Notes: Global Marketing Team Meeting, August 24, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Getting to know the team and helping to take part

  1. Meeting attendees: participants can be viewed in this Slack Thread
  2. Social question of the week: there are a number of campaigns in the next few months to promote reusing textiles and repurposing clothes to help the environment and promote needlework. Have you an example of clothing that you have repurposed or adapted? Or a favorite item that you discovered at a vintage or charity shop? View participants’ responses via this Slack thread.

3. Notes and volunteer opportunities

Props to @ugyensupport and @nalininonstopnewsuk for drafting August 17, 2022 notes.
Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or by adding your name to the weekly GitHub card.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Check out the #GitHub ticket 23 and add your name to the list!

4. Marketing project and task updates

Update via: @nalininonstopnewsuk

Slack thread link

The main Marketing Team task board is available in GitHubIf you would like help using GitHub, please reply in this thread. There is help available.

We will be bringing GitHub cards to this meeting for a regular status check-in. These are also shared on the GitHub planning card.

  • Ticket #14 has information on GitHub tags and labels standardization. @nalininonstopnewsuk is planning to work on this in the next few weeks with some of our contributors who have volunteered and the contributors who help support on GitHub. If you would like to help, please add your name in this thread or after the meeting on the card itself on GitHub.
  • We have a collection of glossary terms to describe from people’s submissions. If you have terms that would be helpful to explain, @nalininonstopnewsuk will add a link to an updated sheet on GitHub where you can add these. They can be terms on Slack, GitHub or the blog (P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at Thank you to the contributors who asked for images and screen recordings to explain how to use a thread.
    Volunteer opportunity: If anyone would be able to make a short screen recording on threads and how to use them with different devices, this would be very welcome. Please contact @nalininonstopnewsuk.

4a. Social Media

Update via: @eidolonnight  @bjmcsherry

Slack thread link

Our GitHub ticket details how you can help share and amplify WordPress news on social media. You will also find a list of the primary social accounts there.

This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns.

We achieved some excellent results this week, including the largest net-new follower growth during any week this year with 1,632 new subscribers. This was an increase of 9.5% over the previous week.
In addition, many of our campaigns including the Website Redesign, and Photo Directory campaigns (which ran a special themed campaign on #WorldPhotoDay scored high marks in some of our best examples throughout the week.

Here is a look at some of the performance numbers for the last week:

  • Impressions: 235,534
  • Engagements: 5,515
  • Link clicks: 1,782
  • Messages received: 23

4b. Updates on forthcoming WordPress releases and FSE

Update via: @eidolonnight @jpantani

Slack thread link

We have a few active calls for testing for marketers to participate in and/or promote with your own social media accounts and blogs:

@jpantani shared that work is currently being done on release announcements for some time next week and there is a timeline for announcement cadences.

  • Save the date: tentatively planning a product walk-through for September 13, 2022, pending confirmation of release leads.
  • If you’re specifically interested in learning more about how announcements are crafted and to follow along this process to watch and learn, please reach out to @jpantani for the access.

Bug-Scrub Schedule for the 6.1 release. If you’re interested in leading a session reach out to either @chaion07 or @audrasjb.

4c. Contributor events updates

Update via: @nalininonstopnewsuk

Slack thread link

  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US: If you will be attending Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. at WordCamp US on September 11, 2022, please visit the open GitHub ticket (#90). Let us know some of the things you would like to work on. You can also check for updates on what is being planned.
  • Thank you to everyone who contributed to the collaboration last week.
  • We are making sure that all of our new contributors are adequately supported, and have inquired whether or not there will be dedicated onboarding tables like there were at WCEU. We’re trying to estimate how much time and resources we may need to dedicate to getting people set up in Slack, The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization., etc.
  • WordCamp Asia: WordCamp Asia 2023 has announced a Contributor Day! This will take place on February 17, There will be more information in the coming weeks. GitHub card #108. Thank you to the WordCamp Asia team for the update.

4d. Newsletters, campaigns and event updates

Update via: @lmurillom

Slack thread link

Month in WordPress AugustThe expected publication date for the August 2022 edition of The Month in WordPress is Friday, September 2, 2022. If you have any news or Make team updates that would be valuable and relevant to the post, please feel free to add them as a comment to this GitHub card.

August 2022 Polyglots Newsletter: the newsletter covers the upcoming Polyglots coffee break,
the latest stats, and more news and resources.

Photo Directory initiative: the community is invited to contribute to the WordPress Photo Directory on the occasion of World Photography Day (August 19). This is a great opportunity to celebrate the project and grow the directory’s image collection.
The initiative has been announced in the Make Photos blog with information about the theme and instructions to participate. The challenge ends on August 28, 2022.

People of WordPress – if you can help on the next few editions, please add a comment to the relevant card on GitHub. The August edition is on course. Additional photography and research help is welcome.

Reminder to fill out the Annual Meetup Program Survey (for all WP meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. participants) and the Annual Meetup Organizer Survey (for all meetup organisers), and participate in the Meetup Reactivation campaign by reaching out to meetup organisers in your region.

5. Diary/Calendar dates

Our next coffee break will be Thursday 25 August 2022 at 18:30/6:30pm UTC and will be facilitated by @dansoschin. This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.

Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

Slack thread link
AccessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). ( issue for contributors using speech to text technology adding to the blogs /P2 comments.
@eidolonnight recommends the accessibility Team or MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Team for the difficulty of adding to the blog comments using dictation software or via mobile devices. 
@nalininonstopnewsuk suggest to outreach Meta Team.

Next meeting

Join us for the next Global Marketing Team meeting: 31 August 2022, 15:00 UTC in the #marketing channel on Slack. Add any updates to GitHub card 106 for next week.

Props to @ugyensupport and @webcommsat for the meeting notes and GitHub actions, and to @nalininonstopnewsuk, @lmurillom and @eidolonnight for the meeting preparation and facilitation.

#marketing-team, #meeting-notes