Notes: Global Marketing Team meeting, November 9, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at or via the team’s blog.

After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.

  • The meeting discussions on the Marketing team channel start at this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live. If an update relates to a task, please also update the relevant GitHub card which is the main project tracking area for the team.
  • The agenda followed for the meeting on November 9, 2022. GitHub card #122 for the week
  • The meeting was facilitated by Team Reps: @lmurillom, @eidolonnight and @nalininonstopnewsuk.
  • Meeting notes: @robinwpdeveloper and @nalininonstopnewsuk
  • Notes Editor/Review: @nalininonstopnewsuk
  • For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. account, and then you can add a comment to the relevant card.

2. Getting to know each other

  • Meeting attendees: participants can be viewed in this Slack thread. We welcome people from across all time zones to participate.
  •  In this part of the agenda we focus on team building. It is open to existing team members, new contributors and people from other teams that come to marketing regularly.
    Social question of the week from @nalininonstopnewsuk. If you had an extra day each week, what would you do with it? This does not have to be about your work. It could be a hobby you had always wanted to do, or cooking a particular dish, visiting somewhere. If there is an image that can illustrate what you would do, is this a picture you could take for #WPPhotos. For example, a location you would like to visit, the end result of a special cooking activity, something to illustrate a hobby that might inspire someone else. Read replies from the team on this Slack thread.

3. Volunteer to be a notetaker or a coffee break facilitator

a) Notes

Thank you to our notetaking volunteers for the next few weeks. How to information for the team’s notes are available in the Marketing Team Handbook.

The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, message in the main Marketing slack channel and include @nalininonstopnewsuk in your message.

Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for note-takers during our meetings, or by adding your name to the weekly GitHub card.

16 November 2022 GitHub #123 – @majaloncar

23 November 2022 GitHub #124 –  @ugyensupport

30 November 2022 GitHub #125 – @slspeller911

Opportunity: You can volunteer to be on the rota/ roster by adding your name and the week to the notes planning card #138. There are some slots available in December.

Give feedback: December will be finalized once we can confirm what meetings will be taking place. It will be useful if people can indicate if they are likely to be around for a live meeting on December 21 and 28, 2022 with any end of year holidays. Please add to this thread or comment on the notes post to help the team plan how best to have these meetings so that people can contribute.

b) Help to facilitate a coffee break?

We are looking for contributors to open the virtual coffee break for the bi-weekly coffee break.

Check out the GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteer. More on the next coffee break in the diary dates section of the meeting.

The team is exploring restarting a coffee break to enable more people from different time zones to participate. This could be alternating between an early and a late UTC coffee break. We use UTC as is a global open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. project. You can add comments and if you would be interested in an early UTC coffee break to the discussion on GitHub card #137.

4. Marketing project and task updates

GitHub links and check-ins

Updates from @nalininonstopnewsuk

i) Discussion: Mobile apps promotion GitHub card #93 – check-in if there is a suggestion for next steps. @eidolonnight welcome back this week. Would you have any suggestions for this discussion or what might be useful for it to explore before sharing with the mobile team? Read replies from the team on this Slack thread.

ii) MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. events social promotion planning – status check-in/ contribution opportunityGitHub card #46.

  • Twitter: @WordPressEvents As this is not being updated now with the change of focus onto accounts, is this account still needed or could it be used by the Training team for Learn WordPress which has been discussing Twitter accounts recently?
  • Facebook @ WordPressEvents – the above could apply to this too.
  • LinkedIn Marketing Team – are events still being added to this. If so, how can contributors get involved? @lmurillom do you have an update on this please. Thank you.

Slack thread – summary: @eidolonnight confirmed that these Twitter and Facebook accounts can be retained by the project, but do not need to be used at the moment. Training have been encouraged to provide materials for the main The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. channels and not create new accounts – discussion on Slack. @lmurillom advised the LinkedIn Marketing Team page has events shared periodically only, at present there is not an opportunity to get involved. These updates will be added to the GitHub card.

Note: best way to get involved currently is to share the items on the social channels. @eidolonnight highlighted the focus is on building the audience across the official WordPress accounts listed on GitHub card 7 gives details of how you can amplify these channels.

iii) Discussion on Marketing Team description
GitHub card #87@eidolonnight will summarize the discussion into a blog post soon as conversations seem to have tapered off on the card.

iv) Marketing Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. nominations for 2023

It is the time of year when we start discussing the team reps for next year. As we have been highlighting last month too, you can find out about the preparations for this on GitHub card #38.

Later this week, we will post on the Marketing blog (also known as the P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at about the process and timetable. We had been waiting for Josepha’s post or update on team rep elections across the project so that we could be consistent with that and highlight what is happening across the project. Josepha is kindly going to post on this and we will add the link to the marketing post.

Each Make WordPress team has two or three team reps. A Team Rep is a role focused on co-ordination and administration. There is an article about what it means to be a Team Rep.

The marketing current team reps are: @lmurillom, @eidolonnight, and @nalininonstopnewsuk.

On the GitHub card above, there is also a spreadsheet where you can add your interest. The spreadsheet is still being updated to make it easier for people to use. Team members can from this meeting add your name to this or to the GitHub card itself if you would like to express an interest or if you would like to suggest someone. Please note, that nominations will be checked with the person who has been nominated, to make sure they are happy to go forward for election.

The GitHub card also has a provisional timetable from a few weeks ago. This will be updated in the coming week and incorporated into a post.

At this stage, we want to keep raising awareness about the team rep nominations, encourage all contributors to consider putting themselves forward or nominating someone on either the GitHub card or the spreadsheet.

If you are interested in being a team rep or would like to have an informal chat about your personal situation, please do contact one of the current team reps.

This is a commitment of time on a weekly basis and it is open to both contributors who are sponsored for their contribution and those who are not sponsored and give their time voluntarily.

The above together with some of the information put together for the 2022 elections from the previous team reps will be included in a post on the marketing blog. During this year, we have also continued to build on the documentation about the team to help future team reps.

4a. Updates on social media accounts

Update from @eidolonnight: Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary social accounts and campaign contacts if you would like to help craft content.

Also an open conversation about potentially using TikTok in the future: Help create plan for short form video on Tik Tok #114

Read replies from the team on this Slack thread

Update from @bjmcsherry: “ had one of the strongest weeks of the year over the past week with the launch of WP 6.1. Users seemed to be excited to finally see it launch, and engaged with us over the excitement of the release. While we had several successful campaigns, it was the release of  WP 6.1 campaigns which led all of the top campaigns for the week, including the top 3 posts of the week on each platform.”

Some of the performance numbers for the last week:

  • Impressions: 416,373
  • Engagements: 9,888
  • Link clicks: 2,322

4b. Updates on forthcoming WordPress releases and FSE

Update from @eidolonnight

Reminder: WordPress 6.1 “Misha” is now available. Media outreach is being organized (WordPress 6.1 Media Outreach #135). @jpantani and @dansoschin are traveling and will add any 6.1 release updates async.

4c. Contributor events update

Update from @nalininonstopnewsuk

  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. awareness: February 17, 2023 – GitHub ticket #108. Please add to the card if you intend to be at the contributor day and involved in the marketing table. If you would like to help organize the table, you can volunteer too.
  • WordCamp Italia 2022 Contributor Day, November 11, 2022. Is anyone going to this event? You can share on the GitHub card 134.
  • WordCamp Kolkata 2022 Contributor Day, December 17, 2022 – GitHub card #136
  • Are you aware of any other WordCamp or WordPress Meetup contributor days/ events which are likely to have a marketing table?

Read replies from the team on this Slack thread

4d. Newsletters and series

Update from @lmurillom

Month in WordPress: The estimated publication date for the October 2022 edition of The Month in WordPress is November 15, 2022. You can help by collecting any news or Make team updates that would be valuable and relevant to the post. Please add them as a comment to this GitHub card #131 with its relevant link and a brief description by Friday, November 11.

Starting a Polyglots Outreach Effort: @evarlese has shared that she will be starting a Polyglots outreach program, which will include monthly posts with a call for volunteers to help reach out to a series of locale teams. Monthly posts will also have opportunities to develop and share new resources that locale teams can use to build their translation communities or to support new translation teams if a locale is inactive. Please read the post to see ways you can help, and leave a comment! Erica, is there any way we can help? Would you like assistance from the Marketing team in getting the word out?

Read replies from the team on this Slack thread

Update from @nalininonstopnewsuk

People of WordPress November 2022 – pictures are some fact-checking updates are awaited. Updates are on GitHub card #133.

5.  Diary dates – upcoming events and meetings

Updates by @eidolonnight

Our next Coffee break will be Thursday, 17 November 2022, at 18:30/ 6.30pm UTC.Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

There were no queries raised.

Next meeting

You can join the GitHub card #123 for next week’s meeting on November 16, 2022. The meeting will take place in this channel at 15:00 UTC.

#marketing-team, #meeting-notes