Marketing To Community – November 1, 2017 Meeting Notes

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build!

You can read the whole meeting in Slack here.

Recap of Goals/Scope

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in our new handbook we’re building.)

Today’s Meeting

As always, we focus on one task at a time. Last month we worked on to the video curation document that @jenblogs4u started and published it today

We also started working on “WCUS Contributor Day 2017” wishlist – the Trello card is here.

Attendance:

@westcountymedia @maedahbatool @bridgetwillard @dhruvpandya @vishakha @sagarprajapati @parth @harryjackson1221 @mcdwayne @jenblogs4u @ronakganatra @skarjune

#meeting-notes

Marketing the Community – September 6, 2017, Meeting Notes

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build!

You can read the whole meeting in Slack here.

Recap of Goals/Scope:

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Happenings During Today’s Meeting:

Our Trello Board

“Strategy and content to provide content support for meetups with low content”. @bridgetwillard started a document at https://docs.google.com/document/d/1bD82-MfQW2pdHZ6SrP9FtvSdhFKIIcluIQv0IgYlR4g/edit#

New suggestions added to our doc about also suggesting ways to make these talks works: ie full presentation, lightning presentation(10 minutes), and superlightning (5 minutes)
open office meetups like Q and A sessions at meetups on free days like sunday or whichever is free to organizers and volunteers.

Categorizing the topics under general categories.

Creating social media plan for WordCamps
Started by @afshanadiya so trello card created here
https://trello.com/c/Z9uQJlQk/11-creating-a-social-media-plan-for-wordcamps

WordCamp marketing accessibility checklist
https://trello.com/c/g8WSQQef/29-wordcamp-marketing-accessibility-checklist
@anafransilva asked to review all the document created by @anafransilva and @alexdenning.
https://docs.google.com/document/d/1zuDF_vVZG0IjsiIoq1GOqNJFcslME3ytQQxwQETa0eg/edit#
https://wordpress.slack.com/archives/C02RP4X03/p1504713800000420

We had some discussion about WordCamp Communication swipe file
https://docs.google.com/document/d/1lakeZ-w-42NAdf3xqKsmIXdGCY99WOuVTxIUp332EZ8/edit#

Attended by @bridgetwillard @prathameshp @afshanadiya @newyorkerlaura @anafransilva @vishalmukadam

Marketing the Community – August 2, 2017, Meeting Notes

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here

Recap of Goals/Scope:

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Happenings During Today’s Meeting:

Our Trello Board

Recap from Last Month’s Meeting

This week

It would be great if we can focus on these two items:

Global WordPress Translation Day

@coachbirgit brings up, Polyglots team is on it to organize the third Global WordPress Translation Day on 30th, September 2017.

Attendance

The meeting was attended by: @bridgetwillard @jenblogs4u @vishalmukadam @coachbirgit
@newyorkerlaura @sheriebeth @yaycheryl @claudiud @nikolai @kcristiano

Notes taken by @bridgetwillard @vishalmukadam

Marketing the Community – July 5, 2017, Meeting Notes

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope:

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Happenings During Today’s Meeting:

Time stamp for Slack.

Recap from last month’s meeting:

  • We reminded people about the meeting change poll but focused on one project for today’s meeting.

Today’s Notes:

  • We reviewed the Contributor Video Plan. Published 7/5.
  • We discussed the need to keep publishing on the Make.WordPress blog. Main focus for this team is to create content that will end up in a future handbook, to be used by WordCamp and Meetup organizers. (example of Support handbook) Currently no persona has been defined for these audiences, this has been added to the Trello board.
  • We discussed weekly updates on the Team Update blog and Bridget asked the Meta team. Task has been added to the Trello Board.
  • We reviewed the poll results for the meeting time. Meeting time will be moved to 15.00 UTC. as of August 1st of 2017. @jenblogs4u will create a blog post about this.
  • @vitormadeira suggested we help out with creating visual content for Polyglot translators to communicate how to create better translations. He accepted the invitation to be the project ambassador and linking pin with Polyglot team. A Trello card has been created and we are looking for a marketing contributor to be the team lead on this.
  • We discussed the project “Strategy and content to provide content support for meetups with low content”. @bridgetwillard started a document and would love suggestions.

Unassigned tasks:

Waiting for Feedback:

See the Need Approval list on Trello.

Attendance:

 

What is a Contributor? WordPress Contributors Speak Out.

What is a Contributor? WordPress Contributors Speak Out.

Hey WordPressers,

WordPress isn’t “just” software. It’s created by volunteers who give of themselves to build community. Real people who contribute their time, skill, talent and enthusiasm to the project. These are the contributors, people like you and me. So, what makes a contributor? Who is a contributor? What does that look like?

We know that many of you have contributed throughout the years and since WordPress just turned 14, we’d love to hear some of your stories.

Everyday new people learn about and join in the WordPress Project, we’d like to encourage them to be part of it, too.

What was your first contribution and when?

What makes a contribution?

Please record your own video and upload it to the Testimonial Category on WordPress.TV.

Then let’s share them on Social.

Suggested prompts:

  • Who are you?
  • Where are you located?
  • What was your first WordPress contribution?
  • When was your first contribution?
  • Why is contributing important and how can someone start?

Scope:

  • Spontaneous or planned video testimonial.
  • Test your lighting before recording.
  • Choose a quiet place to record.
  • Use a loud, clear voice.
  • 1-2 minutes is best; max 5 min.
  • Upload to WordPress.tv in the Testimonial Category.
  • Moderators will tag it “testimonial.”

Videos that you upload will be here. So check them out, share them on social, and get inspired.
Once these new videos are accepted and published, share, share, and share!

Love,

The Marketing the Community Team

#marketing-campaigns

Marketing the Community – June 7, 2017, Meeting Notes

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope:

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Happenings During Today’s Meeting:

Time stamp for Slack .

Recap from last month’s meeting

The meeting was attended by @vishalmukadam, @newyorkerlaura, @andreamiddleton, @jenblogs4u, @bridgetwillard, @conradhallauthor, and @hardeepasrani

We briefly reviewed our WCEU Contributor Day goals, and reminded people about the meeting change poll but focused on one project for today’s meeting.

We talked about what a contributor is. A contributor is someone who invites friends to Meetups, volunteers at a WordCamp, or part of make.wordpress.org teams. We worked on the WordPress Contributor Campaign call to action. This will be Part 2 of our WordPress.TV Testimonials Campaign.

GDoc for collaboration is here.

Marketing Slack Meeting Time Poll – Changing time in July

Marketing the Community Slack Time

Are you passionate about marketing? Do you love WordPress and the Community? Each month the Marketing Team meets together in the Marketing Slack channel to discuss ways to make a difference in the lives of those who WordPress.

It all starts with you and we want to make sure you’re on board with us. Please take a few minutes to indicate times when you can join the conversation on Marketing the Community by answering the poll below.

 

Originally posted in Slack

Determine Valid Metrics for Monitoring Meetup Participation

Introduction

When asked to improve attendance at the various Meetups for WordPress the first step should be establishing a baseline to know where we started. A review of the Meetup.com platform revealed 1,150 WordPress groups worldwide.

Approximately 393 of those groups are recognized by WordPress.org. One way to immediately increase community size is to invite the 763 groups on Meetup.com to affiliate with WordPress.org.

This will also give a better picture of the community participation and possibly allow access to the analytics. Initially, we would ask for the metrics from the last three meetups and then information about any future meetings.

The idea being that we could start getting a concept of a trend without over-burdening the organizers.

Goal

Determine valid metrics for measuring meetup membership, participation, and engagement.

Metrics

  • Membership – Current number of people that belong to a local Meetup group.
  • Registration – How many members signed up for meeting
  • Participation – Actual attendance of meeting
  • Engagement – Could be how often organizers reach out to members or community???

Questions we still have:

  • What metrics does meetup provide?
  • Is there a list of meetup master list?
  • Is our goal to add to the membership, increase online discussion, or to increase in person attendance?
  • How do we get this information from the 393 groups on meetup?
  • How do we get the other 763 groups on meetup to report?
  • Do they work with other groups?

Questions for Meetup Organizers:

  • How big is the group’s membership?
  • How many meetings per year per group?
  • How many people sign up for a meetup?
  • Did you have a wait list for the meetup?
  • How many people actually show up to the meetup?

Contributors

  • Stephanie Brown
  • Gary Kuhlmann

#measuring-meetup-attendance, #wcatl-contributor-day

Marketing the Community – April 5, 2017, Meeting Notes

The Community Marketing team reviewed what was left from that previous meeting and discussed deliverables.

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope:

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Happenings During Today’s Meeting:

Recapping tasks from last month’s meeting:

  1. Dear Meetup Organizers, we need your help with Meetup Video Testimonials Call to action was published 3/1 here: https://make.wordpress.org/community/2017/03/01/meetup-video-testimonials-we-need-your-help/
  2. Videos from that campaign appear here: http://wordpress.tv/tag/testimonials/
  3. We have 6 right now.
  4. @SaraRosso Suggested we come up with a promotional plan for these videos. (Slack Timestamp https://wordpress.slack.com/archives/C0GKJ7TFA/p1489174066476035 )
  5. Would anyone like to create a Google Doc (public link anyone can edit) for that effort?

Unassigned tasks from last month and WCUS:

  1. Editorial calendar for Central Account – (currently unassigned)
    1. Social media marketing to raise awareness of local communities
    2. Content metrics
  2. A Foundation-backed online advertising strategy
  3. Support for meetups with low content

Waiting for Feedback:

  1. We are still waiting for feedback from the Community Team on the Editorial Calendar we created (https://make.wordpress.org/community/2017/02/01/monthly-newsletter-marketing-for-the-community-team-to-wordcamp/) as Meetup’s group email functionality was broken until around 3/17.
  2. We should probably wait for the Central Account editorial calendar until we get more feedback.

WCATL Contributor Day

We had a contributor day at WordCamp Atlanta. Joining Marketing were @mcdwayne (marketing to developers with @jasonpknill) and joining community were @granthyarbrough (Grant), @strawmitch (Stephanie) and @spyderserve (Gary).

@strawmitch and @spyderserve were totally into questions about analytics regarding meetup attendance and created “Determine valid metrics for monitoring meetup participation.”

Unfortunately, we did not have time to review this as a group during today’s meeting. We should all review and make comments on the blog post (p2) here.

 

Today’s work:

We decided to work on Promoting WordPress Meetup Testimonial Videos and published our thoughts and questions here.

 

#marketing-the-community, #promoting-meetups

Promotional Strategy for WordPress Meetup Testimonial Videos

Promoting WordPress Meetup Testimonal Videos

During the April 5, 2017, Marketing the Community meeting, we discussed how we can promote the videos we’ve asked Meetup Organizers to upload.

Videos curated from this call to action will incorporated into WordCamp US site in “Human of WordPress”’ feature, as Laura brings up. But what more can we do?

Currently the promotions for the videos locate here are being done via a grassroots effort – spreading the word to record and share videos in individual and group accounts.

Some thoughts on how we can further our efforts are:

  • Promo video for WordCamps – compilation of Meetup video snippets
  • Alert the upcoming WordCamps that the videos may feature some of their speakers? It’s a good way to promote a specific speaker.
  • Can we look into seeing if there is an advertising budget to take it next level once we have compiled testimonials?
  • LIVE recordings of current Meetups.
  • Create a Handbook for the Testimonials so that it can help Meetup people determine what and how to video in regards to focus and quality and what to do once the video is created.
  • All resources need to be multilingual. Transcription would be good, too.
  • Send direct emails to Meetup organizers asking them to submit testimonials.
    • Who currently does this? (We think it’s the Community Team.)
  • Comment on Meetup pages asking them to contribute testimonials.
  • Publish blog posts featuring and requesting testimonials.
    • Publish where?
    • Who writes?
  • Auto-push to social platforms (we believe this may be already happening).
  • Create a social publishing platform (Hootsuite?)
  • More activity on a variety of social media platforms that is not BOT driven (ie: be more social on social media)
    • Facebook
    • Twitter
    • Pinterest
    • Instagram

So, we’d love your feedback!

#meetup-testimonal-videos, #promoting-meetups