Notes: Global Marketing Team meeting, 28 February 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. card #174 
  • Leading the meeting:@Robin
  • Taking notes: @sereedmedia 
  • Slack link to meeting start:

Team News

WordPress Publications

  • WP Briefing Podcast: The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media updates

  • WordPress maintained strong growth this week with net new followers with a 1,291 jump through the week. This is larger than the 1,237 growth (7.6% increase) that we had last week. While we ran fewer campaigns and saw some impression/engagement drops as a result  (this was to be expected), we still managed to hold onto a 2% engagement rate which is a target for us and have managed to maintain this.
  • Part of the overall performance came from the WP 6.2 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 3 campaign. This campaign ended up with 2 of the top 3 posts for the week, including the top performance. This top 3 also included a separate campaign focused on a WP 6.1 features campaign. You can see this broken down more in the upcoming section Top Performers by Engagement section.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 234,627
    • Engagements: 5,073
    • Link clicks: 1,353
    • Engagement Rate: 2%

Marketing Project and Task Discussion

  • 6.2 “Behind the Scenes” Social Content Ideas #184
    • the labels ‘coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.’ and ‘social’ have been added to this to help it surface in searches.
  • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #19
    • this has become a whole cross-team conversation involving docs and training and community.
  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. and Blogging Campaign #199
    • There is a lot of enthusiasm on the team for this idea to showcase Gutenberg as part of a blogging challenge.
    • Encourage new reviews for Gutenberg pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the Plugin Directory or can be cost-based plugin from a third-party
    • Tie-in to the WP 20th Birthday celebration
  • Discussions: Ideas for promoting mobile apps:
    • This ticket needs to be made into separate tickets and the ticket author will review
  • Amplification request form:
    • Card has been added to board
    • Good resource to share at WordCamp Europe
  • Help develop topics and create marketing content for Make WordPress Developer Blog
    • add new ideas for content be added directly to the GitHub for the Developer Blog
    • the developer blog is still in beta testing phase, so its full marketing will not happen until it launches
  • Review and provide feedback on Training Team onboarding program and feedback survey:
    • Is this still needed?
  • Five for the Future Email Template for Contributors:
    • This is an older ticket.
    • One of the team was to discuss further with work on this area helping elsewhere in the project
    • There is no date for closing yet, it is marked as closing soon to highlight this card on a few weekly meetings and then setting up a deadline/Last Call.
    • Team needs to update deadlines or closing soon on the card
  • 2023 Make Marketing Team Goals– Open Discussion #165 This discussion was originally set to close on January 30 but has been extended. It will close again soon. Please act now.\
    • Team needs to update deadlines or closing soon on this card as well
    • Suggestion: Can be added as a milestone
  • Captions for video ‘How to contribute to core’:
    • This is an old ticket
    • It is not clear on if it should be closed or not.
    • Some team members have volunteered to find an update.
    • While being discussed, should be reopened

Open Floor

  • Work is beginning on #WP20 – the 20th anniversary celebration of WordPress. You can read the initial post here:
    • Can we create a marketing team GitHub ticket for ideas for WordPress’s 20th Birthday?
  • Theme Directory redesign:
    • Opinions encouraged
  • Removing the recurring collaboration calendar meeting held on the Global Marketing Calendar every other Wednesday.
    • Has been removed 
  • Robin: 6.2 Live Product Demo on March 2. More details :
  • Courtney Robertson: The Individual Learner Survey has now closed. Thanks to the efforts of team collaborations, we were just shy of 600 respondents. Thank you Marketing team for the lift and contributor day attendees for also completing the survey. Training team will have results to share soon from this, and will evaluate next steps toward a fuller Needs Analysis (another cross-team collaboration initiative)

Next Steps

Our next meeting is 7 March, 2023 at 15:00 UTC.

  • GitHub card for the next meeting:


Some metaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. comments about this note-taking process: Per our marketing team process goals for developing a notes system that is manageable and useful for the team and the overall project on a long-term basis, I developed a step-by-step process for note-taking in the above format. Today I was able to time the process, and it clocked in at 28 minutes (not including posting), which beats our team-rep goal of a notes-taking process that averages 30 minutes. Woot! I’ll be preparing the notes from March 1 shortly, and will time it again. As we are still in our notes-development process, please be sure to leave comments on these notes, both what works for you, and what’s missing, so we can incorporate your experience. Thanks!

– Sé