Notes: Marketing Team meeting, 6 February, 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. card #362
  • Attendance:

Team news

WordPress publications The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media updates

Here is a look at the numbers for the last two weeks:

  • 3 unique campaigns ending up in the top 3 performers by engagement, including the:
    • Learn campaign
    • WordPress Development, and
    • a WordPress 6.5 teaser campaign
  • 2,137K new subscribers
    • A continued trend that we have seen during 2024 so far.
  • Impressions: 376,481
  • Engagements: 7,128
  • Link clicks: 2,277
  • Engagement Rate: 1.7%

New issues

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • People of WordPress – Huanyi (Eric) Chuang #104
      • In progress.
    • People of WordPress – Daniel K #156
      • In Progress.
    • People of WordPress: Sunita R #261
      • In the translation phase of the task.
  • Cross-team collaboration
    • WordPress 6.5 Release Marketing & Communications Plan Overview #356
      • In progress.
    • [AMPLIFY]: New Contributor Meetings in Core #361
  • Project marketing
    • The Month in WordPress: January 2024 Edition #343
    • Marketing Team Slack onboarding message when you join the channel #355

Closing soon

  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

  • WordPress Media Outreach #135
  • WordCamp Europe 2023 Marketing Table Contributor Day preparation and organization #218
  • Celebrating Pride Month and WordPress Diversity #240
  • [AMPLIFY]: [WordPress Photo Festival 2024] #358

Open floor

  • A new day and time needs to be selected for the bi-weekly Coffee and Collaboration Sessions.

Next steps

  • Our next meeting is 13 February, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #371

#marketing-team, #meeting-notes