Case Study: Solving Local Issues with Multisite Qube Global

The Qube Global Software website required a full redesign and build to make it more accessible, interesting, and interactive. Read more to see how they solved those issues with WordPress.

A WordPress Case Study, submitted by Moove Agency, a WordPress web design agency & WordPress company from London.

The Project

The Qube Global Software website required a full redesign and build to make it more accessible, interesting, and interactive. Its previous content management system (CMS) provider had stopped offering web-development services, which had a knock-on effect on the digital marketing initiatives planned.

Qube Global Software was looking to create a better experience for its audience, increase leads, strengthen its brand, and ultimately improve their search engine rankings. Moove Agency took this project on and used WordPress to meet the goals Qube was looking to accomplish.

The Challenge

This was a large project, with a pretty elaborate list of requirements which included being mobile responsive and SEO friendly by design. To ensure their marketing efforts could continue with minimal effort and frustration, Qube wanted a user-friendly system that allowed for user and role management as well. To keep track of marketing goals, the project needed a simpler way to track conversion and to incorporate modern tools for insight, alongside an easy way for sharing of posts on social media.

Why WordPress?

Based on their experience with the previous CMS, choosing a popular and well-supported CMS that could grow and do everything required was of utmost importance when Qube Global Software commissioned its new website.

The Obstacles

Moving from six to eight new websites could be a potential SEO disaster which Qube wanted to avoid. Moove Agency had a team of experienced developers who devised a detailed plan for implementation of thousands of redirects, speeding up the process with a set of custom-developed scripts.

A challenge with WordPress MultisiteMultisite Multisite is a WordPress feature which allows users to create a network of sites on a single WordPress installation. Available since WordPress version 3.0, Multisite is a continuation of WPMU or WordPress Multiuser project. WordPress MultiUser project was discontinued and its features were included into WordPress core.https://codex.wordpress.org/Create_A_Network. is that its default setting does not support an easy content workflow. The same page cannot be easily pushed to the other sites and then edited from one place.

The Solution

WordPress Multisite was used to create just one master WordPress theme which was then multiplied seven times for local sites around the world. Search engines are a key channel in Qube Global Software’s international digital marketing strategy, which is why regional sites needed to be managed effectively and locally. WordPress Multisite made for a fantastic low-cost yet scalable solution for this project. Some extra development by Moove Agency enabled the client to manage all of its content from the global site and then push it into the regional sites.

Qube Global Software also wanted freedom and flexibility in building and maintaining the websites. Using Page Builder, they could do it all themselves. Template building, pages with two-column text, white paper download widgets, calls to action, and so much more.

Also, the marketing team members needed to be able to create new landing pages themselves, without having to rely on a web designer. Using the WordPress pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party Gravity Forms, they can easily create custom forms anywhere on the website, easily. As enquiries are so important for business, this was an awesome feature made possible through using WordPress.

The Result

Whilst the regional websites were being built, several tools were implemented to make tracking and reporting easy. Google Analytics and conversion tracking were set up, as were AdWords conversion tracking, social share tracking, and other tools for monthly reporting.

Combining the data these tools offer makes for some pretty great results:

  • 37% increase in the number of enquiries
  • 175% increase in mobile goal completions
  • 56% increase in visitor numbers
  • 30% increase in organic visibility

And best of all: a fantastic ongoing relationship between Moove Agency and its client, Qube Global Software. WordPress, WordPress Multisite, and its available plugins made it possible to create several awesome sites from one master theme. Choosing these tools was key in a successful and sustainable project, enabling teams to easily maintain their own websites.

#case-studies

Notes: Global Marketing Meeting, 09 February 2022

Reading this post on a website other than Make WordPress Marketing? You can contact us on the #marketing SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel or by commenting directly via this link to the Make WordPress Marketing blog. Adding comments on other sites or readers may not reach us.

1. Welcome

These notes summarize the Global Marketing Team’s weekly meeting and focus on high-level actions and outcomes. To facilitate asynchronous participation and time zone inclusion, meeting notes are posted approximately 48 hours later to allow participation via the #marketing Slack channel threads. To contribute, please comment directly to this post or revisit the linked threads below.

2. Participants & How to Contribute

3. Notes from the Last Meeting

4. Project Updates

  • 4a Monthly MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Organizer Newsletter Update
  • 4b Social Media
    • Slack Thread Link: Social Media
      • Performance
        • Our audience across all networks grew by 967 followers last week. That brings our total audience to 2,031,310 followers. This was one of our best growth weeks in the last couple months. As usual, our most engaging posts utilized video and imagery. (example 1, example 2)
        • Impressions: 1,513,788
        • Engagements: 9,307
        • Link clicks: 2,610
        • Messages received: 1,613
      • The Week Ahead
        • Please share news of the new News design. This will be launching this month, and we want everyone to be aware and excited for the changes. If you are new, or looking for an easy way to participate, this is a great opportunity to use your voice.
  • 4c Learn WordPress
    • Slack Thread Link: Learn WordPress
    • Last week we promoted Social Learning Spaces (SLS) [this used to be known as the WordPress Meetup for materials on Learn WordPress]  for Full Site Editing (FSE) Outcome: full event and 85 person waiting list!
    • Also promoted a workshop on using the navigation block
    • This week we are planning on promotion two additional assets:
  • 4d GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ MigrationMigration Moving the code, database and media files for a website site from one server to another. Most typically done when changing hosting companies. Update
    • Slack Thread Link: GitHub Migration Update
      • Thanks  to @webcommsat, @lmurillom, @nalininonstopnewsuk, and @meher who have volunteered considerable time to the migration project. 
      • Thanks also to @webcommsat and @vimes1984 for working on bug issues and fixes in GitHub
      • The rebuilt marketing task list can be found on this GitHub link.
      • The Series board will be manually migrated to avoid bugs. If you are missing a card you are working on, please pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” @webcommsat or @meher or reply to the thread in Slack
      • Call for volunteers: volunteers needed to help test fixes. Effort consists of adding comments and labels in GitHub. If you can volunteer, please ping @webcommsat or @meher or reply to the thread in Slack

5. WordPress Marketing Team Celebration

  • Join us at the WordPress Marketing Team Celebration for outgoing and incoming team reps, as well as all the contributors that have contributed to the Make Marketing Team since its creation in 2014!

6. Diary/Calendar Dates

  • Slack Thread Link: Diary/Calendar Dates
    • View upcoming events, meetings and collaborations on the Marketing Team’s Google Calendar at this link.
    • Important upcoming dates post can be found at this link.

7. Open Floor

#marketing-team, #meeting-notes

Agenda: Global Marketing Team, 20 April 2022

  1. Welcome
  2. Getting to know each other
    a. Attendees
    b. Social question of the week
  3. Notes from the Last Meeting
    a. Volunteer call for notetakers and for our bi-weekly coffee break.
  4. Project Updates
    a. Newsletters, Campaigns and events updates
    b. Social media updates
    c. GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ links and updates
    d. Contributor Events updates
  5. Diary/Calendar Dates
    a. Meeting time
    b. Follow this Google Calendar with meetings, collaborations, and social activities.
    c. We also list important dates in this Forthcoming Diary Dates post.
  6. Open Floor

If you have any additions, please comment below.

#agenda, #marketing-team

Notes: Global Marketing Meeting, 16 February 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on Marketing Slack to help with async contributions.

1. Welcome, introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Getting to know the team and help to take part

  1. Meeting attendees: 15 participants can be reviewed via this (Slack Thread with WordPress IDs)
  2. Social question of the week: “When did you discover WordPress?” See participant responses via this Slack thread (link).

3. Notes from the Last Meeting

Notetakers for coming weeks – join our group of contributors taking part in producing notes and updates by volunteering when you see a call for note-takers during our meetings!

4. Project Updates

We have a few today! These are the outlined updates:

4a) Monthly MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Organiser Newsletter

Updates via  @anjanavasan

Slack Thread Link

4b) Social Media 

 Updates via @eidolonnight

Slack Thread Link

  • We have an open task for those who would like to help grow our social presence: WordPress Social Media Amplification
  • Performance : Our audience across all networks grew by 947 followers last week. That brings our total audience to 2,031,984 followers.
    • Impressions: 1,006,011
    • Engagements: 5,606
    • Link clicks: 2,109
    • Messages received: 1,345

4c) Learn WordPress

Updates via @dansoschin

Slack Thread Link

4d) GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ Updates 

Updates via @nalininonstopnewsuk

Slack Thread Link

  • For those new to the team, we are migrating our project management system to the main WordPress organisation on GitHub. We have been sending messages out to task coordinators to request task updates and for document links to be moved. If you are unsure of what is needed, please contact @nalininonstopnewsuk @lmurillom @meher or @webcommsat and we can show you.
  • Thank you to everyone who has volunteered so far to help with training in small groups on GitHub.
  • If anyone is having difficulty with their GitHub account when trying to add a comment to a card, please make contact. It will help if you can give your GitHub ID and the link to the card.
  • The how to use TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. page has been removed from the Handbook. If anyone would like to help with the documentation for GitHub or the testing of new features we are wanting to use, please do volunteer.
  • We continue to encourage involvement from the team in the weekly meeting planning. You can join the discussions on GitHub in the internal comms discussion area.
  • After each meeting, there will be a new discussion open for the following week. There is already a discussion for next week’s meeting on on 23rd Feburary 2022. You can also find links to the weekly meetings on the Marketing Tasks board

4e) WPDiversity

Updates via @lmurillom

Slack Thread Link

  • @lmurillom is working on the text for secondary channels (LinkedIn, Facebook and Twitter @wordpressevents) and will share the schedule and update the card on GitHub
  • @eidolonnight will queue up the posts and image(s) for the official WordPress handles.

4f) News redesign

Updates via @eidolonnight

Slack Thread Link

5) WordPress Marketing Team Celebration

Updates via @nalininonstopnewsuk

Slack Thread Link

  • On 17 February 2022 at 3.00pm UTC (10am EST / 7am PST / 8.30pm IST) join the WordPress Marketing Team Celebration for outgoing and incoming team reps, as well as all the contributors that have contributed to the Make Marketing Team since its creation in 2014. 

6) Diary dates

Updates via @eidolonnight

Slack Thread Link

7) Open Floor

Slack Thread Link

Next Marketing Meeting: Wednesday 23rd February, 14:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.

#marketing-team #meeting-notes

#learnwp, #wpdiversity

Grow Your Story on WordPress

Big Ideas generate more big ideas!

It’s been a moment since we’ve run a campaign like #ILoveWP and #IContribute, so as the days lengthen on the top half of the planet it seemed like a good time for growth and regeneration. With that in mind, I’ve been thinking about fresh ways on how the Marketing team can connect and engage with the WordPress community in hopes of embarking on a multi-faceted marketing effort with all of you to inspire, enrich, and interact with our audiences.

In the 2021 State of the Word, Matt asked us “how has WordPress helped grow your story?” So as the CMS of choice driving 43% of the web, we know WordPress enables thousands to pursue their passions, from creating a hobby blog and building up small businesses, to powering e-commerce stores and large enterprise sites. With WordPress touching so many lives it seemed natural to ask again.

Welcome to the Grow Your Story initiative!

To build on that, I’d like to go on an inspirational journey with you driven by our purpose: to democratize publishing for all. This will hopefully complement the excellent, in-depth work of HeroPress by providing additional opportunities for those willing to share their stories in perhaps just a few hundred characters.

We would love to explore with you the endless possibilities of ways people have published thanks to the platform and also invite new users to contribute or adopt WordPress because everyone has a story to tell — whether through building a site or contributing to the open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. project itself — and every story is unique, remarkable, and meaningful.

Let’s spread the word with folks from across the community to ask them to share their experiences with WordPress. Please share this post across social media and help in these efforts. Together, hopefully, the small pieces of our shared experiences will help us to bring more people in to learn the full WordPress story.

So we want to hear from you! How has WordPress impacted your life? How has WordPress helped you grow your business, store, or blog? Please share with us the difference that WordPress has made in your life. 

We welcome all stories and want to amplify your incredible journey, and help you continue to “grow your story.”  #GrowYourStoryWP

Huge props to the people who helped make this post possible from ideation to launch: @anjanavasan, @rmartinezduque, @lmurillom, @eidolonnight, @topher1kenobe, @cbringmann, and @chanthaboune. This wouldn’t be possible without your help!


For any additional information please contact Jonathan Pantani on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.: @jpantani

#brand-awareness, #marketing

Agenda: Global Marketing Team, 3 March 2022

Join the team at 15:00 UTC in the Marketing channel on the Make WordPress Slack. Async contribution is welcome too.

  1. Welcome
  2. Getting to know each other
    a. Attendees
    b. Social question of the week
  3. Notes from the Last Meeting
    a. Volunteer call for notetakers and for our bi-weekly coffee break.
  4. Project Updates
    a. People of WordPress
    b. GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ updates and links
  5. Diary/Calendar Dates
    a. Meeting time
    b. Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
  6. Open Floor

If you have any additions in mind, please comment below.

#marketing-team, #meeting-agenda

Retiring Team Reps 2022

Intro

We are writing this post, as we welcome the new team reps for 2022 into the marketing team – congratulations to @EidolonNight, @nalininonstopnewsuk and @lmurillom. You can read all about them on this blog post.

Today we celebrate the Marketing Team, thank the team reps who retired from the role at the end of January this year or in 202. We also thank all those who have contributed to the team in so many different areas since it began in 2014.

We have invited back all the team reps to the celebration event and reached out to other teams who have been involved to join us. Please do join us at 15:00 UTC (​​10am EST / 7am PST / 8.30pm IST). You can add the event to your calendar and get a reminder. The link to the event will be shared in the Marketing channel on Slack before the meeting. 

Looking back at the last two years

Post by Christopher Churchill and Larissa Murillo 

This post celebrates just some of the contributions and achievements the marketing team has accomplished. 

As a team during the past few years, they have kept it growing and pushing it forward. They have also enabled participation and diversity at every step of the way, breaking down silos and achieving a consistent and high level of participation and contribution with facilitation being done mostly by non-sponsored contributors for more than two years.

There has been much work done to amplify messages from the other WordPress teams (Training, Community and Learn etc) and to support groups across the board such as the WP Diversity. Team members have supported them with marcomms advice, and lots of participation from marketing contributors in those teams as well. This cross collaboration has extended to the Docs team with HelpHub, the Full Site Experiment calls for testing, and supporting the Polyglots teamPolyglots Team Polyglots Team is a group of multilingual translators who work on translating plugins, themes, documentation, and front-facing marketing copy. https://make.wordpress.org/polyglots/teams/. with leadership and support for WordPress Translation Day for the past three years.

More than 75 weekly MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. roundups have been published on LinkedIn, long-term planning and introducing a features approach to the People of WordPress series, and multiple marketing team members have supported WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe with wider marketing, onboarding media materials, and with contributor initiatives.

The team completed a user testing and feedback exercise on project management tools and accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility), the learnings from that culminated in a migrationMigration Moving the code, database and media files for a website site from one server to another. Most typically done when changing hosting companies. from TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. to GitHub. Increasing the ease with which processes were  researched, defined and established around: recurring repetitive tasks, ad-hoc requests, asynchronous contribution, and reducing language barriers.

After a successful pilot, the Marketing Team GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ instance is being migrated into the main WordPress GitHub. This will involve new documentation to support the integration and will give us the ability to leverage the newer features from GitHub. Additionally, multiple New Contributor sessions and workshops were held, for those new to the Marketing channel or team.

WP Marketing alongside other teams proposed a Frequently Asked Questions series to accompany releases. This aimed at anticipated queries from developers as well as non-technical end-users and meetups, and also helped other local Communities plan content on their local sites related to releases. 

The team also worked on larger projects like the Core-to-Marketing information workflow, which analysed the current information flow taking place throughout the WordPress major version release  process, and suggested an improved flow to help other teams gain a clear understanding of what is going to be released, so they can support the delivery of information to all the WordPress constituents.

They supported WordCamps, Meetups, and marketing team members as we acclimated (and continue to adapt) to new routines in response to the Covid-19 pandemic.

One of the initiatives we began during the pandemic were the Marketing Team Coffee Breaks, open to everyone and providing an opportunity to sustain the team and help support each other during difficult times. It has been two years of holding these coffee breaks and we are glad to say that other Make teams have adopted them as well. The chance to meet and chat on a regular basis were part of the team’s ‘Staying connected’ initiatives.  

Below we go into some of the individuals who have helped do this so please take the time to applaud these individuals if you can, we are a better community because of them. 

Mike Reid

Mike joined the Marketing Team in 2015 and became a rep in 2016. He has been involved with WordPress and for many years in his local Meetup and as a WordCamp organizer. He has shared his knowledge on project management in communications through the Marketing Team and as an event speaker.

He was the Marketing/Release Comms lead for the 5.3 release, helped lead marketing tables during the contributor days at four WordCamp US events, and has been a WordCamp contributor at more than 20 events.

A keen team builder, Mike has been a supporter of initiatives to promote inclusion and provide opportunities for skill-development and learning more about WordPress. He led a number of the team’s brainstorming exercises, and was an advocate and ally for team members.

Mike is a Project Management Institute’s certified project manager and works for InMotion Hosting.

Harry Jackson

Harry joined the marketing team in September of 2017 and became team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. in 2018. He’s based in the U.S.A and works as Products Manager for InMotion Hosting. 

He helped run meetings, support new contributors, and took part in the project management. Harry also encouraged contributors to become more involved in the project. He stepped back in 2021, but has continued to be a supporter of the team.

In the Marketing Team, he has been actively involved in preparations for the showcase section redesign for WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ and WordCamp US contributor days. He has been a champion for encouraging contributions from across the world, and been involved in his local WordPress community. He has run a number of task groups and worked to find ways to encourage contributors to participate in project board updates. 

When not at work, Harry loves spending time with his wife, kids and dogs.

Yvette Sonneveld

Yvette has been in the Marketing Team since 2017 and one of the team reps since 2018. Based in the Netherlands, she is a marketing and communications professional.

From making her first WordPress website in 2005, she went on to be more involved in its community, becoming a WordCamp event volunteer, organizer and later a speaker. She is part of the WordPress polyglot Dutch translation team. 

In Marketing, she has co-ordinated the team badges and the Update, and with others contributed to People of WordPress and other series, as well as taking part in the administration that goes with a team rep role. She has been part of the building of onboarding materials and took part in how the team supported WordCamp Europe’s contributor events.

Yvette recently became Community Team Lead for Yoast, after running her own in-bound marketing firm for a number of years. She loves walking in nature, yoga, and world travelling.

Maedah Batool

Maedah has been a Marketing Team contributor since 2016 and became a Marketing Team Rep in 2018.  She also contributes to translating WordPress to Urdu.

In marketing, she has contributed to note-taking meetings and has supported onboarding for new contributors, and facilitated sessions to help get them started.

She believes in the need for developer-friendly content and documentation, and works on content in multiple online outlets. She is a maintainer of local meetups relating to Girls Who Code and ReactJSLadies, and is currently a senior content developer at Vercel. 

Maedah is also an open-source journalist. She has created a tech-training startup through which she has helped to train more than 2,500 girls how to code with WordPress.  

Abha Thakor

Abha has been an active contributor to the project since 2017, and been involved in helping the team build or bring in systems used in not-for-profits and other tech companies to enable more people to be involved. She has also shared her training and mentoring background to support new contributors and those new to marketing and communications. 

She is an experienced communicator,  journalist and digital media professional working in a variety of sectors and new technologies. In her work with Non Stop Business Support, Non Stop News UK, and other organizations, she focuses on communications, accessibility and tech innovation.  She joined the Global Marketing Team in the year 2017 and became an active contributor to WordPress from 2018. She was asked to be a team rep in 2020.

She has been a great asset to the team. She has supported the skill development of new contributors and consistently and diligently found ways to signpost for everyone helping a multitude of people  (and in no small amount the person posting this) boost their confidence and enabling them to contribute to other areas as well. Her biggest strength is to take the team along and involve as many people as possible. She has a positive and creative outlook to any problem which arises. She has helped many WordCamps with planning and executing their contributor events. She is an active and notable contributor on several releases, and the Learn WordPress / Training and CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Teams.

She had a vision of making sure everyone’s contribution is acknowledged and this has led to the introduction of ways to help capture contributions more effectively and providing more open ways for people in different timezones to get involved, including the use of GitHub. 

The Marketing Team is better off for her involvement in it and she’s helped moved the team forward in leaps and bounds.

Meher Bala

Meher joined the Marketing Team in 2017, bringing her skills from front end web development and hosting to support the communication of both the WordPress software and community. She was involved in the project and actions groups, coordinating tasks and helping new contributors become active members of the team particularly those for whom English was a second language. She became a team rep in 2020.

She has been involved with linking training and contributor events, supporting the development of tools and processes used by the team, and was one of the primary enablers for the WP Marketing GitHub Repository. 

Meher is based in India and is a Meetup organiser in her local area. She has been involved in leading WordCamp Mumbai, was a WordCamp India organiser in 2021, and volunteered at a number of online camps. She consistently goes above and beyond to help anyone and devotes extensive time to the WordPress.org Community. 

She has been a key person linking both the polyglots and marketing teams, and was also a WordPress Translation Day organiser for 2020 and 2021. She has brought a combination of development and marketing skills to the table in a way few can do as effectively as Meher.

Olga Gleckler

A WordCamp Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. in 2019 was the start of Olga’s journey in the Marketing team. From this event, she started attending the global team’s weekly meetings and contributing ideas. 

She became more involved in 2020 and joined its projects and actions groups to support a range of administrative tasks and helping others to contribute, giving hours of her time a week to help grow the team. She took part in the team’s support of WordCamp Europe and the Polyglots Team, and joined the WCEU 2021 and WordPress Translation Day organisers in 2020 and 2021. 

With her contribution to Support, she was able to act as a bridge between Support and Polyglots, and help them access marketing input from the wider team.

Olga first discovered WordPress in 2012 and believes it is the best choice for a content management system. 

“The community turned out an amazing discovery. Here I found not only an ability to apply and develop my skill but also friends from all over the world who are thirsty for knowledge and eager to make a difference, people with open hearts and minds.” 

From St Petersburg, Russia, Olga has also been active in the Russian WordPress community since 2017. 

Professionally, Olga works as a WordPress developer and marketer, with a background in advertising. She brought this knowledge to help with the developer-related marcomms initiatives in 2020-2021, and has helped colleagues with how to follow tracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. tickets and take part in testing. 

She has had her own development agency and is currently employed full-time as a software engineer with a focus on WordPress.

In her free time, she is an amazing fiction writer.


We can not talk about the Marketing team without also lauding the contributions from the previous team reps @rosso99, @BridgetWillard, @jenblogs4u, @mcdwayne, and @siobhanseija, and to @skarjune who was instrumental in areas like the handbook. 

Thank you @chanthaboune, @joostdevalk and @cbringmann for their support of the team. 

Also thanks to contributors who have been part of the projects and actions groups, and task groups in the last two years and helped with the team reps keeping the team running or assisted in co-ordinating specific tasks, including: @lmurillom, @marks99, @vimes1984, @megphillips91, @yashwardhanrana, @majaloncar, @technocrews, @marybaum, @JillSMaxwell, @carike, @aurooba, @nullbyte@agiledrop, @rahuldsarker, @chaion07, @michelleames, and everyone involved in so many different ways.

The Marketing Team is the result of the people who have contributed to it and is and always will be larger than the sum of its parts. Thank you to everyone and we hope you will continue the journey with WordPress.

Please take the time to give a shout-out to these individuals, who built the foundations and worked for years to help get the team to where it is today. 

If you are interested in getting more involved in the Marketing Team, please:

The next set of team reps in the project will be elected in approximately November 2022. If you are interested in getting involved in marketing WordPress, come and join the next team meeting. 

#learnwp, #marketing-team, #update

Welcoming new Marketing Team reps for 2022

The Marketing Team’s new team reps for 2022 from February are: 

Thank you to everyone who considered standing for the roles for 2022 and took part in recruiting

More about what Team Reps in the WordPress project. From the handbook information, “Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. is a leadership role that is mostly administrative in nature; it is not a Lead role. Letting go of the Team Rep title is not a loss of status, just a handing off of responsibilities. Someone who is a leader in a team can lead whether they are doing the team rep job or not.”

Please congratulate and give a big welcome to the new team reps for the Marketing Team for 2022! 

They will continue to build on the efforts and contributions of previous team reps and others involved in the administration tasks since the team began in 2014. Please join them in the Marketing Slack and give them a big clap for agreeing to take on these roles for the year ahead. 

Nicholas Garofalo

Nicholas joined the Marketing Team in the summer of 2021 and is one of the new sponsored contributors on the team. He is based in the US. 

He found WordPress in late 2004, as editor of the school newspaper, and used it to publish it online. He is passionate about open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL., and with a degree in computer science and English, he went on to build a web services agency. His agency built several hundred WordPress sites. He moved on to work with startups and eventually landed at Automattic. 

His interests are in growth marketing, cooking, and poetry. He has been involved in the 2021 WordPress Translation Day marketing and other social media for the project. He is a regular at the team’s coffee breaks and has helped co-host, where you can be encouraged to take up exercise by his treadmill underneath his standing desk. 

Nalini Thakor

Nalini started contributing more to WordPress in 2018, giving her time to marketing, coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress., training, the WPDiversity group, and WordPress Translation Day since 2019. She has been a WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe volunteer in 2020 and 2021. She believes WordPress can help people express their interests and be a tool for their future. She is based in the UK.

She is an advocate for accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) and is involved in many open source and new technology projects. In her time in the Marketing team, she has been involved in areas including mentoring new contributors and those wanting to learn about specific areas or extend their contribution. She has supported those with an interest in better understanding core, and promoting accessibility and inclusion. She has been a long-term GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ user and is part of the task group taking this forward for the Marketing Team. 

She is a component maintainer and involved in releases and core in growing capacities since 2017. Her background includes international communications, translation, management, and research via Non Stop Business Support and Non Stop News UK for a host of organizations and initiatives. She has also run art for therapy / well being projects for decades. 

Larissa Murillo

Larissa has been an active member of the Marketing Team since 2020. She initially joined to discover more about the WordPress community and to share her skills. She currently works in marketing for Marketgoo, and is based in Ecuador, South America. She works and contributes to the project in both Spanish and English.

She has been using WordPress since 2012, and attended her very first WordCamp in Guayaquil in 2020. She has been part of the WordPress Translation Day organizing team for 2019 and 2020, involved in both marketing and general planning. She has been involved in the Marketing’ Team’s projects and actions groups particularly supporting administration and co-ordination tasks. With others, she helped take forward the social media planning. She promotes awareness opportunities to help overcome language barriers within the team. She has also been part of the task group promoting WPDiversity and Meetups, and contributing to the GitHub migrationMigration Moving the code, database and media files for a website site from one server to another. Most typically done when changing hosting companies., and linking in with releases for non-technical contributors.

With her interest in promoting WordPress to other Spanish speakers, she has recently taken part in translating videos and acting as a live interpreter during an event.

Larissa enjoys reading and craft, and is often at the team’s coffee breaks sharing her latest findings.

Latest retiring team reps

A big shout out and thank you to Olga Gleckler, Abha Thakor, Maedah Batool, Harry Jackson, Yvette Sonneveld and Meher Bala for all they have done as team reps and far beyond. We’re excited that most of them will continue to share their expertise with our team and/or the WordPress project. 

Read about the previous team reps and the Team celebration marking the eight years since it was born. A link to the video call will be shared in the marketing channel in the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. before the event starts on 17 February 2022 at 15:00 UTC.

If you have been inspired by the work of the team, there are lots of ways of getting involved.

#marketing-team, #update

Global Marketing Meeting Notes for 26 January 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Meeting Notes

A reminder to those who have notes pending to please complete them and share in the marketing channel with @yvettesonneveld, @EidolonNight, or @DanSoschin

The “rota” for notes will be scheduled for February and March 2022 shortly and announced here.

Notes should follow this general template and be completed (and shared) for publishing on this blog within about a day of the original meeting. This provides ample opportunity for contributors to provide comments and updates ahead of the next meeting.

Rota for Drafting Notes:

  • 02 February 2022 – Dan Soschin
  • 09 February 2022 – Santana Innis
  • 16 February 2022 – Santana Innis
  • 23 February 2022 – Dan Soschin
  • 02 March 2022 – Anjana Vasan
  • 09 March 2022 – Brett McSherry
  • 16 March 2022 – TBD
  • 23 March 2022 – TBD
  • 30 March 2022 – TBD

1. Welcome & Introductions

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting via Slack, or add your comments to this post.

2. Participants & How to Contribute

3. Team & Project Updates

4. WordPress 5.9

5. Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. Nominations

  • This is the final meeting for the incumbent (2021 and before) team reps
  • The marketing team contributors shared their thanks for the great work the outgoing reps have made over the past couple of years, especially during some specifcally challenging times
  • The 2nd week in February is tentatively going to have a coffee break to thank the outgoing reps for their contributions to WordPress via the marketing rep role (more details to be announced soon via Slack and a separate post on this blog)
  • @EidolonNight is sharing this transitioning doc with open questions
  • @yvettesonneveld is working with other incumbent outgoing team reps on transitioning responsibilities to @EidolonNight and finalizing who will fill the other open slot

6. Social Media for 5.9

Calendar & Upcoming Events

  • Google Calendar with meetings, collaborations, and social activities  
    • If you are using Microsoft Outlook, follow this guide to embed Team’s Calendar in your own calendar
    • If you have difficulties or a need to embed our calendar into other tools, please reach out
  • Upcoming Diary Dates are in this dedicated post (meetings, chats, collaborations, etc.)
  • Next meeting: Wednesday 02 February 2022 @ 15:00 UTC
  • To get on the agenda, please visit our Slack and share your note, or leave a comment on this post
  • If you see an error (typo, incorrect link, etc.) please pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” the notes author in Slack with details

#marketing-team, #meeting-notes

#marketing-team, #meeting-notes

Get Involved – starter tasks

This post is regularly updated by the team – last update July 2021

Do you want to be involved in this area of WordPress? Have you pledged to contribute to the Marketing team? Whether you’re new to the channel or are a returning contributor, there are so many ways for you to get involved.

Available tasks to help new and returning contributors

We are updating tasks, and and to promote access and inclusivity, we also make links available on this blog in addition to our weekly meetings and project tools. Below are just some of the ways you can get involved. Some of the links below go to the Marketing Team channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. If you do not already have an account on Slack, you can follow the information on our contributor pages and videos to help you set this up.

Easy first tasks

1) Collate a spreadsheet list of WordCamps running contributor events

What to include:

  • Published WordCamps which will be running a contributor event in the next six months from December going into 2021;
  • Language-based WordCamps. For each please include the dates (year-month-date), link to the website info, contact for the contributor event, language of the event. Please also add columns for ‘marketing table’, ‘contributors supporting’ and ‘extra info’, as well as any others you will think will be useful.
  • For reference, a link to this information will be added to the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card to help you find it in the future.
  • There is a Google sheet to get you started.
  • Schedule from WordCamp CentralWordCamp Central Website for all WordCamp activities globally. https://central.wordcamp.org includes a list of upcoming and past camp with links to each.: https://central.wordcamp.org/schedule/

Once complete, this will be merged with other data being collected and added to GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/.

More details: https://wordpress.slack.com/archives/C0GKJ7TFA/p1606748733271400

2) Create a Resources file to showcase WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. promotions and help smaller camps and teams with ideas for images, logos and visuals

There is a Trello card for reference, and the Google Drive to store items is linked in the card.

Who might like to do this task:

  • First easy task for an individual or a small group. There is help available for drafting a post later on in the task.
  • Also good for someone with an interest in design or in creating structures and resources. Specialist design experience not necessary.
  • Could be done async to suit your timezone and work patterns

Useful source links:

More details: https://wordpress.slack.com/archives/C0GKJ7TFA/p1606749787280300

Deadline for resources phase: (revised) 1 September 2021

3) How to get started with WordPress as a developer and links to resources on WordPress.org, WordPress.TV and Learn WordPress

This task is being updated to create content as part of the release, Learn WordPress, Training Team and dev chat promotions.

What is needed:

  • A person or a small group with a dev background to take this task forward
  • A previous outline is on the Trello card.
  • This would work alongside the questions and answers for developers and be supported by the group working on that too
  • Promoting the resources that are available and being developed for Learn WordPress, #Training Team, WordPress.tv (prioritizing the list of videos which market WordPress as a platform), and help show a longer term journey to show developers how they can keep up to date and get involved with the release, add tracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. tickets and attend dev chats.

More details: https://wordpress.slack.com/archives/C0GKJ7TFA/p1606752598292600

4) WordPress Resolutions for 2022

What is needed:

Two to three people to work on updating this and creating a draft post for the P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/..

Who might like to do this task:

Much work has already been done on this so it would be a good first task for someone to join.

5) Google Sheets help / tips doc, screenshots and screen recording

What is needed:

A guide for us and for the Contributor Events onboarding guide on GitHub (which is shared with WordCamps and other teams).

Who might like to do this task:

New contributors or those who have pledged to get started.

What you need:

  • Working knowledge of Google Sheets, how to add / delete columns, wrap text, freeze rows, add basic filters. If you have experience of adding automations and formulas, this would be an added bonus, but not essential to contribute to this task
  • Can be done async to fit your own time zone
  • Help is available. If you would like to do part of this task, eg the documentation and screenshots, but like some help with the screen recording, let us know. Facilitator for taking this task forward will be @meher.
  • We can put you into contact with those updating our various Google Sheets to help produce.

More details: https://wordpress.slack.com/archives/C0GKJ7TFA/p1606754449307500

Deadline for completion: updated to 1 September 2021

6) Need volunteer with hosting onboarding sessions for new contributors

What is needed?

The WordPress Marketing team regularly conducts live and recorded sessions to help relatively new contributors get onboard with the team’s tasks. Now that we have figured out a workflow that seems to work, we would love to extend our team with one more person.

  • For this role, we expect to set aside between 1 (average) and 3 (for the weeks with a training) hours a week.
  • We are looking for someone who would like to help with some assistance at first.
  • Reaching out to new contributors, sending reminders and slide decks, and helping with promoting the sessions.

Who might like to do this task?

  • To make scheduling meetings easy, we do have a preference for someone living in a timezone near UTC +1 and UTC +5. Right now, we are meeting weekly at 7:00 AM or 9:00 AM UTC. 

More details: https://wordpress.slack.com/archives/C0GKJ7TFA/p1622645546365300?thread_ts=1622645245.360400&cid=C0GKJ7TFA

How you can get involved

These are just some of the tasks available for those new to the channel, returning contributors and those who have pledged time to the team.

If you would like any help, the team reps are: @yvettesonneveld , @webcommsat, @oglekler, @harryjackson1221, @maedahbatool, @meher. In addition, members of our projects and actions groups can help.

We meet on Wednesdays at 14:00 UTC in the marketing channel (times changes in October and March to accommodate for daylight saving times).

To enquire about the next induction sessions to help new contributors, join our weekly meetings on Slack.

#marketing-team