What’s our origin story?

The WordPress Community Marketing Team was born from an idea set forth at WCEU Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. in 2014 after Sara Rosso learnt that people were interested in joining together at that event. This spontaneous meeting grew and the team was launched. The idea was initially to form an independent team to be listed on make.wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ as a group to promote the WordPress project and WordPress.org itself to the world.

The four horsemen The four horsemen

The first iteration divided the focus into four subgroups, also known as the “The Four Horsemen of WordPress.org Marketing.” It suggested that we work on paths for marketing WordPress to developers, to agencies and clients, to end-users and the WordPress community itself as individual sub groups. Through mid 2017 the team developed with many initiatives starting, but there was a need for tools to build cohesive communication.

Top ↑

Project management streamlined Project management streamlined

In Summer of 2017 at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe Contributor Day, the move to a more transparent system of working on the project together was developed. After some research, TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. was chosen given its cost structure and flexibility of the solution.

Top ↑

Four horsemen united Four horsemen united

After many months of small improvements the next largest shift happened at WordCamp US 2017, we shifted to a single unified vision, which can be found at the top of make.wordpress.org/marketing:

“Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.”

In support of this vision we’ve written copy for some of the WordPress releases, Tweets and blog posts for other teams and events like #WPTranslationDay, the landing Page for Server Happy PHPPHP PHP (recursive acronym for PHP: Hypertext Preprocessor) is a widely-used open source general-purpose scripting language that is especially suited for web development and can be embedded into HTML. http://php.net/manual/en/intro-whatis.php. upgrade project, MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Tags for Dot Org Pages, and much more. We help bring people together to improve communications for those new or in the community, including through our contributor event marketing group.

Top ↑

Leadership Leadership

Thanks to all the Team Reps who over the years have helped develop and progress the opportunities and build the team. These include: Sara Rosso, Bridget Willard, Dwayne McDaniels, Jen Miller, Siobhan CunninghamHarry Jackson, Mike Reid, Yvette Sonneveld , Abha ThakorMaedah Batool, Meher Bala and Olga Gleckler. Also thanks to Joost de Valk who has been leading the team in the role of marketing & communication lead for a while in 2019

Last updated: