Notes: Global Marketing Team meeting, 21 February 2023

This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged by the repository owner. https://github.com/ card #173: https://github.com/WordPress/Marketing-Team/issues/173

• Leading the meeting: @santanainniss 
• Taking notes: @sereedmedia 
• SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/ link to meeting start: https://wordpress.slack.com/archives/C0GKJ7TFA/p1676991712263389

Team news

• We had 33 new contributors join at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/!! Welcome everyone!
• If you joined at Contributor Day at WordCamp Asia, please fill out this survey – https://docs.google.com/forms/d/e/1FAIpQLSfHb9vaDyx0P8Nj_nXVjiZD9bnCmrBG0_RWk-8dK063NYUFyA/viewform
• Leave feedback on notes posts please!
• CLOSING SOON: Ongoing discussion on the goals for the 2023 Marketing team. Join the discussion on GitHub card #165: https://github.com/WordPress/Marketing-Team/discussions/165

WordPress Publications

• WP Briefing Podcast:  https://wordpress.org/news/2023/02/episode-49-everything-you-need-to-know-about-the-community-summit/

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

• Impressions: 268,597
• Engagements: 6,423
• Link clicks: 2,019
• Engagement Rate: 2.3%
• Campaigns:
  • Continued growth of YouTube subscribers this week. We’ve seen our YouTube channel grow faster than we anticipated, it actually outpaced both Twitter and Facebook in terms of growth which is a first seeing it as one of the tops in subscriber counts.
  • WP 6.2 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. campaign. This campaign ended up in the top 3 for the week respectively as it was very well discussed across all platforms.

Marketing project and task discussion

• Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #19 https://github.com/WordPress/Marketing-Team/issues/192
  • Most of this content has been absorbed by Training, conversation is ongoing
• Write poetry to support WordPress 6.2 release announcements #193 https://github.com/WordPress/Marketing-Team/issues/193
  • If anyone has any questions please reach out to @laurlittle, @marybaum or @jpantani for help.
• Showcase will return to being coordinated through marketing in the future: https://make.wordpress.org/meta/2022/12/14/showcase-visual-refresh/
  • Showcase is very likely returning to the design board, per a recent metaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. thread: https://wordpress.slack.com/archives/C02QB8GMM/p1676876490380769
• Removing the recurring collaboration calendar meeting held on the Global Marketing Calendar every other Wednesday.
  • Consensus is that we should document the process and discuss if we need to do future collaboration live meeting sessions

Open floor

• Jamie Madden – working to automate LearnWP updates into the spreadsheet to create a place to create social content
  
• Courtney Robertson – 6.2 release at the end of March, you might be interested in testing the coming features and/or creating assets for promotionals. https://app.instawp.io/launch?t=betarc is available for us to use. 

Next Steps

Our next meeting is 28 February, 2023 at 15:00 UTC.

• GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/174

Attendees

• EidolonNight
• Sé Reed – @sereedmedia
• Santana Inniss – @santanainniss 
• Reyes Martínez – @rmartinezduque 
• Jamie Madden – @digitalchild
• Lauren Stein – @laurlittle
• Vikki – @vikkibaker
• Brett McSherry
• Robin – @robinwpdeveloper 
• Jpantani
• Courtney Roberston – @courane01