Notes: Global Marketing Team meeting, 20 June 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. card #245
  • Attendance:

Team News

  • We are continuing to refine our amplification process and have a proposed workflow. Please check out the progress on issue #140
  • WCEU recap will be delayed while folks take some time off to recuperate!
  • WordCamps:
    • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Kathmandu 8th-9th September, 2023
  • There is a proposal for a new name/focus for the Coffee Breaks. Proposed name: Coffee and Collaboration Session. Please provide your thoughts here:
    • We will be closing this issue soon to implement the suggestions provided and experiment with the proposed format for a few months.

WordPress Publications The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media updates

  • WordPress Social Media Amplification #7
    • @jpantanichanged the name of this task to make the language a little bit more colloquial prior to WCEU. 
  • Social Media stats
    • This was an exceptional week for WordPress again. Following the week with WCEU and our live posting event, we continued to drive traffic to our website at a higher pace. In fact, while impressions were down 17.6%, we only saw engagements drop by a much smaller 8.7%. So we were able to do more with less and kept our audience informed, which we can see with the increased link clicks and higher engagement hitting 2% for the week. Part of the week had us continue discussing WCEU, especially after parties or highlights such as the recordings on YouTube for members who missed the keynote speeches. From a follower perspective, we continue to see strong growth in our social channels. Already seeing numbers climb last week, we again say numbers hit 1,198 net-new followers. A number much higher than we have seen in many weeks. This is still with Twitter losing followers; we lost an additional 438 followers in that channel. Despite that, we overall are seeing strong growth.
    • The overall performance was strong from a campaign perspective. However, as discussed, the WCEU campaigns, again this week, kept a strong performance for us as we were now one week removed but still had people talking., and in particular, the WCEU campaign highlighting some after-parties took the top 3 places for the strongest performances of the week.
    • Here is a look at the numbers for the week:
      • Impressions: 370,619
      • Engagements: 7,771
      • Link clicks: 1,475
      • Engagement Rate: 2%

GitHub Issues

New Issues

  • None!

Open Issues

  • Marketing Team management
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
      • This is actual a cross team ticket, but the process is needed for Marketing contributors as well, so this can be a ticket for the Collab session
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
      • the process is needed for Marketing contributors as well, so this can be a ticket for the Collab session
    • Amplification request form #140
    • Familiarize yourself with the WordPress Brand Writing Style Guide #241
      •  Perhaps this should be integrated more fully into to the Handbook we can refer to instead of being an issue. Can discuss at Collab session.
  • Cross-team collaboration
    • Help develop topics and create marketing content for Make WordPress Developer Blog #171
      • The content cycle continues with new material so if you wanted to suggest marketing items for new content, then this might be something @Brett McSherry will be able to help on the best route for this.
      • The editorial meeting notes are published so anyone interested can find materials that are coming through or being shaped.
    • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187 
      • From training team, @westonruter: The Learn Team is still exploring the idea of bite-sized content, but has not really seen a return on the investment so far. I have chatted to @dansoschin and the stats seem to indicate that shorter videos or even teasers have not delivered a noteworthy increase of views, impressions etc. If we create shorter content the aim would probably be to house it on Learn (and Youtube), and not creating it for social media per se. At this stage, our focus is on creating Learning Pathways and therefore this might not be a top priority.
    • Create revised content for GitHub repo Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. Handbook (cross-team collab) #192
      • the information @estelaris gathered from WCEU contributor day was added to the PR above.
    • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
      • From @oglekler: I need help to support my view: It isn’t advertisement, but I agree that we can add a close button to widgets but to all of them, and also change appearance of Screen options to make them more visible and usable. If so, there is a need for at least two tickets, but right now I just want to ship this widget. Because the window for enhancements is about to close. And if we missed it, we will wait until the next release to ship it.
    • Promote Helping to Documentation team with Mobile Apps docs #219
      • Help is still needed on this
    • WPPhotos Social Content Contribution Guide #239
      • Should this be part of the Handbook and not a GH ticket?
  • Project marketing
    • What is WordPress? #205
      • This is obviously tied to redesign and will require project leadership facilitation, but we’d like to finalize the Marketing Team’s recommendations on this soon, so please comment with your thoughts.
    • Get involved or Contribute tab for the About page — structure and the content #217
      • This is still slated to be in 6.3
      • Landing page CTA needs to be /contribute page with Contributor Orientation Tool used by WCASia and WCEU teams. From @clorith: “focus on MVPMinimum Viable Product "A minimum viable product (MVP) is a product with just enough features to satisfy early customers, and to provide feedback for future product development." - WikiPedia’s, get the orientation tool running as a blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the Plugin Directory or can be cost-based plugin from a third-party so we can attach it to a page that marketing can then help with make look pretty and we should be in a good position I think”
    • Showcase Guidelines and Content Moderation #221
      • Per @jpantani: Showcase is a privileged area of the .org site with very limited access. If people want to offer input on the design they can do that in the #website-redesign channel or they can also comment on the guidelines and recommendations for the future submissions. The GitHub ticket is tracking the guidelines and selection process and so on which falls in this team’s purview.
      • From @sereedmedia: Where can the MakeWP Marketing team, and the WP community, can see/track the work that is taking place on the Showcase section of
    • The Month in WordPress: June 2023 Edition #243
    • Revising the Enterprise page on #244 (Discussion)
      • the folks who organized the Enterprise event before WCEU have not seized upon this delightful chance to provide their comments here.
      • from @Willmot: I think the work you’re doing to revisit the enterprise page/section is a great opportunity for this fledgling enterprise alliance initiative to do something useful. We’re still in the early stages of organising ourselves but the intention is 100% to contribute to help make better. 

Closing Soon

  • None

Recently Closed

  • Adds marketing-specific issue templates #213
    • This one was prematurely merged, but we discussed the process at last week’s Collaboration session and have reached general consensus to move forward and iterate a revised process on #140.
    • People can now visually critique the forms rather than reading the YAML/Markdown.

Open Floor

  • From @jenni: I left comments on issue #137 and in a nutshell, I think it would be awesome to turn the coffee break into an independently-run online Marketing Team Contributor Day since the goals are similar. I’m eager to hear what people think about that. I think a Contributor Day would be so cool.
    • Possibly a quarterly Marketing Contributor Day?

Next Steps

Our next meeting is 27 June, 2023 at 15:00 UTC.

  • Marketing Team meeting and weekly planning #246

Note: This post is backdated to the correct Notes posting date of June 26, 2023. Was published on July 18, 2023. – SR

#marketing-team, #meeting-notes