Notes: Global Marketing Team meeting, November 2, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at or via the team’s blog.

After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.

  • This week’s meeting happened partly asynchronously in Slack rather than live due to illness and meeting clash in the team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. group and the late release party.
  • The meeting started earlier as there seemed to be some uncertainly of when the meeting will be taking place too, and in case people come early due to the changes in daylight saving time. In response to requests last year, it was decided thar the meeting would tried at 15:00 UTC all year round, and not change as it had in previous years.
  • The meeting discussions on the Marketing team channel start at this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live. If an update relates to a task, please also update the relevant GitHub card which is the main project tracking area for the team.
  • The agenda followed for the meeting on November 2, 2022. GitHub card #121 for the week
  • The meeting was facilitated by Team Reps: @nalininonstopnewsuk.
    GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. overview in the week leading up to the meeting: @nalininonstopnewsuk and @webcommsat
  • Meeting notes: @robinwpdeveloper
  • Notes Editor/Review: @nalininonstopnewsuk. Thanks to @webcommsat for the support on GitHub and accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (
  • For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account, and then you can add a comment to the relevant card.

2. Getting to know each other

  • Meeting attendees: participants can be viewed in this Slack thread. We welcome people from across all time zones to participate, and encourage asynchronous contribution.
  • Social question of the week from @nalininonstopnewsuk: if you could paint one thing, what would it be? This could be a particular painting image or paint on something. The team shared their creative ideas. Read replies from the team on this Slack thread. Nalini suggested an informal art collaboration as a team social in the future and invited anyone to let her know if they would like to help with this.

3. Volunteer to be a notetaker or a coffee break facilitator

a) Notes

Thank you to our notetaking volunteers for the next few weeks. How to information for the team’s notes are available in the Marketing Team Handbook

The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, message in the main Marketing slack channel and include @nalininonstopnewsuk in your message.

Take a look at the team notes from October 26, 2022 — props to @vimes1984 for drafting and @nalininonstopnewsuk for reviewing.

Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for note-takers during our meetings, or by adding your name to the weekly GitHub card.

Forward planning for the weeks ahead – for background, Nalini’s earlier message in Slack. If you would like to help on a future date in December, you can add to GitHub card #138 for additions to the rota. It can be easier for notetakers and reviewers for volunteers to have been part of the team for a little while and be familiar with GitHub cards.

b) Help to facilitate a coffee break?

We are looking for contributors to open the virtual coffee break for the bi-weekly coffee break.

Check out the GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteer. More on the next coffee break in the diary dates section of the meeting.

Join the discussion on alternating the coffee break between time zones – GitHub card #137.

4. Marketing project and task updates

4. GitHub links and check-ins

Update from @nalininonstopnewsuk

The main Marketing Team task board is available in GitHub. If you would like help using GitHub, please reply in this thread. There is help available. A selection of GitHub cards are brought to this meeting for a regular status check-in. These are also shared on the GitHub planning card.

Post-meeting update from @nalininonstopnewsuk: the planning for the 2023 team rep nomination process continues. A request for the arrangements for all teams, timetable and any changes / updates for eligibility or criteria have been requested, and will be added to the planning card (Marketing Team GitHub ticket #38) when this information is published. @nalininonstopnewsuk is working on a draft post which will be shared with the plans for elections as planned at the meeting on November 9, 2022.

4a. Updating the Marketing Description

GitHub check-in: Updating the marketing description – GitHub #87

If you have not already seen this discussion, take a look. @eidolonnight has been collating the feedback. He is not able to join at this meeting, so we will bring this item back to a future meeting.

4b. Promoting Mobile Apps

GitHub check-in: Another discussion suggested by a contributor on promoting mobile apps. You can read more at GitHub card #93. This is a very early discussion at this stage. Read more in this thread.

4c. Style Book and Brand Book Update

GitHub card #73
@laurlittle has shared on the card that an update will be expected to be published this week. Read more in this thread.

Update from @laurlittle in the meeting.
A quick note about this. The style guide has been updated with the expanded information!
There’s a comment on the GitHub card #73 with more information about how to further collaborate. Lauren said she was looking forward to more input, as this guide was really just a starting point.

4d. Forthcoming WordPress releases and Full Site Editing

Update from @nalininonstopnewsuk

i) The latest major software release WordPress 6.1 launched on November 1, 2022. Well done to all the release squad, advisors, and contributors who worked together to make this happen. More than 800 contributors across 60 plus countries! This is something to celebrate. We had many contributors who also gave time to the Marketing Team who were involved in this release, from testing at release parties and bug scrubs, to editing copy and fact checking. 

@jpantani and @dansoschin were co-leads for marcomms for this release. At the time of publishing these notes, there was no further update, there may be more later in this thread. There was input on various marcomms items from a number of marketing team members too.

ii) WordPress 6.1 Media Outreach – @rmartinezduque you have an update to share. Thank you for highlighting it in the planning for this meeting.  GitHub card #135. Read more in this thread.
@rmartinezduque: The idea behind this is to start building a list of trusted media (about WordPress, tech, open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL.) that can be reached when a WordPress release is out to help increase awareness about it, but also to provide them with access to resources they may find useful, such as the /news announcement or the video. WordPress publications, such as WP Tavern, are already plugged into the day-to-day community developments and may not need additional information. However, starting to build some relationships with tech publications can help create additional visibility for the WordPress project and community. So if someone has any suggestions for reliable media outlets, please share them in the GitHub card. Thank you!

Post meeting: @webcommsat highlighted the post and list that had been promoted following a previous release, particularly on how to reach extenders. This list could be merged or be useful to the current collaboration.

iii) There is a 6.1 video on YouTube. @laurlittle would you like to share more about how contributors can highlight this video?

Post marketing meeting, update on November 4, 2022: @laurlittle: please continue to share it across your social channels! Some shorter, cut down versions of the video featuring specific features that will be shared on the official WordPress accounts to re-share.

iv) Behind the scenes of theme Twenty Twenty Three – social media promotion. GitHub card #128.

There is an update on the card with timelines.

Lauren will be updating its card in the next day with some of the information that’s been shared from the style authors, courtesy of the questionnaire. There are some really insightful replies.

There has been a suggestion for a Twitter Spaces promotion. The Slack thread.

v) TikTok ideas for WordPress.orgGitHub card #114

Do visit this card if you have not already.

4e. Contributor Events updates

Update from @nalininonstopnewsuk

– if you know of any other events taking place that are planning Marketing tables, let the team know.

These are the following Make WordPress contributor days the team is are aware of, which may have a marketing table.

WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Italia Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus., November 11, 2022 – GitHub card #134 – please add to this card if you are attending and may be able to assist if a marketing table is put together.

– WordCamp Kolkata Contributor Day – planning in progress. If you are likely to attend and are interested in taking part in a marketing table, please add to the GitHub card #136

– WordCamp Asia Contributor Day – we are looking at how we can support a marketing table remotely. Thank you to everyone who has volunteered to help with this and bringing experience from previous contributor days. We also need to know who is going to be at the event and wanting to join a marketing table. Please add to the GitHub planning card #108.

There are a few WordCamps within Asia in the next few months. There will be more participants for marketing and potentially contributors who can assist in facilitating once these camps have happened. Good luck to all WordCamp organizers!

4f. Newsletters and series

Update from @nalininonstopnewsuk

i) Month in WordPress

Update from @rmartinezduque: the estimated publishing date is November 15, 2022. She has pushed the date forward because September’s edition came out later and she will have limited availability next week.

In order to facilitate the content curation for this edition, everyone is welcome to share any Make updates/announcements that may be relevant to be featured in the post, as a comment to the GitHub card or following these instructions in the comment on the card. If anyone has questions, @rmartinezduque has shared she is there to help.

ii) MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. newsletter in the Community team

@rmartinezduque: imagines that the release will continue to be promoted in the Meetup Newsletter. The latest edition is now available published on October 26. 

iii) Polyglots newsletter

Update from @evarlese: she is planning to get started on the next newsletter in the next week or so, with November 22, 2022 as the goal date for publishing. She will share in the marketing channel as soon as she creates a card/ ticket in the Marketing GitHub.

iv) People of WordPress

A fuller update is in the notes from last week’s meeting. Sharing the collective update for the meeting. Thanks to @webcommsat and @cbringmann for collaborating on the schedule and any adjustments.

People of WordPress for October, featuring Raghavendra Satish Peri (@tarkham) has been published, as scheduled, on October 31, 2022. It comes from India this month.

Thanks to @meher who kindly stepped in and took over this piece and led the contributor flow for the edition. @webcommsat, @sthakor for joining for interviews, research and writing, @marybaum and @cbringmann for reviews and ongoing support, and @lmurillom for focusing on the search side. Thank you too to Raghavendra for collaborating with the team working on this.

The timing was designed to coincide with WordPress Accessibility Day 2022 which runs from November 2-3. The post will be updated after the event once the link to the talks is available. A Hindi translation is hoped to be arranged, and posted on the locale site. If you are interested in translating a People of WordPress feature for your locale, check if your locale can include a news post and have fun translating the piece with your locale team. Send the marketing team the link when it is published. These are being collated to add to English (US) posts.

The November edition is well underway, and goes to Pakistan. GitHub card #133. If you can help with editing images for this or future editions, please let @nalininonstopnewsuk know. @meher will offer some guidance. More hands to help with images is needed.

The December edition will hopefully be the postponed feature from the autumn due to external circumstances.

5.  Diary dates – upcoming events and meetings

@nalininonstopnewsuk signposted ways contributors could get involved with future meetings.

6. Open floor

@nalininonstopnewsuk: There was an enquiry about contributing on SEO –

@laurlittle thanked @nalininonstopnewsuk for “doing such an incredible job facilitating this week’s meeting”. Others added there thanks.

Next meeting

You can join the GitHub card #122 for next week’s meeting on November 9, 2022 at 15:00 UTC

#marketing-team, #meeting-notes