Notes: Global Marketing Team meeting, 24 October 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

Team News

  • We published the meeting notes from last week and hope to keep current with notes and continue to complete past notes.
  • Upcoming WordCamps:
    • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Mumbai 2023 / 28 October–29 October
    • WordCamp Managua, Nicaragua / 28  October
    • WordCamp San José, Costa Rica / 4 November–5 November (Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. Nov 5)
    • WordCamp Madrid / 4 November–5 November
    • WordCamp Montreal, Quebec, Canada /  8 November
  • Coffee & Collaboration Session: Wednesday, 25 October @ 16:00 UTC
    • @sereedmedia and @oglekler discussed ideas for adding content to the WordPress Mobile app:

WordPress Publications The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media updates

  • Stats provided by @bmcsherry
    • This was a good week for WordPress. After the slight pause in some social activity, we introduced coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. campaigns during the week as we slowly re-introduced social media.
    • We saw the news announcement for the WordPress 6.4 RC1 campaign and the new Showcase section, which we saw good engagement with our audience. This was great excitement for the week, and they shared the good vibes with us.
    • Here is a look at the numbers for the week:
      • Impressions: 266,660
      • Engagements: 5,224
      • Link clicks: 1,922
      • Engagement Rate: 1.9%

New Issues

  • Unify communication and terminology around the blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. editor vs GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. across and associated venues (such as WordCamps, social media ++) #311

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management – 9 open issues
    • No discussion or updates this week.
  • Cross-team collaboration -18 open issues
    • No discussion or updates this week.
  1. Project marketing – 16 open issues
    • No discussion or updates this week.
  • People of WordPress – 6 open issues
    • No discussion or updates this week.

Closing Soon

  1. Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  2. Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  3. From Blogs to Blocks campaign #220
  4. Share and help collect #WPPhotos stories #238
  5. Celebrating Pride Month and WordPress Diversity #240
  6. Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently Closed

  1. New Meeting Notes Format testing #194
  2. Get involved or Contribute tab for the About page — structure and the content #217
  3. Promote Helping to Documentation team with Mobile Apps docs #219
  4. WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
  5. People of WordPress – Stefano Cassone #233
  6. Promote the #feature-notifications team’s Notification survey #248
  7. Start Here! New Marketing Team Contributor Issue for WordCamp Kathmandu Contributor Day #294
  8. The Month in WordPress: September 2023 Edition #297

Open Floor

Next Steps

#marketing-team, #meeting-notes