Marketing to End-Users Subgroup – November 8, 2017

Subgroup Goals

Marketing WordPress to End-Users: this subgroup focuses on marketing to end-users of WordPress: Site Owners, Small Business owners, and Content creators / bloggers / contributors. Information is more focused on the usability of the software, Features and integrations which will help them self-manage their websites, and information comparing WordPress to other website solution.

Meeting Notes

Slack Timestamp

Attendees

@skarjune @bridgetwillard @harryjackson1221@mcdwayne @maedahbatool @dhruvpandya @abhanonstopnews @miker @meher

Agenda

  • Review Trello board items:
    • Why Use WordPress / Amym blog post for end users
    • Personas Doc
    • Promoting Gutenberg to end users
  • WCUS Contributor Day
  • Wishlist

Discussion

The group discussed and worked on the “Why Use WordPress” for End Users document. @harryjackson1221 is leading the effort and managing edits. There was a start on comparing .ORG and .COM versions of WordPress, but it was decided to drop that. It’s not been easy to differentiate the two, the differences continue to shift, and there are many resources on it. End users may become more confused by the platforms and their differences. So, the document will focus on the general features of WordPress from the .ORG perspective.

The group discussed whether to include paths for using .ORG software, such as: https://wordpress.org/hosting/ However, that’s a very limited list, so better not to make specific recommendations for hosting options.

It was noted that Marketing has a “WordPress Reasons” document on GitHub, but there are some problems with it. It’s two years old, so some things are out of date. While there are PDF and HTML versions, it was created with Adobe InDesign, which is proprietary software. The group will consider adding a task to convert that document to another source for updating.

It was suggested to add some examples of major sites using WordPress.

Personas was mentioned, but the group felt that didn’t need to be considered for the “Why Use WordPress” document, and Personas was not otherwise discussed, though @Miker may do some work on that.

@Skarjune suggested that Promoting Gutenberg be cancelled as a Marketing task, and the group agreed that it was too soon to work on it and perhaps too controversial at this time.

“Why Use WordPress” & Personas should be the focus on work for Marketing to End Users at the WCUS Contributor Day in December.

Marketing to End-Users Subgroup – October 11, 2017

Subgroup Goals

Marketing WordPress to End-Users: this subgroup focuses on marketing to end-users of WordPress: Site Owners, Small Business owners, and Content creators / bloggers / contributors. Information is more focused on the usability of the software, Features and integrations which will help them self-manage their websites, and information comparing WordPress to other website solution. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

Today’s Meeting

Slack Timestamp

We decided to created End-user Personas document and Trello card here.

@miker asked whether we are doing personas similar to what we are doing on other segments (Marketing to Developers). @bridgetwillard guided to the Trello board we have for Marketing to End Users, where we are still building up our activity. @mcdwayne invited contribution to the ongoing effort for personas on the Marketing for Developers Trello Board. @miker offered to work on a doc for end users for the next meeting and get feedback from the group.

We discussed that we may not need personas at this stage for end users. As @skarjune mentioned, they are needed when we have specific marketing or targeting goals.

@harryjackson1221 asked whether users can be categorized as beginner, intermediate, and advanced. @skarjune added that with Gutenberg around, there would be renewed interest from advanced end users.

It was interesting to note a variety of views on how Gutenberg would change things for end users. @vishalmukadam noted it would make things easy for end users. @maedahbatool made a point that we shouldn’t proceed until things are finalized in Gutenberg, the project being a work in progress as of now.

@nagpai (self) suggested using our own stories about what brought us to WordPress to tell end users what they could benefit from. @miker added that adding “security” aspect would help, too. @meher added that mentioning personal experience will help beginners connect better when they relate their own, and gain confidence.

@vishalmukadam suggested that we add a Trello card for End User personas.
@miker suggested we start with 5 personas.

There were interesting ideas around segmentation.

Quoting @newyorkerlaura
“1) small business owner of a local service business like a restaurant, dog groomers or such and
2) New person to blogging: maybe pick a popular social cause like environment or healthy eating.”

Quoting @miker

1) DIY Webmasters (complete newbies who are interested in learning to build their own site
2) Power Users, who don’t understand the technical underpinnings of WordPress, but know how to configure it
3) Designers / Artists – people that understand and are interested in design, especial the look of their site, but are not interested in the technical operation of WordPress
4) Coders / Developers, who may not have any CMS experience, but want something that will handle the user authentication, UI etc
5) Project Oriented – users who don’t know or care what platform they use, but are focused on the specific solutions it can provide”

@harryjackson1221 added interesting points about lower setup costs and the ability to begin free and move to self hosted sites. WordPress dominance in eCommerce which is a gaining segment in small business and even some end users was also noted as a cue.

Attendees : @harryjackson1221 @skarjune @bridgetwillard @mcdwayne
@Afshanadiya @miker @vishalmukadam @meher @dhruvpandya @newyorkerlaura @prathameshp @maedahbatool @sagarprajapati @parth @nagpai @arvindhbaraskar @eliassecchi

Notes taken by: @nagpai

Marketing to End Users – September 13, 2017 Meeting Notes

Subgroup Goals

Marketing WordPress to End-Users: this subgroup focuses on marketing to end-users of WordPress: Site Owners, Small Business owners, and Content creators / bloggers / contributors. Information is more focused on the usability of the software, Features and integrations which will help them self-manage their websites, and information comparing WordPress to other website solution. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

Today’s Meeting

Slack Timestamp

We decided to finish writing and editing on the PHP 7 Doc that Core requested, which took up the entire meeting time.

@flixos90 said:

Aside: We’re planning to review and discuss the Google doc in a broader scope in next Monday’s #core-php meeting. If anyone of you is interested in joining this discussion, please jump in. Thanks a lot for all the work that you’ve put into this! :heart:

 

Meeting attended by @bridgetwillard, @flixos90, @mcdwayne, @schlessera, @vishalmukadam, @afshanadiya, @parth

Marketing to End Users – August 9, 2017 Meeting Notes

Subgroup Goals

Marketing WordPress to End-Users: this subgroup focuses on marketing to end-users of WordPress: Site Owners, Small Business owners, and Content creators / bloggers / contributors. Information is more focused on the usability of the software, Features and integrations which will help them self-manage their websites, and information comparing WordPress to other website solution. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

This Week’s Meeting:

Slack Timestamp

@vishalmukadam took notes.

Meeting attended by: @bridgetwillard @mcdwayne @vishalmukadam @skarjune @coachbirgit @vitormadeira

#marketing-team