Notes: Global Marketing Team meeting, 4 April 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

Team News

  • The next coffee break will be April 6 (note: this was postponed)
  • Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. 
  • We have closed the poll regarding the attendance process: 60% of those voting said no attendance list was needed in the notes, so, no attendance listed in the notes it will be! We will continue to link to the Slack attendance thread. 

WordPress Publications The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media updates

  • There is new discussion on the Amplification request form #140
  • WordPress had an excellent week in our social campaigns improving in all metrics and showing strong performances across all channels individually. Overall, net follower growth is 1,314, up significantly from the previous week with 954 new followers. The performance centered around WP 6.2 release as this campaign drove an amazing response from our followers who enjoyed discussing the release with us. Our engagement rate jumped to 2.4% over the week when we are usually satisfied with an overall 2% engagement rate which shows the level of participation from our followers to get on board and discuss the next version of WordPress.
  • The overall performance of the WP 6.2 campaign was strong enough to end up with all 3 of the top 3 posts for the week. The excitement during the release and the following day garnered lots of attention.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 526,629
    • Engagements: 12,794
    • Link clicks: 3,032
    • Engagement Rate: 2.4%

GitHub Issues

New Issues

Open Issues

  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. and Blogging Campaign #199
    • Collaboration meeting for this initiative is set for Thursday April 6, 15:00 UTC
  • WordPress Media Outreach #135
    • Could this be automated to send out using a form like the Amplification form?
  • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • Ideally this would be complete by WCEU
  • WPPhotos campaign and the different ways to contribute #178
    • This campaign will be useful again for WCEU, but we need to make a new ticket for this and include links to the Handbook for details
  • Identify and update/create single page clarifying structure of WordPress pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the Plugin Directory or can be cost-based plugin from a third-party and theme ecosystem #179
    • A marketing contributor has offered to work on this in the coming months.
  • Capturing Marketing Photos for the WordPress Photo Directory #189
    • This will be a more relevant ticket to update for WCEU
  • Create shortform video content from contributors for WordPress’ 20th Birthday! #190
    • This ticket needs to be updated and closed
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187 AND Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
  • What is WordPress? #205
    • Working suggestions are in place  but nothing concluded yet. Once we do it is likely this will go on the front page of

Open Floor

  • Initiatives to bring aboard new contributors:
  • How was last week’s Collaboration Session?
    • fantastic and that it should be a regular thing that the team does
    • engaging/more fun, and felt it moved things along quicker on a particular topic.

Next Steps

Our next meeting is 11 April, 2023 at 15:00 UTC.

#marketing-team, #meeting-notes