Notes, WordPress global Marketing Team meeting, September 7, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.

After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.

  • The meeting discussions on the Marketing team channel start at this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live.
  • The agenda followed for the meeting on September 7, 2022. GitHub card for the week
  • The meeting was facilitated by Team Reps: @lmurillom, @nalininonstopnewsuk @eidolonnightGitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ overview in the week leading up to the meeting: @nalininonstopnewsuk and @lmurillom
  • Meeting notes: @webcommsat
  • Notes Editor/Review: @lmurillom and @nalininonstopnewsuk
  • For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account, and then you can add a comment to the relevant card.

2. Getting to know each other

  1. Meeting attendees: participants can be viewed in this Slack thread. We welcome people from across all time zones to participate.
  2. The team took a moment to mark and thank a contributor who had died recently.
  3. Social question of the week from @nalininonstopnewsuk: what is the one food you would not want to ever give up? Read the replies from the team on Slack. If you are looking for inspiration – discover some contributors’ favourite foods by visiting the WordPress Photo Directory results on food. Remember, you can submit photos to it too!

3. Notes and volunteer opportunities

Thank you to our notetaking volunteers for the next few weeks. How to information for the team’s notes are available in the Marketing Team Handbook.

The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, message in the main Marketing slack channel and include @nalini in your message.

Take a look at the team notes from August 31, 2022 — props to @laurlittle for drafting and @nalininonstopnewsuk for reviewing.

Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for notetakers during our meetings, or by adding your name to the weekly GitHub card.

7 September 2022 –  @webcommsat
14 September 2022@yashwardhanrana
21 September 2022 –  @santanainniss
28 September 2022 – any takers?

Help to facilitate a coffee break?
We are looking for contributors to open the virtual coffee shop for the bi-weekly coffee break.
Check out the GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteer.

4. Marketing project and task updates

Update from @nalininonstopnewsuk

The main Marketing Team task board is available in GitHubIf you would like help using GitHub, please reply in this thread. There is help available. We will be bringing GitHub cards to this meeting for a regular status check-in. These are also shared on the GitHub planning card.

i) Have you commented on the Marketing Team description discussion? You can do so on the GitHub ticket #87. @eidolonnight shared it is the final week for collecting feedback.

ii) Polyglot stories – this ticket is on hold for publication pending the schedule for WordPress Translation Day 2022 to tie in with the ongoing promotions. Have global or local events been set? If the date has not been confirmed for 2022, the stories will be resumed for the polyglots monthly newsletter.

@naoko: this post is what we have so far. Announcement: WordPress Translation Day 2022. We will start gathering links of local and global events and more details.

iii) A-Z jargon glossary updating GitHub ticket #39
@marybaum will be making this available at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. 2022 and running a session in the future.

iv) WordPress.org menu
There was a request from MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. on this last week. It is referenced in GitHub ticket 106. Update from the previous week from @eidolonnight: a new iteration of the WordPress.org main navigation will be launching soon. This is the result of the nav conversation in Meta. Nicholas shared the latest update can be found in this post Simplifying the admin bar in the global navigation menu. Nothing further needed from the Marketing team at this stage.

Thank you for everyone who has assisted with updating GitHub tickets and moving items on during the last week.

4a. Social media update

i) WordPress.tv videos on YouTube

@eidolonnight has a Zapier automation running to help solve Auto post published videos to YouTube channel. Conversation is ongoing in this #WPTV Slack thread. Expect WordPress.TV videos to be published to the WordPress YouTube channel in the coming weeks.

It is aimed to have a single YouTube channel with multiple playlists to have the most algorithmic success and avoid spreading our audience across multiple channels.

@eidolonnight is drafting some notes for a handbook page and will share in the Marketing team when it is available.

ii) Social media amplification

Slack thread

Background: The WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts there.

How to get involved: This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns. You can post in the Slack thread for the social media amplification task in weekly team meetings and tag any of the people listed in the “Process” section of the GitHub issue.

Update from @bjmcsherry on last week’s WordPress.org social media stats and insights:

We continued our strong growth this week, especially with our key net-new subscribers objective, hitting 1,712 followers which is a near high for us. In addition, many of our campaigns including the WordPress 6.0.2 campaign plus the Website Redesign campaign looking at the upgraded NAV performed best. These scored some of the highest marks in some of our best examples throughout the week. A look at some of the performance numbers for the last week:

  • Impressions: 313,761
  • Engagements: 6,343
  • Link clicks: 2,169
  • Messages received: 40

4b. Updates on forthcoming WordPress releases and FSE

@eidolonnight: Notice: As of December 1, 2022 the WordPress Security Team will no longer provide security updates for WordPress versions 3.7 through 4.0.

WordPress 6.1 Marketing & Communications Lead, @jpantani. The 6.1 Product Walk-through has been announced, and scheduled for September 13, 2022 at 16:00 UTC. The zoom link will be provided closer to the event. And we have several people lined up as moderator and panellists to talk about the exciting features that are set to be included in this release. Until then you are welcome to follow along in #walkthrough as we prepare.

@dansoschin: 6.0.2 shipped last week and includes some security updates as well as maintenance items. Everyone should update, as always!

Full Site Editor – the latest call for testing closed on September 2, 2022. You can follow the developments in the

4c. Contributor events update

Updates from @nalininonstopnewsuk.

i) WordCamp US

If you will be attending Contributor Day at WordCamp US on September 11, 2022, please visit the open GitHub ticket (#90). Let us know if you will be joining in person at the marketing table or to help welcome virtually on Slack. On the ticket you can check for updates on what is being planned. 

Openverse at WordCamp US Contributor Day – @rmartinezduque has asked to share this post for awareness.

ii) WordCamp Asia

  •  WordCamp Asia contributor day awareness, February 17, 2023 – GitHub ticket #108. Please can you add to the card if you intend to be at the contributor day and involved in the marketing table.
  • Bhutanese onboarding video – the deadline has been updated for completion ready for the work associated with publication. This is now set for a month before WordCamp Asia 2023. @ugyensupport is working on this. Please add to the GitHub ticket #59 if you can assist him.

iv) Does anyone know of any other WordCamp or WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. contributor days/ events which are likely to have a marketing table?

4d. Newsletters, campaigns and event updates

Newsletters

Month in WordPress August 2022 has been published! Please read and share.
If you have any news or Make team updates that would be valuable and relevant for the September 2022 edition, please feel free to add them as a comment to this GitHub card by Friday, September 30, 2022.

People of WordPress

Update via @webcommsat

The latest edition has been published. Last month, the series went to the US to link in with WordCamp US. Bud Kraus was featured, a WordPress trainer who has made a career in helping others learn about software. He also shares how he uses technology in order to overcome long standing difficulties with his eyesight. Please read and share!

Contributors involved in the August 2022 edition: @webcommsat, @marybaum, @sthakor, @meher, @lmurillom, @cbringmann, and @trynet for sharing his experiences.

The September 2022 edition will go to Taiwan and will feature Huanyi Chuang. GitHub ticket #104. You can follow along and volunteer to support the series on GitHub.

We had built in extra time for the September edition due to WCUS. More time has been added to this for later in the week and early the following week. If anyone wants to assist or shadow the picture process, please let @abhanonstopnewsuk or @meher know on the GitHub card by 20 September 2022. If you would like to shadow some of the work on this edition later this week to be able to volunteer to support a future edition, please add your name to the relevant GitHub card too. 

Campaigns

Photos directory initiative (GitHub card 80) for World Photography Day – update from @rmartinezduque
The Photos team has approved more than 70 submissions. Photos from the challenge will continue to be featured on WordPress.org’s social platforms. A high number of photos have been submitted and there are still quite a few in the moderation queue. The World Photography Day collection will grow as they are approved. In the meantime, you can enjoy the challenge submissions that have already been approved at https://wordpress.org/photos/t/worldphotographyday22/ .

If any of the people who participated would like to share a story behind the photo of the location submitted, message in Slack and include her Slack ID Reyes Martinez.

5. Diary dates

Upcoming events and meetings

Coffee breaks, Thursday 8 September 2022 at 18:30/ 6.30pm UTC, and then same time, two weeks after. This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.

Follow this Google Calendar with meetings, collaborations, and social activities.

We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

  • @lmurillom: we have some ongoing Handbook updates related to Guidelines for Meeting Notes.

    Notes guide: @nalininonstopnewsuk is continuing to work on the handbook guide and incorporating feedback and language testing. She has removed the references to adding a link where there is automation built into the blog site. In response to a feedback query, confirming the agenda link in the notes needs to go to the post itself and not the Slack thread mentioning it. Thanks to @meher, @majaloncar and @webcommsat who have also helped and offered to continue to assist with this. There are some color contrast issues to review. @santanainniss, @lmurillom @ugyensupport @yashwardhanrana @vimes1984 have also offered to help with some of items identified or testing. Some of the screenshots needed to assist future notetakers are:
    • how to find the thread link in Slack to use in the notes
    • how to add WordPress.org IDs and check them (the notes guidelines have been updated to make this clearer and highlight that web links do not need to be added)
    • highlighting how to preview the post and check the links
    • how to check Slack links in preview on certain devices
    • assist those less familiar with using WordPress, for example how to use Heading tags for usability and accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility), for those who prefer to work in a document first how to overcome formatting issues etc
  • @rmartinezduque: The final set of style variations for the Twenty Twenty-Three theme has been announced.

The next meeting will take place on September 14, 2022 at 15:00 UTC. All welcome. The GitHub card #110 for planning for 14 September 2022.

Props to @webcommsat for the notes; @lmurillom, @nalininonstopnewsuk and @eidolonnight for preparing and running the meeting. Thanks to everyone who contributed.

#marketing-team, #meeting-notes