Notes: Marketing Team meeting, 13 February, 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.

• This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged by the repository owner. https://github.com/ card #371
  • Leading the meeting: @ninianepress
  • Taking notes: @ninianepress
  • Link to meeting start in Slack 
• Attendance:
  • 11 contributors (1 async)
  • Link to attendance thread in Slack

Team news

• [Urgent] At least one more person is needed as a table lead for WordCamp Asia this year. If you or someone you know is attending in person and would be interested in being a table lead for the Marketing Team, please nominate yourself or them in a comment on this issue by today.
• Process Proposal: Moderating the New Showcase is still open for feedback and needs volunteers.

WordPress publications

• People of WordPress: Sunita Rai
• Developer Blog: How do Log in and Registration work for developers?
• Support: Guideline change: Reviews of Commercial/Pro Plugins
• Training: Brainstorm: What trends about Learn WordPress learners do we want to observe?

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

Here is a look at the numbers for the last two weeks:

• Other than in impressions, all other metrics saw growth
  • High engagement rate of 2.5%
  • People of WordPress campaign saw the most success
• Impressions: 163,980
• Engagements: 4,601
• Link clicks: 1,036
• Engagement Rate: 2.5%

New issues

• Update Roadmap page with 2024 goals #373
• [AMPLIFY]: [AMPLIFY]: The WordPress Foundation 2023 Annual Report is Now Available #370
• [AMPLIFY]: Power in the Details CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Editor Improvement Post #369
• People of WordPress: Estela R #368
• People of WordPress: Laurence B #367
• The Month in WordPress: February 2024 Edition #364

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

• Marketing Team management
  • People of WordPress: Rita R-L #326
    • In progress.

• Cross-team collaboration
  • [AMPLIFY]: Online monthly Docs Team Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/ February 27, 2024 #363
    • In progress
  • WordPress 6.5 Release Marketing & Communications Plan Overview #356
    • Complete and ready to close issue
  • Modify the text on #5ftF as an individual contributor’s role has changed. #317
    • Ready for first review
  • WordPress 6.5 Release Marketing & Communications Plan Overview #356
    • Final draft ready for review

• Project marketing
  • Update Marketing Team guidelines to create exceptions for Project Leadership #347
    • Final review before the issue is closed
  • Marketing Team Slack onboarding message when you join the channel #355
    • In progress

Closing soon

• WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
• Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
• Add ideas to the WP Campaigns Social Content Brainstorm doc #191
• #WP20 From Blogs to Blocks campaign #220
• Share and help collect #WPPhotos stories #238
• Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

• People of WordPress: Rita R-L #366
• [AMPLIFY]: WordPress is joining forces with Drupal, Joomla, and TYPO3 in the Open Website Alliance #365
• 2024/02/06 Marketing Team meeting and weekly planning Meeting prep #362
• 2024/01/30 Marketing Team meeting and weekly planning Meeting prep #360
• The Month in WordPress: January 2024 Edition #343

Open floor

• @eidolonnight is documenting ongoing marketing projects #375

Next steps

• Our next meeting is 20 February, 2024 at 15:00 UTC.
• GitHub card for the next meeting: #380

#marketing-team, #meeting-notes