Notes: global WordPress Marketing team meeting, October 5, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at or via the team’s blog.

After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting live due to differences in time zones and other commitments, please do join the discussion threads after the meeting and give your updates. If you are working on a task, please also update the relevant GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. ticket in the WordPress Marketing Team repository.

2. Getting to know each other

  1. Meeting attendees live/ async: the list can be found in this Slack thread. We welcome people from across all time zones to participate.
  2. Social question of the week from @nalininonstopnewsuk: If you could recommend one thing you have in your refrigerator / fridge to someone else, what would it be and why? Read the replies from contributors on Slack.

3. Notetakers and coffee break facilitators – volunteer opportunities

Thank you to the note-taking volunteers for the next few weeks. Some forward planning has been done to help newer contributors get started, shadow and to check-in with other regular contributors. There are still lots of opportunities to volunteer too.

The GitHub card for all aspects of each week’s meeting and any collaboration are linked below by date. Cards have been set up for a couple of weeks in advance of each meeting. Please message Nalini initially in the Marketing channel on the Make WordPress Slack if you are unsure how to add comments to the GitHub card, and she will be able to help link you with one of our GitHub buddies.

If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card (links below) for the relevant week.
12 October 2022 GitHub card #117 – @robinwpdeveloper
19 October 2022 GitHub card #119 – @kawserz

Forward planning for the next few weeks after this – please read [Nalini’s] earlier message if you would like to help on a future date.

There will be another opportunity to see how the Marketing blog (also known as the P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at works, this time in APAC time, 07:00 UTC Thursday, October 6, 2022.This will last no more than an hour. If you would like to join, please reply in this thread. Tomorrow’s session will be focused on using the P2 for some of the team’s new contributors who have agreed to take on the draft notes the next few weeks.

Even if you have not been linked to a meeting date yet, but have been following along with meetings for a few weeks, and would like to volunteer, you can still join this session. There’s always opportunities to volunteer for this, for the coffee breaks, and more.

A link to the Google Meet session will be posted in the Slack channel before the session. Thank you to the others who are also helping contributors set up GitHub and become more familiar with the blog site: @webcommsat, @marybaum, @meher, @lmurillom, @Reyes Martínez, @santanainniss and others who have also helped with helping contributors set up GitHub and become more familiar with the blog site.

Help to facilitate a coffee break?

The team is looking for contributors to open the virtual coffee shop for the bi-weekly coffee break.

Check out the GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteer.

4. Marketing project and task updates

The main Marketing Team task board is available in GitHub. If you would like help using GitHub, please reply in this thread. There is help available.

Thank you to those who are supporting our GitHub and spotting a spam message this week. If you spot a message which may be spam, please let one of the team reps know: @nalininonstopnewsuk @EidolonNight @lmurillom.

4a. Updates on The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social media accounts and how you can help

Our WordPress Social Media Amplification (GitHub ticket) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary social accounts and campaign contacts there.

This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns. Just comment here and tag any of the people listed in the “Process” section of that GitHub issue. Content and fresh ideas welcome.

@bjmcsherry shared the weekly stats on improved our week-over-week net-new followers’ growth over the previous week gaining a total of 1,620 new subscribers. This was an 11.2% (1,499) increase over the previous week’s growth. In addition, many of our campaigns including the WordPress 6.1 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 2 testing campaign and the Learn WP campaign performed best. These campaigns scored high marks in some of our best examples throughout the last week.

Here are a look at some of the highlighted performance numbers for the past week:

  • Impressions: 262,750
  • Engagements: 4,090
  • Link clicks: 1,258
  • Messages received: 81

4b. Updates on forthcoming WordPress releases and FSE

@dansoschin, joins WordPress 6.1 as Marketing & Communications co-lead for his continued support while @jpantani is away. WordPress 6.1 release updates are as follows:

4c. Contributor events update

  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. awareness: February 17, 2023 – GitHub ticket #108. Please add to the card if you intend to be at the contributor day and involved in the marketing table. If you would like to help organize the table, you can volunteer too.
  • WCAsia social content to go out on social accounts can be scheduled via @bjmcsherry. GitHub ticket #7
  • Does anyone know of any other WordCamp or WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. contributor days/ events which are likely to have a marketing table?

4d. Newsletters and series

  • Month in WordPress: the September 2022 edition is in edit and will be out shortly, aimed at October 10, 2022.
  • September Polyglots Newsletter: this has been published. Props to: @nao, @erica, @webcommsat, and @amiero for contributing to the Polyglots September 2022 newsletter. GitHub card #115.
  • Annual WordPress Meetup Survey reminder: The Community Team is doing another outreach effort to encourage meetup organizers and members to complete the Annual WordPress Meetup Survey, which is available in 14 languages. The deadline for responses is October 15 2022.
  • People of WordPress: this is aimed be published this week. Date is waiting confirmation to avoid other scheduled posts.
  • There is an update regarding People of WordPress. This will be published by this week. @rmartinezduque shared an update on the same.

4e. Campaigns

  • Photos directory initiative (GitHub card #80) for World Photography Day. Please continue to submit your photos, and if you would like to share a story behind the photo they sent and the place it represents, reach out to @rmartinezduque on the #marketing or @photos channel on the Make WordPress Slack.

5. Diary dates – upcoming events and meetings

Our next Coffee break will be Thursday 6 October 2022 at 18:30/ 6.30pm UTC. We still need a facilitator!

This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.

Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open Floor

Question from @starbuck on community messaging.
Link to Slack discussion.

#marketing-team, #meeting-notes