Nyasha 8:15 pm on July 24, 2023
Tags: , , , ,   

Notes: Global Marketing Team meeting, 18 July 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #254 
  • Attendance:

Team News

  • No marketing team updates this week

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • Per Brett McSherry:
      • This was a good week for WordPress dotorg. While impressions were down, we saw engagements drop at a slower pace, which means we did better with the content we had despite the fewer campaigns this week. You can see that reflected in the engagement rate from 2% up to 2.1%, which is above our target and shows the strength of the campaign performance. The biggest gain was in our follower count, which expanded by 4,859 net-new followers. This is higher than the average of 750-1,000 followers we’ve been receiving, and it looks like it came from Facebook. We did see some really strong performances on LinkedIn this week as well which contributed to the stronger-than-average follower growth.
      • The overall performance was strong from a campaign perspective. During the week, several campaigns performed well, but this week belonged to the WP 6.3 release of BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 4, with the separate GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ campaign push performing well. These campaigns drove high engagement and, most importantly, click engagement to the website, including 2,286 clicks in just 4 posts.
      • Here is a look at the numbers for the week:
        • Impressions: 249,460
        • Engagements: 5,592
        • Link clicks: 1,369
        • Engagement Rate: 2.1%

GitHub Issues

New Issues

  • Pages on MakeWP that show the % of WP #255

Open Issues

This section highlights issues from the Marketing Team GitHub that had discussion in Slack during the week.

  • Marketing Team management
    • Familiarize yourself with the WordPress Brand Writing Style Guide #241
      • May be taken down as it is not necessary as a github ticket
    • Amplification request form #140
      • This has an open PR that needs a review
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
      • Link to Marketing team Official Campaigns https://make.wordpress.org/marketing/handbook/social-media-accounts/social-media-campaigns/
  • Cross-team collaboration
    • Help develop topics and create marketing content for Make WordPress Developer Blog #171
      • Opportunities for devs who are technical writers shared  
    • Promote Helping to Documentation team with Mobile Apps docs #219
      • Needs attention
    • Promote the #feature-notifications team’s Notification survey #248
      • Needs attention
  • WordPress Project marketing
    • The Month in WordPress: June 2023 Edition #243
      • In progress
    • Grow Your Story: Phase II #222
      • Project will resume once the release is launched. 
    • Get involved or Contribute tab for the About page — structure and the content #217
      • The changes have been committed to 6.3
    • What is WordPress? #205
      • There is some variety happening with the WordPress homepage now in terms of intro H1, but it still doesn’t explain WordPress.

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187 
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • None

Open Floor

  • None

Next Steps

Note: This post is backdated to the correct Notes posting date of July 24, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps

Nyasha 12:06 am on July 17, 2023
Tags: , , ,   

Notes: Global Marketing Team meeting, 11 July 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #252 
  • Attendance:

Team News

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • Per Brett McSherry:
      • Brett is out this week so there are no stats.

GitHub Issues

New Issues

  • Develop communications materials for Contributor Mentorship Pilot Program #253

Open Issues

This section highlights issues from the Marketing Team GitHub that had discussion in Slack during the week. This is not all of the open Marketing team issues.

  • Marketing Team management
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
      • This needs to happen before WCUS
    • Amplification request form #140
      • @sereedmedia will push and pull the request change made that week.
  • Cross-team collaboration
    • Promote the #feature-notifications team’s Notification survey #248
      • Needs attention
    • Help Training Team develop a strategic marketing plan for promoting Learn WordPress learning pathways amplify Community cross-team promotion Training #249
      • In progress but work not due until 2024
    • Celebrating Pride Month and WordPress Diversity #240
      • Should be wrapped up since june is over
    • Promote Helping to Documentation team with Mobile Apps docs #219
      • No progress on this yet.
  • WordPress Project marketing
    • Revising the Enterprise page on WordPress.org#244 (Discussion)
      • Please see https://github.com/orgs/WordPress/projects/40/views/4?pane=issue&itemId=25781101
    • The Month in WordPress: June 2023 Edition #243
      • Draft will be shared soon
    • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
      • Will be closed soon
    • Showcase Guidelines and Content Moderation #221
      • weekly updates are happening in #website-redesign design about … the website redesign. The showcase is top of the list.
    • Get involved or Contribute tab for the About page — structure and the content #217
      • The content for it is almost complete and the contributor tool has been turned into a blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience..

Closing Soon

  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220 
  • People of WordPress: Allison D #234

Recently Closed

  • None

Open Floor

  • None

Next Steps

  • Our next meeting is 18 July, 2023 at 15:00 UTC.
  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/254

Note: This post is backdated to the correct Notes posting date of July 17, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps

Sé Reed 11:11 pm on July 3, 2023
Tags: , ,   

Notes: Global Marketing Team meeting, 27 June 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #246
  • Attendance:

Team News

  • Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. Santana will not be returning from her leave of absence.
  • There is not a formal process established for taking over Team Rep duties, so remaining Team Reps Robin and Sé are appointing Nayasha Green @ngreennc as Interim Team Rep to finish out the 2023 Team Rep term
    • Nyasha will be attending the Community Summit as a Marketing team member in August
    • We are announcing here for comments/feedback, and will officially approve and announce in a blog post
  • WCEU recap will be delayed while folks take some time off.
  • There is a proposal for a new name/focus for the Coffee Breaks. Proposed name: Coffee and Collaboration Session. Please provide your thoughts.
    • Next session topic suggestion: the Learning Pathways project

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • This was a slower week for WordPress this week as we expected to see. With the heightened weeks of WP20 and WCEU behind us, the impressions and engagements did go down as we ran fewer campaigns. However, when looking at the engagement rate as a percentage (running at a solid 1.9%), we actually ran similar numbers, which means that the audience was still heavily invested in what we were publishing and providing. This is important as we had targeted this metric for the year and want to see consistency with our work being consumed in the ways that our audience is typically engaged with us.
    • The overall performance was strong from a campaign perspective. During the week, several campaigns performed well, with the top 2 (in three places) being the Learn and WP Briefing campaigns. Each of these campaigns drove high engagement and, most importantly, click engagement to the website, including 381 clicks alone in just 3 posts. This is broken down more in the upcoming Top Performers by Engagement section.
    • Here is a look at the numbers for the week:
      • Impressions: 140,448
      • Engagements: 2,936
      • Link clicks: 667
      • Engagement Rate: 1.9%

GitHub Issues

New Issues

  • Help Training Team develop a strategic marketing plan for promoting Learn WordPress learning pathways amplify Community cross-team promotion Training #249 
    • We have been requested to MAKE A STRATEGIC MARKETING PLAN
  • Promote the #feature-notifications team’s Notification survey #248
    • Is this a chance for us to test the Amplification request form or implement the three step process we discussed at the last collaboration session?

Open Issues

  • Marketing Team management
    • Amplification request form #140
      • A pull request has been submitted with form edits to update the process per our collaboration discussion, and the diagram/process posted here 
  • Cross-team collaboration
    • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
      • May have a “leaky funnel” when it comes to acquiring new contributors here. The Photos directory is not currently optimized for photographers. Our Photo profiles contain only other photos we have submitted. Visitors need to make an extra click to get to our full WordPress.org profiles. In an ecosystem that prides itself in how WordPress allows you to own your work and not be locked into a walled garden, the current user experience puts a lot of distance between photographers and their work. We can market the Photos directory all we want, but if there’s no reason for photographers to stick around and contribute then our efforts are all for naught.
    • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187  
      • We need to pull a summary of this together and then close these because creating and incorporating short form video is going to be part of the Learn redesign
    • Promote Helping to Documentation team with Mobile Apps docs #219
      • this is CRUCIAL, and a primary reason that the Mobile App promo isn’t happening in 6.3.
  • Project marketing
    • Get involved or Contribute tab for the About page — structure and the content #217
      • This is a 6.3 blessed task!
      • This was an active, working thread: Text was drafted, edited and worked on actively by multiple Marketing team contributors in the meeting thread and encompassed multiple rewrites on this doc

Closing Soon

  • No notes

Recently Closed

  • None

Open Floor

  • From @oglekler: I think we need to chat on Zoom next coffee break to discuss plans etc… to create some big picture… (particularly on 6.3)

Our next meeting is 04 July, 2023 at 15:00 UTC.

Next Steps

  • Marketing Team meeting and weekly planning #247

Note: This post is backdated to the correct Notes posting date of July 03, 2023. Was published on July 31, 2023. – SR

#marketing-team, #meeting-notes, #team-reps

Sé Reed 8:34 am on June 19, 2023
Tags: , , , , ,   

Notes: Global Marketing Team meeting, 13 June 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #242
  • Attendance:

Team News

  • @sereedmedia @laurlittle and @meher will be co-leading the Marcomms team for the 6.4 WordPress Release Squad.
  • Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. @santanainniss is still out on leave.
  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe’s Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. was a great success, and many reported it being a lot of fun.
    • We had 11 new people join the #marketing team Slack on the day
  • There may be a WordCamp coming up in Valencia. Table leads from WCEU and WCSylhet volunteered to share experience.
  • Yoast Contributor Day in October
  • Share your thoughts on the marketing team coffee breaks concept: https://github.com/WordPress/Marketing-Team/issues/137
    • @sereedmedia proposed a new name for this: Coffee and Collaboration Session
    • The next coffee break will be on Thursday, 15 June, 2023 at 18:30 UTC.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress Social Media Amplification #7
    • @jpantanichanged the name of this task to make the language a little bit more colloquial prior to WCEU. 
  • Social Media stats
    • WordPress again had a strong week this week. Highlighted by the positivity received from the WCEU event during the past week. We’ve been able to maintain high engagement scores from the past month at levels much higher than much of the spring season or even 2023 (around 4K average engagement in 2023 which is a 100%+ improvement for DotOrg social). This is partly due to the events for WP20 and WCEU and being so close together plus a strong commitment to focus on the events online with both in days leading up to the events and same-day posts themselves. Included in this was a live posting session during the WCEU Keynote event. The largest takeaway from the week is the success of WCEU campaigns. Even Twitter which has struggled to see positive gains this year with engagement following many of the changes to the platform in recent months had a 2.0% engagement rate during the WCEU event (2.1% average for all platforms).
    • The overall performance was strong from a campaign perspective. However, as discussed, the WCEU campaigns, and in particular, the WCEU Keynote event took the top 3 places for the strongest performances of the week. Those top performances took place during the live posting events for the Keynote over the weekend.
    • Here is a look at the numbers for the week:
      • Impressions: 449,732
      • Engagements: 8,315
      • Link clicks: 1,448
      • Engagement Rate: 1.8%

GitHub Issues

New Issues

  • Revising the Enterprise page on WordPress.org #244 (Discussion)
    • Inspired partially by the old GitHub ticket #22 that we finally were able to close, but also by the (unofficial, but attended by project leadership) enterprise day the day before WCEU started. Hopefully we can get some of those good ideas into the actual project!

Open Issues

  • Marketing Team management
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • Adds marketing-specific issue templates #213 AND Amplification request form #140
      • This issue was moved forward and committed prior to our meeting this Thursday to discuss this issue. Need to move forward with this issue in agreement as a team.
  • Cross-team collaboration
    • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187 
      • We need to reconnect with Learn folks to move this project forward
    • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
      • WCEU did a lot of work in this area, so we should coordinate with some of the organizers to help make this process even smoother for the next flagship camp
  • Project marketing
    • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199 (Discussion)
      • This ticket can likely be re-activated because of the success of From Blogs to Blocks
    • Get involved or Contribute tab for the About page — structure and the content #217
      • @oglekler updated the document, feedback has begun. CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team members are willing to help on contributor orientation tool. Can be ready for 6.3.
      • The new make.wordpress.org/contribute page was discussed in the #meta meeting last week

Closing Soon

  • Facilitate Make Team Coffee Break #23
    • Need to revise this as we revise the Coffee Break purpose and content. Should this information be in the Handbook as opposed to a GitHub ticket.
    • What do we like about other ones and what don’t we love?
    • We have been actively soliciting input on the Coffee Break for 7 months in this ticket https://github.com/WordPress/Marketing-Team/issues/137, so please add any of your ideas and thoughts there. This Facilitation ticket simply documents the facilitation process and it is no longer accurate.
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • As we do not have an existing path for Contributor-generated content to be implemented on socials, this ticket is somewhat moot.

Recently Closed

  • The Month in WordPress: May 2023 Edition #226

Open Floor

  • From 6.3 release team: We would love to hear from you on the top 3 or so most important things/features that your team might want to highlight in release communications. We are currently working on the BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1 announcement now, so if we could have your input by June 16th, that would be great.
  • From @sereedmedia: Very exciting how well the WordCamp contributor days are going! Special thanks to @rmartinezduque for all the extra work she did to make #WCEU accessible, for recruiting @samaldersen back onto the Marketing Team, and for always working transparently. 

Next Steps

Our next meeting is 20 June, 2023 at 15:00 UTC.

  • Marketing Team meeting and weekly planning #245

Note: This post is backdated to the correct Notes posting date of June 12, 2023. Was published on July 14, 2023. – SR

#marketing-team, #meeting-notes, #wp20, #wpphotos

Sé Reed 8:45 am on June 12, 2023
Tags: ,   

Notes: Global Marketing Team meeting, 06 June 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #236
  • Attendance:

Team News

  • Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. @santanainniss is still out on leave.
  • WCEU Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. is 8 June, 2023
    • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe 2023 Marketing Table Contributor Day preparation and organization #218
    • @rmartinezduque will be leading the WordCamp Europe Contributor Day table, assisted by @samaldersen
  • Share your thoughts on the marketing team coffee breaks concept: https://github.com/WordPress/Marketing-Team/issues/137
    • Proposed new name: Coffee and Collaboration Session
    • Last week’s coffee break was hosted by @eidolonnight and focused on preparing for WordCamp Europe. @sereedmedia and @jpantani attended.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • No stats this week

GitHub Issues

Open Issues

Closing Soon

  • WordPress for Corporate Sized Entities #22
    • Will be converted into an Enterprise page conversation at some point
    • from @dansoschin: afew people have been thinking about with regard to updating copy/messaging/resources on the wp.org website as part of the site’s refresh.

Next Steps

Our next meeting is 13 June, 2023 at 15:00 UTC.

  • Marketing Team meeting and weekly planning #242

Note: This post is backdated to the correct Notes posting date of June 12, 2023. Was published on July 14, 2023. – SR

#marketing-team, #meeting-notes

Sé Reed 7:29 am on June 5, 2023
Tags: , , ,   

Notes: Global Marketing Team meeting, 30 May 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #236
  • Attendance:

Team News

  • #WP20 From Blogs to Blocks campaign was a huge success! Kudos to the whole team behind the campaign! Remember: You can still participate. Sign the birthday card.
  • Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. @santanainniss is still out on leave.
  • WCEU Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. is 8 June, 2023
    • @oglekler and @coachbirgit will be at coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. table. @rmartinezduque will be at marketing as table lead Emma Young will be at docs.
  • The next coffee break will be on Thursday, 1 June, 2023 at 18:0030 UTC.
    • We will be discussing how the Marketing Team can deepen our use of GitHub and its related tools.
    • Clarification on meeting time. It is 18:30 UTC.
    • Topic will be switched from GitHub process topic for WCEU prep.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • WordPress had a really positive week this week. It was expected to see an increase in impressions, with the added campaigns through the week but we actually far outperformed in the increase in engagements. We ran 24 hours of WordPress campaigns through Saturday in UTC hours, and as part of that, we had really strong engagement throughout the whole event. We gained 534 net-new followers over the week which was a 47.5% increase over the previous week. While we ran several types of campaigns throughout the week, our WP20 campaign took center stage and really was the strongest campaign all week.
    • The overall performance was strong from a campaign perspective. However, as discussed WP20 took the top 3 places for the strongest performances of the week. Most of these took place during the Saturday 24-hour campaigns.
    • Here is a look at the numbers for the week:
      • Impressions: 706,990
      • Engagements: 13,084
      • Link clicks: 2,726
      • Engagement Rate: 1.8%

GitHub Issues

Open Issues

  • Marketing Team management
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
      • Needs cleanup for WCEU
      • Should not be on the list or have the “good first edition” tag
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
      • Needs attention pre-WCEU
      • Suggested to work on in collaboration session
    • Adds marketing-specific issue templates #213 AND Amplification request form #140
      • We will be discussing this ticket tomorrow at the Coffee Break 18:30 UTC
    • Collect and create materials for Marketing Team Contributor tables at WordCamps #229
      • This needs attention pre-WCEU
  • Cross-team collaboration
    • Help develop topics and create marketing content for Make WordPress Developer Blog #171
      • Collaborator volunteer, suggested to add ideas to GitHub card
    • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
      • Created separate issues for the WPPhotos campaign:
        • Main one/Macro: [Ongoing] WordPress Photo Directory Social Campaign – #WPPhotos
        • Help amplify #WPPhotos content links to WordPress Social Media Amplification #7
        • Collect #WPPhotos stories links to Share and help collect #WPPhotos stories #238
        • Help write social posts links to WPPhotos Social Content Contribution Guide #239
        • Capture Marketing photos links to Capturing Marketing Photos for the WordPress Photo Directory #189
        • New label is WPPhotos: https://github.com/WordPress/Marketing-Team/labels/WPPhotos. 
      • Identify and update/create single page clarifying structure of WordPress pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme ecosystem #179
        • Could be related to that interactive map mentioned in Open Floor at 23 May meeting
      • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
        •  May do patch proposal after WCEU
      • Tide Promotion #207
        • Need to talk with the Tide team sometime after the WCEU. They are working by themselves, and we need to convey the potential value and outcome of the campaign.
        • There is background on Tide promotion, may be in old GH card.
  • Project marketing:
    • Get involved or Contribute tab for the About page — structure and the content #217
      • This also has a lot of updates. @oglekler is getting this into 6.3 as core triage lead.
    • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
      • The repo will continue to be open for PRs, issues etc.
    • The Month in WordPress: May 2023 Edition #226
    • People of WordPress – Stefano Cassone #233
      • Card has been updated and the post was published on May 31. Link has been shared with Brett and Reyes for social media promotion. Will close the GitHub issue once the Italian translation is published and the link added to the News post.
    • People of WordPress: Allison D #234
      • Follow-ups have been sent.
    • People of WordPress: Ryan K #235
      • If anyone wants to help with this, do add a note on the GitHub card.

Closing Soon

  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • Needs to be revised to not be specific to drafting content but to campaign concepts, integrated marketing opportunities, etc.

Recently Closed

  • Five for the Future Email Template for Contributors #18 

Open Floor

  • From @sereedmedia: Sign the WordPress Birthday card! 
  • From @oglekler:
  • can create some WordPress map :world_map: to collect, categorize and make easier to navigate all WordPress projects. For example, right now I am attending a meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. about WordPress Playground. And we have separate projects, and sites, and locales etc. So, no sitemap will make an overview about the whole WordPress project, and sometimes it isn’t easy to find something or even know that it exists. So I am wondering if we can have some nice looking navigation tool, it will be cool to have it in part game view with ability to switch off gamification. Things to cover: underscore theme and other official themes, official plugins, wp-cliWP-CLI WP-CLI is the Command Line Interface for WordPress, used to do administrative and development tasks in a programmatic way. The project page is http://wp-cli.org/ https://make.wordpress.org/cli/, mobile applications, Rosetta sites, official social media, GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ time, Developer blog etc.

Next Steps

Our next meeting is 06 June, 2023 at 15:00 UTC.

  • Marketing Team meeting and weekly planning #237

Note: This post is backdated to the correct Notes posting date of June 5, 2023. Was published on July 14, 2023. – SR

#marketing-team, #meeting-notes

Sé Reed 4:05 am on May 29, 2023
Tags: , ,   

Notes: Global Marketing Team meeting, 23 May 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #230
  • Attendance:

Team News

  • We are on DAY 16 of the #WP20 From Blogs to Blocks campaign!
  • Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. @Santana.Inniss is still out on leave. Team Rep @Robin is also out this week.
  • The Marketing Table at WC Sylhet Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. was a big success! Welcome new contributors!
  • Revising the Coffee Break. Please leave your input in GitHub #137

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • WordPress continued to hold steady this week. We gained 362 net-new followers over the week and saw some good results from individual platforms such as Instagram and LinkedIn. Twitter continued to see losses (-258) as more people slowly moved away from the platform. Despite Twitter, we actually saw some strong individual performances on the other platforms, which makes me excited to see them.
    • The overall performance was strong from a campaign perspective. We saw 2 different campaigns reach the top 3 overall for WordPress. Campaigns such as WP 6.2.2 announcement post on the release and the WordPress News campaign had the strongest performances for the week.
    • Here is a look at the numbers for the week:
      • Impressions: 524,478
      • Engagements: 7,580
      • Link clicks: 2,046
      • Engagement Rate: 1.4%

GitHub Issues

New Issues

  • > Start Here! Marketing Team Contributor Table for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Sylhet, Bangladesh 20 May 2023 #231
    • This ticket was for WC Sylhet management. As that is over, we can use the text on the generic contributor day materials.

Open Issues

  • Marketing Team management
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
      • Proposed to discuss this ticket at the Coffee Break collaboration session on 01 June, 2023.
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
      • This ticket can also be part of the Coffee Break collaboration session on 01 June, 2023.
      • Adds marketing-specific issue templates #213 AND Amplification request form #140
    • Collect and create materials for Marketing Team Contributor tables at WordCamps #229
      • We can bring the WCSylhet ticket text into this ticket, as an example of a Contributor Day ticket.
    • Prepare and post Marketing Team update for Updates channel #228
      • Not yet completed, on hold til after #WP20 From Blogs to Blocks campaign
  • Cross-team collaboration
    • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
      • Can also be for our 01 June 2023 Coffee Break collaboration session.
    • Promote Helping to Documentation team with Mobile Apps docs #219
      • Current status: In the GH issue (linked above) I outlined the steps that we need to take. The first step is figuring out if we need a different structure. They’re currently in FAQ format. After that, a content review needs to happen to outline what needs updating. If we can get started on figuring out the structure, we can move this along a lot quicker
  • Project marketing:
    • Leveraging marketing strategies to eclipse WordPress competitors #202 (Discussion)
      • Suggested this could be a Community Summit discussion
      • Get involved or Contribute tab for the About page — structure and the content #217
        • Ticket author @oglekler expects this can go live in 6.3. She will be updating a Doc to match the proposed patch so we can work on the text.
      • #WP20 From Blogs to Blocks campaign #220
        • We have been getting some great participation from the community and there is lots of love for the campaign on social media!! Reminder to team and contributors to participate.
      • Showcase Guidelines and Content Moderation #221
        • Updates requested but not available.
      • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
        • Updates requested but not available.
      • Grow Your Story: Phase II #222
        • @jpantani is looking for others to collaborate on this initiative. It was suggested to add some steps or tasks to the GH issue to make it clearer what needs to be done.

Closing Soon

  • Five for the Future Email Template for Contributors #18
    • Official rep for FFTF is Hari Shanker. He has captured the ticket content and noted the docs 1 and 2. FFTF may be revisted in Q3 or Q4 2023.
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • Needs to be updated to be ideas doc, not content writing and turned into a GitHub issues instead of a doc.

Open Floor

  • From @sereedmedia: If you are a marketing team contributor, please participate in #WP20 From Blogs to Blocks! It’s actually quite fun, and it’s bringing the community together.
  • From @oglekler:
  • can create some WordPress map :world_map: to collect, categorize and make easier to navigate all WordPress projects. For example, right now I am attending a meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. about WordPress Playground. And we have separate projects, and sites, and locales etc. So, no sitemap will make an overview about the whole WordPress project, and sometimes it isn’t easy to find something or even know that it exists. So I am wondering if we can have some nice looking navigation tool, it will be cool to have it in part game view with ability to switch off gamification. Things to cover: underscore theme and other official themes, official plugins, wp-cliWP-CLI WP-CLI is the Command Line Interface for WordPress, used to do administrative and development tasks in a programmatic way. The project page is http://wp-cli.org/ https://make.wordpress.org/cli/, mobile applications, Rosetta sites, official social media, GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ time, Developer blog etc.

Next Steps

Our next meeting is 30 May, 2023 at 15:00 UTC.

  • Marketing Team meeting and weekly planning #236

Note: This post is backdated to the correct Notes posting date of May 29, 2023. Was published on July 14, 2023. – SR

#marketing-team, #meeting-notes

Sé Reed 5:48 pm on May 22, 2023
Tags: , ,   

Notes: Global Marketing Team meeting, 16 May 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #224 
  • Attendance:

Team News

  • The #WP20 From Blogs to Blocks campaign continues! Please join in! We are on Day 8.
  • Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. @Santana.Inniss is still out on leave.  
  • @Reyes Martínez  will be leading the Marketing Team Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. table at WCEU
  • There will be a Marketing table at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Sylhet, Bangladesh on 20th May lead by sunitarai and Mumtahina Faguni
  • We are discussing the name and revising the plan for the coffee breaks. We are considering calling them collaboration sessions and having them be a place to collaborate on existing marketing team tickets or topics. (Share your thoughts on #137)

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • Per Brett McSherry: Going to be a bit delayed in getting these performance numbers up this week. I am having issues with Sprout populating Twitter performance numbers which is a large part of our overall community base in social. I will try to get these numbers async as soon as I can get the Twitter issue resolved.

GitHub Issues

New Issues

  • Prepare and post Marketing Team update for Updates channel #228
    • Team reps need to begin doing this. Has not been done since 2020.

Open Issues

  • Marketing Team management
    • Adds marketing-specific issue templates #213 AND Amplification request form #140
      • @jpantani has requested we create some materials around using Pull Requests for marketing text, and we thought it would be a good idea to have that be the next collaboration session topic. 
  • WordPress Project marketing
    • Get involved or Contribute tab for the About page — structure and the content #217
      • look at the current text and how it looks in the current PR. Feedback is welcome in the Google Doc draft.
      • no deadline yet, but we need to move to get ready for 6.3. 

Closing Soon

  • None

Open Floor

  • None

Next Steps

Our next meeting is 23 May, 2023 at 15:00 UTC.

  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/230

Note: This post is backdated to the correct Notes posting date of May 22, 2023. Was actually posted on July 2, 2023. – Sé

#marketing-team, #meeting-notes

Sé Reed 2:40 pm on May 16, 2023
Tags: , ,   

Notes: Global Marketing Team meeting, 9 May 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHub card #224
  • Leading the meeting: @robinwpdeveloper
  • Taking notes: @sereedmedia
  • Link to meeting start in Slack: https://wordpress.slack.com/archives/C0GKJ7TFA/p1683644420666139
  • Link to attendance thread in Slack (12 contribs): https://wordpress.slack.com/archives/C0GKJ7TFA/p1683644520706479

Team News

  • Marketing Team members Jenni McKinnon, Sé Reed, and Mark-Andrew are currently slated to attend the Community Summit.
  • Marketing Team successfully launched the #WP20 From Blogs to Blocks campaign. Thank you to @ninianepress, @nomadskateboarding, @sereedmedia, @santanainniss and @ngreennc for making that happen.
  • This week’s coffee break will be on Thursday, 18 May, 2023 at 18:30 UTC 17:00 UTC

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress continued to hold steady this week. We had gains of 339 net-new followers over the week and did see some good results from individual platforms such as Instagram and LinkedIn. Twitter continued to see losses (-261) as more people slowly move away from the platform. However, we are also beginning a period where with the warmer weather, people who have been inside for long periods, are starting to head out more. More often the industry as a whole will see a drop off in user activity and engagement.
  • The overall performance was strong from a campaign perspective. We saw 3 different campaigns reach the top 3 overall for WordPress. Campaigns such as WP 6.2, WP20, and the People of WordPress had the strongest performances for the week.
  • Here is a look at the numbers for the week:
    • Impressions: 300,309
    • Engagements: 5,279
    • Link clicks: 1,370
    • Engagement Rate: 1.7%

GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ Issues

New Issues

  • Grow Your Story: Phase II #222
    • New ticket for the 2023 campaign
  • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
    • Discussion about using pull requests for editing content, no conclusion reached

Open Issues

GitHub issues are being grouped in a new way today, please comment if this format is helpful or not.

Marketing Team management:

  • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • This will be part of our WCEU documentation prep
  • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
    • Good collaboration session topic
  • Adds marketing-specific issue templates #213 AND Amplification request form #140
    • Waiting on pull request review and review changes
    • Issue author: need to find the time to review all the comments and merge stuff in. My best guess is by end of May.

Project Marketing:

  • What is WordPress? #205
    • We need to move this along.
  • Showcase Guidelines and Content Moderation #221
    • The Showcase is IMPORTANT

Recently Closed

Open Floor

  • From @rmartinezduque: Openverse update: They now have new Flickr images in the catalog, here’s an example from the James Webb Space Telescope. We’ll be sharing this news on social media!
  • From @sereedmedia: I want to share that I am personally very proud of what this team has accomplished with the From Blogs to Blocks campaign. Particularly, I want to acknowledge the small but mighty contributor team that came together to make an idea happen. Thank you to @ninianepress for taking the risk to share an idea and being willing to see it through. Thank you to @nomadskateboarding for always bringing the most contagious enthusiasm and can-do attitude to everything you do. Thank you to @ngreennc or jumping in with both feet and showing up (even while cooking dinner). And thank you to @santanainniss for helping us to believe in ourselves. You all TRULY epitomize the spirit of WordPress. <3

Next Steps

Our next meeting is 16 May, 2023 at 15:00 UTC.

#marketing-team, #meeting-notes

Sé Reed 5:11 pm on May 8, 2023
Tags: , ,   

Notes: Global Marketing Team meeting, 2 May 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

Team News

  • Two of our team reps are currently out on leave: @robinwpdeveloper and @santanainniss. We hope they will be able to return soon!
  • The Marketing team reps were asked for input on topics to discuss and contributors to recommend to attend the Community Summit at WCUS. We have recommended @ninianepress (Jenni McKinnon), @sereedmedia (Sé Reed), and @ngreennc (Nyasha Green). Contributor @noman@nomadskateboarding (Mark-Andrew) is already slated to attend.
  • Help us prepare Marketing Team text for WCEU Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.: https://github.com/WordPress/Marketing-Team/issues/212
    • Discussion on ticket that lead to completion/close-out
  • This next coffee break will be on TBD. The topic will be: WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe Contributor Day prep

WordPress Publications

  • Marketing Team: #WP20 campaign announcement: 20 Days to Celebrate 20 Years of WordPress, From Blogs to Blocks
  • WP Briefing: Episode 54: A Bill of Rights for the Open Web
    • Highlighted quote: Basically, the whole concept of open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. software is being built by the folks who show up. You can’t influence the future of anything if you’re not showing up in the spaces where the influence happens.

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress had a solid week over the past week from a performance perspective. We managed to improve our total number of clicks to the website (1,379 or +1.9%) and maintained a fairly close engagement rate (1.9%) which is on par with our goals. We produced a good mix of campaigns and saw similar performances to some of our better weeks. We did see some loss again with Twitter as it continues to see a loss of subscribers as more people leave the platform. This lowered our overall gain on the week to 386.
  • The overall performance was strong from many campaigns, however, it was strongest with our WP20 campaign and saw that campaign alone picked up all 3 of the top performing places for the week as users continue to get excited about the upcoming 20th anniversary.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 322,578
    • Engagements: 6,140
    • Link clicks: 1,379
    • Engagement Rate: 1.9%

GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ Issues

New Issues

  • Grow Your Story: Phase II #222
    • New ticket for the 2023 campaign
  • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
    • Discussion about using pull requests for editing content, no conclusion reached

Open Issues

GitHub issues are being grouped in a new way today, please comment if this format is helpful or not.

Marketing Team management:

  • Adds marketing-specific issue templates #213 . Pull request for Amplification request form #140
    • Changes requested on this pull request
    • Please provide feedback on how the marketing team can request and receive information from the community for amplification.

Cross-team collaborations:

  • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
    • @rmartinezduque has been updating the handbook and campaign information on this.
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • Needs to be sorted and revised for WCEU.
  • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
  • Leveraging marketing strategies to eclipse WordPress competitors #202 (Discussion)
    • Suggestion to submit for the WP Community Summit
  • What is WordPress? #205
    • Tagged MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Team SEO contributor for review
  • The Month in WordPress: April 2023 Edition #209
    • Deadline flagged and reviews completed
  • Get involved or Contribute tab for the About page — structure and the content #217
  • Showcase Guidelines and Content Moderation #221
    • New Showcase guidelines proposals … this is a key marketing point for WordPress, opinions and feedback encouraged

Closing Soon

Open Floor

  • None

Next Steps

Our next meeting is 09 May, 2023 at 15:00 UTC.

#marketing-team, #meeting-notes