Notes: Global Marketing Team meeting, 25 April 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. card #215
  • Leading the meeting:@sereedmedia
  • Taking notes: TBD
  • Link to meeting start in Slack
  • Link to attendance thread in Slack (11 contribs):

Team News

WordPress Publications The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media updates

  • Our WordPress Social Media Amplification GitHub card #7 details how you can help share and amplify WordPress news on social media.
    • Please amplify: Share a photo of your favorite WordPress merchandise/swag you’ve collected over the years.
    • This issue needs to be updated, both the GH ticket and the Handbook
  • WordPress had a successful week over the past week. While we ran fewer campaigns, which showed a decrease in Impressions. We expected to see similar decreases in engagements and link clicks, however, that did not happen, and we ended up with a net gain of 17.9% over the previous week to hit a 2% engagement percentage total. The overall number of followers improved by 450 which is lower overall, but the numbers are good across all platforms except Twitter where we saw some losses as more people continue to leave the platform.
    • The overall performance came from the WP 6.2 campaign and the WP Learn campaigns. These campaigns ended up with all 3 of the top 3 posts for the week and contributed to the increases in overall engagement levels.
    • Here is a look at some of the performance numbers for the last week:
      • Impressions: 303,036
      • Engagements: 6,333
      • Link clicks: 1,364
      • Engagement Rate: 2.0%

GitHub Issues

New Issues

Open Issues

  • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
    • Need to split #178 into different GitHub issues
    • Updated the #WPPhotos section and added information about the #WPOpenverse campaign to the Marketing Handbook.

Open Floor

Next Steps

Our next meeting is 02 May, 2023 at 15:00 UTC.

#marketing-team, #meeting-notes