What’s our origin story?

The WordPress Community Marketing Team was born from an idea set forth by Sara Russo at WCEU Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. in 2014 because she heard people were interested, that day. That spontaneous meeting grew and the team was launched. The idea was initially to form an independent team to be listed on make.wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ as a group to promote the WordPress project and WordPress.org itself to the world.

The first iteration divided the focus into 4 subgroups, also known as the “The Four Horsemen of WordPress.org Marketing.” This suggested that we work on paths for marketing WordPress to developers, to agencies and clients, to end-users and the WordPress community itself as individual sub groups. Through mid 2017 the team saw heavy turnover and many initiatives start but there was a lack of cohesive communication.

In Summer of 2017 at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe Bridget Willard lead the Contributor Day efforts and suggested that we move to a more transparent system of working on the project together. After some research, TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. was chosen given the cost structure and flexibility of the solution.

After many months of small improvements the next largest shift happened at WordCamp US 2017, when under the leadership of Bridget Willard, we shifted to a single unified vision, which can be found at the top of make.wordpress.org/marketing:

“Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.”

In support of this vision we’ve written copy for the About Page for 4.8, Tweets and Blog Post for #WPTranslationDay, Landing Page for Server Happy PHPPHP PHP (recursive acronym for PHP: Hypertext Preprocessor) is a widely-used open source general-purpose scripting language that is especially suited for web development and can be embedded into HTML. http://php.net/manual/en/intro-whatis.php. upgrade project, MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Tags for Dot Org Pages, and more.

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