Notes: Marketing Team meeting, 13 February, 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. card #371
  • Attendance:

Team news

WordPress publications The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media updates

Here is a look at the numbers for the last two weeks:

  • Other than in impressions, all other metrics saw growth
    • High engagement rate of 2.5%
    • People of WordPress campaign saw the most success
  • Impressions: 163,980
  • Engagements: 4,601
  • Link clicks: 1,036
  • Engagement Rate: 2.5%

New issues

  • Update Roadmap page with 2024 goals #373
  • [AMPLIFY]: [AMPLIFY]: The WordPress Foundation 2023 Annual Report is Now Available #370
  • [AMPLIFY]: Power in the Details CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Editor Improvement Post #369
  • People of WordPress: Estela R #368
  • People of WordPress: Laurence B #367
  • The Month in WordPress: February 2024 Edition #364

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • People of WordPress: Rita R-L #326
      • In progress.
  • Project marketing
    • Update Marketing Team guidelines to create exceptions for Project Leadership #347
      • Final review before the issue is closed
    • Marketing Team Slack onboarding message when you join the channel #355
      • In progress

Closing soon

  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

  • People of WordPress: Rita R-L #366
  • [AMPLIFY]: WordPress is joining forces with Drupal, Joomla, and TYPO3 in the Open Website Alliance #365
  • 2024/02/06 Marketing Team meeting and weekly planning Meeting prep #362
  • 2024/01/30 Marketing Team meeting and weekly planning Meeting prep #360
  • The Month in WordPress: January 2024 Edition #343

Open floor

Next steps

  • Our next meeting is 20 February, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #380

#marketing-team, #meeting-notes