Notes: Global Marketing Team meeting, 27 June 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. card #246
  • Attendance:

Team News

  • Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. Santana will not be returning from her leave of absence.
  • There is not a formal process established for taking over Team Rep duties, so remaining Team Reps Robin and Sé are appointing Nayasha Green @ngreennc as Interim Team Rep to finish out the 2023 Team Rep term
    • Nyasha will be attending the Community Summit as a Marketing team member in August
    • We are announcing here for comments/feedback, and will officially approve and announce in a blog post
  • WCEU recap will be delayed while folks take some time off.
  • There is a proposal for a new name/focus for the Coffee Breaks. Proposed name: Coffee and Collaboration Session. Please provide your thoughts.
    • Next session topic suggestion: the Learning Pathways project

WordPress Publications The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media updates

  • Social Media stats
    • This was a slower week for WordPress this week as we expected to see. With the heightened weeks of WP20 and WCEU behind us, the impressions and engagements did go down as we ran fewer campaigns. However, when looking at the engagement rate as a percentage (running at a solid 1.9%), we actually ran similar numbers, which means that the audience was still heavily invested in what we were publishing and providing. This is important as we had targeted this metric for the year and want to see consistency with our work being consumed in the ways that our audience is typically engaged with us.
    • The overall performance was strong from a campaign perspective. During the week, several campaigns performed well, with the top 2 (in three places) being the Learn and WP Briefing campaigns. Each of these campaigns drove high engagement and, most importantly, click engagement to the website, including 381 clicks alone in just 3 posts. This is broken down more in the upcoming Top Performers by Engagement section.
    • Here is a look at the numbers for the week:
      • Impressions: 140,448
      • Engagements: 2,936
      • Link clicks: 667
      • Engagement Rate: 1.9%

GitHub Issues

New Issues

  • Help Training Team develop a strategic marketing plan for promoting Learn WordPress learning pathways amplify Community cross-team promotion Training #249 
    • We have been requested to MAKE A STRATEGIC MARKETING PLAN
  • Promote the #feature-notifications team’s Notification survey #248
    • Is this a chance for us to test the Amplification request form or implement the three step process we discussed at the last collaboration session?

Open Issues

  • Marketing Team management
    • Amplification request form #140
      • A pull request has been submitted with form edits to update the process per our collaboration discussion, and the diagram/process posted here 
  • Cross-team collaboration
    • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
      • May have a “leaky funnel” when it comes to acquiring new contributors here. The Photos directory is not currently optimized for photographers. Our Photo profiles contain only other photos we have submitted. Visitors need to make an extra click to get to our full profiles. In an ecosystem that prides itself in how WordPress allows you to own your work and not be locked into a walled garden, the current user experience puts a lot of distance between photographers and their work. We can market the Photos directory all we want, but if there’s no reason for photographers to stick around and contribute then our efforts are all for naught.
    • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187  
      • We need to pull a summary of this together and then close these because creating and incorporating short form video is going to be part of the Learn redesign
    • Promote Helping to Documentation team with Mobile Apps docs #219
      • this is CRUCIAL, and a primary reason that the Mobile App promo isn’t happening in 6.3.
  • Project marketing
    • Get involved or Contribute tab for the About page — structure and the content #217
      • This is a 6.3 blessed task!
      • This was an active, working thread: Text was drafted, edited and worked on actively by multiple Marketing team contributors in the meeting thread and encompassed multiple rewrites on this doc

Closing Soon

  • No notes

Recently Closed

  • None

Open Floor

  • From @oglekler: I think we need to chat on Zoom next coffee break to discuss plans etc… to create some big picture… (particularly on 6.3)

Our next meeting is 04 July, 2023 at 15:00 UTC.

Next Steps

  • Marketing Team meeting and weekly planning #247

Note: This post is backdated to the correct Notes posting date of July 03, 2023. Was published on July 31, 2023. – SR

#marketing-team, #meeting-notes, #team-reps