Notes: Global Marketing Team meeting, 28 March 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

Team News

  • Due to the timezone change, the team reps wanted to host a special longer meeting. The first segment will be the meeting as usual. The second segment will be an in-channel deep dive on some open GitHub issues.
  • We’re still collecting feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. We’ll collect feedback on what’s been shipped, and iterate!
  • Upcoming Contributors Days:
  • The team held a coffee break and worked collaboratively on moving docs from GitHub to the Marketing Handbook #180

WordPress Publications

  • Introducing the Developer Blog:
  • WordPress News:
  • WordPress Briefing: The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media updates

  • WordPress improved quite a bit this week as we saw performances across several campaigns jump in engagement. There was a drop in Twitter followers this week, but not related to content performance, but rather a small number of deactivated accounts on the platform. Despite the drops in Twitter, we still managed to improve our score by 991 net-new followers. However, the real winner this week is in our engagement. While we saw fewer impressions overall, we actually increased our engagement levels by 46.3% (7,045 total) and a 2.3% engagement percentage based on impressions.
  • The overall performance came from the WP 6.2 campaign. This campaign ended up with all 3 of the top 3 posts for the week, as excitement builds for the release and has garnered lots of attention.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 300,977
    • Engagements: 7,045
    • Link clicks: 2,030
    • Engagement Rate: 2.3%

Collaboration Session

  • #114 Discussion: Create plan for short-form video content on Tiktok
  • #187 Develop shortform video content and related copy with Learn Team
    • This conversation focused on creating a plan for short-form video content on TikTok and developing short-form video content and related copy with Learn Team. Jetpack offers a Story BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. that could be used to make short-form content for TikTok, and LearnWP has Jetpack enabled. Currently, the Learn team is focusing more on clips and shorter versions of more traditional tutorials, but the original marketing ticket was intended to look at activating the WordPress TikTok account and using that vertical, quick in-and-out format.
    • The group discussed using the same videos on several sources in a vertical format, as well as multi-purposing the content to maximize its use. They suggest creating bite-sized hacks/tips content from existing tutorials instead of creating standalone, unconnected content. The group also plans to explore using the Jetpack stories block on a disposable site and to hold a Zoom session to discuss it.
    • The team discussed the use of TikTok for WordPress promotion, and Dan expressed his reservations about its effectiveness due to policy and government issues, the fact that people don’t go to TikTok to learn about WordPress, and that TikTok wouldn’t provide long-term value as a storage place for videos. However, the team pointed out that vertical videos could also be used on other platforms, such as Facebook, Instagram, and Jetpack Stories. The team also noted that TikTok can be viewed from the viewpoint that it is now the second-leading search engine for younger adults behind Google. When viewed as discovery tool rather than just a friend-to-friend chat app, it begins to see greater importance.
    • The team also discussed the need for content creators and suggested that the Learn/training team would be the primary creators, and that the person on camera doesn’t have to be the one who knows the content. Santana suggested revisiting a proposal to launch a pilot program, “A low-effort, time-limited test could help us begin answering some of those questions.”
    • The team decided to dedicate the next coffee break to explore Jetpack Stories and how that feature could be used to develop and publish short-form vertical content on
  • Google Analytics Statistics for Docs and Learn
    • This conversation focused on whether there are statistics available for docs sites and who has access to them. Estelaris asked if there were any statistics available. Courtney suggested LearnWP is looking for similar stats. EidolonNight responded that they had access to Google Analytics and had previously provided stats to Hugh for Training; they can provide data on one-off requests, but there are some unspecified issues and caveats with the current Google Analytics setup. The LearnWP team is looking for more data on video playtime and would like to connect GA to their team email that only Learn Faculty have logins for. Dan Soschin will need to do some digging on Learn video performance as there have been difficulties connecting the dots in the past.
  • #201 Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation
  • #204 Mobile app promotion campaign
    • The conversation centered around developing a widget for the WordPress dashboard to offer mobile app installation and promoting mobile app marketing campaigns. The team discussed how the mobile app could be promoted and its possible promotion with a link in the WordPress dashboard. A member requested feedback from the mobile team about the idea, and another suggested that planning for the campaign should start early on, so they are ready when the mobile upgrades are complete. The team also mentioned the new mobile support forumSupport Forum WordPress Support Forums is a place to go for help and conversations around using WordPress. Also the place to go to report issues that are caused by errors with the WordPress code and implementations. that the mobile team has been working on for a few months.
    • The group continued the discussion of the mobile app dashboard widget, suggesting that it should be a marketing tool that links to a download page on dot-org with details and various download links, whereas the current Mobile page is extremely sparse. Many members emphasized that the mobile app can bring a lot of value to WordPress users, but many of them are not aware that it even exists. The team discussed additional ideas for promoting the mobile app, such as dashboard widgets, materials for meetups, and more. The group also suggested adding the mobile team to the conversation to provide more information and support for the promotion campaign. Three team members will work to combine the two tickets into a more specific ticket covering the mobile conversation to move it forward.

Next Steps

Our next meeting is 04 April, 2023 at 15:00 UTC.

  • GitHub card for the next meeting:

#jetpack, #meeting-notes, #mobile, #short-form-video, #statistics