Notes: Global Marketing Team meeting, 23 May 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. card #230
  • Attendance:

Team News

  • We are on DAY 16 of the #WP20 From Blogs to Blocks campaign!
  • Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. @Santana.Inniss is still out on leave. Team Rep @Robin is also out this week.
  • The Marketing Table at WC Sylhet Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. was a big success! Welcome new contributors!
  • Revising the Coffee Break. Please leave your input in GitHub #137

WordPress Publications The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media updates

  • Social Media stats
    • WordPress continued to hold steady this week. We gained 362 net-new followers over the week and saw some good results from individual platforms such as Instagram and LinkedIn. Twitter continued to see losses (-258) as more people slowly moved away from the platform. Despite Twitter, we actually saw some strong individual performances on the other platforms, which makes me excited to see them.
    • The overall performance was strong from a campaign perspective. We saw 2 different campaigns reach the top 3 overall for WordPress. Campaigns such as WP 6.2.2 announcement post on the release and the WordPress News campaign had the strongest performances for the week.
    • Here is a look at the numbers for the week:
      • Impressions: 524,478
      • Engagements: 7,580
      • Link clicks: 2,046
      • Engagement Rate: 1.4%

GitHub Issues

New Issues

  • > Start Here! Marketing Team Contributor Table for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Sylhet, Bangladesh 20 May 2023 #231
    • This ticket was for WC Sylhet management. As that is over, we can use the text on the generic contributor day materials.

Open Issues

  • Marketing Team management
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
      • Proposed to discuss this ticket at the Coffee Break collaboration session on 01 June, 2023.
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
      • This ticket can also be part of the Coffee Break collaboration session on 01 June, 2023.
      • Adds marketing-specific issue templates #213 AND Amplification request form #140
    • Collect and create materials for Marketing Team Contributor tables at WordCamps #229
      • We can bring the WCSylhet ticket text into this ticket, as an example of a Contributor Day ticket.
    • Prepare and post Marketing Team update for Updates channel #228
      • Not yet completed, on hold til after #WP20 From Blogs to Blocks campaign
  • Cross-team collaboration
    • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
      • Can also be for our 01 June 2023 Coffee Break collaboration session.
    • Promote Helping to Documentation team with Mobile Apps docs #219
      • Current status: In the GH issue (linked above) I outlined the steps that we need to take. The first step is figuring out if we need a different structure. They’re currently in FAQ format. After that, a content review needs to happen to outline what needs updating. If we can get started on figuring out the structure, we can move this along a lot quicker
  • Project marketing:
    • Leveraging marketing strategies to eclipse WordPress competitors #202 (Discussion)
      • Suggested this could be a Community Summit discussion
      • Get involved or Contribute tab for the About page — structure and the content #217
        • Ticket author @oglekler expects this can go live in 6.3. She will be updating a Doc to match the proposed patch so we can work on the text.
      • #WP20 From Blogs to Blocks campaign #220
        • We have been getting some great participation from the community and there is lots of love for the campaign on social media!! Reminder to team and contributors to participate.
      • Showcase Guidelines and Content Moderation #221
        • Updates requested but not available.
      • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
        • Updates requested but not available.
      • Grow Your Story: Phase II #222
        • @jpantani is looking for others to collaborate on this initiative. It was suggested to add some steps or tasks to the GH issue to make it clearer what needs to be done.

Closing Soon

  • Five for the Future Email Template for Contributors #18
    • Official rep for FFTF is Hari Shanker. He has captured the ticket content and noted the docs 1 and 2. FFTF may be revisted in Q3 or Q4 2023.
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • Needs to be updated to be ideas doc, not content writing and turned into a GitHub issues instead of a doc.

Open Floor

  • From @sereedmedia: If you are a marketing team contributor, please participate in #WP20 From Blogs to Blocks! It’s actually quite fun, and it’s bringing the community together.
  • From @oglekler:
  • can create some WordPress map :world_map: to collect, categorize and make easier to navigate all WordPress projects. For example, right now I am attending a meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. about WordPress Playground. And we have separate projects, and sites, and locales etc. So, no sitemap will make an overview about the whole WordPress project, and sometimes it isn’t easy to find something or even know that it exists. So I am wondering if we can have some nice looking navigation tool, it will be cool to have it in part game view with ability to switch off gamification. Things to cover: underscore theme and other official themes, official plugins, wp-cliWP-CLI WP-CLI is the Command Line Interface for WordPress, used to do administrative and development tasks in a programmatic way. The project page is, mobile applications, Rosetta sites, official social media, GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. time, Developer blog etc.

Next Steps

Our next meeting is 30 May, 2023 at 15:00 UTC.

  • Marketing Team meeting and weekly planning #236

Note: This post is backdated to the correct Notes posting date of May 29, 2023. Was published on July 14, 2023. – SR

#marketing-team, #meeting-notes