Notes: Global Marketing Team meeting, 18 April 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. card #214
  • Leading the meeting: @santanainniss
  • Taking notes: @sereedmedia
  • Link to meeting start in Slack 
  • Link to attendance thread in Slack (12 contribs):

Team News The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media updates

  • WordPress had an adjustment week this week with 658 new followers. Performance overall was really good, and over 9K engagement is quite high when we were hitting 7K earlier this year. Twitter did see us lose some followers as some users continue to leave the platform for other social media platforms. This is expected, however, and we are starting to see real growth in other platforms such as Instagram, LinkedIn, etc.
    The overall performance during the week came from the WP 6.2 campaign as well as WP20. These campaigns ended up with all 3 of the top 3 posts for the week, as excitement builds for the release and has garnered lots of attention. You can see this broken down more in the upcoming section Top Performers by Engagement section.

    Here is a look at some of the performance numbers for the last week:
    • Impressions: 517,953
    • Engagements: 9,149
    • Link clicks: 1,812
    • Engagement Rate: 2.1%

GitHub Issues

New Issues

Open Issues

  • GrowYourStory WordPress campaign (2022 launch) #51
    • User Generated Snippets (Redacted user info though to protect privacy) that I’d like to put back into a some type of GYS, Summer Loving Social Campaign highlighting all the good that WordPress has brought to people’s lives. I believe this will help build/reinforce a narrative that WordPress is a platform upon which folks don’t just build their story(/ies) online but also in their lives.
    • Looking for help to select and refine copy, hunt for images, etc. 
    • Requested to put details into new GitHub ticket
  • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
    • lot of movement on this issue
    • Docs team needs help moving and revising the Mobile app docs as mentioned in #219 
  • Github recommended supporting docs #211
    • Pull request has been made and reviewed with change suggestions/requests
  • Adds marketing-specific issue templates #213 AND Amplification request form #140
    • Discussion on this would be appreciated
    • Will be revisited by Ticket author this week
  • Get involved or Contribute tab for the About page — structure and the content #217
    • Would be great to see in 6.3 or 6.4 

Closing Soon

  • Five for the Future Email Template for Contributors #18
    • FFTF contributors are aware of this ticket

Open Floor

Next Steps

Our next meeting is 25 April, 2023 at 15:00 UTC.

  • GitHub card for the next meeting:

#marketing-team, #meeting-notes