most of these took place during the Saturday 24-hour campaigns.
Here is a look at the numbers for the week:
Impressions: 706,990
Engagements: 13,084
Link clicks: 2,726
Engagement Rate: 1.8%
GitHub Issues
Open Issues
Marketing Team management
Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
Needs cleanup for WCEU
Should not be on the list or have the “good first edition” tag
Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
Needs attention pre-WCEU
Suggested to work on in collaboration session
Adds marketing-specific issue templates #213 AND Amplification request form #140
We will be discussing this ticket tomorrow at the Coffee Break 18:30 UTC
Collect and create materials for Marketing Team Contributor tables at WordCamps #229
This needs attention pre-WCEU
Cross-team collaboration
Help develop topics and create marketing content for Make WordPress Developer Blog #171
Collaborator volunteer, suggested to add ideas to GitHub card
WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
Created separate issues for the WPPhotos campaign:
Main one/Macro: [Ongoing] WordPress Photo Directory Social Campaign – #WPPhotos
Help amplify #WPPhotos content links to WordPress Social Media Amplification #7
Collect #WPPhotos stories links to Share and help collect #WPPhotos stories #238
Help write social posts links to WPPhotos Social Content Contribution Guide #239
Capture Marketing photos links to Capturing Marketing Photos for the WordPress Photo Directory #189
Identify and update/create single page clarifying structure of WordPress pluginPluginA plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme ecosystem #179
Could be related to that interactive map mentioned in Open Floor at 23 May meeting
Develop a widgetWidgetA WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
Need to talk with the Tide team sometime after the WCEU. They are working by themselves, and we need to convey the potential value and outcome of the campaign.
There is background on Tide promotion, may be in old GH card.
Project marketing:
Get involved or Contribute tab for the About page — structure and the content #217
This also has a lot of updates. @oglekler is getting this into 6.3 as core triage lead.
WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
The repo will continue to be open for PRs, issues etc.
Card has been updated and the post was published on May 31. Link has been shared with Brett and Reyes for social media promotion. Will close the GitHub issue once the Italian translation is published and the link added to the News post.
can create some WordPress map :world_map: to collect, categorize and make easier to navigate all WordPress projects. For example, right now I am attending a meetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. about WordPress Playground. And we have separate projects, and sites, and locales etc. So, no sitemap will make an overview about the whole WordPress project, and sometimes it isn’t easy to find something or even know that it exists. So I am wondering if we can have some nice looking navigation tool, it will be cool to have it in part game view with ability to switch off gamification. Things to cover: underscore theme and other official themes, official plugins, wp-cliWP-CLIWP-CLI is the Command Line Interface for WordPress, used to do administrative and development tasks in a programmatic way. The project page is http://wp-cli.org/https://make.wordpress.org/cli/, mobile applications, Rosetta sites, official social media, GutenbergGutenbergThe Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ time, Developer blog etc.
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #230
We are on DAY 16 of the #WP20 From Blogs to Blocks campaign!
Team RepTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. @Santana.Inniss is still out on leave. Team Rep @Robin is also out this week.
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Social Media stats
WordPress continued to hold steady this week. We gained 362 net-new followers over the week and saw some good results from individual platforms such as Instagram and LinkedIn. Twitter continued to see losses (-258) as more people slowly moved away from the platform. Despite Twitter, we actually saw some strong individual performances on the other platforms, which makes me excited to see them.
The overall performance was strong from a campaign perspective. We saw 2 different campaigns reach the top 3 overall for WordPress. Campaigns such as WP 6.2.2 announcement post on the release and the WordPress News campaign had the strongest performances for the week.
Here is a look at the numbers for the week:
Impressions: 524,478
Engagements: 7,580
Link clicks: 2,046
Engagement Rate: 1.4%
GitHub Issues
New Issues
> Start Here! Marketing Team Contributor Table for WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Sylhet, Bangladesh 20 May 2023 #231
This ticket was for WC Sylhet management. As that is over, we can use the text on the generic contributor day materials.
Open Issues
Marketing Team management
Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
Proposed to discuss this ticket at the Coffee Break collaboration session on 01 June, 2023.
Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
This ticket can also be part of the Coffee Break collaboration session on 01 June, 2023.
Adds marketing-specific issue templates #213 AND Amplification request form #140
Collect and create materials for Marketing Team Contributor tables at WordCamps #229
We can bring the WCSylhet ticket text into this ticket, as an example of a Contributor Day ticket.
Prepare and post Marketing Team update for Updates channel #228
Not yet completed, on hold til after #WP20 From Blogs to Blocks campaign
Cross-team collaboration
Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
Can also be for our 01 June 2023 Coffee Break collaboration session.
Promote Helping to Documentation team with Mobile Apps docs #219
Current status: In the GH issue (linked above) I outlined the steps that we need to take. The first step is figuring out if we need a different structure. They’re currently in FAQ format. After that, a content review needs to happen to outline what needs updating. If we can get started on figuring out the structure, we can move this along a lot quicker
Project marketing:
Leveraging marketing strategies to eclipse WordPress competitors #202 (Discussion)
Suggested this could be a Community Summit discussion
Get involved or Contribute tab for the About page — structure and the content #217
Ticket author @oglekler expects this can go live in 6.3. She will be updating a Doc to match the proposed patch so we can work on the text.
We have been getting some great participation from the community and there is lots of love for the campaign on social media!! Reminder to team and contributors to participate.
@jpantani is looking for others to collaborate on this initiative. It was suggested to add some steps or tasks to the GH issue to make it clearer what needs to be done.
Closing Soon
Five for the Future Email Template for Contributors #18
Official rep for FFTF is Hari Shanker. He has captured the ticket content and noted the docs 1 and 2. FFTF may be revisted in Q3 or Q4 2023.
Add ideas to the WP Campaigns Social Content Brainstorm doc #191
Needs to be updated to be ideas doc, not content writing and turned into a GitHub issues instead of a doc.
Open Floor
From @sereedmedia: If you are a marketing team contributor, please participate in #WP20 From Blogs to Blocks! It’s actually quite fun, and it’s bringing the community together.
can create some WordPress map :world_map: to collect, categorize and make easier to navigate all WordPress projects. For example, right now I am attending a meetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. about WordPress Playground. And we have separate projects, and sites, and locales etc. So, no sitemap will make an overview about the whole WordPress project, and sometimes it isn’t easy to find something or even know that it exists. So I am wondering if we can have some nice looking navigation tool, it will be cool to have it in part game view with ability to switch off gamification. Things to cover: underscore theme and other official themes, official plugins, wp-cliWP-CLIWP-CLI is the Command Line Interface for WordPress, used to do administrative and development tasks in a programmatic way. The project page is http://wp-cli.org/https://make.wordpress.org/cli/, mobile applications, Rosetta sites, official social media, GutenbergGutenbergThe Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ time, Developer blog etc.
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #224
The #WP20 From Blogs to Blocks campaign continues! Please join in! We are on Day 8.
Team RepTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts.@Santana.Inniss is still out on leave.
There will be a Marketing table at WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Sylhet, Bangladesh on 20th May lead by sunitarai and Mumtahina Faguni
We are discussing the name and revising the plan for the coffee breaks. We are considering calling them collaboration sessions and having them be a place to collaborate on existing marketing team tickets or topics. (Share your thoughts on #137)
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Social Media stats
Per Brett McSherry: Going to be a bit delayed in getting these performance numbers up this week. I am having issues with Sprout populating Twitter performance numbers which is a large part of our overall community base in social. I will try to get these numbers async as soon as I can get the Twitter issue resolved.
GitHub Issues
New Issues
Prepare and post Marketing Team update for Updates channel #228
Team reps need to begin doing this. Has not been done since 2020.
Open Issues
Marketing Team management
Adds marketing-specific issue templates #213 AND Amplification request form #140
@jpantani has requested we create some materials around using Pull Requests for marketing text, and we thought it would be a good idea to have that be the next collaboration session topic.
WordPress Project marketing
Get involved or Contribute tab for the About page — structure and the content #217
look at the current text and how it looks in the current PR. Feedback is welcome in the Google Doc draft.
no deadline yet, but we need to move to get ready for 6.3.
Closing Soon
None
Open Floor
None
Next Steps
Our next meeting is 23 May, 2023 at 15:00 UTC.
GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/230
Note: This post is backdated to the correct Notes posting date of May 22, 2023. Was actually posted on July 2, 2023. – Sé
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
WordPress continued to hold steady this week. We had gains of 339 net-new followers over the week and did see some good results from individual platforms such as Instagram and LinkedIn. Twitter continued to see losses (-261) as more people slowly move away from the platform. However, we are also beginning a period where with the warmer weather, people who have been inside for long periods, are starting to head out more. More often the industry as a whole will see a drop off in user activity and engagement.
The overall performance was strong from a campaign perspective. We saw 3 different campaigns reach the top 3 overall for WordPress. Campaigns such as WP 6.2, WP20, and the People of WordPress had the strongest performances for the week.
Here is a look at the numbers for the week:
Impressions: 300,309
Engagements: 5,279
Link clicks: 1,370
Engagement Rate: 1.7%
GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ Issues
From @sereedmedia: I want to share that I am personally very proud of what this team has accomplished with the From Blogs to Blocks campaign. Particularly, I want to acknowledge the small but mighty contributor team that came together to make an idea happen. Thank you to @ninianepress for taking the risk to share an idea and being willing to see it through. Thank you to @nomadskateboarding for always bringing the most contagious enthusiasm and can-do attitude to everything you do. Thank you to @ngreennc or jumping in with both feet and showing up (even while cooking dinner). And thank you to @santanainniss for helping us to believe in ourselves. You all TRULY epitomize the spirit of WordPress. <3
Two of our team reps are currently out on leave: @robinwpdeveloper and @santanainniss. We hope they will be able to return soon!
The Marketing team reps were asked for input on topics to discuss and contributors to recommend to attend the Community Summit at WCUS. We have recommended @ninianepress (Jenni McKinnon), @sereedmedia (Sé Reed), and @ngreennc (Nyasha Green). Contributor @noman@nomadskateboarding (Mark-Andrew) is already slated to attend.
Discussion on ticket that lead to completion/close-out
This next coffee break will be on TBD. The topic will be: WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe Contributor Day prep
Highlighted quote: Basically, the whole concept of open sourceOpen SourceOpen Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. software is being built by the folks who show up. You can’t influence the future of anything if you’re not showing up in the spaces where the influence happens.
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
WordPress had a solid week over the past week from a performance perspective. We managed to improve our total number of clicks to the website (1,379 or +1.9%) and maintained a fairly close engagement rate (1.9%) which is on par with our goals. We produced a good mix of campaigns and saw similar performances to some of our better weeks. We did see some loss again with Twitter as it continues to see a loss of subscribers as more people leave the platform. This lowered our overall gain on the week to 386.
The overall performance was strong from many campaigns, however, it was strongest with our WP20 campaign and saw that campaign alone picked up all 3 of the top performing places for the week as users continue to get excited about the upcoming 20th anniversary.
Here is a look at some of the performance numbers for the last week:
Impressions: 322,578
Engagements: 6,140
Link clicks: 1,379
Engagement Rate: 1.9%
GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ Issues
Tagged MetaMetaMeta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Team SEO contributor for review
The WP Make Marketing team is pleased to launch From Blogs to Blocks, a community campaign to celebrate WordPress and its 20th Anniversary. The prompts will be posted daily for 20 days, from May 8 through May 27. You can read the campaign announcement here.
Below are answers to some of the questions we’ve anticipated or encountered so far. If you have more questions about the #WP20 From Blogs to Blocks campaign, please let us know in the comments and we’ll do our best to answer you as soon as possible!
The #WP20 From Blogs to Blocks campaign is a celebration of the 20th anniversary of WordPress. It is 20 days of small, WordPress-related actions.
How can I participate in the campaign?
Each day during the campaign, visit the WordPress Make Marketing blog, where you’ll find five WordPress-related prompts in the categories of Blogging, Developing, Designing, Photography, and Community. To participate, choose a prompt, take the designated action, and leave a comment on that day’s post linking to your action.
Do I have to do all of one kind of prompt, i.e. all the Developer prompts or all the Community prompts?
You can mix and match your actions however you like. Or create your own daily action that works for you. The goal is to celebrate WordPress: The prompts are just there to get you started.
How do I share that I have taken action for #WP20 From Blogs to Blocks prompt?
Participation will be tracked via the comments on each daily post. Each prompt will explain how to complete the action, and let you know how best to share that action in the comments.
Do I have to participate every day?
You can participate as much or as little as you’d like.
What is the deadline to participate?
The prompts will be posted daily for 20 days leading up to the WordPress 20th Anniversary on May 27, 2023. Any person who completes at least one action and shares it as a comment on one of the daily prompt posts during the 20 days of the campaign will be considered a participantin the #WP20 From Blogs to Blocks campaign.
What happens if I complete all 20 actions?
Participants who share an action on all 20 posts will be considered a From Blogs to Blocks champion! Sooner is more fun, of course, but you do not have to complete all 20 posts before May 27 to become a champion! All participants have until August 23, 2023 (before the start of WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US 2023). to complete their actions and comment on the related post.
How will my participation be acknowledged?
Every participant will have the achievement acknowledged by the Make WP Marketing team, possibly on their WordPress.org profile. Champions will receive an additional acknowledgement of their accomplishment.
Can I participate if I am new to the WordPress community?
Yes! Everyone is welcome to participate.
Can I collaborate with others in the WordPress community for a shared action or response?
Yes! Collaboration is the lifeblood of WordPress. You can comment your shared action separately, or one person can share a comment and tag their collaborators.
Can I share my action on multiple platforms or social media accounts?
You can share as far and wide as you want.
Is there a hashtag to use when sharing my responses on social media?
Yes! We would love for you to use the hashtags#WP20 and/or #FromBlogsToBlocks when posting anything about this campaign!
How can I stay updated with the daily prompts?
Subscribe to the marketing blog to get the daily prompt post sent directly to your inbox. (Sign up in the sidebarSidebarA sidebar in WordPress is referred to a widget-ready area used by WordPress themes to display information that is not a part of the main content. It is not always a vertical column on the side. It can be a horizontal rectangle below or above the content area, footer, header, or any where in the theme..)
What if I am unable to complete one of the prompts due to technical difficulties?
Try another prompt, or try again another day! This is meant to be a fun and non-stressful celebration, so we hope you can find something that does work for you!
Is there a way to connect with other participants and see their actions and responses?
We encourage all participants to read the comments and see what their fellow WordPressers are doing.
Are there any restrictions on the content I create for my actions and responses?
Can I participate in the campaign even if I am using a different platform for my blog?
If you are doing the blog prompts, then you must post on a WordPress-based website. If you are doing any other prompts, you can post or share wherever makes sense for you.
Can I submit my own prompt ideas for future campaigns or events?
Below are questions added after this FAQ was initially posted.
I submitted a photo to the Photo Directory, but I haven’t had an approval yet. How long will it take, and will I be late for posting my prompt?
Hooray, thank you for participating! Every submission to the WP Photo Directory is reviewed by a human volunteer. Because of this, review times vary anywhere from 48 hours to a week. There is no deadline for participating, so whenever it gets approved, you can post the link to your submission.
Folx who want to participate every day and have that achievement acknowledged have until August 2023 to post on each prompt. If you want to post before your photo has been accepted into the WP Photo Directory, you can share your submission on your website or social media and share that link in the comments instead.
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #215
One of our team reps, @Robin was in the hospital. He is recovering, but remains on leave.
The Marketing team reps have been asked for input on topics to discuss and contributors to recommend to attend the Community Summit at WCUS. If you have applied or have topics to suggest, please let us know by May 1.
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Our WordPress Social Media Amplification GitHub card #7 details how you can help share and amplify WordPress news on social media.
Please amplify: Share a photo of your favorite WordPress merchandise/swag you’ve collected over the years.
This issue needs to be updated, both the GH ticket and the Handbook
WordPress had a successful week over the past week. While we ran fewer campaigns, which showed a decrease in Impressions. We expected to see similar decreases in engagements and link clicks, however, that did not happen, and we ended up with a net gain of 17.9% over the previous week to hit a 2% engagement percentage total. The overall number of followers improved by 450 which is lower overall, but the numbers are good across all platforms except Twitter where we saw some losses as more people continue to leave the platform.
The overall performance came from the WP 6.2 campaign and the WP Learn campaigns. These campaigns ended up with all 3 of the top 3 posts for the week and contributed to the increases in overall engagement levels.
Here is a look at some of the performance numbers for the last week:
Updated the #WPPhotos section and added information about the #WPOpenverse campaign to the Marketing Handbook.
Open Floor
From @jpantani: I’d like to get some additional coverage for the work on /Project about the book. I believe this is an ideal editorial review task for Marketing.
Can a GH ticket be made for this so it can stay in the meeting but not be in the Open Floor section repeatedly?
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #214
Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts.
The Marketing team reps have been asked for input on topics to discuss and contributors to recommend to attend the Community Summit at WCUS. More details on the Community Summit here: https://communitysummit.wordcamp.org/2023/
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
WordPress had an adjustment week this week with 658 new followers. Performance overall was really good, and over 9K engagement is quite high when we were hitting 7K earlier this year. Twitter did see us lose some followers as some users continue to leave the platform for other social media platforms. This is expected, however, and we are starting to see real growth in other platforms such as Instagram, LinkedIn, etc. The overall performance during the week came from the WP 6.2 campaign as well as WP20. These campaigns ended up with all 3 of the top 3 posts for the week, as excitement builds for the release and has garnered lots of attention. You can see this broken down more in the upcoming section Top Performers by Engagement section.
Here is a look at some of the performance numbers for the last week:
User Generated Snippets (Redacted user info though to protect privacy) that I’d like to put back into a some type of GYS, Summer Loving Social Campaign highlighting all the good that WordPress has brought to people’s lives. I believe this will help build/reinforce a narrative that WordPress is a platform upon which folks don’t just build their story(/ies) online but also in their lives.
Looking for help to select and refine copy, hunt for images, etc.
Requested to put details into new GitHub ticket
Develop a widgetWidgetA WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
lot of movement on this issue
Docs team needs help moving and revising the Mobile app docs as mentioned in #219
Github recommended supporting docs #211
Pull request has been made and reviewed with change suggestions/requests
Adds marketing-specific issue templates #213 AND Amplification request form #140
Discussion on this would be appreciated
Will be revisited by Ticket author this week
Get involved or Contribute tab for the About page — structure and the content #217
Would be great to see in 6.3 or 6.4
Closing Soon
Five for the Future Email Template for Contributors #18
FFTF contributors are aware of this ticket
Open Floor
From @jpantani: I’d like to get some additional coverage for the work on /Project about the book. I believe this is an ideal editorial review task for Marketing.
From @sereedmedia: Checks out the campaign ticket for #WP20 From Blogs to Blocks! It should be fun! It’s also the first ticket ever posted by new contributor @ngreennc
Next Steps
Our next meeting is 25 April, 2023 at 15:00 UTC.
GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/215
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #210
Next coffee break was tentatively scheduled for 13 April 18:30 UTC to check out the Stories feature in Jetpack for possible use.
Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts.
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
No stats were presented this week
GitHub Issues
New Issues
Get involved or Contribute tab for the About page — structure and the content #217
Open Issues
GutenbergGutenbergThe Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
We have kicked off an iteration of this campaign for the #WP20! It will start May 7 and run through the WP birthday of May 27. If you would like to help organize the campaign, please let the marketing team know in Slack.
Identify and update/create single page clarifying structure of WordPress pluginPluginA plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme ecosystem #179
A marketing contributor has offered to work on this in the coming months.
Add ideas to the WP Campaigns Social Content Brainstorm doc #191
This ticket needs to be reviewed for good ideas that can be incorporated into the marketing team strategy/plan, and then revised for WCEU and additional “open brainstorming” opportunities
Create shortform video content from contributors for WordPress’ 20th Birthday! #190
This ticket needs to be updated and closed
Help create a plan for short form video on Tik Tok #114 AND Develop shortform video content and related copy with Learn Team #187
This week’s Marketing team coffee break focusing on Jetpack Stories is part of these efforts. We are looking at using Jetpack Stories to publish short-form vertical video on Learn
Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
Needs attention before WCEU
Develop a widgetWidgetA WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
Contributor @OGlekler is developing tickets and doing research to determine how marketing can help with the Mobile app switch to dot-org/decoupling from Jetpack.
Leveraging marketing strategies to eclipse WordPress competitors #202
Should this be a discussion tticket first and then once campaigns are developed, those can be issues?
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #198
The next coffee break will be April 6 (note: this was postponed)
Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts.
We have closed the poll regarding the attendance process: 60% of those voting said no attendance list was needed in the notes, so, no attendance listed in the notes it will be! We will continue to link to the Slack attendance thread.
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
WordPress had an excellent week in our social campaigns improving in all metrics and showing strong performances across all channels individually. Overall, net follower growth is 1,314, up significantly from the previous week with 954 new followers. The performance centered around WP 6.2 release as this campaign drove an amazing response from our followers who enjoyed discussing the release with us. Our engagement rate jumped to 2.4% over the week when we are usually satisfied with an overall 2% engagement rate which shows the level of participation from our followers to get on board and discuss the next version of WordPress.
The overall performance of the WP 6.2 campaign was strong enough to end up with all 3 of the top 3 posts for the week. The excitement during the release and the following day garnered lots of attention.
Here is a look at some of the performance numbers for the last week:
Per thread requests, we have replaced the CoC page with a direct link to the CoC instead of including a copy of the text
Open Issues
GutenbergGutenbergThe Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
Collaboration meeting for this initiative is set for Thursday April 6, 15:00 UTC
Could this be automated to send out using a form like the Amplification form?
Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
Ideally this would be complete by WCEU
WPPhotos campaign and the different ways to contribute #178
This campaign will be useful again for WCEU, but we need to make a new ticket for this and include links to the Handbook for details
Identify and update/create single page clarifying structure of WordPress pluginPluginA plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme ecosystem #179
A marketing contributor has offered to work on this in the coming months.
Capturing Marketing Photos for the WordPress Photo Directory #189
This will be a more relevant ticket to update for WCEU
Create shortform video content from contributors for WordPress’ 20th Birthday! #190
This ticket needs to be updated and closed
Help create a plan for short form video on Tik Tok #114 AND Develop shortform video content and related copy with Learn Team #187 AND Develop a widgetWidgetA WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
