Social Media Campaigns

An easy way to help spread the word about WordPress is by liking, commenting, sharing, or otherwise engaging with content across our social media channels. This can be done through your own personal social media account(s), requiring no access or prior training, so it is a great way to get acquainted with the Make Marketing team effort and the WordPress project.


We continue to scale up our social media efforts and iterate on processes in order to sustainably grow our audience. The following is our current list of campaigns, their hashtags, and their primary points of contact if you have questions.

For any social content associated with these campaigns that you would like to help amplify, you can submit an amplification request on GitHub.

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WordPress Features/Releases/Testing. Related resources:

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Learn WordPress

Contact @Dan Soschin along with the Training Team

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Sharing of the latest WPDiversity events and training sessions.

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Contact @Reyes Martínez along with the Openverse team.

The Openverse social campaign (#WPOpenverse) aims to promote and raise awareness about Openverse across The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media platforms. Its primary target audience is current and potential users and contributors.

High-level topics covered by the campaign include but are not limited to:

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Photo Directory

Contact @Reyes Martínez along with the Photos team.

The Photo Directory campaign (or #WPPhotos) is a social campaign that promotes the WordPress Photo Directory across social media platforms.

The campaign aims to raise awareness about the Photo Directory and build interest in contributing. Its primary target audience is current and potential users and contributors. To support these goals, the Marketing team can also help organize broader initiatives, such as the WordPress World Photography Day Challenge 2022.

High-level topics covered by the campaign include but are not limited to:

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WP Briefing podcast

Contact @Brett McSherry.

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WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more.

Contact @Brett McSherry along with WC organizers and the Community team

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Other updates

Ad hoc updates and other messages are reviewed and scheduled by @Brett McSherry.

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Design and copy resources

If you would like to write your own original posts, here are some resources to help.

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