Notes: Global Marketing Team meeting, 9 May 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

  • This meeting was organized on GitHub card #224
  • Leading the meeting: @robinwpdeveloper
  • Taking notes: @sereedmedia
  • Link to meeting start in Slack:
  • Link to attendance thread in Slack (12 contribs):

Team News

  • Marketing Team members Jenni McKinnon, Sé Reed, and Mark-Andrew are currently slated to attend the Community Summit.
  • Marketing Team successfully launched the #WP20 From Blogs to Blocks campaign. Thank you to @ninianepress, @nomadskateboarding, @sereedmedia, @santanainniss and @ngreennc for making that happen.
  • This week’s coffee break will be on Thursday, 18 May, 2023 at 18:30 UTC 17:00 UTC

WordPress Publications The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media updates

  • WordPress continued to hold steady this week. We had gains of 339 net-new followers over the week and did see some good results from individual platforms such as Instagram and LinkedIn. Twitter continued to see losses (-261) as more people slowly move away from the platform. However, we are also beginning a period where with the warmer weather, people who have been inside for long periods, are starting to head out more. More often the industry as a whole will see a drop off in user activity and engagement.
  • The overall performance was strong from a campaign perspective. We saw 3 different campaigns reach the top 3 overall for WordPress. Campaigns such as WP 6.2, WP20, and the People of WordPress had the strongest performances for the week.
  • Here is a look at the numbers for the week:
    • Impressions: 300,309
    • Engagements: 5,279
    • Link clicks: 1,370
    • Engagement Rate: 1.7%

GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. Issues

New Issues

  • Grow Your Story: Phase II #222
    • New ticket for the 2023 campaign
  • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
    • Discussion about using pull requests for editing content, no conclusion reached

Open Issues

GitHub issues are being grouped in a new way today, please comment if this format is helpful or not.

Marketing Team management:

  • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • This will be part of our WCEU documentation prep
  • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
    • Good collaboration session topic
  • Adds marketing-specific issue templates #213 AND Amplification request form #140
    • Waiting on pull request review and review changes
    • Issue author: need to find the time to review all the comments and merge stuff in. My best guess is by end of May.

Project Marketing:

  • What is WordPress? #205
    • We need to move this along.
  • Showcase Guidelines and Content Moderation #221
    • The Showcase is IMPORTANT

Recently Closed

Open Floor

  • From @rmartinezduque: Openverse update: They now have new Flickr images in the catalog, here’s an example from the James Webb Space Telescope. We’ll be sharing this news on social media!
  • From @sereedmedia: I want to share that I am personally very proud of what this team has accomplished with the From Blogs to Blocks campaign. Particularly, I want to acknowledge the small but mighty contributor team that came together to make an idea happen. Thank you to @ninianepress for taking the risk to share an idea and being willing to see it through. Thank you to @nomadskateboarding for always bringing the most contagious enthusiasm and can-do attitude to everything you do. Thank you to @ngreennc or jumping in with both feet and showing up (even while cooking dinner). And thank you to @santanainniss for helping us to believe in ourselves. You all TRULY epitomize the spirit of WordPress. <3

Next Steps

Our next meeting is 16 May, 2023 at 15:00 UTC.

#marketing-team, #meeting-notes