Update May 6, 2024: The Make Marketing blog is temporarily closed to new activity. Current marketing focus and processesare shifting to a new experimental project called WordPress Media Corps. Check out the WordPress Media Corps Initial Roadmap to learn more.
Any marketing contributors wanting to participate or follow along with this new project can join the WP Media Corps site and Slack channel.
Work on the Showcase remains open to contributions, and marketing amplification requests can be made on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/. For any other ideas or discussions unrelated to these contributing areas, you can use this GitHub discussion area.
An easy way to help spread the word about WordPress is by liking, commenting, sharing, or otherwise engaging with content across our social media channels. This can be done through your own personal social media account(s), requiring no access or prior training, so it is a great way to get acquainted with the Make Marketing team effort and the WordPress project.
We continue to scale up our social media efforts and iterate on processes in order to sustainably grow our audience. The following is our current list of campaigns, their hashtags, and their primary points of contact if you have questions.
For any social content associated with these campaigns that you would like to help amplify, you can submit an amplification request on GitHub.
The Openverse social campaign (#WPOpenverse) aims to promote and raise awareness about Openverse across WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media platforms. Its primary target audience is current and potential users and contributors.
High-level topics covered by the campaign include but are not limited to:
Openverse project updates, contribution opportunities, and milestones. Check out this example and this one.
The Photo Directory campaign (or #WPPhotos) is a social campaign that promotes the WordPress Photo Directory across WordPress.org social media platforms.
The campaign aims to raise awareness about the Photo Directory and build interest in contributing. Its primary target audience is current and potential users and contributors. To support these goals, the Marketing team can also help organize broader initiatives, such as the WordPress World Photography Day Challenge 2022.
High-level topics covered by the campaign include but are not limited to:
Generic content to educate about the Photo Directory and the benefits of using and contributing to the project. Check out this example and this one.
Contributors and stories behind the photos on the directory. Below are some examples, and you can also check this Photo Directory board on Pinterest for inspiration.
WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more.