Who are we?

The Marketing Team markets WordPress and its community to the wider world. The Marketing Team aims to continuously get a feel for how the platform is perceived in the community and how it could be improved.

WordPress is a free and easy-to-use publication platform, developed, maintained, and supported by a warm and welcoming group of volunteers and offers near unlimited options for customization.

Does the WordPress Project need Marketing? Does the WordPress Project need Marketing?

Short answer: yes.

WordPress has grown to more than 30% market share because of its ease of use and its powerful feature set. At the same time, (commercial) competitors are marketing themselves aggressively, and WordPress needs a response to that. Marketing has always happened, the Marketing team strives to make more of that marketing fit with an overall strategy.

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Who is the Marketing Team? Who is the Marketing Team?

We are a group of people who are passionate about WordPress. We work in social media, digital marketing, analytics. We’re writers. We’re analysts. We’re communicators. We crave data and we love learning about human behavior.

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How can you get involved? How can you get involved?

We welcome everyone who wants to help market WordPress to the wider world. You can read more about how to get involved here.

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How do you get a badge? How do you get a badge?

Anyone who has done meaningful work for the marketing team has earned this badge. If you deem yourself worthy, go to this link and request to join the group.

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What is the Marketing Meeting Schedule? What is the Marketing Meeting Schedule?

We meet at 3PM UTC on Wednesdays in the #marketing Slack Channel.