Marketing Team Visual Identity

For the WordPress brand visual identity and guidelines, visit the WordPress Design Library in Figma for the most up-to-date information.

This guide is meant to provide structure and consistency for the visual content created to represent the Marketing Team for Make WordPress.

WordPress Logo and Marketing Icon Usage

As the Marketing Team, we will adhere to the standards set forth by the Foundation.

Trademark Policy

We also have our badge, its usage, the Wapuu Badge GoDaddy made, and a custom Wapuu named ’Tinguu.

“The Japanese pronunciation for marketing is “maaketingu”, and wapuu is Japanese so Maaketingu + Wapuu = Tinguu” Ali Darwich.

'Tinguu - The Marketing Team Wapuu
‘Tinguu – The Marketing Team Wapuu

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Open Sans Regular
Open Sans Extrabold
Open Sans Semibold

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Color Palette

  • Marketing Aqua 74C 9M 50Y 0K Hex #5FB292 95R 178G 146B
  • Marketing Mustard (complementary color) 24C 29M 92Y 4K Hex #BFA349 191R 163G 73B
  • WP Blue 97C 44M 26Y 3K Hex #21759b 33R 117G 155B
  • WP Dark Grey 65C 60M 60Y 45K Hex #464646 70R 70G 70B

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Image Overlays:

Marketing #2E705D
Basic WordPress #21759B
Case Histories #AC86B5
Development #3E577A
Business #935144
Surveys #AABC6C
Tutorials #22D9E0 & #B78815

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Imagery Style

Image style to remain consistent with a photo background, title in the lower left of the 1200 x 628 px image, with the overlay according to the topic.

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For The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. featured imageFeatured image A featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts., the size to work across most social media platforms (except Instagram) is 1024px by 627px.

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SEO Standards

When posting to the Make Marketing Team blog, the Marketing Team is recommending the following best practices for content marketing and findability both for Google SERPs and Open Graph tags.

Please refer to the guidelines here.

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