The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.
After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.
1. Welcome and introduction
These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.
- The meeting discussions on the Marketing team channel start at this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live. If an update relates to a task, please also update the relevant GitHub card which is the main project tracking area for the team.
- The agenda followed for the meeting on October 26, 2022. GitHub card #120 for the week
- The meeting was prepared and facilitated by Team Reps: @nalininonstopnewsuk, @lmurillom, and @eidolonnight.
- Meeting notes: @vimes1984
- Notes Editor/Review: @nalininonstopnewsuk and @lmurillom
- For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ account, and then you can add a comment to the relevant card.
2. Getting to know each other
- Meeting attendees: participants can be viewed in this Slack thread. We welcome people from across all time zones to participate live or asynchronously.
- Social question of the week: These questions are to help us get to know each other a little better and help introduce new people to the team too. If you have a suggestion for a social question, you can add it to the weekly meeting preparation ticket on GitHub too.
This week’s question. There are various celebrations about podcasts, and initiatives to promote accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) in this media form. Do you listen to podcasts? What’s your favorite podcast? Read replies from the team on this Slack thread.
3. Volunteer to be a notetaker or a coffee break facilitator
Thank you to our notetaking volunteers for the next few weeks. Information for the team’s notes is available in the Marketing Team Handbook.
The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, message in the main Marketing slack channel and include @nalininonstopnewsuk in your message.
Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for note-takers during our meetings, or by adding your name to the weekly GitHub card.
@slspeller911 volunteered for December 7 and 21 if no one has already volunteered.
b) Help to facilitate a coffee break?
We are looking for contributors to open the virtual coffee break for the bi-weekly coffee break.
Check out GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteering. More on the next coffee break in the diary dates section of the meeting.
@nalininonstopnewsuk: We have some interest in restarting an occasional coffee break at an earlier time of day and potentially alternating between timezones. I will be starting a GitHub discussion on this – card #137
4. Marketing project and task updates
GitHub links and check-ins
The main Marketing Team task board is available on GitHub. If you would like help using GitHub, please reply in this thread. There is help available. We will be bringing GitHub cards to this meeting for a regular status check-in. These are also shared on the GitHub planning card.
At the meeting on the November 9 (to avoid when people seem to be away), we will be sharing initial information about the Team Reps elections for 2023. Once any information is available for how 2023 elections will be handled across the Make Teams, this will be added to the GitHub planning card #38.
4a. Social media update
Updates on WordPress.org Social Media Accounts and How You Can Help
@eidolonnight: Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts there.
We also have a couple of open social media projects:
- 6.1 Release Social Content Idea: “Behind the Scenes” for Twenty Twenty-Three #128 – If you have ideas for interesting types of “behind the scenes” content that might help showcase the new theme, and highlight the way the community was involved, please share them here.
- Help create plan for short form video on Tik Tok #114 – Conversation about how we could use this platform is unfolding and all ideas are welcome. @faguni22 shared some of her ideas and will add them to the GitHub card.
- Please remember that we will eventually need people to record the video content if we move forward with these ideas. So if that interests you, please indicate that as well on the GitHub card.
The latest performance stats of Social Media from @bjmcsherry: week-over-week net-new follower has increased, gaining a total of 1,630 new subscribers.
In addition, many of our campaigns saw improved performance, however, it was the ‘WP 100 Million Downloads’ campaign that provided some of our best results during the past week including the top 3 posts as our audience engaged heavily with the announcement campaign.
We also saw great performances with the 6.1 campaign leading up to the release and a few others that scored high marks in some of our best examples throughout the last week.
Here is a look at some of the performance numbers for the last week:
- Impressions: 367,860
- Engagements: 9,622
- Link clicks: 2,108
- Messages received: 57
- Impressions: 306,777
- Engagements: 5,737
- Link clicks: 2,021
For more details, check out this Slack thread.
4b. Updates on forthcoming WordPress releases and FSE
@jpantani shared that RC3 is now available. The general release is on target to be released 1 November 2022, and a dry-run will take place on October 31st to ensure things go well for the launch of the 6.1 release.
4c. Contributor events update
- WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. awareness: 17 February 2023 – GitHub ticket #108. Please add to the card if you intend to be at the contributor day and involved in the marketing table. @ugyensupport and colleagues at WordCamp Asia team will need some contributors from the team to assist with this in person. There will be support from those who have already indicated, including @jpantani, @webcommsat, @meher (to be confirmed), @nalininonstopnewsuk and others via Slack.
- WordCamp Italia 2022 Contributor Day is on 11 November 2022. Is anyone going to this? You can share on GitHub card 134.
- WordCamp Kolkata Contributor Day awareness: 17 December 2022. GitHub ticket #136. Please add to the card if you intend to be at the contributor day and could potentially join or help the marketing table.
- Are you aware of any other WordCamp or WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. contributor days/ events which are likely to have a marketing table?
4d. Newsletters and series
- Month in WordPress: please add your suggestions for the October 2022 edition of The Month in WordPress by 2 November, 2022. There are more instructions on GitHub card: #13.
- October 2022 Polyglots Newsletter: The Polyglots monthly newsletter for October has been published! Please read and share (and subscribe!).
- People of WordPress: @nalininonstopnewsuk shared that the scheduled October edition is on course. If you can help with the images for the November edition, please let Nalini know. There may be a slight change in the timetable to accommodate the originally planned September edition, which was ready but has been delayed publication due to external factors. Chloé and Nalini are looking at this. @meher noted that google docs do not always work for people with accessible needs and other communication methods have been needed with certain features to ensure inclusiveness.
Note from Nalini: it is important to note that this series which is inspired by personal HeroPress articles and there may be sensitive personal information in the original research and preparation for the People of WordPress feature which may need appropriate handling by those working on the feature and confirm what personal information is shared on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org//news. Personal email and phone numbers should also not be shared on GitHub.
- Post meeting update: People of WordPress for October has been published, as scheduled, on October 31, 2022.
5. Diary dates – upcoming events and meetings
Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
5. Open Floor
@rmartinezduque shared some updates regarding the WordPress Photos campaign:
- Reyes was able to recently collect some data about the World Photography Day challenge. The Photos team approved 100 submissions from 47 contributors, of which 29 were first-timers. 25 countries were represented in the photo contributions. Thanks to all of you who participated!
- In addition, Reyes would like to try a new format (probably a short questionnaire) to help gather photo stories from contributors.
- GitHub card #80 has been updated with this information
@nalininonstopnewsuk shared a thank-you to all those who take a moment to answer the weekly social question in our meetings, and encouraged everyone to continue, especially new contributors as it is a good way to get to know each other better.