Notes: Global Marketing Team meeting, 18 July 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. card #254 
  • Attendance:

Team News

  • No marketing team updates this week

WordPress Publications The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media updates

  • Social Media stats
    • Per Brett McSherry:
      • This was a good week for WordPress dotorg. While impressions were down, we saw engagements drop at a slower pace, which means we did better with the content we had despite the fewer campaigns this week. You can see that reflected in the engagement rate from 2% up to 2.1%, which is above our target and shows the strength of the campaign performance. The biggest gain was in our follower count, which expanded by 4,859 net-new followers. This is higher than the average of 750-1,000 followers we’ve been receiving, and it looks like it came from Facebook. We did see some really strong performances on LinkedIn this week as well which contributed to the stronger-than-average follower growth.
      • The overall performance was strong from a campaign perspective. During the week, several campaigns performed well, but this week belonged to the WP 6.3 release of BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 4, with the separate GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. campaign push performing well. These campaigns drove high engagement and, most importantly, click engagement to the website, including 2,286 clicks in just 4 posts.
      • Here is a look at the numbers for the week:
        • Impressions: 249,460
        • Engagements: 5,592
        • Link clicks: 1,369
        • Engagement Rate: 2.1%

GitHub Issues

New Issues

  • Pages on MakeWP that show the % of WP #255

Open Issues

This section highlights issues from the Marketing Team GitHub that had discussion in Slack during the week.

  • Marketing Team management
    • Familiarize yourself with the WordPress Brand Writing Style Guide #241
      • May be taken down as it is not necessary as a github ticket
    • Amplification request form #140
      • This has an open PR that needs a review
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
      • Link to Marketing team Official Campaigns
  • Cross-team collaboration
    • Help develop topics and create marketing content for Make WordPress Developer Blog #171
      • Opportunities for devs who are technical writers shared  
    • Promote Helping to Documentation team with Mobile Apps docs #219
      • Needs attention
    • Promote the #feature-notifications team’s Notification survey #248
      • Needs attention
  • WordPress Project marketing
    • The Month in WordPress: June 2023 Edition #243
      • In progress
    • Grow Your Story: Phase II #222
      • Project will resume once the release is launched. 
    • Get involved or Contribute tab for the About page — structure and the content #217
      • The changes have been committed to 6.3
    • What is WordPress? #205
      • There is some variety happening with the WordPress homepage now in terms of intro H1, but it still doesn’t explain WordPress.

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187 
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • None

Open Floor

  • None

Next Steps

Note: This post is backdated to the correct Notes posting date of July 24, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps