The WordPress Marketing Team markets WordPress and its community to the wider world.
Our work is tracked on the GitHub Marketing Task Board under the WordPress organization. If you are looking for a card you think should be transferred from the old repos, check the previous repositories and then let the team know the link.
If you are planning a Marketing Table at a Contributor Event, please let us know in the Slack channel.
Come and be part of the #marketing channel on Slack. You can join our next Weekly Marketing Chat at its new time for 2023: Tuesday 15:00 UTC. Note: the first meeting of 2023 will be Tuesday, January 17, 2023 at 15:00 UTC. Diary dates
The Marketing team focuses on making WordPress marketable in all sorts of contexts, from the WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ side all the way to coreCoreCore is the set of software required to run WordPress. The Core Development Team builds WordPress. and the wider community. We market WordPress and its community to the wider world.
For 2023, the team will meet on Tuesdays at 15:00 UTC. The first meeting of the year will take place on 17 January 2023. This is a change of day and time from the 2022 weekly meetings. Please check our actual meeting time at the top of this page.
The Make WordPress global marketing team consists of people who are passionate about WordPress. Our contributors work in social media, digital marketing, analytics, and other related fields. We’re writers. We’re analysts. We’re communicators. We crave data and we love learning about human behavior.
We recognize that some of our regular contributors are away due to the effect of the pandemic. We look forward to their return and thank them for their contribution to date.
The Marketing Team also thanks all the previous team reps who have given dedication to help build the team since its inception, and all those who have been involved with co-ordinating or support task groups and participated in the projects and actions group for specific or longer running items. More on the credits page.
WordPress has grown its market share because of its ease of use and its powerful feature set. Competitors, both commercial and open-source, are marketing themselves aggressively, though. WordPress needs a response to that. Marketing has always happened, the Marketing team strives to make more of that marketing fit with an overall strategy.
The first iteration divided the focus into four subgroups, also known as the “The Four Horsemen of WordPress.org Marketing.” It suggested that we work on paths for marketing WordPress to developers, to agencies and clients, to end-users and the WordPress community itself as individual sub groups. Through mid 2017 the team developed with many initiatives starting, but there was a need for tools to build cohesive communication.
After many months of small improvements the next largest shift happened at WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US 2017, we shifted to a single unified vision, which can be found at the top of make.wordpress.org/marketing:
“Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.”
In support of this vision we’ve written copy for some of the WordPress releases, Tweets and blog posts for other teams and events like #WPTranslationDay, the landing Page for Server Happy PHPPHPPHP (recursive acronym for PHP: Hypertext Preprocessor) is a widely-used open source general-purpose scripting language that is especially suited for web development and can be embedded into HTML. http://php.net/manual/en/intro-whatis.php. upgrade project, MetaMetaMeta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Tags for Dot Org Pages, and much more. We help bring people together to improve communications for those new or in the community, including through our contributor event marketing group.