About the Marketing Team

The Marketing team focuses on making WordPress marketable in all sorts of contexts, from the WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ side all the way to coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. and the wider community.

The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.

When does the Global Marketing Team meet?

For 2023, the team will meet on Tuesdays at 15:00 UTC. Please check our next meeting time at the top of this page.

The team meets in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. and is open to everyone.

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Who are we

The Make WordPress global marketing team consists of people who are passionate about WordPress. Our contributors work in social media, digital marketing, analytics, and other related fields. We’re writers. We’re analysts. We’re communicators. We love data and learning about human behavior.

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Current Marketing Team Reps

The team reps elected for 2024 are:

NameWordPress.org IDMake WordPress Slack
Nyasha Green@ngreenncNyasha G
Jenni McKinnon@ninianepressjenni
Bernard Meyer@bernard0omnisendBernard Meyer

Our team reps come from across the globe and live or work in different timezones.

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Thank you to our previous Marketing Team reps, who have given their time and dedicated their efforts to help build and sustain the team.

Thank you to all of those who have contributed to the Marketing Team or been involved with coordinating and participating in the projects and tasks of the Marketing Team. More on the credits page.

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The WordPress Community Marketing Team was born from an idea set forth at WCEU Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. in 2014 after Sara Rosso learned that people were interested in joining together at that event. This spontaneous meeting grew and the team was launched. The idea was initially to form an independent team to be listed on make.wordpress.org as a group to promote the WordPress project and WordPress.org itself to the world.

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Does the WordPress Project need to be marketed?

The short answer is: yes.

WordPress has grown its market share because of its ease of use and its powerful feature set. Competitors, both commercial and open-source, are marketing themselves aggressively, though. WordPress needs a response to that. Marketing has always happened, the Marketing team strives to make more of that marketing fit with an overall strategy.

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The development of the team

The first iteration divided the focus into four subgroups, also known as the “The Four Horsemen of WordPress.org Marketing.” It suggested that we work on paths for marketing WordPress to developers, to agencies and clients, to end-users and the WordPress community itself as individual sub groups. Through mid 2017 the team developed with many initiatives starting, but there was a need for tools to build cohesive communication.

After many months of small improvements the next largest shift happened at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US 2017, we shifted to a single unified goal: “Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.”

In support of this vision we’ve written copy for some of the WordPress releases, Tweets and blog posts for other teams and events like #WPTranslationDay, the landing Page for Server Happy PHPPHP PHP (recursive acronym for PHP: Hypertext Preprocessor) is a widely-used open source general-purpose scripting language that is especially suited for web development and can be embedded into HTML. http://php.net/manual/en/intro-whatis.php. upgrade project, MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Tags for Dot Org Pages, and much more. We help bring people together to improve communications for those new or in the community, including through our contributor event marketing group.

In 2023, we revised our team’s purpose to state: “The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.”

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