Notes: Global Marketing Team meeting, December 21, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.

1. Welcome and introduction

  • The meeting discussions on the Marketing team channel on Slack start with this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live or for its full duration. If an update relates to a task, please also update the relevant GitHub card on the GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. tasks board. This is the main project tracking area for the team. 
  • Meeting notes: @vimes1984
  • Meeting notes editor/ reviewer: @lmurillom
  • For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account to add a comment or update to a relevant card/ ticket.

2. Getting to know each other

2a. Attendance

The Slack thread lists who came along to the meeting live or asynchronously.

2b. Social Question

If you could make one item with a 3D printer, what would it be?

You can read replies in this Slack thread. It is a good way to start getting to know some of the other contributors in the team if you are new to it.

3. Notetakers and coffee break facilitators – volunteer opportunities

3a. Can you help take notes?

Thank you to our note-taking volunteers for the next few weeks.

The GitHub card for all aspects of each week’s meeting and any collaboration are linked below by date. We set up cards a couple of weeks in advance of each meeting. Please message Nalini on Slack if you are unsure how to add comments to the GitHub card.

If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card (links below) for the relevant week.

21 December 2022 GitHub #145 – @vimes1984
28 December – no live meeting, please add updates to the relevant task’s GitHub card.

Add your name to the GitHub roster / rota at GitHub card #138.

We have a discussion to continue our efforts to make the note taking easier to do. You can join the discussion on GitHub card #148

3b. Help to facilitate a coffee break?

The team is looking for contributors to open the virtual coffee shop in the bi-weekly coffee break. Check out GitHub card #23 and add your name to the list if you’re interested. We even have a complete guide for facilitators to help.

  • 29 December 2022 – no coffee break this week
  • 12 January 2023 (6.30pm UTC) – volunteer needed

4. Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. nominations 2023

You can read more about this role in our blog post: 2023 Team Rep Nominations for MarketingGitHub card #38

After discussions with the team and team reps, we’ve decided to move into 2023 with 3 team reps again. There were some who preferred we limit ourselves to 2, but based on this past year, even with 3 team reps, we often had weeks where only one of us was available to organize the weekly meeting. We’re still a growing team and more team reps increases the touch-points for new contributors.

With three team rep positions available, from those nominated, we have three contributors who have confirmed they will stand for 2023. For 2023 team reps will be @robinwpdeveloper @santanainniss and @sereedmedia Congratulations and welcome! A post will follow later in the week.

Marketing Team annual celebration – planned for week commencing January 16, 2023.

5) Marketing Team GitHub

5a. Marketing project and task updates

The main Marketing Team task board is available in GitHub. If you would like help using GitHub, please reply in this thread. There is help available.

Two updates from last week’s open floor:

  • Updates to the design and functionality of Some people have had accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). ( issues with comments, some think they can be improved for readability, and other comments on greater ease of navigation between teams. A GitHub will card to be created for this.
  • There is a new post on Showcase. This has been added to the macro card #55. If anyone else has an update on this, please comment in the thread.

Marketing Team badges #153 –  @nalininonstopnewsuk has received messages about badges from people who had contributed to the team over some time. Please add to this thread if you have been actively contributing for a while to the marketing team and would like to request a badge.

5b. Updates on social media accounts and how you can help

Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary social accounts and campaign contacts if you would like to help craft content.

We had a great State of the WordState of the Word This is the annual report given by Matt Mullenweg, founder of WordPress at WordCamp US. It looks at what we’ve done, what we’re doing, and the future of WordPress. 2022. If you missed it, or want to share with your personal networks, here is a quick list of links:

We still have an open conversation about Help create plan for short form video on Tik Tok #114. If you’re a video creator and would like to help, please chime in.

This was our strongest week of the year in terms of engagement, and our strongest campaigns came from the SOTW campaigns as we were actively promoting the event all week.

Here is a look at some of the performance numbers for the last week:

  • Impressions: 4,448,451
  • Engagements: 59,183
  • Link clicks: 2,252
  • Net-new Followers: 1,542

These numbers are aggregated across all platforms listed here.

5c. Contributor events update

  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. awareness: February 17, 2023 – GitHub ticket #108. Please add to the card if you intend to be at the contributor day and involved in the marketing table. If you would like to help organize the table, you can volunteer too.
    • If younare aware of any other WordCamp or WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. contributor days/ events in 2023 which are likely to have a marketing table, please add to the thread.
  • @ugyensupport has asked for a current description of the marketing team, but we have not had time to follow up on this task yet, so it will be pushed to 2023. In the meantime, we can continue to use the existing team description.
  • @juliarosia has posted a request to Suggest Topics for the 2023 WordPress Community Summit. What topics would:
    • Help advance your team’s work or help strengthen the overall WordPress open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. project; and
    • Specifically benefit from dedicated, in-person, cross-team discussion at the Community Summit?
    • Please suggest Community Summit topics via this form by January 16, 2023.

5d. Newsletters and series

  • The November 2022 edition of The Month in WordPress is live. For those interested in contributing to the next edition, this is the GitHub card: The Month in WordPress: December 2022 Edition #154.
  • The December 2022 Polyglots newsletter has been published! Please read and share. Notable items include the new Polyglots TeamPolyglots Team Polyglots Team is a group of multilingual translators who work on translating plugins, themes, documentation, and front-facing marketing copy. Reps, latest stats and more.
  • #WPPhotos@rmartinezduque has shared this brief questionnaire to help gather some photo stories for social media. After the holiday break, she will coordinate and collaborate with those who expressed interest to circulate it and encourage people to share any stories behind their photo contributions. The GitHub card is: WordPress Photo Directory Social Media Campaign – #WPPhotos #80, but there will probably be a dedicated card opened soon.
  • People of WordPress: December and January’s People of WordPress features are under review, and an update will be added to the GitHub card.
  • 2022 WordPress Survey: Each year, members of the WordPress community provide valuable feedback through an annual survey, which is open now. Please answer it and share your experience! You may also take it in French, German, Italian, Japanese, Russian, or Spanish.

6. Diary dates – upcoming events and meetings

This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.

Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

7. Open floor

@sereedmedia has started a discussion in MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. (relevant to Marketing as well) about coordinating feature launches with scheduled P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at posts about those feature launches. This discussion will continue in 2023. See thread here.

This is the last marketing team meeting of the year. Meetings will resume in January 2023. Remember to add your name to the rota at GitHub card #138 for meetings in January 2023 onwards.

#marketing-team, #meeting-notes