Notes: Marketing Team meeting, 20 February, 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. card #380
  • Attendance:

Team news

WordPress publications The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media updates

Here is a look at the numbers for the last two weeks:

  • With the launch of WordPress 6.5 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1, the community showed a lot of excitement
    • High engagement rate of 2.5% (goal was 2.0%)
  • Impressions: 197,036
  • Engagements: 5,545
  • Link clicks: 1,906
  • Engagement Rate: 2.5%

New issues

  • 2024/02/20 Marketing Team meeting and weekly planning Meeting prep #380
  • People of WordPress: Rachel W #378
  • People of WordPress translation listing for contributor days and polyglots #377
  • Update Roadmap page with 2024 goals #373

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Update Marketing Team guidelines to create exceptions for Project Leadership #347
      • Needs review
  • Cross-team collaboration
    • [AMPLIFY]: Power in the Details CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Editor Improvement Post #369
      • Closed at time of publication
    • [AMPLIFY]: Online monthly Docs Team Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. February 27, 2024 #363
      • Closed at time of publication due to time running out
    • WordPress 6.5 Release Marketing & Communications Plan Overview #356
      • Final draft ready for review
    • Modify the text on #5ftF as an individual contributor’s role has changed. #317
      • Ready for review
  • Project marketing
    • People of WordPress: Rachel W #378
      • Final review before the issue is closed
    • People of WordPress: Estela R #368
      • In progress
    • People of WordPress: Laurence B #367
      • In the beginning stages
    • The Month in WordPress: February 2024 Edition #364
      • Published and ready to close
    • People of WordPress: Rita R-L #326
      • In the beginning stages
    • People of WordPress: Sunita R #261
      • Published with the translation in progress
    • People of WordPress: Anh T #260
      • In progress

Closing soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

  • [Merged] Remove repo specific code of conduct. #376
  • 2024/02/13 Marketing Team meeting and weekly planning Meeting prep #371
  • [AMPLIFY]: The WordPress Foundation 2023 Annual Report is Now Available #370
  • 2024/02/06 Marketing Team meeting and weekly planning Meeting prep #362
  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
  • Create issue template to Amplify a minor releaseMinor Release A set of releases or versions having the same minor version number may be collectively referred to as .x , for example version 5.2.x to refer to versions 5.2, 5.2.1, 5.2.3, and all other versions in the 5.2 (five dot two) branch of that software. Minor Releases often make improvements to existing features and functionality. #333
  • People of WordPress – Daniel K #156
  • [Moved to Discussion] Create plan for short-form video content on Tiktok #114

Open floor

  • No discussion this week

Next steps

  • Our next meeting is 5 March, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #383

#marketing-team, #meeting-notes