Notes: Global Marketing Team meeting, 1 August 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. card #259 
  • Attendance:

Team News

  • No team updates
  • The next coffee break will be on Thursday, 10 August, 2023 at 18:30 UTC. 

WordPress Publications The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media updates

  • Social Media stats
    • Per Brett McSherry:
      • WordPress continued to drive engagements in what was another excellent week for DotOrg. Despite fewer campaigns, we focused on engagements and saw our engagement rate jump 12.4% or an average of 2.1% overall, above our usual weekly goals. Overall, we gained 543 new followers; however, with the recent Twitter (X) news, we did see a larger than average group of followers deactivate their account, with 383 followers removing their Twitter account. Most of the loss occurred on Monday and Tuesday when news broke of significant changes with Twitter (X). With 543 new followers this week, we finished at 2,199,254 new followers and are getting closer to 2.2 million total followers overall.
      • The overall performance was strong from a campaign perspective. During the week, various 6.3 campaigns saw strong performances as our followers continued to get excited about this upcoming release. When it came to the top 3 campaigns, two campaigns, including the WP 6.3 RC2 announcement and a separate campaign highlighting the new Synced Patterns, drove a majority of the engagements from our followers.
      • Here is a look at some of the performance numbers for the last week:
        • Impressions: 322,578
        • Engagements: 6,140
        • Link clicks: 1,379

GitHub Issues

New Issues

  • People of WordPress: Anh T #260
  • People of WordPress: Sunita R #261
  • Release Assets #262
  • Creating CONTRIBUTING.MD files across WordPress repos #263

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • The Month in WordPress: July 2023 Edition #266
      • This is a time-sensitive issue. We’re looking for contributions by August 8th.
      • This is also a good task for first-timers since the source materials are all linked. July’s news is into this handy newsletter
    • Prepare and post Marketing Team update for Updates channel #228
      • Updates are supposed to be at least every 3 months. Marketing hasn’t posted there since 2020.
      • Team reps are working on 6 months of 2023 post to bring team to current.

  • Cross-team collaboration
    • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
      • Could this possibly be in 6.4?
    • Tide Promotion #207
      • Is this still a viable goal?
    • Promote Helping to Documentation team with Mobile Apps docs #219
      • This is also a GREAT first issue. If you want to help, talk to @ninianepress
    • Celebrating Pride Month and WordPress Diversity #240
      • Pride Month is over, but diversity is forever!
    • Promote the #feature-notifications team’s Notification survey #248
      • This is a big Phase 3 component, so we should try to get the word out as best we can.
      • Maybe the survey could use some refinement.
    • Develop communications materials for Contributor Mentorship Pilot Program #253
      • We’ve also been tasked with compiling WordPress news sources for new contributors.

Closing Soon

  • Help create a plan for short form video on Tik Tok #114 AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • Amplification request form #140
    • This got an update
  • The Month in WordPress: June 2023 Edition #243
    • This issue was skipped as the sponsored contributor that works on it is on leave

Open Floor

  • None

Next Steps

Note: This post is backdated to the correct Notes posting date of August 7, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps